Museum Het Pakhuis

What Museum Het Pakhuis does

Museum Het Pakhuis is a Dutch non-profit foundation (Stichting Het Pakhuis, RSIN 822609642) operating a community-focused archaeology museum in Ermelo, Gelderland, Netherlands, founded in 2010. The institution specializes in archaeological finds from the Veluwe region, with particular emphasis on Roman military history and prehistoric burial mounds. It holds a structurally unique position as the only museum in the Netherlands that showcases the country's two known Roman military camps, both located within the Ermelo municipality. Operationally, the museum runs with approximately 13 paid staff, a director, a four-person volunteer board (with one vacancy), and an extensive network of volunteers, MBO/HBO/university interns, and academic partners.

The product mix combines rotating indoor exhibitions (recently including 'De Rode Draad van de Boerenzakdoek', 'In de Ban van Brons', and 'Grenzen van Vertrouwen') with outdoor and digital experiences: the Via Fietscus VR-enabled cycling route co-developed with Escapetours.com and Fort Vertier, the annual Theaterwandeling immersive theater walk (sixth edition in 2026), Pakhuis on Tour mobile museum outreach, the sensory 'Oog in Oog met de Romeinen' exhibition for visually impaired visitors, and a school programs arm with preparatory lessons. Technical components include VR visualization of Roman camps, smartphone-based puzzles, a mobile museum cart, and Ticketteam-powered online ticketing.

Revenue is generated predominantly through admissions (€7.50 adults, €4.50 children 4-13, free for under-4s and Museumkaart holders), a €25/year Vrienden membership with recurring newsletter, guided group tours (€9.50 adult, €5.50 child), and add-on fees for workshops, craft activities, and outdoor routes. The museum is a registered member of the Nederlandse Museumregister and Nederlandse Museumvereniging, holds Cultural ANBI status providing Dutch donor tax benefits, accepts the national Museumkaart, and is an SBB-recognized MBO learning company. Its market is domestic and regionally concentrated on Ermelo, the Veluwe, and day-trippers from the greater Utrecht/Amsterdam corridor.

Name

Museum Het Pakhuis

Legal name

Stichting Het Pakhuis

Website

https://hetpakhuisermelo.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Museum Het Pakhuis is a Dutch non-profit foundation operating a community archaeology museum in Ermelo, Netherlands, focused on Veluwe archaeological finds and Roman military history. It serves families, school groups, and regional tourists through interactive exhibitions, VR-enabled cycling routes, and mobile educational outreach.

Ownership category

akta.pro rank

Product category

Museum and Cultural Heritage Services

NAICS

Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

History Museums (THAJADAB)

Keywords

• Archaeological museum exhibits
• Interactive museum experiences
• Educational museum programs
• Cultural heritage tourism
• Hands-on history museum

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Museum Admissions: Entry fees charged to visitors: adults €7.50, children 4-13 €4.50, children under 4 free, Museumkaart holders free. This forms the primary revenue stream.
2. Friends Membership (Vrienden): Annual membership at €25/year providing free unlimited access to exhibitions and digital newsletter (6x per year).
3. Activity Fees: Additional fees for special activities such as workshops (€5 for bandana design), craft activities (€2 for bandana bracelet), and outdoor routes (€7.50 for Knapzakroute, €9.95 for Via Fietscus family package).
4. Guided Group Tours: Guided tours for groups at €9.50 per adult and €5.50 per child up to 13 years. Special arrangements for bus tours and tour operators.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Museum Het Pakhuis operates as a community museum and social-cultural center in Ermelo, Netherlands, presenting archaeological collections from the Veluwe region. The museum offers general admission featuring rotating exhibitions on Roman and prehistoric history, supplemented by guided tours, educational school programs, and outdoor experiences including VR cycling routes and the annual Theaterwandeling theater walk. Revenue is generated through admission fees, annual Vrienden memberships, guided group tours, workshops, and activity fees.

Product overview

Museum Het Pakhuis operates as a community museum and social-cultural center focused on archaeology of the Veluwe region. The core offering is museum admission featuring rotating exhibitions (currently including 'De Rode Draad van de Boerenzakdoek', 'In de Ban van Brons', and 'Grenzen van Vertrouwen'), supplemented by interactive experiences such as the Via Fietscus cycling route with VR, the annual Theaterwandeling theater walk, and educational programs for schools (Museum op Locatie). The museum has been operating since 2010 and serves as a registered museum in the Dutch Museum Registry.

Differentiator

Problem solved

Functional benefit

Brands

• Het Pakjeshuis: A role the museum fulfills during Sinterklaas period, when the entire museum is dedicated to Sinterklaas activities for young residents of Ermelo and surroundings.

Products and services

• Museum Admission (Museum Bezoek)
• De Rode Draad van de Boerenzakdoek Exhibition
• In de Ban van Brons Exhibition
• Grenzen van Vertrouwen Exhibition
• Via Fietscus Cycling Route Experience
• Theaterwandeling 2026 - Dossier Houtdorp
• School Group Educational Programs (Met de klas naar het museum)
• Museum op Locatie / Pakhuis on Tour
• Guided Group Tours (Groepsbezoek met Gids)
• Vrienden Membership (Annual Friends Program)

Quantifiable outcome

• Free admission for children up to 3 years and Museumkaart holders
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• TicketteamcoreTechnology or IntegrationTicketteam serves as the museum's online ticket provider, handling secure ticket sales and visitor administration. The system processes personal data for ticket purchases and payment processing through Ticketteam's payment partners. A data processing agreement (verwerkersovereenkomst) has been signed with Ticketteam to ensure GDPR compliance.
• Escapetours.comflagshipStrategic or Co-development PartnerCollaboration partner in developing 'Via Fietscus' - an interactive cycling route game combining smartphone puzzles with VR experiences at Roman military camps. This is a unique educational and recreational product combining museum content with technology.
• Fort VertiercoreStrategic or Co-development PartnerPartner in Via Fietscus project. After completing the cycling route, participants receive 25% discount on Fort Vertier - a 3D maze designed for children up to 13 years with Roman-themed adventures.
• VVV ErmelocoreGTM or Marketing PartnerLocal tourist information office located at Molenaarsplein adjacent to the museum. Provides visitor referrals and tourism information for museum and surrounding attractions.
• Molen de KoeminorGTM or Marketing PartnerHistoric windmill located next to the museum at Molenaarsplein. Open for visits on Wednesday afternoons and Saturdays. Volunteer guides provide tours.
• Saxion (Archeologie)minorStrategic or Co-development PartnerUniversity of Applied Sciences partnership for archaeology students. Regular assignments and projects developed in collaboration with the program.
• Universiteit Leiden (Faculteit Archeologie)minorStrategic or Co-development PartnerAcademic partnership with Leiden University's Faculty of Archaeology for student projects and research opportunities.
• Universiteit Utrecht (Geschiedenis)minorStrategic or Co-development PartnerPartnership with Utrecht University's History department for student projects and academic collaboration.
• Reizen in de TijdminorChannel Partner/ Reseller/ DistributorEducational platform where Museum Het Pakhuis lessons are featured, serving as a distribution channel for school programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Kröller-Müller Museum: Major art and sculpture museum located in Hoge Veluwe National Park, in the same Veluwe region. Shares geographic catchment and tourism circuit with Het Pakhuis, with potential for cross-promotion even though it focuses on modern art rather than archaeology.

Broad incumbents

• Teylers Museum: Oldest museum in the Netherlands (Haarlem) covering art, science, and history. Comparable in registered museum status and educational programming, but with national brand recognition and significantly larger visitor volumes.
• Rijksmuseum van Oudheden: National Museum of Antiquities in Leiden, focused on archaeology and ancient history. Directly comparable in subject matter (archaeology, Roman/prehistoric collections) and academic positioning, but operates at national scale with significantly larger collections, staff, and visitor base.

Direct peers

• Marres Maastricht: House for Contemporary Culture in Maastricht combining exhibitions, educational programs, and community programming. Comparable in being a small-to-mid-sized Dutch cultural institution with a hybrid museum/community-center model.
• Museum Het Valkhof: Regional museum in Nijmegen (another Roman heritage city) combining archaeological collections with contemporary art. Closest direct peer in scope: a regional Dutch museum with Roman history focus, school programs, and experiential exhibitions.
• Allard Pierson Museum: Archaeological museum in Amsterdam operated by the University of Amsterdam. Comparable in subject matter (archaeology, antiquities) and academic partnership model, though larger and located in a major city.
• Drents Museum: Provincial museum in Assen with strong archaeological collections (especially hunebedden/burial mounds) comparable to Het Pakhuis's burial mound focus. Similar combination of regional heritage, temporary exhibitions, and educational programming.
• Natuurmuseum Brabant: Regional natural history and heritage museum in Tilburg. Comparable in scale, nonprofit structure, and hands-on educational approach for families and school groups, though focused on natural history rather than archaeology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/museumhetpakhuisermelo
• Instagraminstagram.com/hetpakhuisermelo
• LinkedInlinkedin.com/company/museum-het-pakhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum Het Pakhuis