Hi Finance
Hi Finance is a privately held Italian credit mediation company (SRL) headquartered in Rome that brokers mortgages, personal loans, salary-backed loans, leasing, and insurance between borrowers and financial institutions across its Private, Business, and Agent divisions.
- Company typePrivate
- Founded2023
- HeadquartersRome, Latium, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hi Finance does
Hi Finance (legal name: HI FINANCE SOCIETA' DI MEDIAZIONE CREDITIZIA S.R.L.) is a privately held Italian credit mediation company (società di mediazione creditizia) headquartered in Rome at Via del Serafico, 169. The firm is registered with the Italian OAM (Organismo degli Agenti e dei Mediatori) under number M594 and with IVASS's RUI under number E000733541, and reports €170,000 of registered capital. It operates under a three-division structure: Area Privati (home mortgages, personal loans up to €100,000, salary-backed loans via cessione del quinto, and insurance), Divisione Impresa (business mortgages, leasing, operational leasing, and a generic "fintech" line), and Area Agenti (recruitment of credit intermediaries into its distribution network). The company states more than 30 years of operating history serving Italian families and businesses, though incorporation data indicates a 2023 entity record — a discrepancy that likely reflects a re-incorporation or rebranding of a longer-running business.
The firm's business model is commission-based transaction revenue: as a credit intermediary, Hi Finance connects borrowers with banks and financial institutions and earns fees on successfully placed loans across its product portfolio. Representative pricing shown on the website for personal loans indicates TAEGs in the 5.23%–6.41% range for amounts of €5,000–€35,000 over 120-month terms, with fixed TAN of 4.77% in the most recent examples. Distribution is primarily direct, conducted through a network of credit consultants and an agent recruitment channel ("Lavora con noi"), supported by a WordPress-based website and inbound phone/email contact. The company is affiliated with the Gruppo Tuttoxte network, though no formal parent-subsidiary relationship is disclosed.
Headcount is reported at 1-10 employees and no funding rounds, M&A activity, leadership changes, or revenue figures are disclosed in the available source material. Geographic scope is described as domestic Italy with an operational concentration in the Lazio region, and no proprietary technology, AI/ML capabilities, APIs, or mobile applications are indicated. GDPR compliance is confirmed.
Hi Finance firmographics
Firmographics- Name
- Hi Finance
- Legal name
- HI FINANCE SOCIETA' DI MEDIAZIONE CREDITIZIA S.R.L.
- Website
- https://hifinance.it
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hi Finance is a privately held Italian credit mediation company (SRL) headquartered in Rome that brokers mortgages, personal loans, salary-backed loans, leasing, and insurance between borrowers and financial institutions across its Private, Business, and Agent divisions.
- Ownership category
- akta.pro rank
Hi Finance industry classification
Industry- Product category
- Credit Mediation and Financial Advisory Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Debt Capital Raising Intermediation (Private Debt/Mezzanine/Bonds) (FSAEALAM)
Keywords
Where Hi Finance is headquartered
LocationHeadquarters
- HQ city
- Rome, Latium
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Hi Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Credit Mediation Services: Hi Finance operates as a credit mediation company, connecting borrowers with financial institutions for mortgages, personal loans, salary-backed loans (cessione del quinto), leasing, and business financing. Revenue is generated through commissions from financial institutions for successful loan placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal loans ranging from 5,000 to 100,000 EUR with customizable repayment plans |
Distribution channels1 record
Marketing channels1 record
Hi Finance product offering
Product offeringCore offering
Hi Finance is an Italian credit mediation company (Società di Mediazione Creditizia S.R.L.) that intermediates between borrowers and financial institutions. It offers advisory and placement services for home mortgages, personal loans (up to €100,000), salary-backed loans (cessione del quinto), business mortgages, leasing, operational leasing, and related credit-linked insurance products. The company operates three service lines — Area Privati for individuals, Divisione Impresa for businesses, and Area Agenti for recruited credit agents — and earns commission-based fees from lenders on successfully placed financing.
Product overview
Hi Finance is a credit mediation company (società di mediazione creditizia) offering a portfolio of financial products and services primarily targeting Italian families and businesses. The company operates three divisions: Area Privati (Private Individuals), Divisione Impresa (Business Division), and Area Agenti (Agent Network). The product portfolio includes home mortgages, personal loans, salary-backed loans, insurance, business mortgages, leasing, fintech solutions, and operational leasing. The company acts as an intermediary, connecting clients with financial institutions and providing advisory services throughout the credit process.
Differentiator
Problem solved
Functional benefit
Products and services
- Mutui Casa (Home Mortgages)
Companies that use Hi Finance
Customer profileSegments3 records
Ideal customer profiles2 records
Hi Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hi Finance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gruppo TuttoxtecoreHi Finance is part of or collaborates with companies in the Gruppo Tuttoxte network. The company is proudly affiliated with Tuttoxte group companies.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hi Finance competitors and assessment
Company assessmentBroad incumbents
- Findomestic: A major Italian consumer credit provider (BNP Paribas group) offering personal loans, salary-backed loans, and consumer financing. While a direct lender rather than a broker, it competes for the same Italian consumer credit demand that Hi Finance intermediates.
- Agos Ducato: A leading Italian consumer credit provider (Crédit Agricole and Banco BPM joint venture) offering personal loans, salary-backed loans, and auto financing. Operates as both direct lender and through agent/broker channels that overlap with Hi Finance's model.
- MutuiOnline: One of Italy's largest online mortgage and personal loan intermediaries, listed on the Italian Stock Exchange. Offers online mortgage and loan comparison/brokerage services targeting the same consumer and small-business credit customers as Hi Finance.
- Facile.it: Italy's leading online comparison platform for mortgages, personal loans, and insurance. While operating at much larger scale and across multiple financial products beyond credit, it competes directly for the same Italian consumer credit brokerage demand that Hi Finance serves.
- Compass (Mediolanum): Italian consumer credit specialist within the Mediolanum group, providing personal loans, salary-backed loans (cessione del quinto), and credit cards. Directly competes with Hi Finance in the cessione del quinto and personal loan intermediation segments.
Direct peers
- Euroansa: Italian financial advisory intermediary operating a network of credit/financial advisors across Italy. Closely comparable to Hi Finance's agent-based credit mediation model, serving consumer credit demand through a multi-agent structure.
- Segugio.it: Italian online comparison broker for mortgages, loans, insurance, and utility services. Provides digital intermediation between consumers and Italian lenders in the same product categories as Hi Finance (mutui, prestiti).
- Creditoxte: An Italian credit broker (agente in attività finanziaria) registered with OAM (M274) and IVASS RUI, part of the Gruppo Tuttoxte network alongside Hi Finance. Offers comparable credit intermediation services and shares the same group affiliation, making it the closest direct peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hi Finance social profiles
Digital presenceHi Finance compliance and trust
Trust signalCompliance3 records
Hi Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hi Finance leadership team
Management profileNumber of profiles
Hi Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hi Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hi Finance
What does Hi Finance do?
Hi Finance is an Italian credit mediation company (Società di Mediazione Creditizia S.R.L.) that intermediates between borrowers and financial institutions. It offers advisory and placement services for home mortgages, personal loans (up to €100,000), salary-backed loans (cessione del quinto), business mortgages, leasing, operational leasing, and related credit-linked insurance products. The company operates three service lines — Area Privati for individuals, Divisione Impresa for businesses, and Area Agenti for recruited credit agents — and earns commission-based fees from lenders on successfully placed financing.
Is Hi Finance a public or private company?
Hi Finance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hi Finance founded?
Hi Finance was founded in 2023. It employs 1 to 10 people.
Where is Hi Finance based?
Hi Finance is headquartered in Rome, Latium, Italy, in the Europe region.
How does Hi Finance make money?
One revenue line is on record: credit Mediation Services.
Who are Hi Finance's main competitors?
Broad incumbents on record are Findomestic, Agos Ducato, MutuiOnline, Facile.it and Compass (Mediolanum). Direct peers are Euroansa, Segugio.it and Creditoxte.
Does Hi Finance have an API?
No public API is recorded for Hi Finance.
What industry is Hi Finance in?
Hi Finance's product category is Credit Mediation and Financial Advisory Services. Its primary akta.pro industry code is FSAEALAM, Debt Capital Raising Intermediation (Private Debt/Mezzanine/Bonds). Its NAICS code is 52231 and its SIC code is 6163.