Het Coachhuis BV

What Het Coachhuis BV does

Het Coachhuis BV is a Den Haag-based Dutch private limited company (B.V.), founded in 2011, that operates an asset-light, network-based platform for hourly rental of professional coaching rooms, speaking chambers, and group meeting spaces. The company aggregates approximately 100 partner-operated locations across all 12 Dutch provinces, offering 441 individual bookable rooms to a member base of 7,151+ coaches, trainers, therapists, mediators, and HR consultants. Its core technology is a proprietary online reservation system (built on ReflexAppointment) that provides real-time availability and booking across the network, paired with a Phera RFID tag-based keyless access system deployed at 15+ locations. The platform also hosts a public member directory searchable by theme (40+ categories), specialty (50+), target audience, and province, functioning simultaneously as a booking system, marketing channel, and referral network.

The business model is a hybrid subscription and usage-based revenue structure. Members pay an annual fee of 120 EUR (ex VAT) for platform and network access, plus per-hour room rental at rates ranging from 10 EUR to 45 EUR depending on location and room type. Additional revenue streams include replacement tag fees (25 EUR), MyLogin partnership commissions on 30+ online assessment tools (members receive a 10% discount), and incremental user fees (30 EUR/user/year) for small-team corporate accounts. Go-to-market is fully self-serve online (PLG) with no disclosed sales team; customer acquisition relies on organic search (the site holds Page Rank 4), the public member directory's SEO value, and social channels (LinkedIn, Twitter/X, Facebook).

Het Coachhuis serves two primary segments: individual coaches, trainers, and therapists running solo practices who need flexible, atmospheric spaces across the country without long-term leases; and professional services firms (consultancies, training organizations, HR providers) with multiple professionals needing shared, distributed access to meeting facilities. The company operates with a lean headcount of 18 employees and no disclosed external funding, suggesting a bootstrapped, capital-efficient model. Ownership is privately held with no disclosed institutional investors, parent company, or M&A activity.

Name

Het Coachhuis BV

Legal name

Het Coachhuis B.V.

Website

https://hetcoachhuis.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Coachhuis BV operates an asset-light Dutch platform that aggregates approximately 100 partner locations and 441 bookable rooms for hourly rental by coaches, trainers, therapists, and other professionals. Members pay 120 EUR annually plus usage fees to access the ReflexAppointment booking system and Phera RFID keyless entry across the network.

Ownership category

akta.pro rank

Product category

Flexible Workspace Rental

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

akta.pro secondary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Flexible workspace rental
• Hourly room booking
• Coaching room marketplace
• Meeting space network
• Professional space rental

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Annual Membership Fees: 120 EUR ex VAT per 12 months per person for access to the booking system and all locations. Additional users under same account: 30 EUR ex VAT per year.
2. Hourly Room Rental: Members pay per hour for room usage. Rates vary by location and room type (from 10 EUR/hour to 45 EUR/hour ex VAT). Minimum booking: 1 hour, extendable in 15-minute increments.
3. Tag Replacement: Replacement tags for lost or damaged tags: 25 EUR ex VAT per piece.
4. Tools and Testing (via MyLogin): 30+ online assessments for coaching and training. Members receive 10% discount. Monthly invoicing for actual usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Het Coachhuis operates a membership-based network of approximately 100 partner-operated locations across the Netherlands providing hourly rental of professional coaching rooms, speaking chambers, and group meeting spaces. Members pay a 120 EUR ex VAT annual fee plus usage-based hourly rates (10-45 EUR/hour, varying by location and room type) to book rooms via a proprietary online reservation system (cloud.reflexappointment.nl). Keyless access to partner locations is enabled by Phera RFID tags issued to members, with 441 individual rooms available across the nationwide network.

Product overview

Het Coachhuis BV operates a platform-based model offering flexible hourly rental of professional coaching rooms (coachruimtes), speaking chambers (spreekkamers), and group spaces (groepsruimtes) at approximately 100 locations throughout the Netherlands. The core offering centers on the Online Reserveringssysteem, a proprietary booking platform enabling members to reserve spaces 24/7 via PC, tablet, or smartphone. Membership (Lidmaatschap) provides access to all locations and the reservation system. Add-on services include Tools en Testen (via MyLogin partnership) providing 30+ online assessment instruments, the Coachhuis Tag (Phera-based keyless access system) for select locations, and Promotieprofiel for member business promotion. The platform targets coaches, trainers, therapists, mediators, and other professionals seeking flexible, professional meeting spaces.

Differentiator

Problem solved

Functional benefit

Brands

• MyLogin: Tools en Testen: An online platform offering over 30 assessments and instruments for personal and organizational development, provided in partnership with MyLogin. Includes tools for coaching, training, career development, and team analysis.
• Testen en Tools

Products and services

• Coachruimtes (Coaching Rooms) Hourly rental of professional coaching rooms and speaking chambers at approximately 100 partner-operated locations across the Netherlands, bookable via the online reservation system. Targeted at individual coaches, trainers, therapists, and other professionals conducting client sessions in a professional, atmospheric setting.
• Groepsruimtes (Group Rooms) Larger meeting and training spaces suitable for group sessions, workshops, and team training at select locations across the Netherlands (e.g., 's Graveland Vijverzaal accommodates up to 25 persons at 45 EUR/hour; 't Boshuys accommodates up to 20 persons at 30 EUR/hour).
• Lidmaatschap (Annual Membership) Annual membership providing access to the online reservation system and all ~100 Coachhuis locations across the Netherlands. Base membership costs 120 EUR ex VAT per 12 months per individual; additional users under the same account are 30 EUR ex VAT per year. Members receive a free Coachhuis Phera tag, free cancellation up to 24 hours before reservations, and a public promotion profile.
• Tools en Testen (Tools and Tests) Access to 30+ online assessment instruments and tests provided through the MyLogin partnership, covering areas such as balance & vitality, career, culture & organization, behavior & personality, and leadership. Het Coachhuis members receive a 10% discount, billed monthly for actual usage.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tribes: Dutch-origin flexible workspace brand (now part of IWG) offering meeting rooms and offices across multiple Dutch cities. Directly comparable as a Netherlands-focused meeting-space provider targeting professionals and SMEs.
• Splacer: Marketplace for booking unique meeting and event spaces by the hour or day from third-party venue hosts. Comparable marketplace model aggregating partner-owned professional spaces for short-term rentals.
• Seats2Meet: Dutch-based coworking and meeting space network offering flexible (often free) workspace booking across the Netherlands. Most directly comparable to Het Coachhuis as a national Dutch platform connecting professionals to short-term meeting and work spaces.
• Mindspace: Premium flexible workspace provider with multiple Dutch locations offering meeting rooms, private offices, and coworking. Comparable as a Dutch-headquartered operator competing for professional meeting-room bookings.
• Workfrom: Workspace discovery and booking platform focused on remote workers and small teams. Comparable as a digital platform connecting professionals to short-term workspace bookings across multiple venues.
• PeerSpace: US-headquartered marketplace for booking hourly and daily unique event and meeting spaces from third-party hosts. Highly comparable business model: partner-supplied inventory, hourly booking, professional target audience.

Broad incumbents

• WeWork: Global coworking giant with multiple Dutch locations offering hourly and daily meeting room booking. Comparable as a broad incumbent competing for the same hourly meeting-room demand with much larger scale and brand.
• IWG (Regus / Spaces / HQ): World's largest flexible workspace operator with extensive Dutch presence under Regus, Spaces, and HQ brands. Comparable as a broad incumbent offering meeting room booking as part of a wider portfolio.

Regional players

• Office Space (UK): UK-based hourly and daily meeting room booking platform with a multi-venue partner network. Comparable business model — partner-supplied meeting rooms, hourly booking, professional audience — but focused on the UK market.

Emerging players

• Workplaceless: Hybrid workplace and remote work enablement platform. Comparable as an emerging player in the flexible-workspace category, though more focused on virtual/hybrid enablement than physical meeting room rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hetcoachhuis
• Facebookfacebook.com/hetcoachhuis
• LinkedInlinkedin.com/company/het-coachhuis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Coachhuis BV