HetWerktNu

What HetWerktNu does

HetWerktNu is the reintegration and employment-placement division of IW4, the social work company for the municipalities of Veenendaal, Rhenen, and Renswoude in the Dutch Foodvalley region. Founded via IW4's 2018 strategic transition into a broad development company for people at a distance from the labor market, HetWerktNu serves job seekers with physical, mental, psychological, or social barriers to employment, employers seeking to hire inclusively, and public/societal institutions (municipalities, UWV, GGZ, schools, care providers). The service portfolio covers worker matching, jobcoaching, reintegration (first and second track), work diagnostics, outplacement, the #MoveOn youth program, SROI advisory, and the Arbeidsexpertisecentrum — an in-house expertise center delivering deep occupational diagnoses using validated instruments (Ruward, Melba) staffed by psychologists and SRA-certified labor experts.

The underlying workflow is human-expert-driven rather than technology-platform-driven: jobcoaches physically accompany candidates on the work floor for observation and coaching; intake, matching, and trajectory design are consultative; and there is no proprietary software product. Technology components are assessment instruments (Ruward tests, Melba key qualifications) and standard channel tools (LinkedIn, Twitter/X, YouTube, the Chainels BOV entrepreneur platform, newsletter, contact forms). Revenue is generated through managed-services contracts with municipalities and UWV (per-trajectory and per-assessment fees) and through professional-services employer placement and detachment arrangements, where employers benefit from wage cost subsidies (loonkostensubsidie), SROI compliance support, and ongoing jobcoaching. The business is regional, with distribution occurring via direct employer engagement, municipal and UWV commissioning, the IW4 internal pipeline (300+ employee Werkbedrijf), and a school-to-work channel via VSO schools including De Blink.

Name

HetWerktNu

Legal name

HetWerktNu

Website

https://hetwerktnu.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HetWerktNu is the reintegration and job-placement division of Dutch social work company IW4, serving job seekers with barriers to employment, regional employers, and municipal/UWV commissioning bodies in the Foodvalley region through jobcoaching, assessments, and placement services.

Ownership category

akta.pro rank

Product category

Social Employment Services

NAICS

Vocational Rehabilitation Services (62431), Employment Placement Agencies (561311), Employment Services (5613), Individual and Family Services (6241)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Employment & Job Readiness Support Services (BPAGAEAJ)

akta.pro secondary industries

Individual Outplacement & Career Coaching (BPACAOAA), Job Readiness Training & Soft Skills Development (EDAKANAD), Redundancy & Layoff Support Services (RIF Planning & Communications) (BPACAOAF)

Keywords

• Social employment services
• Reintegration services
• Job placement
• Occupational assessment
• Workforce inclusion

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-funded reintegration contracts: HetWerktNu generates revenue through contracts with municipalities (gemeenten), UWV (Dutch Employee Insurance Agency), and other public institutions. These bodies commission reintegration trajectories, practical assessments, and job placement services for benefit recipients and people with a distance to the labor market. Revenue is tied to placement outcomes, assessment volumes, and ongoing coaching.
2. Employer placement and detacherings: HetWerktNu places candidates with employers through direct placement or detachment (temporary staffing) arrangements. Employers benefit from subsidized wages (via loonkostensubsidie), SROI compliance support, and ongoing jobcoaching. Revenue flows from employer engagement rather than candidate fees.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

HetWerktNu provides reintegration, job placement, and on-the-job coaching services that connect job seekers with a distance to the labor market to regional employers in the Dutch Foodvalley region. Its services span candidate sourcing and matching, structured reintegration trajectories (first and second track under the Gatekeeper Improvement Act), work-readiness assessments through the Arbeidsexpertisecentrum, jobcoaching on the work floor, outplacement, SROI advisory, and specialized programs such as #MoveOn for youth. The organization is the placement and reintegration division of IW4, the social work enterprise for the municipalities of Veenendaal, Rhenen, and Renswoude.

Product overview

HetWerktNu is a Dutch social employment services company operating as part of IW4 (social workplace company for Veenendaal, Rhenen, and Renswoude). The company offers a unified portfolio of reintegration and employment services rather than a traditional software product. Core services include job coaching, reintegration programs (first and second track), work diagnostics, outplacement, and an expertise center offering in-depth labor assessments using validated instruments (Ruward tests, Melba key qualifications). Services target job seekers with barriers to employment, employers seeking to fill vacancies through social responsibility, and societal partners including municipalities, UWV, mental health institutions, and schools. Additional offerings include the #MoveOn youth program for young people transitioning from education to work, practical learning programs, and SROI advisory services for companies with government tender obligations.

Differentiator

Problem solved

Functional benefit

Brands

• Arbeidsexpertisecentrum: Expertise center providing in-depth employment diagnostics including psychological research and physical capabilities assessment.

Products and services

• Kandidatenbemiddeling Placement service that connects job seekers who have difficulty finding employment independently with employers willing to give them a chance. Includes candidate preparation, matching, and ongoing support to ensure sustainable employment.
• Jobcoaching On-the-job coaching in which job coaches walk alongside employees and employers at the workplace, observing which skills require development and providing practical tips to make work easier. Coaching is tailored to individual needs.
• Re-integratie Eerste Spoor Reintegration program for people who have been out of work for short or longer periods, helping them develop work skills, gain work rhythm, and orient on labor market opportunities. Includes first-track reintegration trajectories under the Gatekeeper Improvement Act.
• Re-integratie Tweede Spoor Second-track reintegration services for individuals who cannot return to their original employer, focusing on alternative employment pathways.
• Arbeidsdiagnose (Arbeidsexpertisecentrum) In-depth labor assessment conducted by psychologists and SRA-certified labor experts, combining psychological screening (mental resilience, personality, work interests) with physical/occupational skills testing (lifting, carrying, sitting, standing, endurance, frustration tolerance, independence) using Ruward and Melba instruments.
• Werkdiagnose Expert assessment of an individual's employability in regular employment, evaluating whether a person is ready for work or needs further development before finding suitable employment.
• Outplacement Career transition support for employees who must leave their current employer, guiding them in switching to other work and finding a suitable position.
• Bedrijfsscan Company assessment service evaluating how employers can integrate people with barriers to employment into their workforce.
• Sociaal Ondernemen Advies Advisory and guidance services for entrepreneurs who want to contribute to an inclusive labor market through social responsibility initiatives.
• Werkfit Traject Work readiness program for individuals who have been out of work for extended periods and/or have certain limitations, helping them develop basic employee skills such as collaboration, following instructions, and punctuality before placement with an employer.
• Arbeidsmatige Dagbesteding Work-based day activities for societal partners providing structured daytime activities combined with work experience opportunities.
• #MoveOn Jongerenproject Youth program developed with Gemeente Veenendaal for young people who have difficulty taking the next step toward education or work. Over six months, participants engage with work, sports, and creativity while receiving personal guidance to discover their best path.
• Vacatures Bemiddeling Open vacancy management connecting job seekers with available positions at partner employers.
• SROI Advies Social Return on Investment advisory helping companies fulfill SROI obligations in government tenders by providing concrete ways to employ people with barriers to the labor market.
• Loonkostensubsidie Begeleiding Guidance on wage cost subsidies (LKS) for employers hiring people who are less productive than standard employees, with subsidies based on work value assessments determined by UWV.
• Praktijkleren Practical learning with a practice certificate for job seekers and workers without initial qualifications, allowing them to gain skills within a company through collaboration with an mbo school and HetWerktNu.

Quantifiable outcome

• In 2021, approximately 30 residents from the region found employment via HetWerktNu. Nearly 120 candidates followed HetWerktNu trajectories, and ~25% subsequently found a job.
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• IW4 (IW4 N.V.)coreStrategic or Co-development PartnerHetWerktNu is a division of IW4, the social work enterprise for the municipalities of Veenendaal, Rhenen, and Renswoude. IW4 provides sheltered employment, work experience places, and vocational training for people with a distance to the labor market. HetWerktNu operates within the IW4 ecosystem, sourcing candidates from IW4's internal Werkbedrijf (which employs 300+ people) and collaborating on shared facilities, brand identity, and infrastructure. The new headquarters at Transformatorstraat 1 in Veenendaal houses both IW4 and HetWerktNu.
• Gemeente VeenendaalcoreStrategic or Co-development PartnerGemeente Veenendaal commissions reintegration services from HetWerktNu for residents receiving social assistance (Participatiewet) benefits. The municipality's klantmanagers refer candidates to HetWerktNu for intake, trajectory design, and placement support. A joint product catalog defines the scope and pricing of trajectories. The collaboration extends to programs like 'Bemiddeling met Dienstverband' and shared case management on the work floor.
• Gemeente BarneveldmajorStrategic or Co-development PartnerIn 2022, Gemeente Barneveld approached HetWerktNu to collaborate on bemiddeling (placement) of candidates from social assistance into paid work. The collaboration began as a pilot with 9 candidates, with approximately half successfully placed. The program has continued with focus on part-time available candidates, producing several successful placements. Workconsulent Marjon Pater leads the account from HetWerktNu's side.
• UWV WerkbedrijfcoreStrategic or Co-development PartnerUWV is a key institutional partner that refers candidates receiving Wajong, ZW, or WIA benefits to HetWerktNu for practical assessments and reintegration trajectories. UWV case managers purchase these services, particularly the Praktijkassessment product. The collaboration has been running since at least 2021, and UWV participants rate HetWerktNu's services at 7.9/10.
• QuaRijnmajorChannel Partner/ Reseller/ DistributorQuaRijn is a healthcare organization (elderly care, disability care) that provides work experience placements and employment for candidates placed by HetWerktNu. Mascha Versteeg (adviseur Leren & Ontwikkelen) coordinates placements at QuaRijn locations De Koekoek and De Tabakshof. Multiple candidates (Anissa, Loubna) have transitioned from HetWerktNu coaching to permanent contracts at QuaRijn, with HetWerktNu jobcoaches providing ongoing support.
• Werkkracht (Ede)majorStrategic or Co-development PartnerWerkkracht (based in Ede) and HetWerktNu jointly established the Regionaal Expertisecentrum (Regional Expertise Center) for the Foodvalley labor market region. Werkkracht performs the psychological screening component of occupational assessments while HetWerktNu conducts the physical and practical skills testing. The center, launched September 2021 and funded by the Regionaal Werkbedrijf, aims to perform 100 deep occupational diagnoses over two years for candidates from municipalities and UWV.
• De Blink (VSO-school, Veenendaal)majorChannel Partner/ Reseller/ DistributorDe Blink is a VSO (special secondary education) school in Veenendaal for students with learning difficulties. HetWerktNu and De Blink have an expanded collaboration where HetWerktNu provides assessments to better identify what students can and cannot do, and jobcoaches accompany students on external work placements. If students remain employed after graduation, coaching continues under the same HetWerktNu jobcoach to provide continuity.
• ReinaerdemajorStrategic or Co-development PartnerReinaerde collaborated with HetWerktNu and Gemeente Veenendaal on the DOOR project — an 8-10 week program to assess whether individuals at day activity centers (dagbesteding) can transition to regular employment. The project maps capabilities and helps determine the best pathway for each participant, optimizing talent utilization.
• Philadelphia (zorginstelling)minorChannel Partner/ Reseller/ DistributorPhiladelphia, a healthcare organization, referred Midas to HetWerktNu for jobcoaching support. Philadelphia's jobcoach worked with Midas to assess whether paid work would be a suitable fit before transitioning him to HetWerktNu's services and the IW4 company restaurant.
• Zorg op MaatminorChannel Partner/ Reseller/ DistributorZorg op Maat is a care provider that collaborated with HetWerktNu to support Ricardo's transition from day activity (dagbesteding) to paid employment. Ricardo's personal counselor from Zorg op Maat was involved in the decision-making process alongside HetWerktNu and UWV.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Baanbrekers: Baanbrekers is a Dutch social enterprise providing reintegration, job coaching, and employment services for people with a distance to the labor market. It serves municipalities and UWV clients, comparable to HetWerktNu in mission, service mix, and public-sector funding model.
• Promen: Promen is a Dutch reintegration and job-coaching organization that helps people with a distance to the labor market find and sustain employment. It mirrors HetWerktNu's model of combining vocational diagnostics, job coaching, and government-funded reintegration trajectories across Dutch regions.

Regional players

• Werkzaak Rivierenland: Werkzaak is a regional public employment service in Rivierenland (Netherlands) that purchases reintegration trajectories and matches benefit recipients to employers. It is comparable to HetWerktNu in operating model and target population, but serves a different Dutch region.
• Restart (Utrecht region): Restart is a regional Dutch reintegration organization working with municipalities and UWV to place people with a distance to the labor market into sustainable employment. It overlaps with HetWerktNu in service offering and target candidates, but is anchored in a different region.

Broad incumbents

• ManpowerGroup Nederland: ManpowerGroup is a global staffing and workforce solutions provider operating in the Netherlands. It offers candidate placement, temporary staffing, and inclusive-employment initiatives targeting populations similar to HetWerktNu's candidate base, though at national scale.
• UWV (UWV Werkbedrijf): UWV is the Dutch Employee Insurance Agency, both a major commissioning partner and a competing public employment service. It runs the national Werkbedrijf which sources candidates, commissions assessments, and provides reintegration pathways that overlap directly with HetWerktNu's offerings.
• Randstad Nederland: Randstad is the largest staffing firm in the Netherlands, offering general staffing, recruitment, and HR solutions. It competes for employer placement and SROI-related business and operates inclusive-employment programs that overlap with HetWerktNu's services, but at a much broader scale.
• Tempo-Team Nederland: Tempo-Team is a major Dutch staffing and HR services provider with dedicated inclusion and SROI offerings. It serves similar employer and candidate populations as HetWerktNu but at national scale and with a more generalist service portfolio.
• Adecco Nederland: Adecco is a global staffing and workforce solutions firm with substantial Dutch operations, including programs for disadvantaged job seekers. It overlaps with HetWerktNu's candidate placement and coaching functions, but as part of a much larger generalist portfolio.

Others

• SBCM: SBCM is the Dutch sector organization representing social work companies and sheltered employment providers. It is an ecosystem-level counterpart to HetWerktNu, advocating for inclusive employment and convening peer organizations rather than competing directly.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HetWerktNu
• YouTubeyoutube.com/channel/UCQYh6DRU-5UDC-0ABTEP9-Q
• LinkedInlinkedin.com/company/hetwerktnu

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HetWerktNu