HIGHLAND FRUIT

What HIGHLAND FRUIT does

Highland Fruit is a Vietnam-based B2B agricultural exporter operating from Ho Chi Minh City with a headcount of approximately six employees and roughly four years of operating history. The company sources, processes, and ships fresh, frozen, dried, and peeled tropical fruits and vegetables — including durian varieties such as Musang King, Monthong, and Ri6, alongside other produce — for international buyers. Its operating model is direct factory sourcing combined with in-house cold-chain processing using IQF and nitrogen freezing, with finished goods shipped globally via both air and sea freight.

The product catalog spans more than 20 SKUs, ranging from fresh whole durian and frozen durian pulp to peeled, dried, and frozen vegetables, suggesting an attempt to serve multiple use cases (retail, food service, ingredient supply) across different shelf-life and packaging requirements. The corporate website is published in English and Chinese, and the company positions itself as a direct exporter handling its own logistics rather than reselling from spot markets. No external funding, named customers, distributor partnerships, certifications, or revenue figures are disclosed.

The business model is straightforward commodity export: buy Vietnamese produce, add processing (peeling, freezing, drying), and sell wholesale to international B2B buyers at a margin over factory-gate cost. The company's go-to-market appears to rely on its own website, limited social media presence (notably Facebook), and inbound international inquiries rather than disclosed channel partnerships. Without disclosed pricing, contract structures, or buyer relationships, the durability of margin and repeat-customer economics cannot be verified from the available information.

Name

HIGHLAND FRUIT

Legal name

Highland Fruit Vietnam

Website

https://highlandfruit.com.vn

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Highland Fruit is a Ho Chi Minh City-based B2B exporter of Vietnamese fresh, frozen, and dried tropical fruits and vegetables, serving international buyers with IQF and nitrogen-frozen cold-chain products across 20-plus SKUs.

Ownership category

akta.pro rank

Product category

Fresh Produce Export

NAICS

Dried and Dehydrated Food Manufacturing (311423), Noncitrus Fruit and Tree Nut Farming (11133)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

akta.pro secondary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Fresh produce export
• Frozen tropical fruits
• Vietnamese fruit export
• IQF frozen produce
• Agricultural commodity export

Headquarters

HQ city

Vietnam

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fresh Produce Export: Revenue generated through exporting fresh vegetables, fruits, frozen products, and dried products from Vietnam to international customers. The company selects and delivers quality products from Vietnamese farmers to customers worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Highland Fruit Vietnam exports fresh vegetables, fruits, frozen products, and dried products sourced from Vietnamese farmers to international buyers and distributors worldwide. The portfolio spans durian varieties (Musang King, Monthong, Ri6), tropical fruits (dragon fruit, pomelo, mango, longan, rambutan, star apple, passion fruit), and vegetables/roots (sweet potato, ginger, taro, cassava, papaya, chilli), with value-added processing such as peeled and IQF-frozen durian pulps packaged in 10–18 kg formats and shipped via refrigerated sea freight (-18°C) or air freight.

Product overview

Highland Fruit is a Vietnamese agricultural export company offering a diverse portfolio of fresh, frozen, and dried fruits and vegetables sourced from Vietnamese farmers. The product portfolio is organized into three main categories: Fruits (including durians such as Musang King, Monthong, and Ri6; tropical fruits like dragon fruit, longan, mango, rambutan, star apple, passion fruit, and pomelo), Vegetable & Roots (including ginger, taro, sweet potatoes, cassava, papaya, and chilli peppers), and value-added processed products (peeled and frozen durian using nitrogen and IQF technology). The company has operated for 4 years and serves international customers worldwide, exporting products via sea freight and air freight with various packaging options.

Differentiator

Problem solved

Functional benefit

Products and services

• Musang King Durian Fresh Musang King durian, a large fruit (1.5–4 kg) with rich sweet flavor and minimal pungency, suitable for processing into preserved frozen pulps; sold to international buyers and distributors.
• Peeled Monthong Durian (Nitrogen & IQF) Peeled Monthong durian processed using nitrogen freezing and Individual Quick Freezing (IQF) technology for extended shelf life, targeted at international buyers and distributors.
• Peeled Frozen Ri6 Durian Peeled frozen Ri6 durian pulp processed for extended shelf life and exported to international markets.
• Frozen Whole Ri6 Durian Whole frozen Ri6 durian for export, providing the full fruit in frozen form to international buyers.
• Frozen Whole Monthong Durian Whole frozen Monthong durian for export, supplied to international buyers and distributors.
• Green Pomelo Vietnam (Red Flesh) Fresh Vietnamese green pomelo with red flesh, exported to international buyers.
• Longan Fresh longan fruit exported from Vietnam to international buyers.
• Dragon Fruits (White & Red Flesh) Fresh dragon fruit available in white-flesh and red-flesh varieties, exported to international buyers.
• Rambutan Fresh rambutan fruit in normal size, exported fresh via air freight to international buyers.
• Star Apples (Green & Purple) Fresh star apples in green and purple varieties (300g and up), shipped fresh via air freight.
• Purple Passion Fruits Fresh purple passion fruits exported to international buyers.
• Hoai Loc Mango Hoai Loc mango, a Vietnamese mango variety known for its sweet taste, exported fresh.
• Taiwanese Elephant Mango Taiwanese Elephant mango variety (Green Taiwanese mango), 600g and up; when green it has a sour, mildly sweet and crunchy taste, and when ripe it becomes sweet.
• Papaya (Payaya) Fresh papaya in 2–3 kg sizes, processed fresh or frozen at -32°C, exported to international buyers.
• Sweet Potatoes (Yellow & Purple Flesh) Sweet potatoes available in mini size (70–120 g) and normal size (1.5–300 g), sold fresh or frozen at -32°C.
• Ginger Fresh ginger, 150 g and up, shipped by sea at 13°C to international buyers.
• Chilli Peppers (Red & Green) Chilli peppers available in red and green varieties, sold fresh or frozen at -32°C, exported to international buyers.
• Taro Taro root, 300 g size, processed frozen in cut half, sliced, or cubed forms for export.
• Cassava Roots Cassava roots, 200–300 g size, frozen for export to international buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Hoang Anh Gia Lai Agricultural JSC: Vietnamese-listed agribusiness with fruit (banana, dragon fruit) export operations targeting Asia. Comparable as a Vietnamese produce exporter but with banana focus and far larger scale.

Direct peers

• Nafoods Group: Vietnamese tropical fruit producer and exporter (passion fruit, pomelo, dragon fruit, durian) with its own orchards and processing facilities. Comparable in product overlap, processing, and export-led B2B model.
• Doveco (Dongnai Foods): Vietnamese durian and tropical fruit processor/exporter with IQF capabilities, supplying international wholesale buyers. Highly comparable in product mix (durian-heavy) and export channel.
• Vina T&T Group: Vietnam's largest fruit and vegetable exporter with a comparable product portfolio including durian, dragon fruit, mango, and tropical produce shipped to international markets. Directly comparable B2B export model and Vietnamese sourcing base.
• Lavifood: Vietnamese fruit processor and exporter specializing in frozen and dried fruit products (including durian) for international markets. Comparable in value-added processing formats and export channel.

Emerging players

• Sun-Maid Growers of California: Producer and marketer of dried fruits (raisins, dried cranberries). Comparable for Highland Fruit's dried-products segment specifically, though focused on different dried commodities.

Broad incumbents

• Fresh Del Monte Produce: Global producer, transporter, and marketer of fresh and fresh-cut fruit including tropical varieties (pineapple, mango). Comparable in tropical produce export to international markets but with vastly broader portfolio and global infrastructure.
• Fyffes: Global tropical produce distributor (bananas, pineapples, melons) with sourcing from Latin America, Africa, and Asia. Comparable international B2B tropical fruit channel, though with different geographic sourcing focus.
• PAN Group: Vietnamese agriculture and food conglomerate with multiple subsidiaries in produce, seafood, and packaged foods. Comparable Vietnamese agribusiness operating environment but broader portfolio and far larger scale.
• Dole plc: Global fresh produce company with diversified tropical fruit (pineapple, banana) and value-added product lines. Comparable in fresh produce export with frozen/dried value-added formats, but global incumbents at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/highland-fruit-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIGHLAND FRUIT