Hiab UK

What Hiab UK does

Hiab UK is the United Kingdom branch of Hiab Group, a Finnish-headquartered global provider of on-road load handling equipment operating within the Cargotec family. From its base in Ellesmere, the entity serves UK customers across transport and logistics, forestry and wood processing, recycling and waste management, and construction, through a multi-brand portfolio that includes HIAB and EFFER loader cranes, LOGLIFT and JONSERED forestry cranes, MOFFETT truck-mounted forklifts, MULTILIFT hooklifts and skiploaders, and DEL tail lifts. The business describes itself as the world's leading provider in this category and runs an integrated hardware-plus-software platform: physical equipment is complemented by digital add-ons such as HiConnect telematics (fleet, equipment, and operator performance optimization) and HiVision (operator vision and safety), plus an electric-product roadmap including the MOFFETT E-series all-electric truck-mounted forklift and the ePTO electric power-take-off for loader cranes.

The underlying technology combines heavy mechanical load-handling platforms with connected telematics and camera-based vision systems; the platform architecture is a hardware-platform-plus-modules model, where the equipment is the core and digital, electric, and parts/accessory modules are layered on top. The company runs a dealer- and service-point-led go-to-market across the United Kingdom, supported by direct enterprise quote requests for custom configurations, a self-service Product Finder tool, and a dedicated Hiab Webshop for aftermarket parts and accessories, alongside a Club Shop for branded merchandise. Revenue mechanics are diversified across heavy equipment sales (HIAB, EFFER, MOFFETT, MULTILIFT, DEL product lines), aftermarket parts and accessories, and lifecycle maintenance and service contracts; pricing is custom-quoted for equipment and not publicly disclosed.

The business monetizes the installed base through genuine Hiab Original Parts (seal kits, slide pads, batteries), service network contracts, and digital subscriptions/features on top of HiConnect, creating recurring touchpoints beyond the initial equipment sale. Recent strategic emphasis is on fleet electrification ('Time to Go Electric' campaign) and digitalization of the installed base, with brand partnerships (e.g., M-Sport on the Moffett E-series) used to reinforce sustainability positioning. Hiab UK operates as a privately held regional entity under Hiab Group, with no standalone UK financials disclosed.

Name

Hiab UK

Legal name

Hiab UK

Website

https://hiab.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hiab UK is the UK regional entity of Hiab Group, selling and servicing on-road load handling equipment — loader cranes, forestry and recycling cranes, truck-mounted forklifts, hooklifts, and tail lifts — plus HiConnect telematics and HiVision safety systems, to transport, forestry, recycling, and construction operators through a UK dealer and service-point network.

Ownership category

akta.pro rank

Product category

On-Road Load Handling Equipment

NAICS

Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA), Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Loader cranes
• Truck mounted forklifts
• Forestry cranes
• Hooklifts skiploaders
• Tail lifts

Headquarters

HQ city

Ellesmere

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Equipment Sales: Sale of on-road load handling equipment including loader cranes, forestry cranes, recycling cranes, truck mounted forklifts, hooklifts, skiploaders, and tail lifts. Products sold under multiple brand names including HIAB, LOGLIFT, JONSERED, MOFFETT, MULTILIFT, DEL, and EFFER.
2. Aftermarket Parts & Accessories: Sales of spare parts, accessories, and consumables through Hiab Webshop. Includes seal kits, slide pads, batteries, and other maintenance items.
3. Lifecycle Services: Service network providing maintenance, repair, and support services for equipment throughout its lifecycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hiab UK manufactures, distributes, and services on-road load handling equipment for commercial vehicles, including loader cranes, forestry cranes, recycling cranes, hooklifts, skiploaders, truck-mounted forklifts, and tail lifts under multiple proprietary brands (HIAB, LOGLIFT, JONSERED, MOFFETT, MULTILIFT, DEL, EFFER). The company supplements equipment sales with genuine spare parts, lifecycle maintenance services, and connected digital solutions such as HiConnect telematics and HiVision operator vision systems, including electric-powered product variants.

Product overview

Hiab is a provider of on-road load handling equipment with a multi-brand portfolio. The core product lines include Loader Cranes (HIAB brand), Forestry Cranes (LOGLIFT, JONSERED brands), Recycling Cranes, Hooklifts and Skiploaders (MULTILIFT brand), Truck Mounted Forklifts (MOFFETT brand including the new all-electric E-series), and Tail Lifts (DEL brand). These are complemented by digital solutions including HiConnect telematics for fleet optimisation and HiVision for vision systems, along with accessories, spare parts (seal kits, slide pads, batteries), and lifecycle services. The product architecture is a platform-plus-modules model where the physical equipment serves as the core platform, augmented by digital add-ons and genuine parts.

Differentiator

Problem solved

Functional benefit

Brands

• HIAB: Primary brand for loader cranes and load handling equipment.
• LOGLIFT
• JONSERED
• MOFFETT
• MULTILIFT
• DEL
• EFFER
• HiConnect
• HiVision

Products and services

• HIAB Loader Cranes Vehicle-mounted loader cranes for commercial material handling and lifting operations, supplied under the HIAB brand to commercial fleet operators across transport, logistics, construction, and related industries.
• LOGLIFT Forestry Cranes Forestry cranes engineered for wood processing and forestry operations, marketed under the LOGLIFT brand for timber handling contractors and forestry operators.
• JONSERED Forestry Cranes Forestry and recycling cranes sold under the JONSERED brand, serving operators that require rugged cranes for timber handling and recycling material handling applications.
• Recycling Cranes Specialised cranes for recycling and waste management material handling, designed for durability in demanding sorting and bulk-handling applications, serving recycling facilities and waste management operators.
• MULTILIFT Hooklifts and Skiploaders Hooklift and skiploader systems for container handling and material transport, marketed under the MULTILIFT brand for commercial haulage and waste management operators.
• MOFFETT Truck Mounted Forklifts Truck-mounted forklifts for vehicle-based loading and unloading operations, branded MOFFETT, sold to commercial delivery and distribution fleet operators.
• MOFFETT E-Series Electric Truck Mounted Forklifts All-electric variant of the MOFFETT truck-mounted forklift designed for sustainable, emission-free loading and unloading operations, targeted at fleet operators pursuing electrification.
• DEL Tail Lifts Vehicle tail lifts for loading and unloading operations, sold under the DEL brand to commercial vehicle operators and bodybuilders.
• EFFER 1000 Loader Crane High-capacity EFFER-branded loader crane for heavy lifting operations, positioned as a new flagship model in Hiab's loader crane portfolio.
• HiConnect Telematics Telematics data platform that optimises fleet, equipment, and operator performance through real-time data collection and analysis, available to equipment owners via the HiConnect portal.
• HiVision Operator Vision System Digital vision system providing full vision plus comfort and safety features for operators of Hiab loader cranes and other equipment.
• Lifecycle Services Maintenance, repair, and support services delivered through the UK dealer and service point network, helping equipment owners maximise uptime and lifecycle performance.
• Hiab Webshop (Genuine Spare Parts and Accessories) Online e-commerce storefront providing customers with self-service access to genuine Hiab spare parts and accessories for maintenance and replacement needs.

Quantifiable outcome

• Equipment designed to improve profitability and productivity

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• M-SportcoreStrategic or Co-development PartnerHiab has a partnership with M-Sport for truck-mounted forklifts. The collaboration was featured promoting the Moffett E-Series electric truck mounted forklifts, combining Hiab's material handling expertise with M-Sport's engineering capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manitou Group: Manitou produces material handling and lifting equipment including truck-mounted forklifts, telehandlers, and loader cranes, competing directly with Hiab's MOFFETT and HIAB product families in construction, logistics, and agricultural applications.
• Palfinger: Palfinger is one of the world's leading manufacturers of loader cranes, hooklifts, and tail lifts, directly competing with Hiab's HIAB, MULTILIFT, and DEL product lines across transport, recycling, and logistics end markets globally and in the UK.
• FASSI Group: FASSI is a major European manufacturer of articulated loader cranes, directly competing with Hiab's HIAB and EFFER crane lines in transport and construction material handling across European markets including the UK.
• Hyster-Yale Materials Handling: Hyster-Yale manufactures industrial forklifts and material handling equipment including truck-mounted options, partially overlapping Hiab's MOFFETT truck-mounted forklift range in distribution and logistics applications.
• Epsilon (Palfinger子公司): Epsilon (part of Palfinger) specializes in loader cranes for timber, recycling, and heavy haulage — directly overlapping Hiab's LOGLIFT, JONSERED, and HIAB forestry and recycling product portfolios.
• HMF (Højgaard Møller Fynbo): HMF is a Danish loader crane and hooklift manufacturer directly competing with Hiab's HIAB and MULTILIFT product lines in transport, logistics, and waste-handling applications across Northern Europe and the UK.
• Hyva: Hyva is a global manufacturer of hooklifts, skip loaders, and front-end loader systems, directly competing with Hiab's MULTILIFT hooklifts and skiploaders in waste management and container-handling segments.

Broad incumbents

• Liebherr: Liebherr manufactures a broad range of construction and material handling equipment including truck-mounted and mobile cranes, overlapping with Hiab's HIAB and EFFER loader crane offerings from a broader industrial portfolio.
• Konecranes: Konecranes is a global lifting equipment incumbent offering overhead cranes, port solutions, and industrial lifting — a broad incumbent that competes in adjacent material handling categories to Hiab's loader cranes and lifting portfolio.
• Cargotec (MacGregor & Kalmar): Cargotec is the parent group that houses Hiab alongside Kalmar (container handling) and MacGregor (marine load handling), sharing industrial DNA with Hiab UK and operating adjacent material-handling businesses globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hiabuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiab UK