H&H créateur de meubles / XOOON ATOLL - ANGERS

What H&H créateur de meubles / XOOON ATOLL - ANGERS does

H&H Créateur de meubles is a Dutch family-owned furniture brand founded in 2004 in Hapert, Netherlands, as part of the Habufa Meubelen B.V. group (est. 1968). The brand specializes in customizable residential furniture across three core product families — sofas, furniture (storage, tables, chairs), and decoration — offering over 340 color and finish options across fabrics and leathers. The Angers/Beaucouzé location (H&H ATOLL) is one of 70+ franchise stores across France, with the brand exporting to six countries; the parent Habufa group also operates the XOOON, Happy@Home, and COCOmaison brands with more than 400 employees in total.

The company's go-to-market is built on a franchise retail model: independent entrepreneurs operate exclusive H&H-branded stores under licensing agreements, with minimum surface requirements of 450-500 m² per location. H&H differentiates through a full-service digital-to-physical customer journey that includes augmented reality (AR) furniture visualization, a 2D room planner, a 3D in-store interior design consultation (€150, redeemable as a voucher on €1,500+ purchases), a table configurator, a 244-page inspiration magazine, and a style guide questionnaire. The CARE+ extended warranty plan extends seating coverage to 7 years and includes stain and in-home care services.

Revenue is generated primarily through one-time furniture sales at retail, supplemented by the CARE+ warranty add-on, paid 3D design consultations, and a financing partnership with Sofinco that enables installment purchases. The target customer is residential homeowners seeking personalized, design-coordinated furniture with in-store advisory support. Pricing is not publicly disclosed and is handled at the store level. The brand is backed by Habufa's broader manufacturing and brand portfolio, and leadership includes Jacqueline Stevens as Directrice des collections, with the Stevens family holding key positions across the parent group.

Name

H&H créateur de meubles / XOOON ATOLL - ANGERS

Legal name

Habufa Meubelen B.V.

Website

https://heth.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

H&H Créateur de meubles is a Dutch family-owned customizable furniture brand (est. 2004) within the Habufa Meubelen group, selling sofas, storage, tables, and décor through 70+ franchise stores across France and six countries, with over 340 finish options and digital design tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Hapert

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Decor Product Sales: Core revenue from selling sofas, armchairs, storage furniture, chairs, tables, lighting, and decorative items through the H&H branded store network. Products are available in multiple configurations and customizations.
2. CARE+ Extended Warranty Plan: Extended 7-year warranty plan (CARE+) offered at point of sale for seating products. Covers manufacturing defects, stains, and structural issues. Available for purchase alongside furniture.
3. 3D Design Consultation: Personalized 3D interior design consultation priced at €150. If the customer purchases furniture worth at least €1,500 within 3 months, the €150 is credited as a voucher. Conducted in-store with professional advisors.
4. Financing Partnership Revenue: H&H offers financing solutions through partner Sofinco, enabling customers to spread payments for furniture purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

H&H créateur de meubles is a furniture brand (founded 2004, part of Dutch Habufa Meubelen group) that designs, manufactures, and sells customizable residential furniture — sofas, armchairs, storage furniture, chairs, tables, lighting, and home décor — through a franchise network of 70+ stores in France and exports to 6 countries. The company offers 340+ fabric and leather color/finish options, in-store 3D design consultations, AR furniture visualization, 2D/3D room planners, and an extended CARE+ 7-year warranty.

Product overview

H&H Créateur de meubles is a Dutch family furniture brand (founded 2004, Hapert) and part of the Habufa Meubelen group alongside XOOON, Happy@Home, and COCOmaison. The company operates over 70 points of sale in France and exports to 6 countries. Its product portfolio centers on customizable sofas (canapés d'angle, modulaires, relaxation, convertibles), armchairs (fauteuils relax, pivotants, tissu, cuir), storage furniture (armoires, bibliothèques, vaisseliers, buffets, meubles TV, vitrines), dining and accent chairs, tables (dining, bar, coffee, extendable), lighting, and home décor. H&H differentiates through personalization with over 340 color and finish options across fabric and leather upholstery. The company offers digital design tools including a 2D room planner, 3D in-store interior design consultation, augmented reality (AR) furniture visualization, and a table configurator. Its CARE+ extended warranty plan provides 7-year coverage on seating. An online catalogue (244 pages) and style guide questionnaire support the sales journey.

Differentiator

Problem solved

Functional benefit

Brands

• COCOmaison: Decoration brand part of Habufa Meubelen group

Products and services

• Canapés (Sofas)
• Fauteuils (Armchairs)
• Meubles de rangement (Storage Furniture)
• Chaises (Chairs)
• Tables
• Luminaires (Lighting)
• Décorations (Home Décor)
• CARE+ Extended Warranty Plan
• 3D Interior Design Consultation (Mon intérieur en 3D)

Quantifiable outcome

• 7-year warranty coverage with CARE+ plan for seating products
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Roche Bobois: French luxury/upscale customizable furniture brand with international store network. Comparable on customization and high-end sofa/seating focus, though positioned above H&H on price.
• Conforama: Major French/European furniture and home furnishings retailer with broad assortment of sofas, storage, and décor. Comparable on customer base, channel mix, and category focus.
• Maisons du Monde: French-headquartered omnichannel furniture and décor retailer with strong customization and store network. Directly comparable to H&H on product mix (sofas, dining, décor), target customer, and country footprint.
• Schmidt Groupe: French/European franchise retailer of customizable furniture and kitchens. Closely comparable on franchise-led growth model, customization orientation, and European footprint.
• BUT: French furniture and home furnishings retailer with national store footprint. Comparable on residential furniture assortment and French customer base, though less customization-led than H&H.
• Poltronesofà: Italian manufacturer-retailer specializing in customizable sofas and seating with direct stores across Europe. Comparable on sofa-led product strategy and customization depth.
• Alinéa: French furniture and home décor retailer with stores in France and select international markets. Directly comparable on category, target customer, and integrated design/journey positioning.
• BoConcept: Danish customizable furniture brand with a global franchise store network. Closely comparable to H&H on business model (franchise, customization, in-store design consultation) and on customer profile (mid-market residential).

Broad incumbents

• Habitat: European design-led furniture and homewares retailer with omnichannel presence. Comparable on design-forward positioning and residential target customer, but broader in assortment than H&H.
• IKEA: Global furniture retail incumbent. Sets the benchmark for European furniture retail scale, transparent pricing, and delivery logistics that H&H must compete against for residential shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hethanimaux
• LinkedInlinkedin.com/company/h-h-cr%C3%A9ateur-de-meubles-xooon-atoll-angers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&H créateur de meubles / XOOON ATOLL - ANGERS