InstantScripts
InstantScripts is an Australian telehealth platform, 100% owned by Wesfarmers, providing 24/7 online prescriptions, medical certificates, referrals, and consultations to over 3 million patients via a network of 300+ Australian-registered doctors.
- Company typePrivate
- Founded2018
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What InstantScripts does
InstantScripts is an Australian telehealth platform founded in Melbourne in 2018 and 100% owned by Wesfarmers, operating as the country's largest online medical clinic with a stated base of over 3 million patients. The platform connects consumers to a network of more than 300 Australian-registered (AHPRA) doctors available 24/7, delivering online prescriptions for 300+ common medications, telehealth consultations, medical certificates (with QR-code verification), pathology referrals, specialist referrals, and Medicare-funded mental health care plans. Core technology includes a self-serve web and mobile (iOS/Android) platform, encrypted cloud storage on Australian data centres, My Health Records integration, and AI-assisted clinical note-taking and knowledge retrieval tools for doctors launched in 2023.
The business operates a primarily transaction-based revenue model with per-request pricing (e.g., $19 for repeat prescriptions and single-day certificates, $24 for pathology and specialist referrals, $49 for consultations and new-medication scripts) supplemented by subscription-style recurring revenue from Treatment Plans for chronic conditions and a Weight Management Program priced at $349/month. Fulfillment is executed through a national network of over 2,500 participating pharmacies (including Priceline), Evermed home delivery (4-hour metro), and DoorDash late-night delivery, with psychologist consultations routed through a My Mirror partnership. The company is regulated under the Wesfarmers Telehealth Code of Practice and holds LegitScript, ADHA, and RACGP CPD certifications.
Customer acquisition is digital-first (owned website, iOS/Android apps, social media on Facebook/Instagram/TikTok, and a Refer-a-Friend program) targeting Australian consumers across horizontal and use-case segments including chronic condition patients, mental health, weight management, and menopausal women. Strategic direction has shifted toward higher-value recurring revenue streams and ecosystem partnerships, supported by Wesfarmers' clinical governance and capital, while AI capabilities remain operational and doctor-augmenting rather than product-differentiating.
InstantScripts firmographics
Firmographics- Name
- InstantScripts
- Legal name
- INSTANTSCRIPTS PTY LTD
- Website
- https://instantscripts.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InstantScripts is an Australian telehealth platform, 100% owned by Wesfarmers, providing 24/7 online prescriptions, medical certificates, referrals, and consultations to over 3 million patients via a network of 300+ Australian-registered doctors.
- Ownership category
- akta.pro rank
InstantScripts industry classification
Industry- Product category
- Telehealth and Online Medical Services
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Urgent Care + ePrescribing & Lab/Imaging Ordering Telehealth Platforms (HLALAJAL), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)
Keywords
Where InstantScripts is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
InstantScripts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Online Prescriptions: Patients pay per prescription request ($19 for existing medications, $49 for new medications requiring consultation). Revenue per transaction.
- Medical Certificates: Single-day certificates at $19, multi-day certificates via telehealth consultation at $49. Per-transaction revenue.
- Pathology Referrals: Blood test referrals at $24 per request. Patients take referral to any pathology collection centre.
- Specialist Referrals: Listed specialist referrals (dermatologist, ophthalmologist, gastroenterologist) at $24. Unlisted referrals via telehealth at $49.
- Telehealth Consultations: Doctor consultations starting from $49. Includes consultations for general health, weight management ($89 initial), menopause treatment ($89), and other specific conditions. No extra charge for prescriptions, certificates or referrals issued during consultation.
- Treatment Plans: Monthly subscription-style plans for chronic conditions including initial consultation, follow-ups, blood tests, medication delivery, and ongoing care. Weight management program from $349/month. No lock-in contracts.
- Weight Management Program: Comprehensive monthly program from $349 including doctor consultation, follow-ups, blood test referral, weight management treatment, delivery, and partner discounts (YouFoodz, ClassPass). Recurring monthly revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online Prescriptions - Existing Medications |
| Transaction based/ take rate | Pay-as-you-go | Online Prescriptions - New Medications |
| Transaction based/ take rate | Pay-as-you-go | Medical Certificates - Single Day |
| Transaction based/ take rate | Pay-as-you-go | Medical Certificates - Multi-Day |
| Transaction based/ take rate | Pay-as-you-go | Pathology Referrals |
| Transaction based/ take rate | Pay-as-you-go | Specialist Referrals - Listed |
| Transaction based/ take rate | Pay-as-you-go | Specialist Referrals - Unlisted |
| Transaction based/ take rate | Pay-as-you-go | General Telehealth Consultation |
| Transaction based/ take rate | Pay-as-you-go | Weight Management Consultation |
| Transaction based/ take rate | Pay-as-you-go | Menopause Treatment Consultation |
| Subscription | Monthly | Weight Management Program |
| Subscription | Monthly | Treatment Plans - Chronic Conditions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
InstantScripts product offering
Product offeringCore offering
InstantScripts is an Australian online medical clinic platform that enables patients to request online prescriptions for 300+ common medications, telehealth doctor consultations, medical certificates, pathology referrals, and specialist referrals without visiting a GP. The platform connects patients to 300+ Australian-registered AHPRA doctors available 24/7, with prescriptions dispensed through a national network of 2,500+ partner pharmacies or delivered to the patient's door. The service also offers subscription-based Treatment Plans for chronic conditions and a Weight Management Program.
Product overview
InstantScripts is an Australian online medical clinic platform that provides a unified suite of telehealth and digital healthcare services. The core offering consists of Online Prescriptions (for 300+ medications at $19-$49), Telehealth Consultations (24/7 doctor phone consultations at $49+), Medical Certificates ($19-$49), Pathology Referrals ($24), Specialist Referrals ($24), and a Mobile App. Add-on modules include Weight Management Program (monthly doctor-led program from $349/month), Treatment Plans (subscription medication delivery for chronic conditions), Mental Health Care Plans (Medicare-funded), Psychologist Consultation via My Mirror partnership, and a Refer-a-Friend incentive program. The platform connects patients to over 300 Australian-registered AHPRA doctors 24/7, delivering prescriptions via a national pharmacy network (including Priceline Pharmacy and EverMed delivery) and integrates with OnePass for loyalty benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Prescriptions Digital prescription service allowing patients to request scripts for over 300 common medications online. Doctors review requests and issue eScripts delivered via SMS or email, with options for pharmacy pickup or home delivery. Existing medications cost $19; new medications requiring consultation cost $49.
- Telehealth Consultations Phone-based doctor consultations with Australian-registered AHPRA doctors available 24/7, 365 days a year. Doctors call patients back typically within hours. Covers medical advice, prescriptions, referrals, and certificates. From $49 per consultation. No cancellation fees.
- Medical Certificates Online medical certificate service for sick leave, carer's leave, work, school, and university. Single-day certificates cost $19 via express online form; multi-day certificates cost $49 via telehealth consultation. Certificates include QR codes for employer verification and are often issued within minutes.
- Pathology Referrals Online blood test referral service for conditions including general health, STI, pregnancy, fertility, cholesterol, COVID-19, and more. Referrals cost $24 per request, are sent to email, and results are viewable on the InstantScripts platform within 3-7 working days.
- Specialist Referrals Online specialist referral service for dermatologists, ophthalmologists, and gastroenterologists. Listed specialist referrals cost $24; unlisted referrals via telehealth consultation cost $49.
- Weight Management Program Doctor-led monthly weight management program with consultations, clinically appropriate treatment delivery, blood test referrals, and follow-up check-ins. From $349/month including initial consultation, follow-ups, blood test referral, weight management treatment, delivery, YouFoodz meal plan discounts (up to 40% off), and first month of ClassPass free. No lock-in contracts.
- Treatment Plans Subscription-based medication delivery service for patients with chronic conditions including asthma, cholesterol, contraception, erectile dysfunction, heartburn/reflux, hair loss, and smoking cessation. From $49/month including up to 6 months of medication (if eligible), regular home delivery, and no lock-in contracts.
- Mental Health Care Plans Medicare-funded mental health treatment plans for eligible patients. Includes referral to AHPRA-registered psychologists, with Medicare rebate available for psychological consultations via the My Mirror partner platform. From $49 for the doctor's plan preparation.
- Psychologist Consultation (via My Mirror) Videoconferencing-based psychologist consultation service provided through a partnership with My Mirror. Connects patients with AHPRA-registered psychologists for evidence-based mental health support, with Medicare rebate available when accompanied by a Mental Health Care Plan.
Quantifiable outcome
- Average wait time for doctor callback: within 3 hours 5 minutes
- +3 more outcomes
Companies that use InstantScripts
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
InstantScripts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature4 records
InstantScripts partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Priceline PharmacycoreFeatured as a key partner in the footer and logo section. Part of the national pharmacy network where patients can fill prescriptions.
- OnePasscoreLoyalty program partnership offering 5% off eligible InstantScripts services and free standard delivery on prescriptions for linked accounts.
- EvermedcoreMedication delivery partner for home delivery of prescriptions. Enables delivery straight to patient's door. 4-hour delivery available in metro locations.
- My MirrorcorePartner for online psychological support. Videoconferencing platform connecting patients with AHPRA-registered psychologists. Medicare rebate available with Mental Health Care Plan.
- HeidiminorFeatured as a partner in the footer section. Heidi is a women's health platform.
- DoorDashminorLate-night medication delivery partner enabling 6pm-10pm delivery for scripts ordered before 5pm in DoorDash service areas.
- Adora FertilityminorSpecialist referral partner for male and female fertility services. InstantScripts provides fertility advice and specialist referrals to Adora Fertility.
- YouFoodzminorMeal plan partner offering Weight Management Program patients up to 40% off meal plans as part of their monthly program.
- ClassPassminorFitness partner offering Weight Management Program patients first month free of ClassPass as part of their monthly program.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
InstantScripts competitors and assessment
Company assessmentDirect peers
- Updoc: Australian D2C telehealth platform offering online prescriptions, medical certificates, and consultations on a similar per-transaction model. Directly comparable in target customer, service mix, and digital-only delivery.
- Eucalyptus: Australian telehealth platform operating multiple consumer healthcare brands (including weight management, men's health, and skincare). Direct competitor in the same D2C subscription and prescription verticals as InstantScripts.
- Juniper: Australian telehealth brand focused on women's health, weight management, and menopause — directly overlapping InstantScripts' Weight Management and Menopause verticals with a similar subscription-style model.
- Mosh: Australian D2C telehealth platform for men's health including erectile dysfunction, hair loss, and weight management. Competes head-to-head with InstantScripts on repeat prescription categories.
- Pilot: Australian telehealth startup focused on men's preventative health, including consultations and prescriptions. Direct peer in the men's health prescribing vertical.
- Doctors on Demand: Australian telehealth provider offering on-demand GP video consultations and prescriptions. Closely matches InstantScripts' core telehealth consultation and prescribing offering.
- Qoctor: Australian online medical certificate and prescription service. Closely comparable in the express medical certificate and repeat prescription use cases.
Regional players
- MedExpress (UK): UK-based D2C telehealth platform offering online consultations and prescriptions. Comparable business model and service mix to InstantScripts but operating in the UK regulatory environment.
- Zava: European online telehealth and prescription platform serving the UK, Germany, France, and Ireland. Closely comparable D2C prescribing model across multiple conditions.
Broad incumbents
- Livi: European digital healthcare provider offering video GP consultations and prescriptions at scale. Comparable telehealth delivery model and patient experience, operating as a broader digital primary care provider rather than a single-market specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
InstantScripts social profiles
Digital presenceInstantScripts compliance and trust
Trust signalCompliance5 records
InstantScripts financial estimates
Financial estimateRevenue estimate
Valuation estimate
InstantScripts leadership team
Management profileNumber of profiles
Profiles3 records
InstantScripts funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InstantScripts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InstantScripts
What does InstantScripts do?
InstantScripts is an Australian online medical clinic platform that enables patients to request online prescriptions for 300+ common medications, telehealth doctor consultations, medical certificates, pathology referrals, and specialist referrals without visiting a GP. The platform connects patients to 300+ Australian-registered AHPRA doctors available 24/7, with prescriptions dispensed through a national network of 2,500+ partner pharmacies or delivered to the patient's door. The service also offers subscription-based Treatment Plans for chronic conditions and a Weight Management Program.
Is InstantScripts a public or private company?
InstantScripts is a private company. It is classified as corporate owned and is currently operating.
When was InstantScripts founded?
InstantScripts was founded in 2018. It employs 11 to 50 people.
Where is InstantScripts based?
InstantScripts is headquartered in Melbourne, Australia, in the Oceania region.
How does InstantScripts make money?
Seven revenue lines are on record. Online Prescriptions are the primary driver. The others are medical Certificates, pathology Referrals, specialist Referrals, telehealth Consultations, treatment Plans and weight Management Program.
Who are InstantScripts's main competitors?
Direct peers on record are Updoc, Eucalyptus, Juniper, Mosh, Pilot, Doctors on Demand and Qoctor. Regional players are MedExpress (UK) and Zava. Livi is listed as a broad incumbent.
Does InstantScripts have an API?
No public API is recorded for InstantScripts.
What industry is InstantScripts in?
InstantScripts's product category is Telehealth and Online Medical Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAJAL, Urgent Care + ePrescribing & Lab/Imaging Ordering Telehealth Platforms. Its NAICS code is 6211 and its SIC code is 8011.