The Here for Good Foundation Incorporated

What The Here for Good Foundation Incorporated does

The Here for Good Foundation Incorporated is an ACNC-registered Australian nonprofit charity headquartered at 89 Pirie Street, Adelaide, South Australia, that operates a community-led prevention movement against family and domestic violence. Founded by Marina Pullin, the organization focuses on stopping violence before it occurs through education, awareness, early intervention, and community engagement, distinct from crisis-response service providers. Its core program portfolio includes the annual Hunt for a Hero Awards (a national recognition program launched in 2024 with 60+ inaugural nominations and expanded in 2025 to five award categories), Men's Learning Circles (facilitated community conversations addressing modern masculinity and respectful relationships), the SwearTober campaign (a month-long challenge against harmful language), the HFG Podcast, and evidence-based Community Education Programs. Underlying operational assets include a content library spanning FDV awareness, technology abuse, faith-based support, and coercive control law.

The foundation's business model is a nonprofit charitable funding stack rather than a commercial revenue model. It derives income from Prevention Partner sponsorships (subscription packages starting at A$500 per year), individual donations, event ticket and table sales for the Hunt for a Hero Awards ceremony, and corporate sponsorships from partners such as Bunnings, Adelaide Private Wealth, Jungal, and Roll'd Rundle Street. Go-to-market is community-led and event-driven: a 5-person staff coordinates 100+ volunteers, multi-channel organic social presence (Facebook, YouTube, LinkedIn, Instagram), email newsletters, a blog, and an annual awards ceremony at the National Wine Centre. Customer segments span individuals and families affected by FDV, businesses seeking prevention-aligned CSR, everyday Australian donors, community organizations, and state government bodies engaged in implementing Royal Commission recommendations. There is no proprietary technology platform; the foundation operates as a program-delivery and convening organization, with a core strategic partnership with South Australian Police and alignment to the A$674 million South Australian State Government ten-year commitment to address domestic, family and sexual violence.

Name

The Here for Good Foundation Incorporated

Legal name

The Here for Good Foundation Inc

Website

https://hfgf.org.au

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Here for Good Foundation is an Adelaide-based ACNC-registered nonprofit that runs a community-led prevention movement against family and domestic violence in Australia through education, Men's Learning Circles, the Hunt for a Hero Awards, and corporate partnership programs.

Ownership category

akta.pro rank

Product category

Domestic Violence Prevention Services

NAICS

Grantmaking and Giving Services (81321), Social Advocacy Organizations (8133), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Domestic violence prevention
• Community education programs
• Family violence awareness
• Men's learning circles
• Community recognition awards

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Prevention Partner Sponsorships: Annual sponsorship packages for businesses and organisations committed to preventing family and domestic violence. Packages start from $500 and offer recognition, social media acknowledgment, event access, and association with the foundation's prevention-focused mission.
2. Individual Donations: Direct donations from individuals supporting the foundation's mission to prevent domestic and family violence.
3. Event Sponsorships and Ticket Sales: Revenue from Hunt for a Hero Awards ceremony tickets and table hosting, along with event sponsorship opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Here for Good Foundation is a registered Australian non-profit charity that delivers prevention-focused programs addressing family and domestic violence (FDV). Its core offerings include the annual Hunt for a Hero Awards, Men's Learning Circles, the SwearTober language-awareness campaign, The HFG Podcast, and community education programs, all funded through Prevention Partner sponsorships, individual donations, and event-based revenue.

Product overview

The Here for Good Foundation is a non-profit organisation offering a portfolio of prevention-focused programs and initiatives to address domestic and family violence in Australia. The core offerings include the Hunt for a Hero Awards (annual recognition program), Men's Learning Circles (community conversations for men), SwearTober (language awareness campaign), The HFG Podcast, Community Education Programs, and the Prevention Partner Program (sponsorship). The Foundation also offers The Here for Good Pledge for individual commitment, along with program resources like the HFG Annual Report and HFG Prospectus. These programs work together to create a community-led prevention movement through education, awareness, community engagement, and recognition of positive role models.

Differentiator

Problem solved

Functional benefit

Brands

• Hunt for a Hero Awards: Annual awards program celebrating individuals who work to prevent domestic and family violence and support those affected.
• Men's Learning Circles
• SwearTober
• The HFG Podcast

Products and services

• Hunt for a Hero Awards Annual recognition program that celebrates and awards individuals, volunteers, professionals, and community leaders working to prevent domestic and family violence and support those affected across Australia.
• Men's Learning Circles Facilitated community conversations bringing men together in a respectful, supportive environment to discuss relationships, fatherhood, wellbeing, communication, respect, accountability, and the role men play in building safer communities.
• SwearTober Month-long campaign encouraging Australians to reflect on the impact of verbal abuse, harmful language, and disrespectful communication while promoting positive alternatives to build healthier relationships.
• The HFG Podcast Podcast series sharing stories, insights, and conversations that amplify Australia's prevention movement against domestic and family violence.
• Community Education Programs Evidence-based education programs providing practical knowledge to help individuals, families, and communities recognise risk, build healthier relationships, and prevent violence before it occurs.
• Prevention Partner Program Partnership program allowing businesses and organisations to join the prevention movement with annual sponsorship packages starting from $500, providing recognition, social media acknowledgement, and event access.
• The Here for Good Pledge Commitment pledge for individuals to become Upstanders against discrimination, bullying, harassment, and behaviours that contribute to family and domestic violence, focusing on treating others with dignity and challenging harmful attitudes.

Quantifiable outcome

• Over 60 nominations from across Australia for inaugural Hunt for a Hero Awards, with national audience tuning in to hear stories of real leadership.
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Roll'd Rundle StreetminorGTM or Marketing Partner · 1 January 2026Local business providing generous support and coverage of Here for Good Foundation's work. Community partnerships help raise awareness, build momentum, and continue the mission to prevent domestic and family violence.
• BunningsminorGTM or Marketing Partner · 1 January 2025Bunnings embraced the team and allowed fundraising sausage sizzle to raise funds for Hunt for a Hero Awards. Demonstrates community spirit and support for the foundation's mission.
• Adelaide Private WealthminorGTM or Marketing Partner · 1 January 2025Boutique wealth management firm based in South Australia. Official sponsor for 2025, representing shared belief in meaningful work, long-term relationships, and giving back to the community.
• JungalminorGTM or Marketing Partner · 1 January 2025Global talent platform connecting professionals with organisations. Sponsor for 2025, bringing modern perspective aligned with values of innovation, integrity, and creating meaningful impact. A portion of profits reinvested in social impact.
• South Australian Police (SAPOL)coreStrategic or Co-development Partner · 1 January 2025Extended invitation to South Australian Police to engage directly with dedicated volunteers, offering insight into frontline realities of family and domestic violence. Collaboration intended to strengthen mutual understanding and inform community-informed approaches to tackling FDV.
• Pay your RespectsminorStrategic or Co-development Partner · 1 January 2024Vigil to recognise Australian women murdered each year. HFG supports the vital work of this initiative.
• Various Community PartnerscoreOthersNetwork of community partners shown in logo section, including organizations investing in safer communities and a future free from domestic and family violence. Multiple sponsors and supporters support the foundation's prevention work.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Our Watch: Australia's national leader in the primary prevention of violence against women. Directly comparable as a prevention-focused nonprofit working across education, community engagement, and policy advocacy in the FDV space.
• White Ribbon Australia: Engages men and boys in preventing violence against women through awareness campaigns and workplace programs. Comparable to HFG's Men's Learning Circles and male-engagement prevention work.
• No to Violence: Australia's peak body for working with men to end family violence. Directly comparable as an organization focused on men's behavior change and prevention in the FDV sector.

Broad incumbents

• Full Stop Australia: National sexual, domestic, and family violence support and advocacy organization. Broader incumbent providing crisis and prevention services with a wider national footprint than HFG.
• Relationships Australia: Federally funded provider of relationship support, counselling, and family services across Australia. Comparable as a nonprofit delivering community-based social services and prevention-focused programs.
• Orange Door (Victoria): Victorian government-funded network providing family violence and child wellbeing support. Comparable as a multi-stakeholder FDV service model; HFG could partner with or compete against similar state networks.
• Safe Steps Family Violence Response Centre: Victoria's state-wide family violence response service. Comparable as a specialized FDV nonprofit working with victim-survivors and advocates, though primarily crisis-response focused.

Regional players

• Thankyou (Australian social enterprise): Australian social enterprise funding safe water, hygiene, and food security projects. Comparable as an Australian mission-driven nonprofit brand building consumer engagement through storytelling and product partnerships.

Emerging players

• ReachOut Australia: Digital mental health and youth support organization. Comparable as a nonprofit using content, digital channels, and community engagement to address sensitive social issues among young Australians.
• DV Safe Phone: Refurbishes and distributes mobile phones to domestic violence survivors. Comparable as a smaller, mission-driven nonprofit using specific interventions to address FDV, with technology enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HereForGood
• Facebookfacebook.com/hereforheapsgood
• LinkedInlinkedin.com/company/the-here-for-heaps-good-foundation-south-australia-inc
• Instagraminstagram.com/the_hereforgoodfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Here for Good Foundation Incorporated