Highlands Medical Centre

What Highlands Medical Centre does

Highlands Medical Centre is a single-location primary healthcare clinic located at Shop 22, 300-332 Grand Blvd, Craigieburn 3064, in Melbourne's northern growth corridor. The clinic operates as part of the Medical Select network of independent medical clinics across Victoria, with Medical Select Pty Ltd providing shared administration, IT, recruitment, marketing, and facilities management while independent medical practitioners and allied health providers deliver patient care. Services span general practice consultations, childhood immunisations, COVID-19 vaccinations, cryotherapy, iron infusions, minor surgery, on-site pathology, travel and flu vaccines, and women's health procedures, supported by allied health services including podiatry, physiotherapy, dietetics, osteopathy, and mental health care planning.

The clinic's technology stack is built on standard, off-the-shelf healthcare tooling: Medical Director for paperless computerised medical records (with planned migration to the national PCEHR system), the HealthEngine platform for online appointment booking, and telehealth consultations for remote patient access. Compliance is maintained under the Australian Privacy Principles 2014. Operations are configured around a doctor-of-choice continuity-of-care model with 10-minute standard appointment slots, reminder/recall systems for preventive care, home visits for regular patients in the immediate vicinity, and after-hours coverage via the Doctor Doctor Locum Service (13 26 60).

The business model is predominantly Medicare bulk-billed GP and allied health services (effective universally from 1 November 2025), supplemented by private fees for non-Medicare patients and GST-bearing services such as pre-employment and insurance medicals. Customer segments are individual consumers and families (primary) and patients with chronic disease or EPC care plans accessing bulk-billed allied health (secondary). Patient acquisition is largely organic — Medical Select website presence, HealthEngine listings, local area marketing in Melbourne's growth suburbs, and word-of-mouth referrals — with no paid marketing or enterprise sales motion evident.

Name

Highlands Medical Centre

Legal name

Medical Select Pty Ltd

Website

https://highlandsmedicalcentre.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Highlands Medical Centre is a single-location bulk-billing primary healthcare clinic in Craigieburn, Melbourne's northern growth corridor, offering GP consultations, allied health services, and minor procedures under the Medical Select network. It serves individual patients and families seeking Medicare-funded, team-based care.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Primary healthcare services
• General practice clinic
• Bulk billing consultations
• Allied health services
• Childhood immunisations

Headquarters

HQ city

Craigieburn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medicare Billing (Bulk Billing): Bulk billing revenue from Medicare for eligible patients with valid Medicare cards. Effective 1 November 2025, bulk billing is available to all eligible Medicare Card holders. This represents the primary revenue stream for GP and standard medical consultations.
2. Out-of-Pocket Patient Fees: Non-Medicare patients are charged private fees for consultations. TAC and WorkCover accounts are charged to the patient on the day if they have not yet received a claim number.
3. Allied Health Bulk-Billed Services: Allied health services (podiatry, physiotherapy, dietetics, osteopathy, mental health care plans) bulk-billed to Medicare for patients with care plans in place.
4. Non-Medicare Rebate Services: Pre-employment medicals, insurance medicals, and other services that do not attract a Medicare rebate and incur a GST charge. Transfer of medical records to other centres also attracts a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Highlands Medical Centre is a primary healthcare clinic in Craigieburn, Victoria, offering GP consultations and allied health services (podiatry, physiotherapy, dietetics, osteopathy, mental health care plans) delivered by independent practitioners. It provides bulk-billed services to eligible Medicare card holders (from 1 November 2025), plus additional clinical services such as childhood immunisations, COVID-19 vaccinations, cryotherapy, iron infusions, minor surgery, pathology, and travel/flu vaccinations.

Product overview

Highlands Medical Centre is a medical practice operating under the Medical Select network, offering a comprehensive range of healthcare services. The centre provides consultations with independent medical practitioners and allied health service providers, including GP services, podiatry, physiotherapy, dietetics, osteopathy, and mental health care. Additional services include childhood immunisations, COVID-19 vaccinations, cryotherapy, iron infusions, minor surgery, pathology services, travel and flu vaccines, and women's health procedures. The clinic operates on a bulk billing model for eligible Medicare Card holders.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practitioner Services Comprehensive primary care consultations with independent medical practitioners covering diagnosis, treatment, prescriptions, referrals, and ongoing health management for patients of all ages.
• Allied Health Services Bulk-billed allied health services including podiatry, physiotherapy, dietetics, osteopathy, and mental health care plans for patients with care plans in place.
• Childhood Immunisations Vaccination services for children following national immunisation schedules.
• COVID-19 Vaccinations & Boosters COVID-19 vaccination and booster services for eligible patients.
• Cryotherapy Services Cryotherapy treatment for the freezing of warts and skin lesions.
• Iron Infusions Iron infusion treatments for patients with iron deficiency.
• Minor Surgery Minor surgical procedures including removal of moles and skin cancers.
• Pathology Services On-site pathology services including blood tests and ECGs.
• Travel and Flu Vaccines Vaccination services for travel purposes and seasonal flu.
• Women's Health Services Women's health services including Mirena removal and Implanon insertion and removal.
• Bulk Billing Services Bulk billing services available to all eligible Medicare Card holders from 1 November 2025, covering GP consultations and eligible allied health services under care plans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Medical Select (Parent Network)coreStrategic or Co-development PartnerHighlands Medical Centre is operated under the Medical Select network, a facility service provider that leases consulting rooms to independent primary healthcare providers. Medical Select manages administration, practice management, IT, recruitment, marketing, and facilities management, allowing practitioners to focus on patient care. Medical Select is one of Victoria's fastest growing primary health facility providers with multiple clinic locations across Melbourne's growth corridors.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• SmartClinics Family Medical Centres: Australian GP clinic chain focused on family medicine, allied health and bulk billing in suburban locations. Closely comparable in size, service scope and patient demographic.
• Myhealth Medical Centre: Australian chain of multi-disciplinary medical centres offering GP, allied health, pathology and bulk billing under one roof. Closest comparable in scale, model and suburban growth-corridor footprint to Highlands.
• Family Doctor (FamilyDoctor Pty Ltd): Network of bulk-billing GP clinics across suburban Australia offering GP and allied health. Directly comparable suburban GP/primary care model.

Emerging players

• InstantScripts: Digital-first Australian telehealth and prescription service. Not a brick-and-mortar competitor but addresses part of Highlands' patient base via online consultations — emerging channel overlap.
• National Skin Cancer Centres: Australian chain focused on skin cancer checks and minor procedures (services Highlands offers via its independent GPs). Adjacent niche overlap in primary care procedures.

Others

• HealthEngine: Online booking and healthcare marketplace platform that Highlands uses for patient acquisition. Not a clinic competitor, but a key enabling/ecosystem peer for the digital patient acquisition channel.
• DoctorDoctor (Locum Service): After-hours home-visit locum service that Highlands partners with. Adjacent participant in primary care delivery rather than direct clinic competitor — included as ecosystem peer.

Broad incumbents

• Sonic HealthPlus: Major Australian occupational and general health provider with clinic network offering GP, allied health and corporate health services. Comparable primary care delivery but broader occupational health focus.
• IPN Medical Centres (Healius): Large Australian network of GP clinics with bulk-billing, allied health and pathology services. Healius parent also owns Diagnostic imaging and pathology assets — broader incumbent footprint, similar suburban core service model.
• Ramsay Health Care (Ramsay Australia Primary Care): Large Australian private hospital and primary care operator with GP clinics as part of a broader portfolio. Operates at much larger scale with overlapping primary care capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highlands-medical-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Medical Centre