Hospitality Innovators, Inc.

What Hospitality Innovators, Inc. does

Hospitality Innovators, Inc. (HII), doing business as "Hi!", is a Philippine hotel and property management company founded in 1999 by Luis C. Monserrat and headquartered in Alabang, Muntinlupa. The company operates as a third-party management platform for hospitality and residential assets, with no disclosed proprietary technology stack beyond industry-standard property management systems, digital marketing tools, and operational processes. HII generates revenue through management fees tied to the revenues and profits of managed properties, plus a rental pool program that guarantees unit owners in condotels and serviced residences a monthly income distributed pro-rata by square meterage after operational expenses.

HII manages a portfolio of more than 24 properties across the Philippines spanning hotels (The Belamy House, Harvest Hotel, Y2 Residence Hotel, The Aurora Subic Hotel, The Exchange Regency), resorts (Charlie's El Nido, Hue Hotels & Resorts in Boracay/Puerto Princesa/Siargao, Costa Solana, Club Nalu), serviced residences (The Picasso, The Sphere, KL, The Connor), co-living and dormitels (The Grid Co-Living, La Casarita, Crown Tower UB), residential condominiums (The Mondrian, Paseo Verde at Real), and a co-working space (Work Folk). The company goes to market through direct enterprise outreach to property owners and developers — including repeat relationships with Ortigas & Company, Alveo Land (Ayala Land subsidiary), Vista Land, and First Georgetown Ventures — and through a hybrid B2C distribution model spanning per-property direct websites, major OTAs (Traveloka, Expedia, Agoda, Booking.com), and a network of property-specific Instagram accounts.

The business is privately held and founder-controlled, with no disclosed external investors, funding rounds, or M&A activity. Recent activity (2021-2025) shows a measured expansion cadence of roughly one to two property launches per year into new geographies (Subic, Siargao, Quezon, La Union) and adjacent verticals (co-living, co-working, dormitels), supported by brand-level awards from TripAdvisor, Booking.com, and Agoda. Room rates at managed properties are positioned in the P4,500-P6,500/night range, undercutting five-star alternatives and targeting value-conscious business travelers, families, and domestic tourists.

Name

Hospitality Innovators, Inc.

Legal name

Hospitality Innovators, Inc.

Website

https://hii.com.ph

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospitality Innovators, Inc. is a Philippine third-party hotel and property management company managing 24+ hotels, resorts, serviced residences, co-living spaces, and residential properties across the Philippines for developers and unit owners since 1999.

Ownership category

akta.pro rank

Product category

Hotel & Property Management Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel management services
• Property management services
• Serviced residence management
• Resort management Philippines
• Rental pool program

Headquarters

HQ city

Alabang, Muntinlupa City, Metro Manila

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Management Fees: HII earns management fees tied to the revenues and profits of managed properties. The fee structure includes a small component based on revenue and a larger portion based on profit. This alignment ensures HII's interests are directly tied to property performance, creating a true partnership with owners.
2. Rental Pool Program: HII manages a rental pool program for unit owners in condotel and serviced residence properties. Unit owners join the rental pool and receive monthly income whether their unit is occupied or not. Revenues are distributed to owners pro-rata based on their unit's square meterage in the pool, after deducting operational expenses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hospitality Innovators, Inc. is a Philippine-based third-party hotel and property management company that takes over the operations of hospitality assets owned by real estate developers and investors. It delivers full-service management including planning, pre-opening, hotel operations, sales and marketing, revenue management, finance, HR, security, and asset maintenance for hotels, resorts, serviced residences, condotels, dormitels, co-living spaces, residential condominiums, and co-working spaces across the Philippines.

Product overview

Hospitality Innovators, Inc. (HII) is a Filipino hotel and property management company offering a diverse portfolio of hospitality products and services. The company manages 25+ properties across multiple categories: (1) Hotels including The Belamy House, Harvest Hotel, Y2 Residence Hotel, The Exchange Regency Residence Hotel, and The Aurora Subic Hotel; (2) Resorts including Charlie's El Nido, Hue Hotels & Resorts Boracay, Puerto Princesa, and Siargao, Costa Solana Resort, and Club Nalu; (3) Serviced Residences including The Picasso Boutique Serviced Residences, The Sphere Serviced Residences, KL Serviced Residences, and The Connor Serviced Residences; (4) Co-Living/Dormitories including The Grid Co-Living, La Casarita Dormitel, and Crown Tower University Belt; (5) Residential Properties including The Mondrian Residences and Paseo Verde at Real; (6) Co-Working Space through Work Folk Co-Working Space; and (7) Core Management Services covering planning, pre-opening, hotel operations, residential property management, and leasing services. The company also operates HII HOPES corporate social responsibility program with environmental initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel & Property Management Services

Quantifiable outcome

• Hue Resorts Boracay and Puerto Princesa exceeded performance expectations under HII management
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• First Georgetown Ventures Inc. (FGVI)coreImplementation/ SI/ Consulting Partner · 15 November 2022First Georgetown Ventures Inc. appointed HII to operate The Grid Co-Living, a 10-storey building in San Antonio Village, Makati City. FGVI cited HII's well-established reputation and experience in operations and property management of hotels, resorts, and serviced apartments as the reason for the partnership. HII was chosen to ensure proper building maintenance and excellent service to clients.
• LysolcoreStrategic or Co-development Partner · 8 July 2021HII partnered with Lysol, a leading brand of cleaning and disinfectant products, to strengthen their internal 'Safe Haven' health and safety protocols across 10 participating hotels. Under the partnership, Lysol trained HII's Operations teams in each property on the proper use of Lysol products based on best practices from Lysol's R&D. This partnership ensured guests that rooms, common areas, high-touch points, and back-of-house areas were properly sanitized using Lysol products, complementing HII's existing health and safety protocols including UV light machines and ULV fogging equipment.
• Dexter and Dennis Lee (Luana Lifestyle and Leisure Hotel Inc.)coreImplementation/ SI/ Consulting Partner · 8 July 2021HII manages Hue Hotels & Resorts Boracay and Puerto Princesa for Dexter and Dennis Lee. These properties exceeded performance expectations under HII management. The Lee brothers, who started in property management, created community-based projects to elevate living standards and have embarked on various development projects.
• GreenEarth Heritage FoundationminorStrategic or Co-development PartnerHII partners with GreenEarth Heritage Foundation for tree planting activities in Bulacan, Region 3. The partnership supports reforestation and agricultural development, with the goal of increasing trees planted to provide job opportunities, decrease poverty, and improve countryside development while nurturing a greener Philippines.
• Philippine Army Artillery Regiment (Project Shoebox)minorStrategic or Co-development PartnerHII participates in Project Shoebox, an initiative of the Philippine Army Artillery Regiment, to provide less fortunate children at Maharlika Elementary School, Malabon Elementary School, and Kasarinlan Elementary School with school supplies and personal care items.
• KALAWILI FARMSminorStrategic or Co-development PartnerCharlie's El Nido partners with KALAWILI FARMS, which converts food waste from the resort's restaurant and bar into organic fertilizers using black army flies. This farm-to-table and food conservation partnership decreases plastic waste and promotes organic lifestyle practices.
• Ortigas & Company (The Exchange Regency Residence Hotel)coreImplementation/ SI/ Consulting PartnerHII manages The Exchange Regency Residence Hotel in Ortigas Center, Pasig City for Ortigas & Company, a major real estate developer.
• Alveo Land (Cirque Serviced Residences)coreImplementation/ SI/ Consulting PartnerHII manages The Cirque Serviced Residences in Circulo Verde, Pasig City for Alveo Land, a subsidiary of Ayala Land focused on innovative lifestyle developments.
• Vista Land (Crosswinds Resort Suites)coreImplementation/ SI/ Consulting PartnerHII manages Vista Land's Crosswinds Resort Suites in Tagaytay, providing condo owners in the property another option to generate rental income alongside conventional leasing or Airbnb.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Archipelago International: Indonesian hotel management company operating a portfolio of 90+ properties across Southeast Asia under various brands via management contracts. Highly comparable third-party management business model targeting emerging Southeast Asian markets.
• Benchmark Hospitality International: US-based independent hospitality management company operating resorts, hotels, and conference centers under management contracts. Direct comparable in pure-play third-party management without real estate ownership.
• Lanson Place Hospitality Management: Hong Kong-headquartered management company specializing in boutique hotels and serviced residences across Asia-Pacific. Comparable niche of upscale boutique-style accommodation under management contracts.
• Far East Hospitality: Singapore-based hospitality management company operating hotels and serviced residences across Asia. Direct comparable in asset-light management of upper-middle-tier accommodation in a regional Asian market.

Broad incumbents

• The Ascott Limited: CapitaLand-owned, Asia-Pacific's largest serviced residence and hotel management operator with an asset-light franchise/management model. Comparable to HII as a third-party operator of serviced residences, though operating at much greater scale and geographic breadth.
• Frasers Hospitality: Global serviced residence and hotel management arm of Frasers Property with operations across Asia, Europe, and the Middle East. Comparable asset-light management of serviced residences and hotels across multiple Asian markets.
• Dusit International: Thailand-based hotel management and hospitality education company with management contracts across Asia, Middle East, and Europe. Comparable third-party hotel management model in Southeast Asian emerging markets.

Regional players

• Discovery World Corporation: Filipino hotel and resort operator/manager (Discovery Suites, Discovery Shores, Discovery Boracay) primarily Philippines-focused. Direct head-to-head competitor for management contracts and resort operations in the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hospitalityinnovators
• LinkedInlinkedin.com/company/hospitality-innovators-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Innovators, Inc.