Highland Cove
Highland Cove is a single-site senior living community in Salt Lake City, Utah, operated by Century Park Associates, offering Independent Living and Assisted Living with resort-style amenities to active seniors and those needing daily care support.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Highland Cove does
Highland Cove is a single-site senior living community located at 3750 Highland Drive in Salt Lake City, Utah, operated by Century Park Associates. The community serves two primary resident segments: active seniors seeking resort-style independent living and seniors requiring personalized assistance with daily activities through assisted living services. Floor plan options range from 280-square-foot studios to 910-square-foot two-bedroom units, with monthly rent starting at $2,350 for Independent Living and $2,600 for Assisted Living.
The core offering combines residential accommodations with senior-centered amenities, activity programming, and on-site care services, delivered within a purpose-built campus designed specifically for older adults. The community is differentiated in its local market by third-party recognitions including the 2025 U.S. News & World Report Best Senior Living and Best Assisted Living designations, as well as the Accushield 5-Star Safety Rating for visitor management and health screening. Its technology footprint is limited to operational tools: the Accushield safety platform, a PersonaPay online payment portal, digital activity calendars, and a standard multi-channel website/social presence.
Highland Cove operates a direct-to-consumer go-to-market model, with prospective residents and families acquired through physical tours, phone inquiries, website tour scheduling, and community outreach. Revenue is generated through recurring monthly resident rent, with the assisted living tier commanding a premium over independent living. The community is privately held within the Century Park Associates portfolio, with no external funding, no public listing, and no disclosed unit count or financial metrics.
Highland Cove firmographics
Firmographics- Name
- Highland Cove
- Legal name
- Century Park Associates
- Website
- https://highlandcoveretirement.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Highland Cove is a single-site senior living community in Salt Lake City, Utah, operated by Century Park Associates, offering Independent Living and Assisted Living with resort-style amenities to active seniors and those needing daily care support.
- Ownership category
- akta.pro rank
Highland Cove industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
- akta.pro secondary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
Keywords
Where Highland Cove is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highland Cove business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Monthly Resident Rent: The community generates recurring revenue through monthly rent payments from residents in independent living and assisted living units. Pricing varies by care level, with assisted living commanding a premium over independent living.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - $2,350/month |
| Subscription | Monthly | Assisted Living - $2,600/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Highland Cove product offering
Product offeringCore offering
Highland Cove operates a senior living community in Salt Lake City, Utah, providing Independent Living and Assisted Living services. Residents receive chef-prepared dining, housekeeping, transportation, a full activity calendar, and personalized care plans, with monthly fees starting at $2,350 for Independent Living and $2,600 for Assisted Living.
Product overview
Highland Cove is a senior living community offering two primary living options: Independent Living for active seniors and Assisted Living for those requiring personalized care support. The community provides resort-style amenities, elegant facilities, and senior-centered services designed to enhance residents' quality of life. Floor plan options include Studio apartments, One Bedroom, One-Bedroom Suite, and Two Bedroom units ranging from 280 to 910 sq ft. The community is operated by Century Park Associates and has been recognized as a 2025 U.S. News Best Senior Living community.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living Maintenance-free independent living for active seniors aged 62+ in Salt Lake City, offering a private residence within a resort-style community with chef-prepared dining, housekeeping, transportation, social activities, and access to community amenities without the responsibilities of homeownership.
- Assisted Living Assisted living services for seniors who need help with activities of daily living (such as bathing, dressing, and medication management), combined with chef-prepared dining, housekeeping, transportation, a full activity calendar, and personalized care plans in a community setting.
Quantifiable outcome
- U.S. News Best Senior Living 2025 recognition based on consumer satisfaction data across community and activities, food and dining, caregiving and management, and staffing
Companies that use Highland Cove
Customer profileSegments2 records
Ideal customer profiles1 record
Highland Cove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Highland Cove partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Highland Cove competitors and assessment
Company assessmentDirect peers
- Sunrise Senior Living: Premier senior living operator with assisted living and memory care communities across the U.S. and a focus on personalized care and hospitality. Closely aligned with Highland Cove on assisted living service design and upper-mid-market monthly pricing.
- Atria Senior Living: National operator of independent living, assisted living, and memory care communities with a strong emphasis on lifestyle amenities and hospitality. Directly comparable to Highland Cove on the resort-style positioning and combined IL/AL service model.
- Enlivant: Senior living operator focused on assisted living and memory care with a national footprint. Comparable to Highland Cove on the assisted living service model and personal-care pricing structure.
- Watermark Retirement Communities: National operator of independent living, assisted living, and memory care communities with an emphasis on upscale finishes and lifestyle programming. Comparable to Highland Cove on resort-style positioning and tiered monthly pricing.
- Belmont Village Senior Living: Operator of upscale urban and suburban senior living communities with strong hospitality and lifestyle programs. Highly comparable to Highland Cove's resort-style brand language and tiered monthly pricing for IL and AL.
- Aegis Living: West Coast–focused senior living operator with independent living, assisted living, and memory care communities. Comparable to Highland Cove on the resort-style amenities, monthly fee structure, and dual IL/AL product.
- Sonida Senior Living: Operates independent living, assisted living, and memory care communities across multiple U.S. states. Comparable to Highland Cove on the combined IL/AL service mix and recurring monthly rent model.
- Kisco Senior Living: Boutique-style senior living operator with independent living, assisted living, and memory care across multiple U.S. markets. Comparable to Highland Cove on the resort-style positioning and hospitality-led resident experience.
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Comparable to Highland Cove on the combined IL/AL product offering, monthly subscription-style rent, and multi-state footprint.
Broad incumbents
- Brookdale Senior Living: The largest U.S. senior living operator, running independent living, assisted living, and memory care communities nationwide. Comparable to Highland Cove as a multi-product, multi-site senior living platform serving the same resident personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Highland Cove social profiles
Digital presenceHighland Cove compliance and trust
Trust signalCompliance1 record
Highland Cove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Cove leadership team
Management profileNumber of profiles
Highland Cove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Cove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Cove
What does Highland Cove do?
Highland Cove operates a senior living community in Salt Lake City, Utah, providing Independent Living and Assisted Living services. Residents receive chef-prepared dining, housekeeping, transportation, a full activity calendar, and personalized care plans, with monthly fees starting at $2,350 for Independent Living and $2,600 for Assisted Living.
Is Highland Cove a public or private company?
Highland Cove is a private company. It is classified as corporate owned and is currently operating.
When was Highland Cove founded?
Highland Cove was founded in -1. It employs 1 to 10 people.
Where is Highland Cove based?
Highland Cove is headquartered in Salt Lake City, United States, in the North America region.
How does Highland Cove make money?
One revenue line is on record: monthly Resident Rent.
Who are Highland Cove's main competitors?
Direct peers on record are Sunrise Senior Living, Atria Senior Living, Enlivant, Watermark Retirement Communities, Belmont Village Senior Living, Aegis Living, Sonida Senior Living, Kisco Senior Living and Five Star Senior Living. Brookdale Senior Living is listed as a broad incumbent.
Does Highland Cove have an API?
No public API is recorded for Highland Cove.
What industry is Highland Cove in?
Highland Cove's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 62331 and its SIC code is 8050.