Hillvue Heights Church

What Hillvue Heights Church does

Hillvue Heights Church is an independent, non-profit evangelical church founded in 1957 in the basement of W.K. and Allene Pinkerton's home in Bowling Green, Kentucky. It serves a congregation of 8,000+ monthly attendees through three Sunday services (8:00am, 9:30am, 11:00am) and a Wednesday evening service, operating from a multi-building campus at 3219 Nashville Rd that includes a worship center, children's building, administration building, and Reach Center. The church runs a comprehensive multi-generational ministry portfolio covering children (birth through 6th grade), middle and high school students, university-age young adults (HillvueU), men, women, and general adults, supported by 28 paid staff including Lead Pastor Dr. Steve Ayers and Co-Lead Pastor Dr. Jamie Ward.

The church's core technology stack is built on third-party SaaS platforms rather than proprietary systems. Shelby Next ChMS handles member management, online giving, event registration, and forms; Shelby Giving powers digital tithing; livestream production enables remote worship attendance; and The Hillvue Podcast on Apple Podcasts distributes sermon content on demand. Additional tools include Airtable for baptism and visitor signup forms, Squarespace for the public website, and embedded MinistryForms for event registration. No proprietary technology, patents, or AI/ML capabilities were identified.

The revenue model is donation-based: voluntary tithes and offerings from congregation members represent the primary income stream, collected through in-person giving, the Shelby Giving online portal, and mobile app, supplemented by modest Godstock event apparel sales (sun shirts, t-shirts, hoodies). All worship services, Bible studies, and ministry programs are provided free of charge. The church monetizes only through voluntary contribution and ancillary merchandise, with no admissions fees, membership dues, or pricing tiers. Marketing and member acquisition rely on a community-led and event-driven approach combining in-person worship, the annual Godstock community festival, livestream services, social media (Instagram, Facebook), the podcast, and the REACH community outreach program.

Name

Hillvue Heights Church

Legal name

Hillvue Heights Church

Website

https://hillvue.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillvue Heights Church is an independent non-profit evangelical church founded in 1957 in Bowling Green, Kentucky, serving 8,000+ monthly attendees through multi-generational worship, education, and community outreach ministries funded by voluntary donations.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Christian worship services
• Religious community programs
• Children's ministry programs
• Youth ministry programs
• Community outreach events

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tithes and Offerings: Voluntary financial contributions from congregation members through online giving portal (Shelby Giving), mobile app, or in-person during worship services. Church also sells Godstock event apparel with proceeds supporting the mission.
2. Event Apparel Sales: Sale of Godstock event merchandise including sun shirts, t-shirts, and hoodies. All proceeds help further the mission of Godstock and the church's outreach programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hillvue Heights Church provides weekly Christian worship services on Sundays and Wednesdays along with a portfolio of age-segmented ministries (Kids, Students, HillvueU, Men's, Women's, Creative), adult Bible study classes, baptism classes and services, the annual Godstock community festival, and the REACH community outreach program. All programming is offered free of charge to attendees and is sustained by voluntary tithes, offerings, and donations, with supplemental revenue from Godstock apparel sales.

Product overview

Hillvue Heights Church offers a comprehensive portfolio of ministry programs and services centered on Christian worship, education, and community outreach. The core offering consists of Sunday and Wednesday worship services featuring contemporary worship and biblical teaching. Supporting ministries include Kids Ministry (birth-6th grade), Students Ministry (middle/high school), HillvueU (university/young adults), Men's and Women's Ministry programs, and Creative Ministry for arts and media. The church provides Bible study and adult education through Adult Faith Development classes, sacramental programs including baptism, and community service through the REACH outreach initiative. Annual programming includes the Godstock festival and various seasonal events. Digital offerings encompass The Hillvue Podcast, online giving through Shelby Giving, and a church mobile app for member engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday and Wednesday Worship Services
• Kids Ministry
• Students Ministry
• HillvueU University Ministry
• Men's Ministry
• Women's Ministry
• Creative Ministry
• Adult Faith Development (Bible Studies)
• Baptism Program
• Godstock Annual Festival
• REACH Community Outreach
• The Hillvue Podcast
• Online Giving
• Godstock Event Apparel

Quantifiable outcome

• Grown from 30 members in 1991 to over 8,000 people on a monthly basis
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cross Church: Multi-site evangelical church headquartered in northwest Arkansas with a comparable mix of worship services, kids/student ministries, men's and women's programs, and community outreach. Closely matches Hillvue in size, Southern U.S. regional identity, and ministry portfolio structure.
• McLean Bible Church: Large single-region evangelical church with multi-generational ministries, contemporary services, and active community outreach programs. Comparable to Hillvue in mid-sized regional footprint and ministry portfolio breadth.
• North Point Community Church: Large evangelical church known for its multi-generational ministry model, contemporary worship, and strong teaching-driven programming. Comparable to Hillvue in target demographic (families and students) and emphasis on age-segmented ministry.
• Southeast Christian Church: Large evangelical church in the U.S. Midwest/South with comparable kids, student, and adult ministries plus strong community outreach. Comparable to Hillvue in evangelical theology, regional anchoring, and ministry portfolio depth.

Broad incumbents

• Life.Church: One of the largest evangelical multi-site churches in the U.S. with a heavy digital footprint (Church Online Platform, YouVersion Bible app). Comparable to Hillvue in evangelical Protestant theology, multi-generational ministry focus, and emphasis on digital distribution of worship content.
• Gateway Church: Multi-site evangelical church in Texas with strong kids, student, and young-adult ministries plus an emphasis on creative arts production. Comparable to Hillvue in multi-generational programming and creative/production ministry emphasis.
• Bethel Church: Large evangelical church with influential worship, teaching, and school-of-ministry programming, plus strong online content distribution. Comparable in scale and emphasis on digital content as a ministry channel.
• Church of the Highlands: One of the largest U.S. churches with a strong small-groups model, multi-generational programming, and digital teaching content. Comparable to Hillvue in evangelical identity and life-group-based discipleship structure.
• Elevation Church: Multi-site evangelical church led by a high-profile teaching pastor, with contemporary worship and digital broadcast emphasis. Comparable to Hillvue in evangelical Protestant format and brand-driven community engagement.
• Saddleback Church: Large Southern California evangelical megachurch with comprehensive family, student, and adult ministries plus global missions emphasis. Comparable to Hillvue in evangelical identity, multi-site vision, and broad demographic programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/hillvueu
• LinkedInlinkedin.com/company/hillvue-heights-baptist-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillvue Heights Church