Orange Maroc

What Orange Maroc does

Orange Maroc (legal entity: MEDI TELECOM ش.م.) is one of three licensed national telecommunications operators in Morocco and a subsidiary of France-based Orange Group. Founded in 1999 and headquartered in Casablanca, the company delivers mobile services across 2G/3G/4G/5G, fixed broadband (fiber, ADSL, 4G+/5G home WiFi), mobile financial services (Orange Money), and bundled entertainment content under multi-tier brands (Yo, Yo Max, Yoxo, Fibre d'Orange, Livebox 7). It serves individual consumers, professionals/SMEs, enterprise customers, wholesale operators, and AI startups through dedicated portals and a hybrid distribution model spanning 40+ Orange Stores, an e-commerce platform (boutique.orange.ma), the Orange et moi self-service application, and an Orange Money agent network.

The underlying technology stack comprises licensed-spectrum mobile network infrastructure (4G/LTE nationwide, 5G launched November 2025), fiber-to-the-home (FTTH) networks, the Orange Tech data center (1.5 MW capacity, 1,000+ solar panels), participation in the Medusa Submarine Cable System for Euro-Mediterranean backhaul, and a direct-carrier-billing platform that bundles third-party content (Spotify, Shahid, Gameloft, TOD, etc.). Enterprise offerings include private 5G solutions developed with Ericsson.

The revenue model is primarily subscription-recurring (mobile postpaid/prepaid, fixed broadband, enterprise ICT, content bundles) supplemented by hardware sales (smartphones from Samsung, Apple, Huawei, Xiaomi), transactional fees from Orange Money, and usage-based recharges. Pricing is structured in Moroccan Dirham across clear tiers (entry-level Yo at 49 Dh/month, premium Yo Max 5G at 99–649 Dh/month, fiber from 249 Dh/month). The company operates exclusively in Morocco (North Africa) with no disclosed international revenue.

Name

Orange Maroc

Legal name

MEDI TELECOM ش.م.

Website

https://orange.ma

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orange Maroc is one of three licensed national telecom operators in Morocco and a subsidiary of Orange Group, offering mobile (4G/5G), fixed fiber, Orange Money mobile financial services, and enterprise ICT to consumers, SMEs, and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Mobile Services (Postpaid and Prepaid): Monthly subscription plans (Yo, Yo Max, Yoxo) for mobile voice, SMS, and data services. Prepaid recharges available in various denominations. Postpaid plans billed monthly with tiered pricing based on data allowance and features.
2. Fixed Internet Services: Fiber (Fibre d'Orange), ADSL Ultra, and 4G+ home WiFi (Dar Box) services for residential customers. Subscription-based pricing with various speed tiers.
3. Device Sales: Sales of smartphones (Samsung, Apple, Huawei, Xiaomi, Oppo, STG) and accessories through Orange stores and online boutique. Both outright purchase and installment/credit options available.
4. Entertainment and Digital Content: Gaming (Gameloft), music streaming (Spotify, Deezer, Anghami), video streaming (Shahid, Viu, OSN Plus, Watch it), sports content (TOD, LaLiga), and other digital services. Revenue from subscriptions and per-use purchases.
5. Orange Money (Mobile Financial Services): Mobile wallet service enabling money transfers, bill payments, airtime recharges, and merchant payments. Revenue from transaction fees on transfers and payments.
6. B2B Enterprise Services: ICT solutions for businesses including private 5G networks, cloud connectivity, and managed services targeting enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Orange Maroc is a Moroccan telecommunications operator providing mobile voice, SMS, and data services (prepaid and postpaid, including 5G plans under Yo, Yo Max, and Yoxo brands), fixed broadband internet (Fibre d'Orange, ADSL Ultra, Dar Box 4G+/5G home WiFi with Livebox 7), mobile financial services through Orange Money, entertainment content (gaming, music, video streaming), and enterprise ICT solutions including private 5G networks and cloud connectivity. Services are distributed through a nationwide retail network of Orange Stores, an e-commerce site, the Orange et moi self-service app, and an Orange Money agent network.

Product overview

Orange Maroc operates as a comprehensive telecommunications operator offering a multi-brand portfolio of mobile plans (Yo Max, Yo, Yoxo), fixed internet services (Fibre, Livebox 7, Dar Box), mobile financial services (Orange Money), and entertainment content. The company provides both prepaid and postpaid mobile services alongside home connectivity solutions, supported by customer self-service applications (Orange et moi/Max it) and after-sales care (Orange Care). Recent additions include 5G network services launched November 2025 and a sustainable data center (Orange Tech) supporting enterprise and startup ecosystem needs.

Differentiator

Problem solved

Functional benefit

Brands

• Yoxo: Digital-native mobile plan sub-brand offered exclusively online
• Yo
• Orange Money
• Yo Max

Products and services

• Yo Mobile Plans Standard mobile plan brand offering prepaid and postpaid voice, SMS, and data packages starting from 49 Dh per month with no commitment required, targeted at budget-conscious Moroccan consumers.
• Yo Max 5G Mobile Plans Premium 5G-enabled mobile plans offering varying data allowances (25 GB to 160 GB), national call minutes, and roaming packages priced from 99 Dh to 649 Dh per month for Moroccan consumers.
• Yoxo Mobile Plans Digital-native mobile plan sub-brand offered exclusively online at yoxo.ma, targeting cost-conscious consumers with generous data and call allowances priced from 50 Dh to 250 Dh per month.
• Fibre d'Orange Fiber optic home internet service offering high-speed multi-purpose WiFi with unlimited usage starting from 249 Dh per month for residential customers across Morocco.
• ADSL Ultra Fixed broadband internet service for residential customers providing unlimited WiFi starting at 149 Dh per month, offered as an alternative where fiber is not yet available.
• Dar Box 4G+/5G Home WiFi Portable home WiFi hotspot devices delivering unlimited internet without fixed-line installation, available in 4G+ and 5G variants for residential customers.
• Livebox 7 Fiber Router Advanced fiber optic home router described as a world first, providing high-speed connectivity and advanced features for connected home experiences paired with Fibre d'Orange.
• Orange Money Mobile wallet and financial service enabling money transfers, bill payments, mobile recharges, merchant payments, and cash withdrawals directly from mobile phones, with tiered account limits and an agent network for the underbanked Moroccan population.
• Orange Maroc 5G Network Fifth-generation mobile network launched in November 2025 covering 38% of Morocco's population with faster data speeds and improved reliability, supporting consumer and enterprise 5G use cases.
• Orange Tech Data Center Sustainable data center facility with 1.5 MW capacity, international certification, and over 1,000 solar panels, supporting enterprise hosting, cloud, and digital sovereignty objectives under Morocco's Maroc Digital 2030 strategy.
• Recharges and Passes Prepaid credit and add-on packages including internet recharges (3-33 Dh), national calls (1-22 Dh), roaming (7-77 Dh), and internet hours (33 Dh) for prepaid mobile customers.
• Private 5G Enterprise Solutions Enterprise-grade private 5G network solutions developed with Ericsson, providing dedicated Radio and 5G Core technologies for B2B use cases in logistics, utilities, and strategic infrastructure sectors.

Quantifiable outcome

• 5G network covering 38% of Moroccan population with 2.63 million users by end of 2025
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• EricssoncoreTechnology or Integration · 13 April 2026Strategic partnership to develop private 5G network solutions for enterprises in Morocco. Announced at GITEX Africa 2026, the collaboration aims to support digital transformation across key sectors including logistics, utilities, and strategic infrastructures. Ericsson provides a complete private 5G network platform including Radio and 5G Core technologies deployed in Orange Maroc's 5G Lab for B2B use case development.
• Technopark MarocflagshipStrategic or Co-development Partner · 9 April 2026Strategic partnership during GITEX Africa 2026 to support Morocco's digital economy through an AI-focused startup support program called 'AI Garden'. The initiative provides startups with access to cloud resources, connectivity, cybersecurity solutions, and practical business use cases to develop and scale AI-driven solutions. Collaboration aims to position Morocco as a hub for AI and digital entrepreneurship in Africa.
• inwicoreTechnology or Integration · 17 December 2025Facilitated the landing of the Medusa Submarine Cable System in Nador, Morocco, connecting Morocco to Euro Mediterranean networks and expanding data exchange between North Africa and Europe. The project supports Morocco's ambitions to become a regional digital hub as part of the Maroc Digital 2030 strategy.
• SpotifyminorGTM or Marketing PartnerMusic streaming partnership offering Spotify Premium subscriptions to Orange customers starting from 7 Dh as part of entertainment bundle offerings.
• GameloftminorGTM or Marketing PartnerGaming partnership offering unlimited Gameloft game downloads through Orange Jeux platform at 4 Dh/week, with over 100 games available.
• HuaweiminorChannel Partner/ Reseller/ DistributorDistribution partnership for Huawei smartphones and devices through Orange stores and online boutique.
• SamsungminorChannel Partner/ Reseller/ DistributorDistribution partnership for Samsung smartphones and devices through Orange stores and online boutique.
• AppleminorChannel Partner/ Reseller/ DistributorDistribution partnership for Apple iPhones and devices through Orange stores and online boutique.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Airtel Africa: Airtel Africa is a major African telecom operator with presence in 14 countries, offering mobile, mobile money (Airtel Money), and enterprise services. Comparable as a multi-country African operator scaling digital financial services and 5G expansion across diverse emerging markets with similar consumer segments.
• MTN Group: MTN Group is a major African telecom operator with presence in over 20 countries across Africa and the Middle East. Comparable as a major emerging markets telecom incumbent expanding enterprise services, mobile money (MTN MoMo), and 5G across multiple African markets with similar regulatory and infrastructure dynamics.
• Vodafone: Vodafone is one of the world's largest telecom operators with presence across Europe, Africa, and Asia. Comparable as a global telecom incumbent investing heavily in 5G, enterprise services, and digital platforms (including M-Pesa mobile money in Africa), with comparable multi-market strategy and emerging markets consumer focus.
• STC (Saudi Telecom Company): STC is Saudi Arabia's incumbent telecom operator with regional expansion across the Middle East. Comparable as a state-influenced telecom operator investing heavily in 5G, data centers, and digital transformation at scale in MENA markets with similar government-led digital strategy dynamics.
• Etisalat (e&): e& (formerly Etisalat Group) is a major Middle East telecom operator with significant presence across MENA. Comparable as a regional telecom incumbent with diversified digital services, mobile financial services, and enterprise ICT offerings across similar markets with comparable regulatory and competitive structures.
• Orange Group: Orange Group is Orange Maroc's parent company and one of the world's largest telecom operators, headquartered in France. Comparable as the parent organization that sets strategy, provides brand, technology, and capital support, while also operating competing subsidiaries in other North African markets.

Direct peers

• inwi: inwi is the third major telecom operator in Morocco and Orange Maroc's other direct competitor. As a newer and more agile challenger, inwi often leads on pricing innovation and digital-native offerings (such as its own mobile money service), creating direct pressure on Orange Maroc's consumer and prepaid segments.
• Maroc Telecom: Maroc Telecom is the incumbent national telecom operator in Morocco and Orange Maroc's primary direct competitor. As the market leader with the largest subscriber base and broader Africa footprint, it represents the benchmark for performance and the most significant competitive threat across mobile, fixed, and enterprise services.

Regional players

• Orange Egypt: Orange Egypt is Orange Group's mobile operator in Egypt, the largest North African telecom market. Comparable as a sister Orange Group subsidiary operating under the same brand, technology stack, and strategic playbook in a regional market adjacent to Morocco with similar consumer dynamics.
• Tunisie Telecom: Tunisie Telecom is the incumbent telecom operator in Tunisia with mobile, fixed, and enterprise services. Comparable as a North African national telecom operator with similar product offerings, market structure (limited number of competitors), and regulatory environment to Orange Maroc's Moroccan operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/orangemaroc
• Facebookfacebook.com/orangemaroc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Maroc