Highland Veterinary Hospital

What Highland Veterinary Hospital does

Highland Veterinary Hospital is a privately held, single-location veterinary practice in Redmond, Oregon, founded approximately 1994 and serving the local community for more than 30 years. The practice is led by Dr. Rachel Poet, DVM, and operates with a staff of approximately 14, including a Certified Veterinary Technician, a receptionist, veterinary assistants, and kennel assistants. It provides full-service small-animal veterinary care including walk-in emergency services during business hours, scheduled appointments, diagnostic imaging (on-site X-ray and visiting ultrasound by Dr. Mayfield of Smiling Dog Veterinary Services), surgical procedures, dentistry, in-house laboratory testing, behavioral and dietary counseling, microchipping via HomeAgain, and an in-house pharmacy for pharmaceuticals and prescription diets. The practice also extends its service portfolio through partner-integrated channels: cremation services via Horizon Pet Cremation in Bend, OR; online pharmacy and home delivery through VetSource, Vets First Choice, and Purina VetDirect; and after-hours emergency referrals to the Veterinary Referral Center of Central Oregon and Bend Animal Emergency and Specialty Center.

The business model is fee-for-service veterinary care, with publicly disclosed unit pricing ($62 for a wellness exam, $72 for a sick/injured exam, $75 surgery rescheduling fee). Revenue is generated primarily from office visit fees, diagnostic services, surgical and dental procedures, laboratory tests, in-house pharmacy sales, and a complimentary adoption exam program targeting recently adopted pets from Central Oregon rescues. Online pharmacy partnerships and financing integrations (CareCredit, Scratchpay) supplement revenue and reduce customer payment friction. Marketing is community-focused through Facebook, Instagram, and a VIN-powered Pet Library, with no evidence of paid acquisition or enterprise sales motion. The customer base is a long-tail of individual pet owners and small families; there is no enterprise, subscription, or contract revenue.

Operationally, the practice uses conventional veterinary equipment with no proprietary technology platform, AI/ML capabilities, or digital health product. The only notable digital infrastructure is the VetHero client portal/text messaging service and a third-party website accessibility widget. There is no parent company, no external funding, and no evidence of expansion beyond the Redmond, OR location. The practice operates as a traditional, independent small business with a stable, mature footprint.

Name

Highland Veterinary Hospital

Legal name

Highland Veterinary Hospital

Website

https://highlandvh.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Veterinary Hospital is a privately held, single-location full-service veterinary practice in Redmond, Oregon, serving general pet owners in Central Oregon for over 30 years with diagnostics, surgery, dentistry, pharmacy, and emergency care.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Low-Cost & Community Veterinary Clinics (HLAMAAAE)

Keywords

• Veterinary care services
• Small animal medicine
• Pet wellness exams
• Veterinary diagnostics
• Pet surgical services

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Veterinary Service Fees: Exam fees for office visits, including wellness exams at $62 and sick/injured exams at $72. Additional revenue from diagnostic services, surgical procedures, dental services, and laboratory tests.
2. Pharmacy and Product Sales: Revenue from in-house pharmacy sales of pharmaceuticals, vitamins, flea/tick control products, heartworm preventatives, prescription diets, and supplements. Additional revenue through online pharmacy partners (VetSource, Vets First Choice, Purina VetDirect).
3. Cremation Services: Private and general cremation services provided through partnership with Horizon Pet Cremation in Bend, OR.
4. Microchipping Services: Microchip identification services using HomeAgain microchips, including 1-year membership with travel home and lost pet alert benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Highland Veterinary Hospital is a single-location companion animal veterinary practice in Redmond, Oregon that delivers primary veterinary care to pet owners across wellness, illness/injury, and emergency cases. Core paid services include wellness and sick/injury exams, surgery, dentistry, diagnostic imaging (X-ray, ultrasound), an in-house laboratory, microchip identification, behavioral and dietary counseling, and an in-house pharmacy, supplemented by home-delivery pharmacy partnerships and cremation services.

Product overview

Highland Veterinary Hospital operates as a single-location veterinary practice offering a unified portfolio of integrated services. The core clinical offering consists of primary veterinary care including emergency services, diagnostic imaging (X-ray and ultrasound), surgical services, dentistry, laboratory testing, and an in-house pharmacy. The hospital differentiates through specialized offerings including wellness blood-work packages, microchip identification with Home Again, and behavioral counseling. The service portfolio extends through partner integrations for home delivery pharmacy (VetSource, Vets First Choice, Purina VetDirect), alternative medicine referrals, and cremation services. Patient and client management is supported through VetHero text messaging and client portal, while research and educational resources are provided via VIN's pet library. The practice maintains partnerships with external specialists and emergency facilities for referrals beyond its in-house capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care Services Walk-in emergency veterinary care prioritized during business hours, with referrals to regional after-hours emergency hospitals for cases outside operating hours.
• Diagnostic and Therapeutic Services Comprehensive diagnostic capabilities for companion animals including on-site X-ray, ultrasound, and in-house laboratory testing for serum chemistry, hematology, serology, urinalysis, and parasites.
• Surgical Services State-of-the-art surgical suite capable of performing a wide variety of soft tissue and general surgical procedures for companion animals, with full operating room capabilities.
• Dentistry Full dental services for companion animals including teeth cleaning and polishing, dental X-rays, tooth extractions, and oral surgery.
• Wellness and Sick/Injury Exams Standard office visit exams for pet owners: a $62 wellness exam for new and existing clients and a $72 sick/injured exam for new or existing clients. Recently adopted pets from Central Oregon rescues/shelters receive a complimentary wellness exam within 30 days of adoption with proof of adoption.
• Wellness Blood-work Packages Tiered wellness blood work packages ranging from basic to comprehensive panels, used to establish pet health baselines and support preventive care decisions.
• Microchip Identification HomeAgain microchip implantation for companion animals, including a 1-year membership with lost pet alerts, travel home services, and registration via AAHA Pet Microchip Lookup.
• In-House Pharmacy In-hospital dispensing of pharmaceuticals, vitamins, shampoos, flea and tick control, heartworm preventatives, and prescription diets for pet owners during and after visits.
• Behavioral Counseling Veterinary consultation to address and correct behavioral problems in companion animals including excessive barking, chewing, spraying, scratching, digging, house soiling, and aggression.
• Dietary Counseling Nutritional guidance for companion animals across all life stages, covering growth, weight maintenance, and performance dietary requirements.
• Flea and Tick Control Programs Individualized flea and tick prevention programs designed for each pet's specific needs and household environmental conditions.
• Cremation Services Private and general cremation services for deceased companion animals, arranged in partnership with Horizon Pet Cremation in Bend, Oregon.
• Home Delivery Pharmacy Online prescription and pet food home-delivery service via VetSource and Vets First Choice, providing 24/7 access to more than 10,000 prescription and food items with auto-refill and reminder services.
• Purina VetDirect Diet Orders Direct ordering of Purina brand and prescription diet pet food through the Purina VetDirect online platform integrated with the hospital.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• VetSource Home DeliverycoreChannel Partner/ Reseller/ DistributorHome delivery pharmacy partnership providing 24/7 access to over 10,000 prescription and food items with auto-refill and reminder services for client convenience
• Vets First Choice PharmacycoreChannel Partner/ Reseller/ DistributorOnline pharmacy partnership for prescription medications and pet food delivery to client doorsteps
• Purina VetDirectminorChannel Partner/ Reseller/ DistributorPartnership for Purina brand and prescription diet purchases through Purina VetDirect platform
• Home Again MicrochipscoreTechnology or IntegrationMicrochip provider used and recommended by the hospital. Includes 1-year membership with travel home, rapid lost pet alerts, and registration services
• Horizon Pet CremationcoreChannel Partner/ Reseller/ DistributorCremation services provider in Bend, OR offering private and general cremation services for deceased pets
• Dr. Mayfield of Smiling Dog Veterinary ServicesminorStrategic or Co-development PartnerUltrasound services provided on consultation basis, visiting the office as needed for on-site ultrasound diagnostics
• Sage Veterinary AlternativesminorChannel Partner/ Reseller/ DistributorReferral partner for alternative medicine services including acupuncture, chiropractic, and physical therapy
• Veterinary Referral Center of Central OregoncoreChannel Partner/ Reseller/ DistributorAfter-hours emergency hospital referral in Bend, OR. Open 24/7 with experienced emergency veterinarians and staff (541-210-9200)
• Bend Animal Emergency and Specialty CentercoreChannel Partner/ Reseller/ DistributorAfter-hours emergency hospital referral in Bend, OR. Staffed at all times by experienced emergency veterinarians with minimum one doctor and technician on site (541-385-9110)
• Care CreditcoreGTM or Marketing PartnerHealthcare financing partner for pet care expenses, allowing clients to pay over time for veterinary services
• ScratchpaycoreGTM or Marketing PartnerPet care financing partner offering payment plans for veterinary expenses integrated on hospital website

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VCA Animal Hospitals: Largest U.S. network of general, specialty, and emergency veterinary hospitals, owned by Mars. Directly overlaps with Highland's general practice and surgical offerings but at vastly greater scale, with centralized procurement, specialty referral, and 24/7 emergency capability.
• PetVet Care Centers: Network of community-based companion animal hospitals offering general practice, surgery, dentistry, and diagnostics. Direct peer in the small/mid-sized community general-practice category, with the same revenue mix of exams, surgery, and pharmacy.
• Heartland Veterinary Partners: Community-focused veterinary hospital group operating general practices across the U.S. Directly comparable as a buyer or competitor of small-town companion animal clinics, preserving local branding while adding back-office support.
• National Veterinary Associates (NVA): Large consolidator of general practice, specialty, and emergency veterinary hospitals across the U.S. Direct peer as a buyer or competitor of small community clinics like Highland, with shared back-office, recruiting, and procurement infrastructure.
• Banfield Pet Hospital: National chain of primary-care veterinary clinics primarily located inside PetSmart stores, owned by Mars. Competes on the same general wellness, vaccination, and basic surgical services Highland provides, with a standardized wellness-plan pricing model.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain owned by Mars. Comparable as the partner/competitor for after-hours emergency and specialty referrals, and the structural alternative Highland's clients are pushed to for advanced care.
• Thrive Pet Healthcare: Multi-brand veterinary care platform operating general practice, urgent care, and specialty hospitals. Comparable as a general-practice peer, with a particularly direct overlap on the walk-in/urgent care positioning Highland emphasizes during business hours.

Regional players

• Veterinary Referral Center of Central Oregon: 24/7 emergency and specialty hospital in Bend, OR that Highland directly refers after-hours cases to. Comparable as the regional emergency/specialty alternative and a logical partner/competitor for any expansion of Highland's emergency capabilities.
• Smiling Dog Veterinary Services (Dr. Mayfield): Mobile/consultation veterinary service in Central Oregon that provides on-site ultrasound for Highland. Comparable as a regional specialty provider operating on a referral/consult basis in the same geography.

Emerging players

• Easyvet Clinic: Walk-in, low-overhead veterinary clinic franchise emphasizing transparent pricing and convenience. Closely comparable to Highland's walk-in-emphasized, transparent-fee general practice model, though typically operating in a smaller footprint with a narrower service set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/highlandveterinaryhospital
• Instagraminstagram.com/highlandveterinaryhospital
• LinkedInlinkedin.com/company/highland-vet-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Veterinary Hospital