What Hidromania does

Hidromania (legally HIDROMANIA SPORT WEAR, operating as Hidromania Rio Natação) is a privately held Brazilian e-commerce retailer of swimwear and swimming training equipment, headquartered in Rio de Janeiro (CNPJ 18221851000120). The company sells exclusively through its own online storefront at hidromania.com.br, which runs on the Mitienda Nube SaaS e-commerce platform, and ships nationwide via Correios with free shipping on orders above R$200. Its catalog is segmented into maiôs (women's swimsuits, multiple sub-styles including Click snap-back, Zíper zipper, Fit, Swim, and Natação), sunkinis, macaquinhos, bermudas, calças, sungas/sungões, biquínis, and an "Arrasto" line of drag training gear (drag socks/DraGsox and a drag-pocket swim trunk for resistance training). Technical differentiation is built around Lycra Xtra Life fabric with UV protection and chlorine resistance, Meril fabric for select sunkinis, and 3D digital print patterns applied to the garments.

The business model is direct-to-consumer one-time retail sale at fixed prices (R$39.90 to R$189.00), with payment facilitated by Nuvem Pago and Mercado Pago, supporting up to 3x interest-free credit-card installments plus boleto and PIX. Customer acquisition is concentrated in organic social media (Instagram @hidromaniarionatacao, Facebook hidrorio.natacao.5, Pinterest), an email newsletter, and a WhatsApp consultative-sales channel (21 9.8293-8884) used for size advice before purchase. The target segment is individual Brazilian consumers who practice swimming, hydrogymnastics, or water-sports and want chlorine-resistant, UV-protective technical swimwear; the company does not disclose enterprise or B2B customers. No headcount, revenue, funding, founders, or investor information is disclosed; the company is described in source material as a small local Brazilian swimwear brand with no app, no API, and no proprietary technology platform beyond its fabric and print choices.

Name

Hidromania

Legal name

HIDROMANIA SPORT WEAR

Website

https://hidromania.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidromania (HIDROMANIA SPORT WEAR) is a Brazilian direct-to-consumer e-commerce retailer specializing in technical swimwear and drag-training equipment for swimmers and water-sports practitioners, selling nationwide via hidromania.com.br from Rio de Janeiro.

Ownership category

akta.pro rank

Product category

Athletic Swimwear

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Technical swimwear
• Aquatic sportswear
• Swim training apparel
• Chlorine resistant swimsuits
• Swimming accessories retail

Headquarters

HQ city

Rio De Janeiro, Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchase of swimwear and swimming accessories through their online store. Products are sold at fixed retail prices with installment payment options up to 3x interest-free on credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hidromania (legal name HIDROMANIA SPORT WEAR) is a Brazilian direct-to-consumer e-commerce retailer specializing in technical swimwear and aquatic sportswear. The company sells chlorine-resistant, UV-protective swimsuits, swim trunks, sunkinis, bermudas, and specialized drag training equipment to swimmers, hydrogymnastics practitioners, and water sports enthusiasts across Brazil through its own online storefront.

Product overview

Hidromania Rio Natação is a Brazilian e-commerce retailer specializing in swimwear and aquatic sportswear. The product portfolio spans multiple categories: Maiôs (women's swimsuits) including Click (snap-back), Zíper (zipper), Fit, Swim, and Natação sub-styles; Sunkinis (tankini-style beachwear); Macaquinhos (short-length swimsuits); Bermudas (swim shorts); Calças (swimming pants); Sungas and Sungões (swim trunks); Biquínis (bikinis); and Arrasto (drag training gear including drag socks and drag swim trunks). Products are made primarily from lycra Xtra Life with UV protection and chlorine resistance. The company also offers promotional/discounted items and clearance stock. The entire catalog is available for purchase through its Mitienda Nube e-commerce platform, with free shipping on orders above R$200.00 and installment payments via credit card.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Swimsuits (Maiôs)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Adidas Swim: Swim category within Adidas's broader sportswear portfolio. Competes on performance swimwear and training gear but serves swimming as one of many sports, contrasting with Hidromania's swimming-only specialization.
• Nike Swim: Swim line of Nike's broader performance apparel portfolio. Offers competitive and training swimwear with global brand equity but is not specialized exclusively in swim, making Hidromania's deeper swimming focus a counter-positioning.
• Fila: Sportswear incumbent with a swimwear and water sports line. Competes in the broader active swimwear category, though its swim line is part of a wider apparel portfolio rather than a dedicated specialization.

Regional players

• Rip Curl: Australian-origin surf brand with a Brazilian operation. Competes for Brazilian swimwear dollars in beachwear and surf segments but does not specialize in pool/technical swimming the way Hidromania does.
• Olympikus: Brazilian athletic apparel brand owned by Vulcabras. Overlaps with Hidromania on the Brazilian sports consumer, though its swim line is part of a broader running/training portfolio rather than a swimming-specific focus.
• Mormaii: Brazilian surf and swimwear brand with strong domestic retail and sponsorship presence. Competes in the same Brazilian market for swimwear share but skews more surf/casual than Hidromania's competitive-swim focus.
• Billabong: Global surf brand active in Brazil, competing in the swimwear category. Shares the Brazilian consumer base with Hidromania but targets a beach/surf use case rather than pool training and hydrogymnastics.

Direct peers

• Speedo: Global leader in performance swimwear with the same target customer (competitive and lap swimmers). Comparable product categories include chlorine-resistant technical suits and training equipment, directly overlapping Hidromania's assortment and value proposition.
• TYR Sport: Performance swimwear and aquatic equipment brand with strong overlap in chlorine-resistant training suits and drag/parachute training gear — the same niche Hidromania targets with its arrasto and DragSox products.
• Arena: International swimwear brand focused on competitive swimming and water sports. Overlaps directly with Hidromania on technical fabric suits, training equipment, and athlete-positioned marketing in the same swimming-practitioner segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hidrorio.natacao.5
• Instagraminstagram.com/hidromaniarionatacao
• LinkedInlinkedin.com/company/hidromania

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidromania