Hills Resort

What Hills Resort does

Hills Resort is a privately held, family-owned lakeside resort at Luby Bay on Priest Lake near Priest River, Idaho. Founded by George William Hill in 1946, it serves leisure travelers, especially families and couples, and also hosts corporate groups and wedding parties. Its principal offering is year-round lodging in lakeside and forest-view cabins, condominiums, chalets, and specialty units, generally ranging from one to five bedrooms.\n\nRevenue is generated from pay-as-you-go lodging, dining, golf, marina and water activities, and event venue rentals. The resort sells directly through its website, secure payment link, email, and phone reservations, and uses packages to combine rooms with dining or golf; listed examples include $160-$260 room packages and golf packages of $100 per person double occupancy or $160 single occupancy. Customer groups include leisure travelers, corporate groups, wedding parties, and golf enthusiasts.\n\nThe operating model is property-based rather than software-platform based: disclosed technology is limited to hospitality management and reservation systems, online booking, deposits and payments, a live beach webcam, and standard marketing channels. Lodging operates throughout the year, while the restaurant and some activities follow seasonal schedules. The resort has no disclosed app, API, SDK, AI capability, or third-party distribution partnership, and revenue, occupancy, unit count, and customer concentration are not disclosed.

Name

Hills Resort

Legal name

Hill's Resort

Website

https://hillsresort.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Hills Resort is a private, family-owned Priest Lake, Idaho destination serving leisure travelers and groups with cabins, dining, golf, recreation, marina services, and event hosting through direct website and phone reservations.

Ownership category

akta.pro rank

Product category

Lakeside Resort Hospitality

NAICS

Traveler Accommodation (7211), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Alpine Lodges (THAGAIAE)

akta.pro secondary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Lakeside resort lodging
• Resort dining services
• Marina boat services
• Wedding event venues
• Golf course facilities

Headquarters

HQ city

Priest River, ID

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Lodging accommodations: Year-round lodging revenue from lakeside cabins, forest view cabins, condominiums, chalets, and specialty units. Accommodations range from 1-bedroom to 5-bedroom units with varying amenities including fireplaces, full kitchens, and lake views. Pricing varies by season (off-season vs summer) and unit type.
2. Dining and restaurant: Award-winning restaurant serving breakfast, casual menu, and dinner. George's Dining Room features prime rib and osso bucco. Full service lounge and outdoor deck dining available. Restaurant closed March and April but open daily mid-May through October and Christmas through New Year's Day.
3. Events and weddings: Venue rentals for weddings, receptions, conferences, retreats, family reunions, and corporate events. Events Specialist (Whitney Hutchins) coordinates bookings. Beach, lake side, and indoor venues available. Peak wedding season September through June.
4. Golf course operations: Priest Lake Golf Course open to public with 18 holes, driving range, putting green, cart and club rentals, and pro shop. Sandbagger's Bar & Grill on site. Golf Stay & Play packages with overnight accommodations.
5. Marina and water activities: Marina gas dock operations, boat fueling, and rental equipment including kayaks, canoes, and paddle-boards. Dock attendant services for boat greeting and tie-up assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hills Resort is a family-owned lakeside resort on Priest Lake, Idaho, established in 1946. It operates as a full-service vacation destination offering lodging accommodations, dining facilities, golf course access, a marina with boat services, and event/wedding venues for leisure travelers seeking outdoor recreation and seasonal lake activities.

Product overview

Hills Resort is an all-season lakeside resort destination on Priest Lake, Idaho, operating as a single unified property offering a portfolio of integrated services. The core offering comprises year-round lodging accommodations (lakeside cabins, forest-view cabins, condominiums, and chalets), paired with dining at George's Dining Room (award-winning restaurant) and Sandbagger's Bar & Grill. Recreation activities include water sports, fishing, hiking, the Priest Lake Golf Course, and seasonal winter activities (snowmobiling, cross-country skiing, snowshoeing). Event hosting capabilities include weddings, conferences, and retreats at venues such as the Cedar Room, Hunt Peak Lodge, and Luby Bay Room. The resort also offers a Live Beach Cam digital service and golf Stay & Play packages. Packages like the Getaway Packages for Two combine lodging with dining credits, while golf packages bundle accommodations with golf access.

Differentiator

Problem solved

Functional benefit

Products and services

• Lakeside Lodging Accommodations

Quantifiable outcome

• 80 years of continuous operation
• +1 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Elkins Resort: Elkins Resort is a nearby Priest Lake property offering lakeside lodging and cabins, dining, and water recreation. It is the closest geographic and product peer, with a similar destination-resort model and target family and group customers.
• Dover Bay Resort: Dover Bay Resort is a lakefront Idaho resort combining vacation rentals, marina access, dining, and outdoor recreation. It is comparable through waterfront lodging, direct leisure demand, and a broad amenity and activity stack.
• Redfish Lake Lodge: Redfish Lake Lodge is a mountain-lake lodge with cabins and lodging, dining, and guided outdoor activities. It matches the subject's nature-based, cabin-led, activity-integrated resort experience in a similar Idaho destination market.
• Shore Lodge: Shore Lodge is a lakefront resort in McCall, Idaho, offering lodging, dining, marina access, golf, spa services, and event facilities. Its integrated lake-resort proposition and regional customer base make it a close operating peer.
• Tamarack Resort: Tamarack Resort is an Idaho mountain and lake destination with lodging, golf, dining, marina and recreation offerings, and seasonal activities. It is comparable as an integrated four-season resort, although it is larger and more amenity-dense.

Broad incumbents

• Suncadia Resort: Suncadia Resort is a large Pacific Northwest destination resort with vacation homes and hotels, golf, dining, and year-round outdoor programming. It is a broad benchmark for Hills Resort's bundled lodging, recreation, and event strategy.
• Sun Valley Resort: Sun Valley Resort is a major Idaho mountain destination with lodging, ski and golf operations, dining, events, and extensive outdoor amenities. It provides a broad incumbent benchmark for how a destination resort can monetize a diversified campus.
• The Coeur d'Alene Resort: The Coeur d'Alene Resort is a large full-service lakeside resort with lodging, dining, golf, spa, marina, and event facilities. It overlaps strongly with Hills Resort's integrated destination model but serves a broader and higher-scale market.

Regional players

• Schweitzer Mountain Resort: Schweitzer Mountain Resort is a regional Idaho mountain resort centered on skiing, with lodging, dining, events, and summer and winter activities. It is a regional peer through four-season lodging and outdoor recreation, though its primary draw is lift-served skiing rather than a lakeside family retreat.

Emerging players

• The Suttle Lodge: The Suttle Lodge is a small Oregon lake lodge offering cabins, dining, and water and outdoor activities. It is a useful scale and positioning comparator for a family-run, nature-led, seasonal resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hills-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hills Resort