Heydays

Copywriting and Brand Messaging Servicesheydays.com.au

Heydays Creative is a Gold Coast-based copywriting and brand messaging agency offering positioning, website copywriting, and brand story services to growth-stage companies and creative agencies across Australia.

Company typePrivate
Founded2020
HeadquartersGold Coast, Queensland, Australia
Headcount1–10
GTM typeB2B
OfferingServices

What Heydays does

Heydays (legal entity: Heydays Creative) is a privately held, founder-led copywriting and brand messaging agency headquartered in Gold Coast, Queensland, Australia. Founded in 2020, the firm offers three core services: Positioning + Messaging, Website Copywriting, and Brand Story Development, aimed at growth-stage teams and companies that have outgrown how they currently articulate their value proposition. Its secondary customer segment consists of creative agencies and studios that engage Heydays as a specialist copywriting partner on client projects.

The agency operates as a professional services business with a quote-based, transparent pricing model and multi-year contract cadence, prioritizing long-term relationships over transactional volume. Distribution is primarily direct, via website inquiries, phone, and email, supplemented by an agency partnership channel and content marketing through its 'Thoughts' blog and organic social presence on LinkedIn and Instagram. In March 2024, the founder publicly signed The Ethical Move pledge, formalizing a non-coercive, person-first marketing philosophy as a brand differentiator.

Customer evidence includes named engagements with Allpress Espresso (Food & Beverage), WestMAC (Marketing/Events), and creative agencies Everyday Massive, Thirst Creative, and Happen Creative. The firm has 1–10 employees, no disclosed external funding, no parent entity, and no identified M&A activity. Operationally, Heydays positions itself as a values-driven boutique, distinguishing its services through ethical marketing commitments rather than technology, scale, or proprietary IP.

Heydays firmographics

Firmographics

Name: Heydays
Legal name: Heydays Creative
Website: https://heydays.com.au
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 1–10 employees
Short description: Heydays Creative is a Gold Coast-based copywriting and brand messaging agency offering positioning, website copywriting, and brand story services to growth-stage companies and creative agencies across Australia.
Ownership category
akta.pro rank

Heydays industry classification

Industry

Product category: Copywriting and Brand Messaging Services
NAICS: Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
akta.pro secondary industries: Naming & Verbal Identity (BPAFAEAB), Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

Copywriting services
Brand messaging
Positioning strategy
Website copywriting
Brand storytelling

Where Heydays is headquartered

Location

Headquarters

HQ city: Gold Coast, Queensland
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Heydays business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Copywriting and Brand Messaging Services: Heydays generates revenue through professional copywriting services focused on positioning and messaging strategy. Services are priced transparently upon request and the company optimizes for aligned agency partnerships rather than volume transactions.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom quoting based on project scope and client needs

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Heydays product offering

Product offering

Core offering

Heydays is a copywriting and brand messaging agency that helps growth-stage teams articulate their value proposition through positioning, messaging, and brand story development. Their work focuses on helping companies that have outgrown how they talk about themselves, producing website copy, brand narratives, and messaging frameworks that improve clarity and conversion. They also serve creative agencies and studios as a specialist copywriting partner on client projects.

Product overview

Heydays is a copywriting and brand messaging agency offering positioning and messaging services for teams who have outgrown their current brand narrative. The core offering consists of Positioning + Messaging Services, Website Copywriting, and Brand Story Development. The agency also maintains The Ethical Move Pledge as a commitment to ethical marketing practices, distinguishing its service philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

Positioning + Messaging Services

Companies that use Heydays

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Heydays technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Heydays partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

The Ethical MovecoreStrategic or Co-development Partner · 1 March 2024Heydays signed The Ethical Move pledge, committing to ethical marketing practices including putting people before sales, communicating inclusively and truthfully, and eliminating psychologically manipulative tactics. This is a core part of their brand philosophy and differentiates their approach to client relationships.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Heydays competitors and assessment

Company assessment

Direct peers

StoryBrand: Brand messaging framework and agency network built around clarifying a company's story and value proposition; competes in the same verbal-identity niche Heydays serves.
Copyhackers: Conversion copywriting agency and training company serving B2B and SaaS clients with positioning, messaging, and website copy services — directly comparable specialty and buyer type to Heydays.
Kopywriting Kourse: Copywriting services and education business focused on direct-response and brand copy for growth-stage companies — overlapping service menu and target customer profile with Heydays.

Broad incumbents

BMF: Large Australian creative agency offering integrated brand, advertising, and content services — competes for similar Australian brand budgets but as part of a much wider full-service portfolio.
AWAI (American Writers & Artists Inc.): Established copywriting training and services organization serving a broad base of freelance and in-house writers; overlaps with Heydays at the professional copy/messaging layer but operates at much greater scale.

Regional players

The Works: Australian independent creative agency delivering brand strategy and campaign work across AUNZ; comparable regional geography and brand-messaging scope though broader than Heydays' copywriting-only focus.

Emerging players

Conversion Copy Co: Boutique conversion copywriting studio serving SaaS and e-commerce brands with website and launch copy — comparable scale and positioning to Heydays, with a narrower vertical focus.
Verbal Identity: Boutique verbal branding and naming consultancy specializing in brand language, naming, and tone of voice — a closely adjacent specialist comparable to Heydays' messaging niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Heydays financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heydays leadership team

Management profile

Number of profiles

Profiles1 record

Heydays funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heydays M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heydays

What does Heydays do?

Is Heydays a public or private company?

Heydays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Heydays founded?

Heydays was founded in 2020. It employs 1 to 10 people.

Where is Heydays based?

Heydays is headquartered in Gold Coast, Queensland, Australia, in the Oceania region.

How does Heydays make money?

One revenue line is on record: copywriting and Brand Messaging Services.

Who are Heydays's main competitors?

Direct peers on record are StoryBrand, Copyhackers and Kopywriting Kourse. Broad incumbents are BMF and AWAI (American Writers & Artists Inc.). The Works is listed as a regional player. Emerging players are Conversion Copy Co and Verbal Identity.

Does Heydays have an API?

No public API is recorded for Heydays.

What industry is Heydays in?

Heydays's product category is Copywriting and Brand Messaging Services. Its primary akta.pro industry code is MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging), with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 541810 and its SIC code is 7311.