Home Furnishings Business

What Home Furnishings Business does

Home Furnishings Business (operating as HFBusiness) is a privately held B2B media company serving the home furnishings industry, founded in 2005 and headquartered in Atlanta, Georgia at 5317 Peachtree Boulevard, Suite 314. The company publishes a flagship trade magazine and adjacent digital properties targeting an opt-in subscriber base of 10,000 industry professionals — chiefly CEOs, owners, presidents, and functional leaders at retailers, manufacturers, and service providers. Since June 2013 the publication has operated as a product of FurnitureCore under parent company Impact Consulting Services. The publication explicitly differentiates itself as the business-and-strategy title for the vertical rather than a product-focused magazine.

The product portfolio is a multi-format publishing platform: the Home Furnishings Business magazine (six print issues per year plus digital editions), the daily weekday email newsletter HFBusiness NOW!, the weekly Designer Weekly newsletter, E-Market Preview digital publications covering the High Point and Las Vegas trade shows, iOS and Android mobile applications, and the HFBusiness.com content website. Editorial focuses on smart retail strategies, case studies, best practices, industry statistics, and trade-show coverage. Distribution spans print mail, web, email, app stores, and social channels (Twitter, Facebook, Pinterest).

The business model is dual-stream: subscription access is free for qualified industry professionals, and revenue is generated primarily through display advertising across the magazine, website, newsletters, and digital editions. Pricing for advertising is not publicly disclosed. The company has no public funding history, no disclosed headcount, no disclosed revenue, and no subsidiary structure beyond its relationship with Impact Consulting Services.

Name

Home Furnishings Business

Legal name

Home Furnishings Business

Website

https://hfbusiness.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Furnishings Business is a private B2B trade media company serving 10,000 home furnishings industry executives with a six-issue print/digital magazine, daily newsletter, and trade-show digital editions, monetized via advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Magazine Subscriptions: Revenue generated from magazine subscriptions, published 6 times per year, available in print or digital format. Targets home furnishings industry professionals including retailers, manufacturers, and service providers.
2. Advertising: Revenue from display advertising and promotional content within the magazine, website, and digital properties

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Home Furnishings Business is a B2B trade media company that publishes a flagship magazine (6 issues per year in print and digital), daily and weekly email newsletters, market preview digital publications, and supporting mobile applications for home furnishings retailers, manufacturers, and service providers. The company's content focuses on smart retail strategies, case studies, industry statistics, and business intelligence rather than product-focused editorial, and is distributed to a circulation list of approximately 10,000 opt-in industry professionals.

Product overview

Home Furnishings Business is a multi-media information provider for the home furnishings industry, operating as a unified platform combining print magazine, digital publications, newsletters, and mobile applications. The core offerings include the Home Furnishings Business Magazine (available in 6 print issues annually plus digital editions), the HFBusiness NOW! daily email newsletter, the HFBusiness.com website with aggregated industry content, E-Market Previews (digital guides for High Point and Las Vegas trade markets), Designer Weekly newsletter, and iOS/Android mobile applications for content access on the go. The company serves 10,000 opt-in subscribers including CEOs, owners, presidents, and buyers in the furniture industry.

Differentiator

Problem solved

Functional benefit

Brands

• HFBusiness NOW!: Free daily email newsletter delivered to inbox every weekday, providing latest home furnishings industry news, new product announcements, show reports and people news.
• E-Market Preview
• Designer Weekly

Products and services

• Home Furnishings Business Magazine The flagship B2B trade publication serving the home furnishings industry, published 6 times per year in both print and digital formats. Offers smart retail strategies, case studies, best practices, success stories, and industry statistics for retailers, manufacturers, and service providers.
• HFBusiness NOW! Newsletter A free daily email newsletter delivered every weekday, providing the latest home furnishings industry news, new product announcements, show reports, and people news to industry professionals.
• Designer Weekly A free weekly email newsletter providing design-focused content for interior designers and home furnishings industry professionals, including trends, designer profiles, and product highlights.
• E-Market Previews Digital magazines covering the High Point and Las Vegas Markets, featuring hot products, buying tips, style guides, and event previews to help buyers prepare for industry trade shows.
• Home Furnishings Business Mobile App (iOS) Free iOS mobile application for accessing the Home Furnishings Business magazine and industry news content on Apple devices.
• Home Furnishings Business Mobile App (Android) Free Android mobile application for accessing the Home Furnishings Business magazine and industry news content on Android devices, available on the Google Play Store.
• HFBusiness.com Website The company's website featuring aggregated and original industry content, daily news articles, industry statistics, and access to digital editions of all publications.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Impact Consulting ServicescoreOthersIn June 2013, Home Furnishings Business and its related properties were acquired by Impact Consulting Services in Atlanta, GA. Impact Consulting Services and its various divisions have a rich history in the home furnishings industry.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BedTimes Magazine: B2B trade publication serving the bedding and mattress industry, covering retail strategy, manufacturing, and product news for an adjacent furnishings segment audience.
• Designers Today: B2B publication serving interior designers with industry news, product coverage, and trend content, overlapping with Home Furnishings Business's design-adjacent audience and Designer Weekly newsletter.
• Casual Living Magazine: B2B trade publication covering outdoor and casual furniture retail, addressing an adjacent segment of the home furnishings industry with similar magazine and digital distribution.
• Furniture Today: The leading B2B trade publication covering the furniture industry for retailers, manufacturers, and suppliers, with daily news, magazines, and research products serving an overlapping audience of home furnishings executives.
• Furniture World Magazine: Long-running B2B publication serving furniture retailers with strategy, merchandising, and operations content, directly overlapping with Home Furnishings Business's retail-executive audience.
• HFN (Home Furnishings Network): B2B trade news outlet covering home furnishings retail, including a daily newsletter, that competes for the same industry-executive readership and advertiser dollars as HFBusiness NOW!.
• Home Accents Today: B2B trade media focused on the home accents segment of the furnishings industry, publishing news and market intelligence for retailers and vendors in an adjacent slice of the same vertical.
• Home & Textiles Today: B2B trade publication covering home textiles, bedding, and furnishings retail, targeting a closely overlapping executive and buyer readership in the home furnishings vertical.

Broad incumbents

• Sandow Design Group (Interior Design, Luxe): Diversified design and home furnishings media company operating larger-scale B2B and consumer titles like Interior Design magazine, representing a broader incumbent competing for advertiser share in the same vertical.

Emerging players

• Gifts & Decorative Accessories Magazine: B2B trade media serving the gift and home decor retail industry, overlapping in coverage of home accessories, accent furnishings, and design-led product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hfbusiness
• Facebookfacebook.com/HFBusiness
• LinkedInlinkedin.com/company/home-furnishings-business
• Pinterestin.pinterest.com/hfbusiness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Furnishings Business