Hertz Business Solutions Maroc

What Hertz Business Solutions Maroc does

Hertz Business Solutions Maroc operates the Moroccan franchise of The Hertz Corporation, the US-based global car rental company listed on NASDAQ (HTZ). The franchise has been active in Morocco since 1963 and runs 23-24 rental agencies across the country, covering all major airports (Casablanca, Marrakech, Agadir, Fez, Rabat, Tangier, Oujda), key cities, and selected train stations. The fleet comprises 1,400+ vehicles and is growing at approximately 10% annually, spanning six vehicle categories from economy through premium, plus add-on services such as insurance buyouts, GPS, child seats, and additional driver options. The company serves both B2C customers (inbound tourists and domestic renters) and B2B corporate clients.

The business model is anchored on two rental durations: short-term (1-30 days) catering primarily to tourism and business travel, and medium-term leases (1-24 months) sold through the dedicated Hertz Business Solutions (HBS) division to corporate accounts. Pricing follows standard industry per-day and per-month structures, with ancillary fees from optional add-ons. Distribution is reinforced by co-marketing partnerships with ONCF (Morocco's national railway, integrating Train + Auto mobility), Orange Maroc (telecommunications), and Dufry (airport duty-free retail). The Walaa Rewards loyalty program targets repeat individual customers, while a chauffeur-driven service (hertzdriveyou.com) and hybrid/electric vehicle categories extend the product surface into premium and ESG-aligned segments. No AI/ML capabilities, patents, proprietary technology, certifications, or disclosed leadership team are present in the source data.

Name

Hertz Business Solutions Maroc

Legal name

The Hertz Corporation

Website

https://hertz.ma

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Hertz Business Solutions Maroc is the Moroccan franchise of The Hertz Corporation, operating 23-24 rental agencies and a 1,400+ vehicle fleet across Morocco since 1963, serving individual tourists and corporate clients with short-term and medium-term rentals.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH)

akta.pro secondary industries

Long-Term Commercial Van & Truck Rentals (Monthly/Contract) (THADAJAK), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Car rental services
• Vehicle rental Morocco
• Corporate car rental
• Short-term rentals
• Airport car rental

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Short-term Vehicle Rental: Daily car rental services for tourists and travelers, ranging from 1 to 30 days. Prices vary by vehicle category, season, and rental duration. Includes unlimited mileage options and limited mileage packages.
2. Medium-term Vehicle Rental: Monthly to bi-annual rental contracts (1 to 24 months) for businesses and individuals needing extended vehicle access.
3. Ancillary Services: GPS navigation, WiFi hotspot routers, baby seats, additional drivers, VIP services, and franchise buyback options generate additional revenue per rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hertz Business Solutions Maroc provides short-term (1-30 days) and medium-term (1-24 months) vehicle rental services across Morocco through a network of 23+ agencies at airports, city centers, and ONCF train stations. The fleet of 1,400+ vehicles spans six categories — economy, SUV/4x4, premium, family/minibus, utility, and hybrid/electric — with add-ons such as GPS, WiFi, child seats, additional driver, unlimited mileage, and CDW franchise buyout. A dedicated B2B division (Hertz Business Solutions) supplies corporate clients with negotiated rates and account management.

Product overview

Hertz Business Solutions Maroc operates as a car rental platform offering short-term (1-30 days) and medium-term (1-24 months) vehicle rentals across Morocco. The product portfolio consists of seven vehicle categories (Citadines & Compactes, SUV & 4x4, Premium, Familiale & Minibus, Utilitaires, Hybride & Électrique) plus a mystery vehicle category, supported by add-on services including GPS navigation, WiFi hotspot, child seats, additional driver options, and damage waiver buyout. The platform distributes through multiple channels including 24 agency locations at airports and cities, ONCF train stations, the Train + Auto package partnership, corporate solutions (Hertz Business Solutions), and loyalty programs (Walaa Rewards), plus partnerships with Orange Maroc and Dufry RED. Core services span standard rentals, international bookings with MAD payment, unlimited mileage options, and chauffeur-driven services through hertzdriveyou.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Citadines & Compactes (Economy/Compact Vehicles) Economy and compact vehicles for city driving and short trips, including Kia Picanto, Dacia Sandero Streetway, Fiat Tipo, Renault Clio, and Peugeot 208. Targeted at budget-conscious individual travelers and tourists.
• SUV & 4x4 Vehicles Sport utility vehicles and four-wheel-drive models for terrain exploration and long-distance travel, including Dacia Duster, Kia Sportage, Kia Sorento, Toyota Prado, Mitsubishi L200, Jeep Avenger, and Suzuki Jimny.
• Premium Vehicles Luxury and high-end vehicles including Alfa Romeo Stelvio, Škoda Superb, Volkswagen Touareg, Honda Civic, and Kia K5 for premium driving experience.
• Familiale & Minibus (Family and Minibus Vehicles) Family vehicles and minibuses for large groups including Kia Carens, Kia Carnival, Renault Trafic Combi, Fiat Scudo, and Dacia Jogger with seating from 6 to 9 passengers.
• Utilitaires (Commercial Utility Vehicles) Commercial utility vehicles for cargo transport including Renault New Express van, Peugeot Expert, Peugeot Boxer, Mercedes Sprinter, and Kia K2500 in various configurations (platform, refrigerated).
• Hybride & Électrique (Hybrid and Electric Vehicles) Hybrid and electric vehicles including Jeep Avenger hybrid, Kia Sorento 4x4 hybrid, Peugeot 3008 hybrid, Honda Civic hybrid, and Kia K5 hybrid for eco-friendly driving.
• Location Courte Durée (Short-Term Rental) Short-term car rental from 1 to 30 days, covering all vehicle categories with options for airport, city, and train station pickup.
• Location Moyenne Durée (Medium-Term Rental) Medium-term car rental from 1 to 24 months, designed for extended needs with flexible terms.
• Location à l'Étranger (International Rental Booking) International car rental service allowing customers to reserve worldwide and pay in Moroccan Dirhams.
• Hertz Business Solutions (HBS) Business and corporate car rental solutions with dedicated services for companies and professionals, including negotiated rates and account management.
• Location avec Chauffeur (Chauffeur-Driven Service) Chauffeur-driven car rental service through hertzdriveyou.com for professional driver services.
• Train + Auto (ONCF Package) Combined train and car rental package allowing customers to book train tickets and vehicle pickup at ONCF train stations.
• Walaa Rewards (Loyalty Program) Frequent renter loyalty program offering rewards, miles, and exclusive discounts on future rentals.

Quantifiable outcome

• Airport rates up to 35% lower than city center locations
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• DUFRYminorGTM or Marketing PartnerHertz partners with Dufry, the global travel retail leader with 60+ years of experience. RED BY DUFRY members receive discounts on Hertz rentals: Gold members 5%, Silver 10%, Platinum 15%. Additionally, members get 15% off international location filing fees.
• Orange MarocminorGTM or Marketing PartnerExclusive partnership offering Orange Maroc customers special discounts and negotiated rates on car rentals. Customers access Hertz services through their Blany Orange online space. Benefits include exclusive reductions, wide vehicle selection, 23+ agencies across Morocco, and quality service.
• ONCF (Moroccan National Railways)coreStrategic or Co-development PartnerStrategic partnership to offer Train + Auto combined travel solutions. Hertz has offices inside major ONCF train stations for seamless vehicle pickup/dropoff, creating integrated travel experiences for rail and road travel.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avis Morocco: Avis Morocco is a franchise of the Avis Budget Group operating with similar airport-centric short-term rental and corporate B2B models. They directly compete with Hertz on airport counter presence, fleet categories, and corporate negotiated rates for multinational clients.
• Budget Morocco: Budget Morocco is part of the Avis Budget Group alongside Avis, targeting the value tier of the same airport and tourist rental market. They compete with Hertz on price-sensitive tourist rentals and overlap in fleet categories at major Moroccan airports.
• Europcar Morocco: Europcar Morocco is a direct competitor offering short and medium-term vehicle rentals across Moroccan airports and cities with similar fleet categories and corporate solutions. Both compete intensely for the same airport slots and corporate accounts targeting inbound tourists and business travelers.
• Enterprise Rent-A-Car (Morocco): Enterprise operates in Morocco with a strong emphasis on corporate accounts and long-term rental solutions, directly comparable to Hertz Business Solutions. They focus on the B2B segment and home-city/branch pickup, mirroring parts of Hertz Maroc's medium-term rental proposition.
• Sixt Rent a Car (Morocco): Sixt operates direct car rental services in Morocco (airport and city locations) with a comparable fleet mix from economy to premium. They are the most direct international competitor in the Moroccan corporate and tourist rental segment, using a similar online booking plus airport counter model.
• Thrifty Car Rental (Morocco): Thrifty is part of The Hertz Corporation alongside Hertz, Dollar, and Firefly, often co-located at Hertz counters. They compete at the value tourist tier and overlap operationally with Hertz Maroc's airport and city network.
• National Car Rental (Morocco): National Car Rental is an Enterprise Holdings brand often co-located with Enterprise and competing for the same corporate and premium-segment rental demand. They serve similar business travelers and corporate accounts in Morocco.

Others

• ONCF (Moroccan National Railways): ONCF is the strategic partner of Hertz Maroc for the Train + Auto package. While not a direct competitor, they are a complementary channel partner for intercity travel and share in the integrated door-to-door travel solution Hertz Maroc offers.
• Uber Morocco (Careem): Uber and Careem provide ride-hailing services in Morocco, addressing some of the same urban mobility needs that short-term rentals solve for tourists. They are an indirect competitor and an alternative to tourist short-term rentals for short urban trips.

Emerging players

• Green Motion (Morocco): Green Motion is an emerging eco-focused international car rental franchise with a presence in Morocco. They directly compete in the airport and online booking segment with a sustainability angle, especially relevant given Hertz Maroc's EV/hybrid positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hertzmaroc4827
• Facebookfacebook.com/HertzMaroc
• Instagramshorturl.at/ejMT6
• LinkedInlinkedin.com/company/hertz-maroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Business Solutions Maroc