Highly Sprung Performance
- Company typePrivate
- Founded2004
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Highly Sprung Performance firmographics
Firmographics- Name
- Highly Sprung Performance
- Legal name
- Highly Sprung Performance
- Website
- https://highlysprungperformance.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Highly Sprung Performance industry classification
Industry- Product category
- Youth Physical Theatre & Performing Arts Education
- NAICS
- Theater Companies and Dinner Theaters (711110), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Children’s & Youth Theatre (MPAGABAE)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Highly Sprung Performance is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Highly Sprung Performance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Workshop and Education Fees: Weekly youth theatre sessions (Sprung Stars, Sprung Launch, Sprung Advance, Sprung Advance Plus) and school workshop programmes charged per session or per residency
- Performance Bookings: Touring productions booked by venues and festivals across the UK and internationally, including outdoor performances and theatre bookings
- Merchandise Sales: Branded Sprung Wear including t-shirts and hoodies sold through online shop for youth participants and supporters
- Workshop Events: Aerial workshops for youth and adults, including beginners workshops and intensive programmes, charged at £60-£70 per session
- Commissioned Projects: Custom theatre productions commissioned by cultural organisations, schools and festivals, including community engagement projects
- Charitable Funding: Registered charity receiving support through donations and potentially grant funding to support accessibility and bursaries
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Sprung Stars (Ages 6-10): Friday 5pm-6.30pm |
| Unit Pricing | Multi-year contract | Sprung Launch (Ages 10-13): Friday 6.30pm-8.30pm |
| Unit Pricing | Multi-year contract | Sprung Advance (Ages 13-19): Thursday 5pm-7pm |
| Unit Pricing | Multi-year contract | Sprung Advance Plus (Ages 13-19): Thursday 7pm-9pm - Invite Only |
| Unit Pricing | Pay-as-you-go | Sprung Youth Merchandise - T-shirts |
| Unit Pricing | Pay-as-you-go | Sprung Youth Merchandise - Hoodies |
| Unit Pricing | Pay-as-you-go | Youth Aerial Workshop (Ages 13-18) |
| Unit Pricing | Pay-as-you-go | Beginners Aerial Workshop (Adults 18+) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Highly Sprung Performance product offering
Product offeringCore offering
Highly Sprung Performance is a UK physical theatre charity that creates and delivers physical theatre performances, weekly youth theatre workshops (Sprung Stars, Launch, Advance, Advance Plus), school workshops and residencies, the annual Physical Fellowship festival, touring aerial productions such as CastAway, one-day aerial workshops, and branded merchandise. Its work targets children and young people aged 6–19 alongside schools, families, and commissioning cultural organisations.
Product overview
Highly Sprung Performance is a physical theatre charity offering a portfolio of interconnected programs for children and young people. The core offerings include Sprung Youth, a tiered youth theatre program with four levels (Sprung Stars ages 6-10, Sprung Launch ages 10-13, Sprung Advance ages 13-19, and Sprung Advance Plus invite-only advanced group). The Physical Fellowship Festival provides an annual showcase platform. Schools Programs deliver curriculum-linked workshops and the Associate Schools Programme offers year-long partnerships. Performance products include touring productions like CastAway. Supplementary offerings include aerial workshops and Sprung Wear merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Sprung Youth: Weekly performing arts classes for children and young people aged 6-19, combining drama, speech and movement for physical theatre-making. Includes Sprung Stars (ages 6-10), Sprung Launch (ages 10-13), Sprung Advance (ages 13-19), and Sprung Advance Plus (invite-only advanced group).
- Physical Fellowship
- Coventry Young Producers Collective (CYP)
- Youth Advisory Board
Products and services
- Sprung Youth (Weekly Youth Theatre Programme) Tiered weekly youth theatre programme for children and young people aged 6-19 combining drama, speech and movement for a physical approach to theatre-making, delivered in Coventry.
- Schools Workshops and Residencies Physical theatre workshops and residencies for primary and secondary schools exploring curriculum-based topics through embodied learning, including SEND-specific programmes.
- Associate Schools Programme Year-long school partnership offering at least four full-day workshops per academic year plus additional benefits for lasting impact, for schools committing to a deeper engagement.
- Physical Fellowship Festival Annual physical performance festival exclusively for young people, curated by Young Producers and hosted at Belgrade Theatre, Coventry, offering workshops, masterclasses and performance opportunities.
- CastAway (Touring Aerial Production)
- Youth Aerial Workshop One-day aerial arts workshop for young people aged 13-18 teaching harness work and Highly Sprung choreography at Daimler Powerhouse, Coventry.
- Beginners Aerial Workshop One-day beginner aerial workshop for adults aged 18+ covering foundations of aerial technique and harness work at Daimler Powerhouse, Coventry.
- Sprung Wear Merchandise Branded merchandise including 100% cotton t-shirts (£14) and pouch-pocket hoodies (£20) for Sprung Youth participants and supporters, available online and for collection.
- Commissioned Theatre Productions Bespoke physical theatre productions and community engagement projects commissioned by cultural organisations, schools, councils and broadcasters such as Royal Shakespeare Company, Sky Arts, BBC Coventry and Warwickshire, and Coventry City Council.
Quantifiable outcome
- 5000+ children and young people engaged through workshops annually
- +5 more outcomes
Companies that use Highly Sprung Performance
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Highly Sprung Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Highly Sprung Performance partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Royal Shakespeare CompanycoreCommissioned Highly Sprung to create 'All the Street's a Stage' - an interactive street performance for Shakespeare's birthday celebrations in Stratford-upon-Avon, inspired by 'As You Like It'. The performance invited audiences to co-create as directors, lighting designers, and costumiers.
- Sky ArtscoreCommissioned 'Out Out' - a bold new dance film that unlocks the voices of Coventry's LGBTQIA+ community, providing funding and platform for the production.
- CORE Education TrustcoreCommissioned 'Echo Eternal' - a commemorative arts project exploring the Holocaust with several secondary schools across the Midlands. This partnership led to Highly Sprung receiving Gold Pearson's Teaching Awards in 2020 and 2021.
- Belgrade TheatrecoreAnnual venue partner for Physical Fellowship festival, the UK's only physical performance festival exclusively for young people. Festival runs Monday-Friday each June at the Belgrade Theatre in Coventry.
- BBC Coventry and WarwickshireminorCommissioned 'Shakespeare Street' project, providing broadcast and media support for the theatrical production.
- Coventry City CouncilcoreMultiple commissioning and support relationship including 'Ready, Set, Snow!' commission and support through Coventry City of Culture 2021. Also partnered on various community projects.
- Coventry City of Culture TrustcoreCommissioned 'CastAway' production, providing major funding and platform as part of Coventry's UK City of Culture 2021 celebrations.
- Canal and River TrustminorCommissioned 'CastAway' alongside Coventry City of Culture Trust, The Arches Worcester Festivals at Severn Arts and Basingstoke Festival.
- The Arches Worcester Festivals at Severn ArtsminorCommissioned 'CastAway' outdoor aerial theatre production exploring the impact of throwaway society on waterways.
- Basingstoke FestivalminorCommissioned 'CastAway' outdoor aerial theatre production for festival programming.
- Avanti West CoastminorPartnered on Coventry Station Community Day alongside Heart of England CRP and Coventry City Council, bringing community engagement to train stations.
- Heart of England CRPminorCommunity Rail Partnership partner on Coventry Station Community Day, collaborating on community celebration events.
- Start ThurrockminorCommunity partner for 'Grow' outdoor theatre performances as part of the East Tilbury Big Lunch event.
- Coventry Refugee and Migrant CentreminorPartnered on 'A Day Like This' project supporting newly arrived families to experience train travel for the first time.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Highly Sprung Performance competitors and assessment
Company assessmentDirect peers
- Big House Theatre Company: UK physical theatre company working with young people and emerging artists. Comparable in physical theatre methodology and youth-focused mission.
- Birmingham Stage Company: UK children's theatre company producing high-quality productions and educational work for young audiences, including adaptations of classic children's texts. Comparable in target audience and touring production focus.
- Tangled Feet: UK physical theatre company creating bold, visual productions for family and young audiences alongside participatory education work. Directly comparable in physical theatre approach and audience demographic.
- National Youth Theatre: The UK's flagship youth theatre company, delivering performing arts training, workshops, and productions for young people aged 14-25. Highly comparable target audience and offering, with substantially larger scale and brand.
- Motionhouse: UK dance-circus-physical theatre company touring internationally with bold, athletic productions and running education programmes. Closely comparable in physical theatre methodology, touring model, and school engagement.
- Frantic Assembly: Leading UK physical theatre company with a strong reputation for devising work and running education programmes for young people. Shares the physical theatre methodology focus and school/youth workshop model.
Broad incumbents
- Kneehigh Theatre: Established UK physical theatre company with a wider portfolio of family and adult productions plus extensive education work. Operates in the same physical theatre category with broader reach and stronger brand.
- Create (arts charity): UK arts charity delivering creative workshops and performances for children and young people facing disadvantage. Comparable youth-focused educational arts mission, though broader in art form than physical theatre specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Highly Sprung Performance social profiles
Digital presenceHighly Sprung Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highly Sprung Performance leadership team
Management profileNumber of profiles
Profiles6 records
Highly Sprung Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highly Sprung Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highly Sprung Performance
What does Highly Sprung Performance do?
Highly Sprung Performance is a UK physical theatre charity that creates and delivers physical theatre performances, weekly youth theatre workshops (Sprung Stars, Launch, Advance, Advance Plus), school workshops and residencies, the annual Physical Fellowship festival, touring aerial productions such as CastAway, one-day aerial workshops, and branded merchandise. Its work targets children and young people aged 6–19 alongside schools, families, and commissioning cultural organisations.
Is Highly Sprung Performance a public or private company?
Highly Sprung Performance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Highly Sprung Performance founded?
Highly Sprung Performance was founded in 2004. It employs 11 to 50 people.
Where is Highly Sprung Performance based?
Highly Sprung Performance is headquartered in Coventry, United Kingdom, in the Europe region.
How does Highly Sprung Performance make money?
Six revenue lines are on record. Workshop and Education Fees are the primary driver. The others are performance Bookings, merchandise Sales, workshop Events, commissioned Projects and charitable Funding.
Who are Highly Sprung Performance's main competitors?
Direct peers on record are Big House Theatre Company, Birmingham Stage Company, Tangled Feet, National Youth Theatre, Motionhouse and Frantic Assembly. Broad incumbents are Kneehigh Theatre and Create (arts charity).
Does Highly Sprung Performance have an API?
No public API is recorded for Highly Sprung Performance.
What industry is Highly Sprung Performance in?
Highly Sprung Performance's product category is Youth Physical Theatre & Performing Arts Education. Its primary akta.pro industry code is MPAGABAE, Children’s & Youth Theatre, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 711110 and its SIC code is 7900.