What Sky Arts does

Sky Arts' Access All Arts is a free educational initiative operated by Sky Arts (a brand within Sky Group, itself a subsidiary of Comcast) that delivers arts education resources to primary schools across the UK and Ireland. The platform provides 400+ free resources structured around five core creative modules — Marks, Images, Words, Moves, and Sounds — that collectively cover 11 artforms including 2D/3D/digital mark making, dance, drama, film, photography, instruments, singing, poetry, and storytelling. Delivery takes the form of 20-minute artist-led video lessons, ready-to-use PowerPoints, printable activity packs, and themed collections (Creative Careers, Creative Bursts, Festive, Mental Health), with an annual flagship event, Access All Arts Week, held in June.

The underlying technology is a standard web platform (accessallarts.skyarts.uk) hosting video lessons and downloadable resources, supplemented by a Canva integration within the Digital Mark Making module. Content is co-developed with a network of 60+ arts and cultural partner organisations (including Barbican, National Theatre, English National Opera, Royal Opera House Bridge, National Portrait Gallery, V&A Dundee, and Irish partners such as Dublin Book Festival and Museum of Literature Ireland), giving the platform a curated, artist-led content base rather than a user-generated model.

The business model is non-commercial: all resources are provided free to schools, teachers, parents, and home educators, with no paid tiers, subscriptions, or premium content. The programme is funded directly by Sky Arts as a corporate social responsibility / arts education commitment, and growth is measured in engagement (over one million children reached since launch, thousands of participating schools, 95% teacher confidence lift) rather than revenue. The go-to-market is community-led, relying on teachers as primary advocates, word-of-mouth, social media campaigns (#AccessAllArts), annual competitions, and partner-channel distribution rather than direct sales.

Name

Sky Arts

Legal name

Sky Arts

Website

https://accessallarts.skyarts.uk

Company type

Private

Operating status

Operating

Short description

Sky Arts' Access All Arts is a free educational programme by Sky Arts (Sky Group/Comcast) providing primary schools, teachers, parents, and home educators across the UK and Ireland with 400+ artist-led arts resources spanning 11 artforms.

Ownership category

akta.pro rank

Product category

Arts Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts Education Instruction (Visual/Performing) (EDAJAFAK)

akta.pro secondary industries

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Music Instruction (Instrumental & Vocal) (EDAMAAAE), Visual Arts & Media Arts Programs (Art Club, Photography, Film) (EDAJAJAF)

Keywords

• Arts education resources
• Primary school curriculum
• Creative learning platform
• Educational video lessons
• Teacher resources

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Free Educational Resources: All resources are provided completely free to schools, teachers, parents, and home educators. There is no revenue generation model as the initiative is funded by Sky Arts as part of its arts education commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sky Arts' Access All Arts is a free educational programme providing arts education resources to primary schools across the UK and Ireland. The platform delivers artist-led video lessons, downloadable activity packs, and teacher guides organised into five core modules (Marks, Images, Words, Moves, Sounds) covering 11 artforms. It registers teachers, parents, home educators, and arts organisations, and culminates annually in Access All Arts Week, a themed celebration featuring contributions from well-known UK artists.

Product overview

Sky Arts Access All Arts is a free educational programme providing arts resources for primary schools across the UK and Ireland. The offering consists of five core creative modules (Marks, Images, Words, Moves, and Sounds) that cover 11 different artforms including 2D mark making, 3D mark making, digital mark making, dance, drama, film, photography, instruments, singing, poetry, and storytelling. These modules include artist-led video lessons, ready-to-use activity packs, talent masterclasses, and creative challenges. The programme culminates in an annual Access All Arts Week in June featuring new themed resources. Additional offerings include themed collections (Careers, Creative Bursts, Festive, Mental Health), pupil gallery showcasing student work, annual competitions, and parent resources for home learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Access All Arts Free online arts education platform for primary school teachers, parents, and home educators in the UK and Ireland, providing structured arts curriculum resources across 11 artforms.
• Access All Arts Week Annual themed celebration week of arts programming and live artist-led content for primary schools participating in the Access All Arts programme.

Quantifiable outcome

• 95% of teachers felt more confident teaching the arts after taking part
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

38 partnerships are on record, tiered minor.

• Aberdeen Performing ArtsminorStrategic or Co-development PartnerAberdeen Performing Arts has a year-round programme of music, theatre and dance across 3 venues. Their Creative Engagement team offers theatre and music workshops for children and young people with special offers for school and youth groups.
• AccessArtminorStrategic or Co-development PartnerUK Arts Education Charity with over 1200 resources to help nurture creativity, made in partnership with artists, educators, schools and arts organisations.
• Art UKminorStrategic or Co-development PartnerOnline home for every public art collection in the UK, providing videos, lesson planning ideas, and artwork selections to support learning across the primary and secondary curriculum.
• ArtisminorStrategic or Co-development PartnerIntegrates performing arts throughout primary school learning, helping thousands of children every week reap the benefits of a creative education.
• Arts AwardminorStrategic or Co-development PartnerArts qualifications for young people aged 25 or under, building skills in creativity, communication, problem-solving, reflective-thinking and confidence across five levels.
• Arts ConnectminorStrategic or Co-development PartnerDevelopment agency connecting and supporting communities across the West Midlands to enable children and young people to enjoy a rich and meaningful arts and cultural life.
• ArtsmarkminorStrategic or Co-development PartnerArts Council England accredited creative quality standard for schools and education settings, championing diverse, high-quality cultural education.
• ArtsworkminorStrategic or Co-development PartnerBreakthrough barriers to develop new ways for people to discover the success, empowerment and sheer joy that the arts and creativity can bring to classrooms, communities and careers.
• BarbicanminorStrategic or Co-development PartnerWorld-class arts and learning organisation pushing boundaries across dance, film, music, theatre and visual arts, turning world-class arts into unforgettable learning experiences for schools.
• Brave WordsminorStrategic or Co-development PartnerNot-for-profit spoken word and theatre company based in Leeds delivering performance poetry workshops for Sky Arts week.
• Cass ArtminorStrategic or Co-development PartnerUK's leading art supplies retailer with 14 stores offering exclusive 10% off for art & design tutors, teachers and technicians through Viridian Artist Educator discount.
• CrayolaminorStrategic or Co-development PartnerPassionate about helping parents and educators raise creatively alive children with over 100 years of inspiring artistic creativity in children.
• Culture Bridge North EastminorStrategic or Co-development PartnerOne of ten Arts Council England funded Bridges tasked with strategic development of arts and cultural education for children and young people across the North East.
• Diverse Dance Mix (DDMIX)minorStrategic or Co-development PartnerCharity created by Dame Darcey Bussell providing dance fitness for primary PE with free Plug & Play videos enabling teachers and pupils to get energy bursts of dance fun.
• Dublin Book FestivalminorStrategic or Co-development PartnerSchools programme bringing exciting line-up of events featuring favourite children's authors for readings, engaging talks and workshops.
• English National OperaminorStrategic or Co-development PartnerLearning and participation programme working with health trusts, schools, community organisations across the country to deliver projects supporting wellbeing, learning and skills development.
• Head of SteamminorStrategic or Co-development PartnerDarlington Railway Museum with award-winning schools programme (Sandford Award for Heritage Education) covering history, creative writing, science and design technology.
• Highlights Rural Touring SchememinorStrategic or Co-development PartnerConnects over 65 venues and volunteer promoters to bring arts to rural areas, organising creative engagement projects and workshops across Cumbria, County Durham and Northumberland.
• Inspiring the FutureminorStrategic or Co-development PartnerConnects schools with diverse role models from the world of work to broaden horizons and raise aspirations through in-person and virtual activities.
• Into FilmminorStrategic or Co-development PartnerUK's leading charity for film in education providing film streaming service, online teaching resources, training, careers information, cinema screenings and film clubs.
• IVEminorStrategic or Co-development PartnerArts Council Bridge Organisation for Yorkshire and Humber working with education, arts, cultural and youth sectors to ensure all children have access to great arts opportunities.
• Leeds Young FilmminorStrategic or Co-development PartnerCreated and sustained opportunities for young people to develop creativity and education through film projects, engaging over 250,000 children since 1999.
• Museum of Literature Ireland (MoLI)minorStrategic or Co-development PartnerPartnership between University College Dublin and National Library of Ireland, bringing visitors on an inspiring journey through Irish writing and encouraging creative potential.
• Music for YouthminorStrategic or Co-development PartnerNational youth arts charity providing free, life-changing performance and progression opportunities for young people aged 21 and under regardless of background or musical style.
• National Dance Company WalesminorStrategic or Co-development PartnerLearning resources, workshops and experiences for schools and colleges across Wales and the UK, championing development of dance as an art form.
• National Portrait GalleryminorStrategic or Co-development PartnerSchools hub with over 150 newly commissioned learning resources and videos linked to Art & Design and History National Curriculum.
• National TheatreminorStrategic or Co-development PartnerPrimary Programme working with schools to offer enriching opportunities to experience theatre as audience members and theatre makers, focusing on creative learning across the curriculum.
• National Youth TheatreminorStrategic or Co-development PartnerPioneering youth arts charity with active creative network of over 15,000 young people UK-wide, nurturing talent through workshops and employment programmes.
• New AdventuresminorStrategic or Co-development PartnerMatthew Bourne's dance-theatre company committed to working with young people from early years through A-level studies through workshops and residencies.
• now>press>playminorStrategic or Co-development PartnerAward-winning immersive audio resource for primary schools engaging children in curriculum through sound, story and movement with 80 Experiences.
• Royal Opera House BridgeminorStrategic or Co-development PartnerConnects children and young people with great art and culture across Essex, Hertfordshire, Bedfordshire and North Kent through research, advocacy and co-investment.
• Scottish OperaminorStrategic or Co-development PartnerPrimary Schools Tour has involved over half a million children in the arts across all 32 Scottish local authority areas, involving 9,000 pupils from over 130 schools every year.
• The Big DrawminorStrategic or Co-development PartnerCharity championing the role and value of creativity and visual literacy, using drawing in all its forms to encourage creative activity.
• The Poetry SocietyminorStrategic or Co-development PartnerLeading poetry organisation in the UK for over 100 years, running acclaimed international poetry competitions and innovative education programmes.
• The Reading AgencyminorStrategic or Co-development PartnerNational charity tackling life's big challenges through reading, helping 1.9 million people benefit from reading every year through programmes and campaigning.
• Theatre HullabaloominorStrategic or Co-development PartnerNational Centre of Theatre for Children and Young People offering wide range of activities including world-class theatre and creative play.
• V&A DundeeminorStrategic or Co-development PartnerScotland's design museum with Schools Programme designed to support pupils and educational staff from early years to end of secondary school.
• Wales Millennium CentreminorStrategic or Co-development PartnerNational arts centre in Cardiff Bay with productions, festivals, and creative programmes driven to unleash creative potential for everyone in Wales.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• National Youth Theatre: Pioneering youth arts charity with a creative network of 15,000+ young people across the UK, offering workshops, productions, and learning programmes. Comparable as a free arts education and participation provider for young people and an active partner of Access All Arts.
• Into Film: UK charity providing free film education resources, streaming, training, and cinema screenings for schools. Comparable as a free arts/creative education provider for UK schools and an active partner of Access All Arts within the film artform.
• Barbican Learning: Barbican Centre's Learning department offering free resources and workshops across dance, film, music, theatre, and visual arts for schools. Comparable as a free arts education provider for UK schools and an active partner of Access All Arts.
• Royal Opera House Learning: Royal Opera House's schools and learning programme offering free resources, workshops, and创作 opportunities for schools. Comparable as a free performing arts education provider for UK schools and an active partner of Access All Arts.

Broad incumbents

• Arts Council England: Public body funding arts and cultural education across England, supporting schools through programmes like Artsmark and cultural education partnerships. Comparable as a public-arts-education funder and resource provider for UK schools.
• Google Arts & Culture: Global platform offering free arts education content, virtual museum tours, and classroom resources for teachers. Comparable as a free arts education platform with artist-led content, though broader in scope and global rather than UK-focused.

Direct peers

• Oak National Academy: Government-funded online classroom providing free video lessons and resources for UK schools. Comparable as a free, digitally-distributed educational resource platform serving the same primary school teacher audience, with a similar non-commercial funding model.
• National Portrait Gallery Schools Hub: 150+ commissioned learning resources and videos linked to Art & Design and History National Curriculum for primary and secondary schools. Directly comparable as a free arts education resource provider for UK schools and an active partner of Access All Arts.
• BBC Teach: BBC's free educational content platform for UK schools, providing curriculum-linked resources, video lessons, and teaching materials across subjects. Directly comparable as a free, publicly-funded educational resource competing for the same primary school teachers and classroom time as Sky Arts Access All Arts.
• Tate Schools: Tate's free schools programme offering resources, lesson plans, and artist-led content for primary and secondary schools across the UK. Directly comparable as a free arts education resource provider targeting UK teachers with curriculum-linked content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sky Arts