Hino_Chile

What Hino_Chile does

Hino Chile (legal name HINO CHILE S.A., RUT 93.217.000-0) is the Chilean distribution and after-sales arm of Japan's Hino Motors Ltd., a Toyota Group subsidiary founded in 1942 that manufactures diesel-powered trucks and buses. The company was established in Chile in 1978 and is headquartered in Lampa, Santiago. It sells two commercial-truck series — the Serie 300 light/medium-duty lineup (capacities from 2,500 kg to 5,845 kg, starting at CLP $27,290,000 + VAT) and the Serie 500 medium/heavy-duty lineup (capacities from 8,000 kg to 13,000 kg, starting at CLP $47,890,000 + VAT), plus reference-priced dump-truck variants (tolvas) ranging from approximately $50,000 to $120,000 USD.

Hino Chile operates a network of approximately 19 authorized dealers covering the entire country from Iquique in the north to Punta Arenas in the south, supported by the corporate website hino.cl for online quoting, service scheduling, and content marketing. Its technology stack centers on Hino Connect (a fleet management and telematics platform providing GPS tracking, diagnostics, fault detection, maintenance alerts, route optimization, and fuel monitoring), the Eco Drive driver-behavior and fuel-efficiency program, and standard safety systems (dual airbags, ABS/EBD, hill-start assist, on-board computer). The Hino Store e-commerce platform (hinostore.cl) sells genuine parts and accessories nationwide.

The business model combines one-time new-truck sales through authorized dealers with recurring after-sales service and maintenance, genuine parts and accessories (including via Hino Store), vehicle financing through a partnership with Forum, and insurance through HDI Seguros. The Total Support program bundles a 5-year/150,000 km warranty, 24/7 roadside assistance, fleet management, and preventive maintenance. Customers span logistics and last-mile delivery, food/cold-chain distribution, construction, agriculture, mining/heavy industry, and liquid transport — primarily SMB and mid-enterprise fleet operators.

Name

Hino_Chile

Legal name

HINO CHILE S.A.

Website

https://hino.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hino Chile is the Chilean distributor of Hino Motors Ltd.'s Japanese-built diesel trucks (Serie 300 and Serie 500), selling light- to heavy-duty commercial vehicles through a nationwide authorized dealer network to logistics, construction, mining, agricultural, and food-distribution fleets.

Ownership category

akta.pro rank

Product category

Commercial Trucks

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

akta.pro secondary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

Keywords

• Commercial trucks
• Light duty trucks
• Heavy duty trucks
• Fleet management
• After-sales service

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Truck Sales: Sale of Hino trucks including Serie 300 (light/medium duty) and Serie 500 (medium/heavy duty) trucks. Revenue from direct vehicle sales through dealer network.
2. After-Sales Service and Maintenance: Technical services including scheduled maintenance, repairs, and technical support through authorized service centers and dealers.
3. Genuine Parts and Accessories: Sale of original Hino spare parts, accessories, and components through dealer network and Hino Store e-commerce platform.
4. Financing Services: Vehicle financing and leasing options through partnerships with financial institutions for truck purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hino Chile sells and distributes Japanese-manufactured diesel commercial trucks in Chile through two product lines: Serie 300 light-duty trucks (2,500–5,845 kg capacity) and Serie 500 medium/heavy-duty trucks (8,000–13,000 kg capacity). The trucks are complemented by a comprehensive after-sales support ecosystem including the Hino Connect fleet management platform, Eco Drive fuel efficiency program, Total Support service program, 24/7 roadside assistance, genuine parts through the Hino Store, and a nationwide authorized dealer network.

Product overview

Hino Chile is a commercial truck manufacturer and distributor in Chile, offering two truck series (Serie 300 and Serie 500) with cargo capacities ranging from 2,500 kg to 13,000 kg. The product portfolio is complemented by a suite of after-sales support services including the Hino Connect fleet management system, Eco Drive fuel efficiency program, Total Support service program, Warranty (5 years/150,000 km), 24/7 roadside assistance, and the Hino Store e-commerce platform for parts and accessories. Financing is available through Forum, and insurance through HDI Seguros.

Differentiator

Problem solved

Functional benefit

Brands

• Hino Connect: Fleet management and vehicle monitoring system with GPS tracking, real-time diagnostics, failure detection, alerts, and data access for operational efficiency.
• Eco Drive
• Total Support
• Hino Store

Products and services

• XZU 917 MT Light-duty truck in the Serie 300 line with manual transmission, 5,845 kg cargo capacity, priced from $36,390,000 CLP + VAT.
• XZU 816 AT Light-duty truck in the Serie 300 line with automatic transmission, 5,300 kg cargo capacity, priced from $40,990,000 CLP + VAT.
• XZU 616 MT/AT Light-duty truck in the Serie 300 line available with manual or automatic transmission, 3,255 kg cargo capacity, priced from $28,690,000 CLP + VAT.
• CITY 515 MT/AT Urban delivery truck in the Serie 300 line available with manual or automatic transmission, 2,500 kg cargo capacity, priced from $27,290,000 CLP + VAT.
• XZU 617 DC MT Dual cabin light-duty truck in the Serie 300 line with manual transmission, 2,920 kg cargo capacity, priced from $34,490,000 CLP + VAT.
• XZU 817 MT Light-duty truck in the Serie 300 line with manual transmission, 4,930 kg cargo capacity, priced from $34,290,000 CLP + VAT.
• GH 1826 MT Heavy-duty truck in the Serie 500 line with manual transmission, 13,000 kg cargo capacity, 4x2 traction, priced from $70,990,000 CLP + VAT.
• FG 1728 MT/AT Heavy-duty truck in the Serie 500 line available with manual or automatic transmission, 12,000 kg cargo capacity, priced from $66,890,000 CLP + VAT.
• FD 1121 MT Medium-duty truck in the Serie 500 line with manual transmission, 8,000 kg cargo capacity, priced from $52,190,000 CLP + VAT.
• FC 1118 MT/AT Medium-duty truck in the Serie 500 line available with manual or automatic transmission, priced from $47,890,000 CLP + VAT.
• Hino Connect Fleet management and telematics platform providing real-time GPS tracking, vehicle diagnostics, fault detection, maintenance alerts, route optimization, and fuel consumption monitoring for Hino truck fleet operators.
• Eco Drive Driver training and monitoring program that analyzes real-time truck performance data including speed, engine RPM, fuel consumption, and driving patterns, providing personalized recommendations to improve fuel efficiency by approximately 20%.
• Total Support Comprehensive after-sales support program bundling financing (Forum), insurance (HDI Seguros), 24/7 roadside assistance, genuine parts, and maintenance services for Hino truck customers.
• Hino Store Online platform for purchasing original Hino parts, accessories, checking national availability, accessing differentiated prices, and delivery services.
• Warranty Program 5-year or 150,000 km warranty (whichever comes first) with free first maintenance at 5,000 km for Serie 300 (except XZU 816 AT at 3,000 km) and at 3,000 km for Serie 500.
• Roadside Assistance 24/7 Free nationwide 24/7 roadside assistance for one year included with truck purchase, covering mechanical, electrical issues and support during road emergencies.

Quantifiable outcome

• 20% improvement in fuel efficiency reported by Eco Drive users
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered moderate and core.

• CIAL AlimentosmoderateStrategic or Co-development Partner · 24 January 2025Hino Chile organized an exclusive event at Difor Quilicura for CIAL Alimentos porteadores (transporters) to present latest truck models, financing options, and used vehicle trade-in programs. The event included product presentations, talks, and prize drawings to strengthen customer relationships.
• Forum (Financiamiento)coreChannel Partner/ Reseller/ DistributorForum provides vehicle financing and financial services for Hino truck purchases in Chile. Listed under Total Support section as a key financing partner for customers acquiring Hino vehicles.
• HDI SegurosmoderateChannel Partner/ Reseller/ DistributorHDI Seguros provides insurance products for Hino trucks and vehicles. Partnered through Total Support program offering vehicle insurance services to Hino customers.
• Toyota GroupcoreStrategic or Co-development PartnerHino Motors Ltd. is a subsidiary of Toyota Group, providing access to Toyota's manufacturing expertise, technology development, quality standards, and global resources. Toyota is the parent company of Hino.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• DercoMaq: DercoMaq distributes heavy machinery and trucks in Chile including Hino-related brands and competing brands. Relevant as a regional commercial-vehicle distributor that overlaps Hino's dealer/service role and competes for the same fleet customers.

Direct peers

• Iveco Chile: Iveco (part of the Iveco Group) sells light, medium, and heavy commercial vehicles in Chile through authorized dealers. Directly comparable product portfolio and target segments (urban delivery, construction, mining) make it a relevant direct competitor to Hino.
• MAN Truck & Bus Chile: MAN (Volkswagen TRATON Group) sells medium- and heavy-duty trucks in Chile with a similar dealer/service model and Total Support-style offering. Overlaps significantly with Hino Serie 500 in construction, distribution, and mining use cases.
• Isuzu Chile: Isuzu Chile sells light- and medium-duty trucks competing most directly with Hino's Serie 300 lineup in urban distribution, last-mile, and food delivery. Similar Japanese-engineering pedigree and dealer-distribution model in Chile.
• Volvo Trucks Chile: Volvo Trucks' Chilean operation sells heavy-duty commercial trucks through an authorized dealer network, competing head-to-head with Hino Serie 500 and in fleet sales. Comparable premium positioning, service contracts, and financing partnerships make it a direct substitute for enterprise fleet buyers.
• Scania Chile: Scania Chile distributes trucks, buses, and engines with a strong presence in mining and long-haul segments. Competes directly with Hino on heavy-duty vocational trucks and offers comparable financing, servicing, and fleet management solutions.
• Mercedes-Benz Camiones y Buses Chile: Mercedes-Benz commercial vehicles distributor in Chile (Kaufmann group), selling light, medium, and heavy-duty trucks. Directly competes with Hino Chile for fleet customers across logistics, distribution, and mining segments with comparable dealer-network model and Total-like service programs.

Emerging players

• Foton Chile: Chinese OEM Foton has been expanding its commercial truck presence in Chile with competitively priced light- and medium-duty offerings. Targets similar fleet and SMB customers as Hino with a price-led approach.
• JAC Motors Chile: Chinese OEM with growing truck and commercial vehicle presence in Chile. Competes primarily in light/medium-duty urban delivery trucks, overlapping with Hino's Serie 300 customer base, particularly in price-sensitive fleet segments.

Broad incumbents

• DAF Trucks (Latin America): DAF (PACCAR Group) sells heavy-duty tractors and vocational trucks across Latin America with selective Chilean distribution. Relevant as a comparable premium European OEM competing for the same enterprise fleet buyers as Hino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HinoChile
• LinkedInlinkedin.com/company/hino-chile
• Instagraminstagram.com/hino_chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hino_Chile