Höhere Fachschule für Tourismus & Management

Name

Höhere Fachschule für Tourismus & Management

Legal name

Höhere Fachschule für Tourismus & Management – Eine Schule der Academia Engiadina AG

Website

https://hftgr.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vocational Tourism and Hospitality Education

NAICS

Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Operations, Supply Chain & Logistics Management Schools (EDAHAHAF)

akta.pro secondary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

Keywords

• Tourism vocational education
• Hospitality management training
• Event management certification
• Marketing professional certification
• Continuing professional education

Headquarters

HQ city

Samedan

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees - Praktikumsmodell: 3-year program with tuition fees totaling CHF 9,400 plus additional costs for materials, excursions, and seminars. Second year internship year has reduced fees of CHF 1,000.
2. Tuition Fees - Saisonmodell: Flexible 2-3 year program with tuition fees totaling CHF 14,500 plus materials and seminars. Students work in high season and study in low season.
3. Marketingfachleute Certification: 9-month intensive program costing CHF 7,990 (incl. hotel) or CHF 6,490 (excl. hotel), plus examination fees of approximately CHF 2,500.
4. PR-Fachleute Certification: Two-semester program costing CHF 5,690 (incl. hotel) or CHF 4,690 (excl. hotel), including materials and exam preparation.
5. CAS Event Management: Professional continuing education program in cooperation with FH Graubünden costing CHF 7,950 including enrollment fees, course materials, and examination fees. Awards 15 ECTS credits.
6. Compact Courses: Short professional development courses ranging from CHF 560 to CHF 1,990 including marketing basics, marketing communication, accounting, video production, AI in marketing, and PR fundamentals.
7. Campus Housing: Student accommodation on campus charging CHF 720 per month including utilities, featuring furnished single rooms with private bathroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The HFT Graubünden delivers a federally recognized tertiary diploma (dipl. Tourismusfachfrau/mann HF) over two to three years through either the Praktikumsmodell (internship model) or Saisonmodell (seasonal work/study model), with specializations in Event Management, Marketing, and Public Relations. Beyond the core diploma, the school sells continuing-education certifications including the federal Marketingfachleute exam preparation, the PR-Fachleute certification, and a CAS Event Management co-developed with FH Graubünden, as well as a catalog of short compact courses on topics such as AI in marketing, video production, and accounting for working adults in any industry.

Product overview

Höhere Fachschule für Tourismus & Management (HFT Graubünden) offers a portfolio of vocational tertiary education programs centered on its core HF Tourismus Studium (leading to the federally recognized dipl. Tourismusfachfrau/mann HF diploma), supplemented by add-on professional certifications in Marketing (eidg. FA), PR, and Event Management. The school also delivers university-affiliated continuing education via CAS Event Management (in cooperation with FH Graubünden, 15 ECTS), and a suite of compact courses covering AI in marketing, video production, public relations, marketing fundamentals, marketing communication, and accounting. A Tourism Summer School serves as a pathway to the FHGR Bachelor of Science in Tourism.

Differentiator

Problem solved

Functional benefit

Products and services

• HF Tourismus Studium (Höheres Fachschule Tourismus & Management) A federally recognized three-year (or two-year accelerated) professional tertiary program leading to the diploma of Tourismusfachfrau/Tourismusfachmann HF, with options for the Praktikumsmodell (internship model) or Saisonmodell (seasonal work/study model). Students can specialize in Event Management, Marketing, or Public Relations. From 1 October 2026 graduates will receive the title suffix 'Professional Bachelor'.
• Marketingfachleute mit eidgenössischem Fachausweis A nine-month intensive program delivered in 11 compact blocks preparing students for the federally recognized marketing specialist examination (eidg. Fachausweis). Includes exam preparation, study materials; priced at CHF 7,990 (incl. hotel) or CHF 6,490 (excl. hotel), plus exam fees of approximately CHF 2,500. Open to working professionals from any industry.
• PR-Fachleute mit Fachausweis HF Tourismus & Management
• CAS Event Management
• KI im Marketing – Tools & Anwendungen (Compact Course) An 8-lesson compact course on AI tools in marketing, covering GPT model prompting, image/music generation for content, video/avatar tools, and practical application. Cost: CHF 680 including coffee breaks.
• Grundlagen Marketing (Compact Course) Online compact course covering fundamental marketing concepts: market analysis, strategy definition, goal setting, marketing instruments, budgeting, and control. Cost: CHF 690, with CHF 100 discount when bundled with the Marketing Communication course.
• Grundlagen Marketingkommunikation (Compact Course) Online compact course on marketing communication instruments: advertising, public relations, sales promotion, direct marketing, and digital marketing. Cost: CHF 690, with CHF 100 discount when bundled with the Marketing course.
• Rechnungswesen (Compact Course) A three-day foundational accounting course covering the tasks of accounting, business transaction recording, and balance/profit and loss statement preparation. Cost: CHF 750 (incl. hotel) or CHF 560 (excl. hotel).
• Videoproduktion mit dem Smartphone (Compact Course) A one-day workshop on video production using a smartphone, covering storytelling, filming techniques, editing apps, and professional output for marketing, social media, or internal communication. Cost: CHF 680 including lunch.
• Kompaktkurs Public Relations (Compact Course)
• Campus Housing (Chesa Punt / Chesa Ovel)

Quantifiable outcome

• Graduation rate: 32 new tourism specialists annually with additional 19 receiving federal marketing certification
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fachhochschule Graubünden (FHGR)coreStrategic or Co-development PartnerCooperation for CAS Event Management program - a professional continuing education course awarding 15 ECTS credits with European recognition. HFT Graubünden delivers modules while FHGR provides accreditation and administrative support. This partnership enables Passerelle pathway for HF graduates to pursue FH Bachelor degrees.
• MovetiaminorGTM or Marketing PartnerSwiss national agency for exchange and mobility providing funding support for student international placements and study abroad experiences. Enables HFT students to complete internships abroad with financial support.
• Engadin SkimarathoncoreStrategic or Co-development PartnerAnnual major sporting event with office located on HFT campus. CEO Menduri Kasper is HFT alumnus. Students serve as official volunteers gaining event management experience. Collaboration includes possible season positions in marathon office.
• White Turf St. MoritzminorStrategic or Co-development PartnerPrestigious winter horse racing event on frozen Lake St. Moritz. HFT organizes experience info days at the event for prospective students and provides students in Event Management specialization with backstage access for practical learning.
• TourismClub1706coreStrategic or Co-development PartnerOfficial alumni association of HFT Graubünden. Provides mentoring programs, career talks, exclusive events, and professional networking for current students and graduates. Alumni frequently return as practice partners, guest speakers, and employers.
• Switzerland TourismminorStrategic or Co-development PartnerNational tourism marketing organization providing platform for student internships in Switzerland and internationally (e.g., Milan, New York offices). Alumni work as marketing managers for Switzerland Tourism promoting Swiss tourism internationally.
• Future in TourismminorStrategic or Co-development PartnerIndustry initiative and network organization for tourism professionals. HFT participates as member contributing to industry development and maintaining connections with other tourism education providers and employers.
• Schweizer Tourismus-Verband (STV)minorStrategic or Co-development PartnerSwiss Tourism Association representing industry interests. HFT participates as member maintaining industry connections and staying informed about sector developments and workforce needs.
• Engadin St. Moritz Mountain PoolminorGTM or Marketing PartnerMountain cable car and ski area partnership offering HFT students discounted PizCard365 at local resident rates, enabling affordable access to skiing and outdoor activities in the region.
• Nidwalden TourismusminorStrategic or Co-development PartnerRegional tourism organization providing student practice projects during intensive seminar week. Students developed sustainability concepts, visibility concepts, and weather-alternative programs for various attractions.
• Tourismusverband Serfaus-Fiss-LadisminorStrategic or Co-development PartnerAustrian tourism association providing student practice projects during intensive seminar program. Students developed event ideas, nature-themed products, and sustainability communication concepts.
• Aletsch Arena AGminorStrategic or Co-development PartnerMountain resort company in Valais providing student practice projects during intensive seminars. Students worked on marketing existing weekly packages, accessibility concepts, and event strategies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swiss School of Tourism and Hospitality (SSTH): Swiss tourism and hospitality school in Passugg offering HF diploma and continuing education programs. Direct competitor in Swiss HF tourism space with similar target audience of career changers and industry professionals.
• HTMi Hotel and Tourism Management Institute: Swiss-based hotel and tourism management school offering diploma and degree programs in Sörenberg. Comparable as a private tourism/hospitality educator in Switzerland with international student focus.
• Hotelfachschule Belvédère (BVS Hospitality): Swiss hotel management school offering HF diploma programs in hospitality with related specializations. Comparable as another federally recognized Swiss HF provider in the tourism-hospitality education market, though focused more narrowly on hotel operations.
• César Ritz Colleges Switzerland: Swiss hotel and tourism school with campuses in Le Bouveret and Brig offering Swiss-recognized hospitality programs. Comparable as a private tourism/hospitality education competitor targeting international and domestic students.
• IST Höhere Fachschule (IST Education AG): Swiss private higher vocational school (Höhere Fachschule) offering HF diplomas in tourism, hospitality, and related fields. Closest direct competitor in Swiss HF tourism space, competing for the same cohort of prospective students seeking federally recognized HF credentials in tourism management.
• SHL Schweizerische Hotelfachschule Luzern: Swiss hotel school in Lucerne offering HF and bachelor programs in hospitality management. Direct competitor for hospitality-focused students, particularly those considering hotel management vs. broader tourism management career paths.

Broad incumbents

• EHL Group (École hôtelière de Lausanne): Switzerland's most prestigious hospitality management school offering bachelor and master programs. Comparable as a broader tourism/hospitality education provider, but operating at significantly higher scale and international scope.
• Fachhochschule Graubünden (FHGR) - Tourismus Studiengang: University of Applied Sciences in Graubünden offering Bachelor of Science in Tourism. Partner institution for HFT's CAS Event Management and Passerelle pathway, but also competes for prospective tourism students at the FH/bachelor level.
• Berner Fachhochschule (BFH) - Tourismus-Studienrichtung: Swiss University of Applied Sciences offering tourism-related bachelor programs. Comparable as a competing provider of tertiary tourism education, though operating at FH/bachelor level rather than HF level.

Emerging players

• SAWI Schweizerisches Ausbildungszentrum für Wirtschaftsinformatik und Marketing: Swiss marketing education provider offering federal marketing certifications (Marketingfachleute eidg. FA) comparable to HFT's program. Overlapping offering in the marketing certification space for working professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/academiaengiadina
• Facebookfacebook.com/HFTGraubuenden
• Instagraminstagram.com/hft_graubuenden
• TikTokvm.tiktok.com/ZMe9QPEks
• LinkedInlinkedin.com/school/hftourismusmanagement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Höhere Fachschule für Tourismus & Management