PSHE Association
The PSHE Association is a UK charity and the official national body for PSHE education, serving 50,000+ teachers and schools across England with a 500-lesson-plan library, the national PSHE Programme of Study, membership subscriptions, CPD training, and the Fully Human research arm.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PSHE Association does
The PSHE Association is a UK registered charity and company limited by guarantee (Charity No. 1127056; Company No. 6551975), founded in 2006 and headquartered at Coram Campus, 41 Brunswick Square, London. It is the official national body for Personal, Social, Health and Economic (PSHE) education, serving more than 50,000 teachers and schools across England with statutory Relationships, Sex and Health Education (RSHE) guidance. The Association maintains the nationally recognised PSHE Programme of Study (KS1-5), which it has curated since 2014, and operates a content platform of more than 500 evidence-based, classroom-tested lesson plans, expert guidance documents, and curriculum models.
Revenue is generated primarily through recurring annual memberships: Individual membership at £80/yr, whole-school membership at £165/yr (unlimited users), a School Plus tier adding an on-demand CPD library, and bespoke Group Membership contracts for academy trusts and local authorities with three or more schools. A secondary revenue stream comes from paid CPD courses (e.g., £195 per person for a 3-hour live course). Distribution is direct via the website for individual and school tiers, and via regional coordinators and direct enterprise sales for MAT and LA contracts. Marketing channels include the website, email newsletter, social media (Facebook, LinkedIn, Bluesky, Spotify for podcasts), an annual Spring Conference, regional seminars, and earned media.
The Association operates a research sub-brand called Fully Human, founded in 2021, which investigates the impact of technology (AI, voice assistants, deepfakes, video games, pornography) on young people and feeds back into curriculum content. Strategic partnerships include the National Police Chiefs' Council, University of York (Knowledge Transfer Partnership for Foundations for Wellbeing), Nominet, the Child Financial Harms Consortium (with Parent Zone, UK Finance, Cifas), the Money and Pensions Service, and the Lord Mayor of London's Financial Literacy and Inclusion Steering Group. Leadership is led by Chief Executive Jonathan Baggaley (since September 2016, formerly Head of Education at the Child Exploitation and Online Protection Centre) and Deputy CEO Jenny Barksfield.
PSHE Association firmographics
Firmographics- Name
- PSHE Association
- Legal name
- PSHE Association
- Website
- https://pshe-association.org.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The PSHE Association is a UK charity and the official national body for PSHE education, serving 50,000+ teachers and schools across England with a 500-lesson-plan library, the national PSHE Programme of Study, membership subscriptions, CPD training, and the Fully Human research arm.
- Ownership category
- akta.pro rank
PSHE Association industry classification
Industry- Product category
- Education Services (PSHE/RSHE Curriculum)
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Homework Help & Study Skills Coaching (EDAJALAB)
- akta.pro secondary industries
- Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
Keywords
Where PSHE Association is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PSHE Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Membership: Annual subscription for individual teachers, student teachers, ECTs, teaching assistants, and independent consultants. Provides access to lesson plans, guidance, training events, and Subject Specialist support. Special concessionary rate for ECTs, student teachers, and teaching assistants in their first year.
- School Membership: Annual subscription allowing unlimited staff members at a school to access all member benefits including lesson plans, member-only events, training, and Subject Specialist support. Each teacher gets their own log-in.
- School Plus Membership: Enhanced school membership including all benefits of standard school membership plus full access to growing range of on-demand training courses and online videos.
- Group Membership: Discounted annual subscription for academy trusts and local authorities with three or more schools. Includes major discounts per school, bespoke training, and resources to meet local safeguarding and health priorities.
- Live CPD Training: Paid online and face-to-face continuing professional development courses for members. Example: 'Engaging with parents' course at £195 per person for 3 hours of training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership for single teachers and consultants |
| Subscription | Annual | Whole school unlimited access membership |
| Subscription | Annual | School membership with on-demand CPD library access |
| Subscription | Annual | Academy trusts and local authorities (3+ schools) |
| Unit Pricing | Pay-as-you-go | Live CPD courses - members only |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
PSHE Association product offering
Product offeringCore offering
The PSHE Association is a registered charity and company limited by guarantee operating as the official national membership body for PSHE education in England. It sells tiered annual memberships (Individual, School, School Plus, Group) that give schools and teachers access to a library of over 500 quality-assured, evidence-based lesson plans covering statutory RSHE, the nationally maintained Programme of Study for KS1-5, curriculum models, expert guidance documents, on-demand CPD courses, live training, and personalised advice from an in-house Subject Specialist team. Additional paid offerings include live CPD courses (e.g., £195 per person) and bespoke group packages for academy trusts and local authorities.
Product overview
The PSHE Association is a membership organization and charity offering a comprehensive suite of PSHE education products and services. The core offering includes a library of over 500 quality-assured lesson plans, multiple membership tiers (School, Individual, Group, School Plus), live and on-demand CPD training courses, expert guidance documents, and the nationally recognised Programme of Study for KS1-5. Additional offerings include Curriculum Models, Subject Specialist support, a Regional Programme with coordinators across England, the Fully Human research initiative, PSHE Talks podcast series, and parent/carer copies of RSE resources. These products work together to support over 50,000 teachers and schools in delivering high-quality PSHE education that meets statutory RSHE requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Fully Human: The research and development arm of the PSHE Association, exploring issues such as AI, pornography, video games, and how education can support young people to navigate a changing world.
Products and services
- Membership (Individual, School, School Plus, Group) Annual subscription memberships granting access to the lesson plan library, guidance documents, training events, Subject Specialist support, and member community. Individual membership £80/year, School membership £165/year for unlimited staff log-ins, School Plus adds on-demand CPD courses, and Group membership offers discounted rates for academy trusts and local authorities with 3+ schools.
- Lesson Plans Library Library of over 500 fully-researched, evidence-based lesson plans covering the breadth of PSHE education including statutory RSHE content for Key Stages 1-5. Access is bundled with membership and is the Association's flagship content product.
- Live CPD Training Live online and face-to-face Continuing Professional Development courses for PSHE teachers covering key topics and subject leadership. Example pricing: £195 per person for a 3-hour course. Delivered by the Subject Specialist team.
- On-demand Courses Self-led, interactive online courses and webinars for busy teachers to develop confidence in delivering high-quality PSHE education, designed to fit around their schedule. Available as part of School Plus membership.
- Guidance Documents Expert guidance covering statutory RSHE requirements, curriculum planning, teaching strategies, and handling complex issues in PSHE education. Accessed by members via the guidance section of the website.
- Programme of Study for PSHE Education (KS1-5) The nationally recognised Programme of Study for PSHE education KS1-5, maintained by the PSHE Association since 2014, integrating statutory RSHE guidance requirements and essential PSHE content on Economic Wellbeing and Careers Education.
- PSHE Curriculum Models Flexible, resourced long- and medium-term curriculum overviews covering all 2026 statutory RSHE and essential PSHE content, supported by 500+ quality-assured lesson plans.
- Subject Specialist Support Personalised advice, support and training from Subject Specialists, including phone, email and Zoom consultations for member schools. Provided as a benefit of membership.
- Regional Programme Regional coordinators providing support across England, including live CPD training, network meetings, and curriculum planning assistance for local authorities and multi-academy trusts.
- Fully Human Research Initiative Research and development arm exploring emerging issues including deepfakes, online misogyny, AI, video games and play, and pornography's influence on human futures to develop practical solutions for PSHE education.
- Foundations for Wellbeing Evidence-based mental health and wellbeing curriculum for primary schools, developed jointly with the University of York through a Knowledge Transfer Partnership. Available to member schools.
- KS5 Thriving in Post-16 Education Lesson Pack Lesson pack for students starting Key Stage 5/post-16 education, focusing on challenges of transition and research-led strategies to manage these.
- Embracing Change and New Challenges KS1-2 Lesson Pack Lesson pack for pupils in year 2 (moving to year 3) and year 6 (moving to year 7) helping them identify feelings, opportunities and challenges related to transitions.
- Vaping Year 9 Lesson Pack Year 9 lesson pack following on from existing drug and alcohol education lessons on vaping, understanding marketing impact and challenging influences.
- Road and Rail Safety KS1-2 Lesson Pack Lesson pack supporting pupils to understand how to keep themselves safe around roads and railways, exploring hazards and developing safe decision-making skills.
- Environment Agency KS1, KS3 and KS5 Lesson Packs Lesson packs for Key Stages 1, 3 and 5 covering environmental topics, produced in partnership with the Environment Agency.
- Police in the Classroom Handbook Handbook co-authored with the National Police Chiefs' Council (NPCC) providing guidance on ensuring effective practice and responding to challenges when working with police in the PSHE classroom.
- KS3 Child Criminal Exploitation Lesson Plans Three Key Stage 3 lesson plans on understanding child criminal exploitation produced in partnership with Thames Valley Police, designed to facilitate and enhance police officer visits to schools.
- Parent/Carer Copies of RSE Resources Parent/carer copies of PSHE Association RSE teaching materials that members can share with parents/carers upon request, supporting parent engagement with the RSHE curriculum.
- PSHE Talks Podcast Podcast series featuring discussions on PSHE education topics, research findings, and expert interviews for professional development, distributed via Spotify.
Quantifiable outcome
- 500+ quality-assured lesson plans covering statutory RSHE and broader PSHE education
- +1 more outcomes
Companies that use PSHE Association
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PSHE Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PSHE Association partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, regional and minor.
- National Police Chief's Council (NPCC)coreCo-authored the 'Police in the Classroom Handbook' with the NPCC as part of the child-centred policing strategy. The handbook provides guidance on ensuring effective practice and responding to challenges when working with police in the PSHE classroom.
- Thames Valley PoliceregionalProduced three new KS3 lesson plans on understanding child criminal exploitation for Thames Valley schools. Lessons designed to facilitate and enhance police officer visits to schools.
- University of YorkcoreKnowledge Transfer Partnership associate based at both PSHE Association and University of York. Jointly developed 'Foundations for Wellbeing' - an evidence-based mental health and wellbeing curriculum for primary schools.
- Child Financial Harms ConsortiumcoreConsortium including PSHE Association, Parent Zone, UK Finance, Cifas, Dr David Zendle (University of York), and Reason Digital. Developing innovative solutions to child financial harms including phishing, scams, in-game purchases, and pseudo-currencies.
- Parent ZonecoreWorking together to explore parents' attitudes towards teaching RSHE in schools. Conducted constructive dialogue sessions with parents and developed a 'parent tool' as evidence summary for schools.
- UK FinancecorePartner in Child Financial Harms Consortium working on innovative solutions to protect children from financial exploitation online.
- CifascorePartner in Child Financial Harms Consortium bringing expertise in fraud prevention and financial crime to protect children from financial harms.
- Dr David ZendlecoreUniversity of York researcher and expert on video game monetisation. Partner in Child Financial Harms Consortium contributing research on how games expose children to financial risk.
- Reason DigitalcorePartner in Child Financial Harms Consortium working on innovative digital solutions to child financial harms.
- Lord Mayor of London's Financial Literacy and Inclusion Steering GroupcorePSHE Association sits on steering group alongside City of London Corporation, National Numeracy, Fair4All Finance, Financial Inclusion Commission, Plain Numbers, and Financial Times Financial Literacy and Inclusion Campaign. Six-point plan to improve financial literacy and inclusion.
- City of London CorporationcoreLeads the Financial Literacy and Inclusion Steering Group driving efforts to improve financial literacy through a six-point plan including making financial education statutory in primary PSHE.
- Money and Pensions Service (MaPS)corePartnership to support Talk Money Week and financial education in schools. MaPS provides toolkit for schools and research on children's financial wellbeing.
- Financial Times Financial Literacy and Inclusion CampaignregionalPartnered on various activities including 'financial education for the future' workshop at online conference. Joint work on financial literacy initiatives.
- Education Development TrustminorApproved inspectorate for British Schools Overseas (BSO) inspections.
- Independent Schools Inspectorate (ISI)minorApproved inspectorate for British Schools Overseas (BSO) inspections and framework aligned with PSHE education requirements.
- Penta InternationalminorApproved inspectorate for British Schools Overseas (BSO) inspections.
- Environment AgencyregionalProduced new lesson packs for KS1, KS3 & KS5 on environmental topics in partnership with the Environment Agency.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
PSHE Association competitors and assessment
Company assessmentDirect peers
- nasen (National Association for Special Educational Needs): A UK membership organisation supporting schools and educators around SEND and inclusion. Comparable in operating model (membership-based, charity, K–12 focus, CPD-led revenue) and in serving similar school and local-authority buyers.
- Association for Science Education (ASE): The UK national subject association for science education, providing curriculum resources, CPD, conferences, and a membership base for science teachers. Highly comparable in scale, structure, and GTM to the PSHE Association as a K–12 subject association.
- Anti-Bullying Alliance: A UK membership-based alliance housed at the National Children's Bureau that supports schools on bullying prevention, including PSHE-adjacent policy work. Comparable as a small-membership PSHE-adjacent charity operating in the same school safeguarding/wellbeing category.
- National Association of Teachers of English (NATE): The UK subject association for English teachers, offering membership, CPD, publications, and curriculum guidance. Directly comparable as a teacher-facing subject association delivering curriculum support and continuing professional development.
- Geographical Association: A UK membership association and subject body for geography education, providing curriculum guidance, CPD, and resources to teachers. Operates the same subject-association membership model as the PSHE Association and is structurally the closest direct peer.
Emerging players
- Anna Freud Centre (Mentally Healthy Schools): Provides free, evidence-based mental-health teaching resources for UK primary schools. Comparable as an emerging/thematic peer in the schools wellbeing curriculum space — directly adjacent to PSHE's mental health pillar.
- Twinkl: A large commercial publisher of downloadable teaching resources covering PSHE/RSE among many subjects. Competes for school teaching-resource wallet share but lacks the subject-specialist depth and regulatory authority the PSHE Association holds.
- Oak National Academy: A government-backed free online classroom resource provider offering lessons across subjects including PSHE/RSE. Comparable as a substitute for paid lesson plans; pressures the Association's value proposition but is government-funded rather than membership-driven.
Others
- Parent Zone: A UK charity providing digital parenting resources and school-facing programmes, including co-developed work with the PSHE Association via the Child Financial Harms Consortium. Comparable as an adjacent education/family charity with overlapping school reach.
- Brook (sexual health and wellbeing charity): A UK charity delivering RSE and sexual-health support for young people, often via schools. Comparable as an adjacent PSHE/RSE content provider with overlapping school relationships but different primary mission and delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PSHE Association social profiles
Digital presencePSHE Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSHE Association leadership team
Management profileNumber of profiles
Profiles8 records
PSHE Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSHE Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSHE Association
What does PSHE Association do?
The PSHE Association is a registered charity and company limited by guarantee operating as the official national membership body for PSHE education in England. It sells tiered annual memberships (Individual, School, School Plus, Group) that give schools and teachers access to a library of over 500 quality-assured, evidence-based lesson plans covering statutory RSHE, the nationally maintained Programme of Study for KS1-5, curriculum models, expert guidance documents, on-demand CPD courses, live training, and personalised advice from an in-house Subject Specialist team. Additional paid offerings include live CPD courses (e.g., £195 per person) and bespoke group packages for academy trusts and local authorities.
Is PSHE Association a public or private company?
PSHE Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PSHE Association founded?
PSHE Association was founded in 2006. It employs 11 to 50 people.
Where is PSHE Association based?
PSHE Association is headquartered in London, United Kingdom, in the Europe region.
How does PSHE Association make money?
Five revenue lines are on record. Individual Membership is the primary driver. The others are school Membership, school Plus Membership, group Membership and live CPD Training.
Who are PSHE Association's main competitors?
Direct peers on record are nasen (National Association for Special Educational Needs), Association for Science Education (ASE), Anti-Bullying Alliance, National Association of Teachers of English (NATE) and Geographical Association. Emerging players are Anna Freud Centre (Mentally Healthy Schools), Twinkl and Oak National Academy. Others are Parent Zone and Brook (sexual health and wellbeing charity).
Does PSHE Association have an API?
No public API is recorded for PSHE Association.
What industry is PSHE Association in?
PSHE Association's product category is Education Services (PSHE/RSHE Curriculum). Its primary akta.pro industry code is EDAJALAB, Homework Help & Study Skills Coaching, with a secondary code of EDAJAGAL, Behavioral Intervention & PBIS Supports (Tiered, Gen Ed). Its NAICS code is 611710 and its SIC code is 8200.