Hideout
Hideout is a Barcelona-based smash burger restaurant chain operating two dine-in locations (Eixample and Poblenou) founded in 2019 by Brazilian entrepreneurs, serving local residents and tourists via dine-in, own-platform delivery, and third-party aggregators, with a stamp-based loyalty program.
- Company typePrivate
- Founded2019
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hideout does
Hideout is a Barcelona-based casual dining restaurant operator specializing in smash burgers, founded in 2019 by Brazilian entrepreneurs Lucas and Bea after relocating from São Paulo. The company operates two dine-in locations in the Eixample and Poblenou neighborhoods under the legal entity THE SIMPLE FOOD COMPANY SL, supported by 36 employees. Its core product is a smash burger built on a griddle-press technique that exploits the Maillard reaction to produce a crispy crust while preserving interior juiciness, using 100% veal raised in Girona. The menu spans smash burgers (€9.95-€15.55), appetizers, desserts, drinks, and a proprietary FAT SMASH variant, complemented by homemade sauces such as the signature English cheddar cheese sauce and Mayo tartufata.
The business model is predominantly direct-to-consumer through three channels: dine-in (with reservations handled via Last.app), direct delivery within a 5km radius via the Honei app and company website, and third-party delivery through Uber Eats, Glovo, and Just Eat. Customer segments are mass-market local Barcelona residents, tourists, and delivery customers within the 5km radius, with no enterprise or B2B accounts. A stamp-based Smash Club loyalty program on the Honei app drives repeat visits, and the company has begun limited-edition product collaborations (e.g., the April 2025 Katsu Burger with @el_puto_ken) to extend menu breadth. The company is privately held by its founders with no institutional funding disclosed in the source material.
Hideout firmographics
Firmographics- Name
- Hideout
- Legal name
- THE SIMPLE FOOD COMPANY SL
- Website
- https://hideout-burger.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hideout is a Barcelona-based smash burger restaurant chain operating two dine-in locations (Eixample and Poblenou) founded in 2019 by Brazilian entrepreneurs, serving local residents and tourists via dine-in, own-platform delivery, and third-party aggregators, with a stamp-based loyalty program.
- Ownership category
- akta.pro rank
Hideout industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where Hideout is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Hideout business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Customers dine at either Eixample or Poblenou locations, ordering from the menu including smash burgers, appetizers, desserts, and beverages. Table reservations available via Last.app.
- Direct Delivery (Own Platform): Delivery within 5km radius through company's own website and ordering platform. Customers can order via Honei app or website for home delivery.
- Third-party Delivery Platforms: Orders through Uber Eats, Glovo, and Just Eat aggregators for delivery. These platforms handle logistics while Hideout prepares food.
- Smash Club Loyalty Program: Customers earn stamps with each visit which can be redeemed for gifts and exclusive experiences, driving repeat visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced per unit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Hideout product offering
Product offeringCore offering
Hideout operates two smash burger restaurants in Barcelona (Eixample and Poblenou), selling signature smash burgers made with 100% veal from Girona alongside appetizers, desserts, beverages, and add-on extras. Customers can dine in with table reservations managed through Last.app, order takeaway, or arrange home delivery within a 5km radius via Hideout's own platform (Honei app) or third-party aggregators Uber Eats, Glovo, and Just Eat. The brand runs the Smash Club loyalty program, which rewards repeat visits with stamps redeemable for gifts and exclusive experiences.
Product overview
Hideout is a smash burger restaurant chain operating two locations in Barcelona (Eixample and Poblenou). The core product is the smash burger - a technique where beef is smashed flat on a hot griddle to create a crispy crust while remaining juicy inside. The product portfolio includes multiple smash burger varieties (beef, chicken, and vegetarian options) priced from €9.95 to €15.55, complemented by appetizers (fries, coxinhas, wings), desserts (mousse, brookie, churros), and drinks. Additional services include a loyalty program (Smash Club), home delivery within 5km radius, and table reservations. The restaurant was founded by Brazilian entrepreneurs Beatriz and Lucas in 2019 and uses 100% veal raised in Girona.
Differentiator
Problem solved
Functional benefit
Products and services
- Smash Burgers
Companies that use Hideout
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Hideout technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Hideout partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- @el_puto_kenminorCollaboration with Japanese foodie and storyteller @el_puto_ken to create the limited-edition Katsu Burger. The partnership followed the philosophy of Wakon Yōsai (Japanese spirit, Western talent), combining Japanese katsu-sando tradition with Hideout's smash burger expertise. The burger was available from April 4, 2025.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hideout competitors and assessment
Company assessmentDirect peers
- Bro Hamburguesería: Bro is a Barcelona-born burger restaurant brand offering a similar craft-burger menu at comparable price points, targeting overlapping local diners and tourists in central Barcelona.
- Bacoa Burger: Bacoa is a Barcelona-based smash-style burger concept with multiple locations, comparable in product focus, price ladder, and craft positioning to Hideout. It is the most directly comparable local competitor.
- Goiko Grill: Goiko is a Spanish burger chain with broad national presence, premium-casual positioning, and a strong loyalty program, overlapping directly with Hideout's product and customer targeting at higher scale.
- Hamburguesa Nostra: Hamburguesa Nostra is a Madrid-founded premium burger restaurant group expanding into Barcelona, with comparable menu architecture, pricing, and casual-premium positioning.
- Black & White Burger: Black & White Burger is a Spanish craft-burger chain with stores in Barcelona, offering a comparable casual premium burger product and customer base to Hideout.
- Brisket Burger: Brisket Burger is a Barcelona specialty burger concept with multiple locations, competing directly on the premium-craft-burger occasion and delivery channels.
Broad incumbents
- Five Guys: Five Guys is an international burger incumbent with locations in Barcelona; it competes on premium-burger occasions and delivery, but operates a broader, less-localized menu and brand.
- Shake Shack: Shake Shack is a global premium burger and casual dining brand; where it overlaps with Hideout in Europe, it competes on the same premium-burger occasion with a much wider footprint and marketing budget.
- Burger King Spain: Burger King is a mass-market QSR incumbent with dense Barcelona coverage; it competes with Hideout on the broader burger occasion and via aggregator delivery, anchoring the lower-priced end of the category.
Emerging players
- Honest Greens: Honest Greens is a Barcelona-headquartered healthy fast-casual restaurant brand; while not a burger concept, it competes for the same urban, health- and quality-conscious lunch and dinner occasions in Barcelona.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hideout social profiles
Digital presenceHideout financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hideout leadership team
Management profileNumber of profiles
Profiles2 records
Hideout funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hideout M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hideout
What does Hideout do?
Hideout operates two smash burger restaurants in Barcelona (Eixample and Poblenou), selling signature smash burgers made with 100% veal from Girona alongside appetizers, desserts, beverages, and add-on extras. Customers can dine in with table reservations managed through Last.app, order takeaway, or arrange home delivery within a 5km radius via Hideout's own platform (Honei app) or third-party aggregators Uber Eats, Glovo, and Just Eat. The brand runs the Smash Club loyalty program, which rewards repeat visits with stamps redeemable for gifts and exclusive experiences.
Is Hideout a public or private company?
Hideout is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hideout founded?
Hideout was founded in 2019. It employs 11 to 50 people.
Where is Hideout based?
Hideout is headquartered in Barcelona, Spain, in the Europe region.
How does Hideout make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are direct Delivery (Own Platform), third-party Delivery Platforms and smash Club Loyalty Program.
Who are Hideout's main competitors?
Direct peers on record are Bro Hamburguesería, Bacoa Burger, Goiko Grill, Hamburguesa Nostra, Black & White Burger and Brisket Burger. Broad incumbents are Five Guys, Shake Shack and Burger King Spain. Honest Greens is listed as an emerging player.
Does Hideout have an API?
No public API is recorded for Hideout.
What industry is Hideout in?
Hideout's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.