Health in Education Association (HIEDA)

What Health in Education Association (HIEDA) does

Health in Education Association (HIEDA) is a UK-based professional membership association operating as a trading division of BSA Group Services Limited (trading as Abitas Group). It champions health and wellbeing provision across schools, colleges, universities and workplaces, serving healthcare professionals, school nurses and non-medical personnel with responsibility for health promotion. The organisation runs a three-tier membership programme, an Advice & Guidance service, consultancy and pre-inspection support, clinical supervision, accredited and bespoke training in first aid and mental health first aid, and standards/certification products including the Seacole Standard and the HIEDA Certified Supplier Scheme. Distribution combines direct membership sales, in-person and online CPD, a group-level online store (store.bsagroup.org.uk) and an exclusive members' portal hosting a policy hub, resource library, forums, event recording archive, journal and job board. HIEDA itself has 5 listed employees and is registered in the United Kingdom, while its parent Abitas Group claims reach across 4,500 organisations and individuals in 50 countries, providing distribution that materially exceeds HIEDA's standalone operating footprint.

HIEDA makes money through a mix of recurring membership subscriptions and professional services. Three revenue streams are identified: annual membership fees (subscription/recurring) granting access to resources, guidance, forums, policy support and exclusive member content; training and CPD delivery (professional services) covering first aid, mental health first aid and accredited or bespoke programmes; and consultancy services (professional services) including development reviews and pre-inspection checks for inspected environments such as schools and care homes. Pricing is not publicly disclosed on the website. The customer base is segmented vertically — education, workplace and charities — with healthcare professionals and school nurses constituting a key persona. Marketing is largely digital (website, Twitter, LinkedIn) reinforced by events, training and email communications, and content is monetised both inside the paywall (members' portal) and outside it (online CPD store, open advice service to existing members).

The platform stack is modest and undifferentiated: a WordPress-style public website, a gated members' portal at members.hieda.org.uk, a shared BSA Group e-commerce store and standard social channels. No AI features, third-party integrations, APIs or SDKs are disclosed. Strategically, HIEDA has expanded its product surface over time by layering standards (Seacole Standard), supplier certification and clinical supervision on top of its original membership/training core, while relying on the wider BSA/Abitas group for international distribution.

Name

Health in Education Association (HIEDA)

Legal name

Health in Education Association (HIEDA) is a trading division of BSA Group Services Limited

Website

https://hieda.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Health in Education Association (HIEDA) is a UK professional membership association that supports schools, colleges, universities and workplaces on health and wellbeing through membership tiers, accredited training, consultancy, clinical supervision and certification standards.

Ownership category

akta.pro rank

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership subscriptions providing access to resources, guidance, networking, forums, policy support, and exclusive member content.
2. Training and CPD: Revenue from providing training and continuing professional development programmes including first aid and mental health first aid training, both accredited and bespoke formats.
3. Consultancy Services: Development reviews, consultancies, and pre-inspection checks for environments with workplace inspections such as schools and care homes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HIEDA is a membership-based professional association that provides training, advice, and consultancy services focused on health and wellbeing in educational and workplace settings. It offers three membership tiers, accredited training (including first aid and mental health first aid), CPD programmes, the Seacole Standard certification, pre-inspection checks, and clinical supervision, delivered to schools, colleges, universities, and employers in the UK and internationally.

Product overview

HIEDA operates as a membership-based professional association providing a platform of interconnected services for health and wellbeing in educational settings. The core offerings include a three-tier Membership program, Events & Training services (covering first aid, mental health first aid, and accredited training), and an Advice & Guidance service. Additional services include Consultancy with pre-inspection support, Clinical Supervision, the Seacole Standard certification, HIEDA Certified Supplier Scheme, Online CPD, a Members' Area Resource Hub, Job Board, HIEDA Journal, and Event Recordings Archive. The organization also supports members through forums, policy compliance resources, newsletters, and networking opportunities across schools, colleges, universities, and workplaces in the UK and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Three-tier membership programme providing access to health and wellbeing resources, advice services, training discounts, and networking forums for school nurses, healthcare professionals, and non-medical personnel with responsibility for health and wellbeing.
• Events & Training (Accredited and Bespoke) Training and support services including first aid training, mental health first aid, accredited training programmes, and bespoke training solutions for educational settings.
• Advice & Guidance Service Free advice and guidance service for members on health and wellbeing topics in educational and workplace settings, including policy and compliance support.
• Consultancy Services Development reviews, consultancies, and pre-inspection checks and advice for educational environments with inspection requirements such as schools and care homes.
• Clinical Supervision Clinical supervision services for healthcare professionals working in educational settings.
• The Seacole Standard A certification or standard programme related to health and wellbeing in education settings.
• Online CPD Online continuing professional development courses available through the BSA Group store for members and non-members.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BSA Group Services LimitedcoreOthersHIEDA is an integral part of BSA Group Services Limited (registered in England and Wales, number 4676107). BSA Group comprises multiple associations: BAISIS (British Association of Independent Schools with International Students), BSA (Boarding Schools' Association), HIEDA, IELA (Inclusion & Equity Leadership Association), SACPA (Safeguarding and Child Protection Association), and TIOB (The Institute of Boarding). Also included are SBF (State Boarding Forum) and BSA Legal Services Ltd as subsidiaries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• St John Ambulance: UK first aid charity and major training provider. Comparable to HIEDA through its first aid and mental health first aid training portfolio aimed at workplaces and schools, though operating at significantly larger scale as a broad incumbent.
• Royal College of Nursing (RCN): Large UK professional body and trade union for nursing staff. Comparable to HIEDA as a nursing-professional membership organisation, but far broader in scope and including school nurses among its members, representing a much larger incumbent competitor for training and CPD spend.

Direct peers

• National Children's Bureau (NCB): UK charity focused on improving outcomes for children and young people. Comparable to HIEDA in addressing health, wellbeing, and policy support for children's services across education and welfare sectors.
• Royal Society for Public Health (RSPH): UK membership body for public health professionals. Comparable to HIEDA as a health-focused professional association offering training, qualifications, and CPD, with overlapping audience in education and workplace health settings.
• PSHE Association: UK professional association supporting Personal, Social, Health and Economic education in schools. Directly comparable to HIEDA as a membership body focused on health and wellbeing provision within the UK education sector, with overlapping school-nurse and teacher audiences.
• Association for Physical Education (afPE): UK professional body for physical education teachers and school sport. Comparable to HIEDA as a subject-matter membership association operating in schools and colleges, providing CPD, training, and professional standards.
• Children & Family Workforce Development Association: UK association supporting workforce development across children and family services. Comparable to HIEDA in serving professionals operating at the intersection of education, health, and safeguarding, with similar CPD and training offerings.
• National Association for Pastoral Care in Education (NAPCE): UK membership association for pastoral-care professionals in education. Closely comparable to HIEDA in serving school-based health and wellbeing practitioners, offering CPD, networking, and resources to schools and colleges.

Market position

Strengths5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/HiedaOrg
• LinkedInlinkedin.com/company/hieda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health in Education Association (HIEDA)