Hex & Company
Hex & Company is a Manhattan board game cafe chain with three locations offering game library access, cafe services, TCG events, professional RPG campaigns, and youth enrichment programs via subsidiary Hex Marks The Spot.
- Company typePrivate
- Founded-
- HeadquartersNew York, New York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hex & Company does
Hex & Company is a privately held, Manhattan-based board game cafe chain operating three storefronts — a 4,000+ square-foot West Side flagship at 2911 Broadway, an Upper East Side location at 1462 1st Ave, and a Union Square location at 801 Broadway. The company operates a 1,000+ title board game library accessible to walk-in and reservation-based customers for $10–$17 per person, layered with cafe and bar service (coffee, craft beer, cocktails), hobby gaming retail, and an extensive calendar of trading card game tournaments spanning Magic: The Gathering, Star Wars Unlimited, Disney Lorcana, Riftbound, Sorcery: Contested Realms, Pokémon, Yu-Gi-Oh!, and others. The Wizards of the Coast Premium Store designation enables sanctioned high-level MTG events such as Regional Championship Qualifiers.
Hex & Company firmographics
Firmographics- Name
- Hex & Company
- Legal name
- Hex & Company
- Website
- https://hexnyc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hex & Company is a Manhattan board game cafe chain with three locations offering game library access, cafe services, TCG events, professional RPG campaigns, and youth enrichment programs via subsidiary Hex Marks The Spot.
- Ownership category
- akta.pro rank
Hex & Company industry classification
Industry- NAICS
- Hobby, Toy, and Game Retailers (45912), Snack and Nonalcoholic Beverage Bars (722515), Amusement Arcades (71312)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)
- akta.pro secondary industries
- Board Game & Puzzle Specialty Retailers (CRALALAA), Family/Party Board Games Retail (CRALALAB), Internet Cafes & Gaming Cafes (THAFADAI)
Keywords
Where Hex & Company is headquartered
LocationHeadquarters
- HQ city
- New York, New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hex & Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Gameplay Seating Fees: Charges per-person fees for access to board game library. Standard walk-in rate $15/person, discounted $10/person for students/children Mon-Thurs. Reservations start at $17/person.
- Cafe and Bar Sales: Food and beverage sales including coffee, bar-style fare, and craft beer at multiple locations. Complementary wifi and seating with cafe purchase.
- Hobby Gaming Retail: Sales of board games, RPG books, trading card game products (Magic: The Gathering, Pokemon, Star Wars Unlimited, Lorcana, etc.), and gaming accessories. TCG singles sales via TCGplayer Pro.
- Event Hosting and Reservations: Private event bookings including corporate team building, birthday parties, large group reservations. Private D&D parties with Dungeon Master at $75/hour. Half/full buyouts at West Side location ranging $250-$750/hour.
- RPG Programming: Professional RPG sessions including Origins beginner courses ($50 for two games), Prologues trial sessions, Legends ongoing campaigns ($110/month), and private DM sessions ($75/hour).
- Event Ticketing: Tickets for TCG tournaments, special events, prereleases, and convention appearances (AnimeNYC). Ticket prices vary by event type.
- Youth Enrichment Programs: After-school programs, weekend kids clubs, and summer camps using tabletop games for K-8 students and families. Session-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Gameplay Seating - Walk-in |
| Unit Pricing | Pay-as-you-go | Discounted Gameplay Seating |
| Unit Pricing | Pay-as-you-go | Standard Reservation (2-12 guests) |
| Unit Pricing | Pay-as-you-go | RPG Origins - Beginner Tutorial |
| Subscription | Monthly | RPG Legends - Ongoing Campaign |
| Unit Pricing | Pay-as-you-go | Private DM Sessions |
| Unit Pricing | Pay-as-you-go | Kids Weekend RPG Sessions |
| Unit Pricing | Pay-as-you-go | Magic: The Gathering Double Masters Preorder |
| Unit Pricing | Pay-as-you-go | Lorcana Ursula's Return Prerelease |
| Unit Pricing | Pay-as-you-go | C. Thi Nguyen Event Ticket |
| Unit Pricing | Pay-as-you-go | Event and Party Host - Tabletop Gaming |
| Unit Pricing | Pay-as-you-go | Dungeons & Dragons Encounters |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Hex & Company product offering
Product offeringCore offering
Hex & Company operates three Manhattan board game cafes that combine an open library of 1,000+ board games with cafe/bar service, sold as a per-person gameplay seating fee. Complementing the cafe core, the company runs scheduled tournaments and prerelease events across multiple trading card games (Magic: The Gathering, Star Wars Unlimited, Disney Lorcana, Sorcery, Riftbound), professionally-led D&D/RPG campaigns, and youth enrichment programs under its Hex Marks The Spot subsidiary.
Product overview
Hex & Company operates a multi-location board game café and hobby gaming platform with three Manhattan locations (West Side at 2911 Broadway, East Side at 1462 1st Ave, and Union Square at 801 Broadway). The core offering combines open board game library access (1,000+ games) with café services, supplemented by trading card game events and retail, professional RPG campaign services, and youth enrichment programs. The platform includes a TCG singles sales operation (Magic: The Gathering via in-store and TCG Player Pro), weekly tournament programming across multiple TCGs (Magic, Star Wars Unlimited, Lorcana, Riftbound, Sorcery TCG), professional D&D/RPG sessions with staff Dungeon Masters, and structured youth programs including weekend D&D and after-school enrichment. Event hosting services support corporate team building, birthday parties, and convention presence. The company maintains integrations with Square for payments, Melee.gg for tournament management, TCG Player Pro for online singles, and Discord for community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Hex Marks The Spot: Youth enrichment programs offering after-school, weekend clubs, and summer camp programs for children ages 7-17, focusing on tabletop games for neurodevelopment and life skills.
Companies that use Hex & Company
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Hex & Company technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Hex & Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AnimeNYCcoreThird consecutive year partnering with AnimeNYC convention (August 20-23, 2026). Hosting TCG tournaments, free boardgame play, and retail booth at the convention. Provides complementary seating and wifi with cafe purchase for convention attendees.
- NYU Game CenterminorCollaborative event hosting C. Thi Nguyen's 'THE SCORE' book discussion in association with Penguin Press and NYU Game Center. Event includes library access and beverage.
- Wizards of the CoastcorePremium Store status indicates strategic partnership for D&D programming. All new D&D games follow the 2024 rule set under WotC's standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hex & Company competitors and assessment
Company assessmentDirect peers
- Snakes and Lattes: Toronto-founded board game cafe chain with multiple North American locations. Closest large-scale comp for a multi-location board game cafe combining a large game library with cafe and bar service.
- Thirsty Meeples: Oxford-origin board game cafe with food, drink, and a large library of board games for play. Closest UK comp for the board game cafe business model Hex&Co runs at scale.
- Mox Boarding House: Pacific Northwest gaming cafe chain combining tabletop gaming, full bar/restaurant, and hobby retail. Directly comparable on the cafe + TCG events + retail hybrid model.
- The Brooklyn Strategist: Brooklyn-based board game cafe offering open play library, cafe fare, and event hosting for tabletop enthusiasts. Closest NYC-metro board game cafe comp with a directly comparable revenue mix of seating fees, F&B, and events.
- Spielbound: Midwest US board game cafe and lending library concept offering open play plus cafe services. Comparable open-library board game cafe model with food and beverage attached.
- Twenty Sided Store: NYC-area hobby game store hosting tabletop gaming events, RPGs, and community programming. Comparable Manhattan hobby gaming retail and event competitor with overlap on TCG and D&D programming.
- Loading Board Game Cafe: UK-based board game cafe offering game library access plus food and drink. Comparable cafe-and-library model in the international board game cafe category.
- Cool Stuff Games: Gaming cafe and retail concept combining TCG events, hobby gaming, and food/beverage. Comparable hybrid gaming-cafe business with multi-TCG tournament programming and event-driven foot traffic.
Broad incumbents
- Barnes & Noble: National bookstore chain with hobby/board game and puzzle retail sections and in-store events. Broad incumbent in physical hobby game retail that Hex&Co's retail side competes against for casual shopper wallet share.
Others
- Wizards of the Coast Local Game Store Network: The wider network of independent local game stores sanctioned by Wizards of the Coast to run MTG and D&D events. Represents the broader competitive set of independent game stores and cafes that Hex&Co competes against for tournament traffic and TCG retail dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hex & Company social profiles
Digital presenceHex & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hex & Company leadership team
Management profileNumber of profiles
Hex & Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hex & Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hex & Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hex & Company
What does Hex & Company do?
Hex & Company operates three Manhattan board game cafes that combine an open library of 1,000+ board games with cafe/bar service, sold as a per-person gameplay seating fee. Complementing the cafe core, the company runs scheduled tournaments and prerelease events across multiple trading card games (Magic: The Gathering, Star Wars Unlimited, Disney Lorcana, Sorcery, Riftbound), professionally-led D&D/RPG campaigns, and youth enrichment programs under its Hex Marks The Spot subsidiary.
Is Hex & Company a public or private company?
Hex & Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hex & Company founded?
Hex & Company was founded in -1. It employs 11 to 50 people.
Where is Hex & Company based?
Hex & Company is headquartered in New York, New York, United States, in the North America region.
How does Hex & Company make money?
Seven revenue lines are on record. Gameplay Seating Fees are the primary driver. The others are cafe and Bar Sales, hobby Gaming Retail, event Hosting and Reservations, RPG Programming, event Ticketing and youth Enrichment Programs.
Who are Hex & Company's main competitors?
Direct peers on record are Snakes and Lattes, Thirsty Meeples, Mox Boarding House, The Brooklyn Strategist, Spielbound, Twenty Sided Store, Loading Board Game Cafe and Cool Stuff Games. Barnes & Noble is listed as a broad incumbent. Wizards of the Coast Local Game Store Network is listed as an others.
Does Hex & Company have an API?
No public API is recorded for Hex & Company.
What industry is Hex & Company in?
Its primary akta.pro industry code is MPAFALAD, Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play), with a secondary code of CRALALAA, Board Game & Puzzle Specialty Retailers. Its NAICS code is 45912 and its SIC code is 5945.