HFS Getränke GmbH

What HFS Getränke GmbH does

HFS Getränke GmbH is a privately held German beverage wholesaler headquartered in Radebeul, Saxony, serving the gastronomy, hotel, and retail (Einzelhandel) sectors exclusively on a B2B basis. The company operates three branches across Saxony — Radebeul (Niederwarthaer Straße 14), Wilschdorf/Dürrröhrsdorf-Dittersbach, and Freiberg — covering the Dresden and Elbtal delivery region, and offers a weekend/holiday emergency (Notdienst) service. Its core product range spans beer, wine, spirits, water, juices, lemonades, trend drinks, and tea, augmented by event equipment, kitchen and washroom hygiene solutions, and disinfection products. HFS also markets curated private-label SKUs (Rote Brause, Grüne Brause, Vollbier, Pro Olio) and publishes a Weinkatalog 2025/26 with a focus on German and Saxony-sourced wines.

The business model is transaction-based B2B wholesale with quote-driven pricing for bulk orders; pricing is not publicly disclosed and a 5% promotional discount is currently advertised. Go-to-market combines a direct field sales team across the three locations with digital ordering via the GASTIVO app and webshop (operated in cooperation with Drinkport) and a separate channel partnership with GastroHero for gastronomy equipment. Recurring customer-engagement assets include the seasonal ThekenTicker catalog (editions dated April 2026 and June 2026) and an email newsletter. HFS has extended beyond pure distribution into two adjacent service lines — Gastronomieberatung (concept and operational consulting) and Gastro-Immobilien-Vermittlung (gastro real estate brokerage) — bundling these with the core beverage offering as a one-stop shop for regional hospitality customers.

The underlying technology footprint is modest: no proprietary platform is disclosed, and the GASTIVO ordering system is provided through a technology/integration partnership with Drinkport. With 8 disclosed employees, the company is a small, regional operator; there are no disclosed funding rounds, M&A activity, or AI/ML capability. Customer segments are diversified across gastronomy, hotels, and retail within Saxony, with no named anchor accounts, implying a long-tail SMB customer mix.

Name

HFS Getränke GmbH

Legal name

HFS Getränke GmbH

Website

https://hfs-getraenke.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HFS Getränke GmbH is a privately held B2B beverage wholesaler headquartered in Radebeul, Saxony, operating three branches (Radebeul, Wilschdorf, Freiberg) to distribute beer, wine, spirits, and related supplies — plus event equipment and hygiene products — to gastronomy, hotel, and retail customers across the Dresden and Elbtal region.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Broadline Foodservice Distribution (CRAOABAA)

Keywords

• Beverage wholesale distribution
• Gastronomy beverage supply
• B2B beverage logistics
• Wine and spirits wholesale
• Hospitality supply services

Headquarters

HQ city

Radebeul

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Wholesale: B2B wholesale distribution of beverages including beer, wine, spirits, water, juices, lemonades, trend drinks, and tea to gastronomy, hotels, and retail businesses.
2. Equipment and Supplies: Sale of equipment for large events, kitchen and washroom hygiene products, and disinfection solutions.
3. Gastronomy Consulting Services: Advisory services for gastronomy businesses including concept planning, location selection, and real estate mediation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HFS Getränke is a B2B beverage wholesaler supplying beer, wine, spirits, water, juices, lemonades, trend drinks, and tea to gastronomy, hotel, and retail businesses across Saxony from three locations (Radebeul, Wilschdorf, Freiberg). Beyond core beverage distribution, the company offers event equipment delivery, kitchen and washroom hygiene solutions, gastronomy consulting, gastro real-estate mediation, and a weekend/holiday emergency (Notdienst) service. Orders are placed via the GASTIVO app/webshop operated with Drinkport, supported by seasonal ThekenTicker catalogs and a private-label portfolio (Rote Brause, Grüne Brause, Vollbier, Pro Olio).

Product overview

HFS Getränke is a beverage distribution service for gastronomy, hospitality, and retail, built around its core beverage portfolio (beer, wine, spirits, water, juices, lemonades, trend drinks, tea) supplemented by proprietary private-label brands (Rote Brause, Grüne Brause, Vollbier, Pro Olio) and a seasonal wine catalog. Digital ordering is facilitated through the GASTIVO platform (app and webshop) in cooperation with Drinkport. The company differentiates through a suite of add-on services including gastronomy consulting, gastro real estate mediation, ordering and delivery (including weekend emergency service), kitchen and washroom hygiene solutions, and event equipment provision. The ThekenTicker serves as a regular seasonal promotional catalog for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Portfolio (Getränkesortiment) Core B2B distribution of beer, wine, spirits, water, juices, lemonades, trend drinks, and tea sold exclusively to commercial customers (Gewerbetreibende) such as restaurants, bars, cafes, hotels, and retailers across the Dresden and Elbtal region.
• ThekenTicker Seasonal Catalogs Periodic seasonal publication for gastronomy customers featuring beverage highlights, promotional offers, and practical recommendations tied to current business seasons.
• HFS Eigenmarken (Private Label Beverages) House-brand beverages including Rote Brause (red soda), Grüne Brause (green soda), Vollbier (full beer), and Pro Olio olive oil targeted at gastronomy customers in Saxony.
• Weinkatalog 2025/26 (Wine Catalog) Curated wine catalog for 2025/26 featuring selected wines—emphasizing German and Saxon producers—designed for gastronomy and enthusiasts, with personal wine consulting available.
• Gastronomieberatung (Gastronomy Consulting) Advisory service for gastronomy operators covering concept planning, location selection, and operational optimization, available across the Saxony delivery region.
• Gastro-Immobilien-Vermittlung (Gastro Real Estate Mediation) Brokerage service that intermediates gastro properties and locations for gastronomy operators, complementing HFS Getränke's core beverage distribution business.
• Bestellung & Lieferung (Ordering & Delivery with Notdienst) Order processing and delivery service for beverages across the Dresden and Elbtal region, including a documented weekend and holiday emergency (Notdienst) service for urgent customer needs.
• Küchen- und Waschraumhygiene (Kitchen and Washroom Hygiene) Innovative kitchen hygiene, washroom hygiene, and disinfection solutions for gastronomy operators, bundled into the HFS Getränke supplier relationship.
• Eventlieferung & Equipment (Event Delivery & Equipment) Beverage plus equipment supply service for large-scale events, bundling beverage delivery with the necessary event equipment so customers can run functions from a single source.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DrinkportcoreTechnology or IntegrationDrinkport provides the e-commerce platform infrastructure for HFS Getränke's website and online presence. The GASTIVO ordering system is operated in cooperation with Drinkport, enabling transparent and efficient order processing for gastronomy customers.
• GASTIVOcoreTechnology or IntegrationGASTIVO is a digital ordering platform for gastronomy businesses, operated in cooperation with Drinkport. It provides app and webshop ordering capabilities, enabling HFS Getränke customers to place orders quickly, flexibly, and individually.
• GastroHerominorChannel Partner/ Reseller/ DistributorCooperation with GastroHero for gastronomy equipment and accessories. HFS Getränke directs customers to GastroHero's platform (drinkport.gastro-hero.de) for professional kitchen equipment and accessories, offering exclusive deals for the first 1000 customers.
• Pro OliominorOthersPro Olio brand featured in ThekenTicker seasonal promotions as a recommended product for best quality gastro oils, highlighted for summer party events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• GastroHero: Online retailer and platform for gastronomy equipment and supplies, and a listed partner of HFS Getränke. Included as ecosystem/adjacent participant because it extends HFS's offering into professional kitchen equipment.
• Drinkport: Technology partner that provides HFS Getränke's ecommerce infrastructure and the GASTIVO ordering platform. Included as peer/ecosystem participant because it underpins HFS's digital ordering capability and serves multiple similar beverage wholesalers.

Broad incumbents

• Trinks GmbH: One of Germany's largest beverage wholesalers, serving gastronomy, retail, and trade across multiple regions with a broad beer/wine/spirits portfolio. Comparable to HFS Getränke in core product offering and customer base, but operates at national scale versus HFS's regional Saxony focus.
• Metro / C+C Großhandel: Major cash-and-carry and foodservice distribution group operating across Germany. Comparable to HFS in B2B foodservice supply, but offers a much broader product range beyond beverages and operates at national scale.
• Selgros Cash & Carry (Transgourmet): German cash-and-carry foodservice distributor serving gastronomy and hospitality. Comparable in B2B foodservice customer base to HFS Getränke, but with a much broader product portfolio and national scale.

Regional players

• Getränke Essmann: Regional beverage wholesaler serving foodservice and retail in parts of western Germany. Comparable to HFS in business model and customer base (gastronomy, hotels, retail), but operates in a different German region, making it a regional rather than direct competitor.
• Waldemar Behn Getränke: Northern German beverage wholesaler serving gastronomy, hotels, and retail. Comparable to HFS Getränke in business model and customer verticals, but operates in a different German region (Schleswig-Holstein/Hamburg focus).

Direct peers

• Getränke Hoffmann: Large German beverage wholesaler with strong presence in eastern Germany, particularly Berlin/Brandenburg, serving gastronomy, hotels, and retail. Closely comparable to HFS Getränke in B2B foodservice-hotel-retail focus and multi-location regional distribution model.

Emerging players

• Flaschenpost (Dr. Oetker): Digital-first beverage delivery service targeting both B2B (gastronomy) and B2C in Germany. Comparable to HFS Getränke in B2B beverage supply to gastronomy, but differentiated by asset-light digital delivery model versus HFS's traditional three-location wholesale approach.
• Durstexpress (now part of Flaschenpost): Digital beverage delivery service for hospitality, now operated under the Flaschenpost brand. Comparable to HFS Getränke in B2B beverage delivery to gastronomy, with overlapping digital ordering capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hfs-getr%C3%A4nke-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFS Getränke GmbH