Hillcrest Church

What Hillcrest Church does

Hillcrest Church (legal name: Hillcrest Baptist Church) is a non-profit religious organization headquartered at 800 E Nine Mile Rd, Pensacola, Florida, operating a second campus at 3960 Spanish Trail. Founded in 1955, the church serves the Pensacola, FL community and surrounding region through two physical campuses and an online worship stream. The organization's core offering is weekly Sunday worship services, complemented by a three-tiered discipleship pathway (Connect Groups, Growth Groups, Disciple Groups) and a broad portfolio of age-stratified ministries covering preschool, children (K-5th), students (middle and high school), young adults (college/18-25, branded as IMAGE), men, women, and adults 55+, plus specialized programs in Biblical Soul Care, Disaster Relief, Recreation, Missions, and Worship Arts. A weekly Wednesday Fellowship Supper ($6 per adult, $5 per child age 10 and under) is offered at the Nine Mile campus. Recent weekly attendance totals approximately 2,469 across both campuses and online, with 1,751 additional participants in Connect Groups.

The organization's underlying technology platform is Rock RMS, a third-party church management system that supports the website, event programming, online giving, and content delivery. The fellowship is led by a pastoral staff including NextGen Pastor Dustin Scott, NextGen Worship Leader Anna DeBruin, Young Adults Director Charlie Marlowe, Student Ministry Assistant Kris Hyche, and Recreation/College Intern Tucker Philley. The total staff is 24 employees.

Hillcrest's revenue model is subscription_recurring in nature, built on weekly and annual congregational tithes and offerings rather than commercial sales. Year-to-date giving through July 12, 2026 was $3,751,019, with a weekly offering averaging $115,362 against a weekly budget need of $136,772 — placing YTD giving approximately $254,745 below the implied budget trajectory. The church also runs The Welcome Initiative (TWI), a dedicated outreach and capital campaign that has channeled $2,008,801 to date, and reported $100,306 in year-to-date missions giving. The Welcome Initiative functions as a multi-year capital program overlaid on the regular giving stream.

Name

Hillcrest Church

Legal name

Hillcrest Baptist Church

Website

https://hillcrestchurch.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillcrest Church (Hillcrest Baptist Church) is a non-profit Baptist church founded in 1955 in Pensacola, FL, operating two campuses and serving congregants through Sunday worship, small groups, and age-specific ministries from preschool through senior adults.

Ownership category

akta.pro rank

Product category

Religious Services / Place of Worship

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Religious worship services
• Christian ministry programs
• Church community groups
• Bible-based education
• Faith-based outreach

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tithes and Offerings: Weekly and annual giving through tithes, offerings, and special initiatives. Weekly offering averaged $115,362 against a weekly budget need of $136,772.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hillcrest Church provides weekly worship services, age-specific Christian ministry programming, and small-group discipleship at two Pensacola campuses (Nine Mile and Spanish Trail) and online. Offerings include Connect Groups, Growth Groups, and Disciple Groups for spiritual formation, dedicated programs for Preschool, Kids, Students, Young Adults, Men, Women, and 55+ demographics, plus Biblical Soul Care, Missions, Disaster Relief, and a Wednesday Fellowship Supper community meal.

Product overview

Hillcrest Church (Hillcrest Baptist Church) is a religious organization based in Pensacola, FL with two campus locations: Nine Mile Campus (800 E Nine Mile Rd) and Spanish Trail Campus (3960 Spanish Trail). The church offers various ministry programs including Preschool, Kids, Students, Young Adults, Men, Women, 55+, Worship, Missions, Biblical Soul Care, Disaster Relief, and Recreation. The church providesConnect Groups, Growth Groups, and Disciple Groups for spiritual development, along with online worship services. The organization appears to utilize Rock RMS church management software platform for its website operations, based on URL structure references.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Worship Services Weekly Christian worship services held at the Nine Mile Campus (Sundays at 9:30 AM and 11:00 AM) and the Spanish Trail Campus (Sundays at 9:30 AM), with online streaming availability. Provided free to community members and families seeking worship.
• Connect Groups Introductory-level community small groups that meet on Sundays at 8:15 AM, 9:30 AM, and 11:00 AM at the Nine Mile Campus and at 8:15 AM and 11:00 AM at the Spanish Trail Campus. Designed as the entry point into church community life.
• Growth Groups Mid-level discipleship small groups structured for deeper spiritual formation beyond the introductory Connect Groups. Available to members and regular attenders seeking continued growth.
• Disciple Groups Intensive spiritual formation small groups representing the deepest level of the church's discipleship pathway, available to committed members pursuing structured discipleship.
• Wednesday Fellowship Supper Community meal program held Wednesday evenings at the Nine Mile campus from 4:45 to 6:00 PM, priced at $6 per adult and $5 per child age 10 or under. Open to community members and visitors as a pay-as-you-go fellowship offering.
• Biblical Soul Care Biblical counseling program offering counsel for struggling individuals, provided as a ministry of the church to members and the broader community.
• Missions and Disaster Relief Outreach programs supporting missions giving ($100,306 YTD) and disaster relief efforts, providing community members with opportunities to serve locally and beyond.
• Preschool and Kids Ministry Age-specific Christian education programs for children from birth through 5th grade, partnering with parents for family discipleship and equipping children with biblical truths.
• Student Ministry Ministry programming for middle and high school students, providing peer community and faith formation during teenage years.
• Young Adults (IMAGE) Ministry Weekly IMAGE gatherings and college connect groups for young adults ages 18-25, providing community, college connection, and faith development.
• Men's Ministry Gender-specific ministry for men, focused on brotherhood in Christ, spiritual growth, and mentorship.
• Women's Ministry Gender-specific ministry for women, focused on sisterhood in Christ, spiritual growth, and mentorship.
• 55+ (Fifty-Five Plus) Ministry Dedicated ministry programming for adults aged 55 and older, focused on fellowship, spiritual encouragement, and continued spiritual growth in retirement years.
• Worship Ministry Music and worship leadership ministry supporting the church's corporate worship services across both campuses.
• Recreation Ministry Recreation ministry providing community-building activities and fellowship opportunities for church members and the broader community.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Olive Baptist Church: Large multi-campus Southern Baptist church in Pensacola, FL — directly comparable in denomination, city market, congregational scale, and ministry programming to Hillcrest Church.
• NorthRidge Church: Multi-site Pensacola-area church serving overlapping community segments with similar worship services, small groups, and family ministry offerings.
• Marcus Pointe Baptist Church: Pensacola-area Baptist congregation operating multi-generational ministries in the same Southeast Florida market as Hillcrest, with comparable size and congregational programming.
• First Baptist Church of Pensacola: Historic Pensacola Baptist church competing in the same local faith market with similar worship, discipleship, and missions programming as Hillcrest.

Broad incumbents

• North Point Ministries: Multi-campus church network with comparable small-group (community) centric GTM motion and broad age-segment programming — operates at significantly larger scale.
• Cross Church: Multi-site Southern Baptist church in Northwest Arkansas with comparable multi-campus architecture, small-group programming, and missions/outreach emphasis.
• Brentwood Baptist Church: Multi-campus Southern Baptist church in Nashville, TN offering comparable age-segmented ministry programming, multi-site operations, and community outreach at a larger scale.
• Saddleback Church: Multi-campus church with comprehensive age-segmented programming, missions/outreach, and disaster relief operations directly comparable to Hillcrest's ministry portfolio — at a much larger scale.
• Gateway Church: Large multi-site church with in-person and online worship, age-specific ministries, and a strong community outreach platform analogous to The Welcome Initiative.
• Elevation Church: Large multi-site church with strong online/digital presence, age-segmented ministries, and a community-led GTM model — a scaled-up analog of Hillcrest's approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/imageathillcrest
• LinkedInlinkedin.com/company/hillcrest-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Church