（株）日之出出版
Hinode Publishing Co., Ltd. (株式会社日之出出版) is a privately held Tokyo-based Japanese magazine and book publisher founded in 1978, operating monthly men's lifestyle titles (Fine, FINEBOYS, Safari), specialized SQUARE Series niche magazines, and digital platforms, serving Japanese consumers via subscriptions and direct-to-consumer e-commerce.
- Company typePrivate
- Founded1978
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What （株）日之出出版 does
Hinode Publishing Co., Ltd. (株式会社日之出出版) is a privately held Japanese magazine and book publisher founded in July 1978 and headquartered in Chuo-ku, Tokyo. The company operates three core monthly men's magazines: Fine (grooming/lifestyle, launched 1978), FINEBOYS (men's fashion, launched 1986), and Safari (men's fashion/lifestyle, launched 2003), alongside a portfolio of specialized niche titles under the SQUARE Series — CINEMA SQUARE, STAGE SQUARE, Dance SQUARE, and Pet Pop SQUARE — as well as women's title SUNNY GIRL, sports publication Athlete Safari, and tabloid Urban Safari. The product surface also includes recurring FINEBOYS+plus spin-off issues (FACE, BEAUTY, Share, GO!, ARIGATO), books and mooks spanning novels and photobooks, and digital media platforms Safari Lounge, Fine Online, and FINEBOYS Online.
The company runs a direct-to-consumer go-to-market with two principal revenue streams: (1) recurring annual magazine subscriptions (Safari ¥8,900/year, FINEBOYS ¥7,000/year, CINEMA SQUARE ¥5,500 for 6 issues) with free shipping and bundled extra issues, and (2) single-issue and book sales through its official e-commerce store at hinode.co.jp, supplemented by physical bookstore retail and subscription home delivery. Pricing on individual issues ranges from ¥850 to ¥1,300 and books from ¥1,760 to ¥3,520. Payment is supported through a broad Japanese convenience-store and digital wallet stack including Amazon Pay, PayPay, LINE Pay, au PAY, PayB, and bank Pay apps. Marketing and community engagement are conducted through owned content sites, Facebook, Twitter/X, Instagram, and LINE accounts. Distribution is Japan-domestic only; international shipping is not offered. The company is led by Representative Director Tetsutaro Nishiyama and Media Division head Takeshi Narui, with registered capital of ¥67,500,000 and approximately 85 employees.
（株）日之出出版 firmographics
Firmographics- Name
- （株）日之出出版
- Legal name
- 株式会社日之出出版
- Website
- https://hinode.co.jp
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hinode Publishing Co., Ltd. (株式会社日之出出版) is a privately held Tokyo-based Japanese magazine and book publisher founded in 1978, operating monthly men's lifestyle titles (Fine, FINEBOYS, Safari), specialized SQUARE Series niche magazines, and digital platforms, serving Japanese consumers via subscriptions and direct-to-consumer e-commerce.
- Ownership category
- akta.pro rank
（株）日之出出版 industry classification
Industry- Product category
- Magazine Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Men’s Interest Magazines (MPAJAEAC)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where （株）日之出出版 is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
（株）日之出出版 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscription: Annual subscription service for magazines (Fine, FINEBOYS, Safari) delivered to customers' homes with free shipping. Subscribers pay discounted rates compared to individual issue purchases.
- Single Issue Sales: Individual magazine and book sales through the company's official store, including advance reservations for new releases.
- Photo Books and Special Editions: Sale of photo books, photo collections, and special edition publications including artist-focused content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FINEBOYS monthly magazine |
| Subscription | Annual | Safari annual subscription |
| Subscription | Annual | FINEBOYS annual subscription |
| Subscription | Multi-year contract | CINEMA SQUARE 6-issue subscription |
| Unit Pricing | Pay-as-you-go | Magazine single issues |
| One time/ perpetual license | Pay-as-you-go | Books and novels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
（株）日之出出版 product offering
Product offeringCore offering
（株）日之出出版 is a Japanese publishing company that primarily publishes monthly men's fashion and lifestyle magazines (Fine, FINEBOYS, Safari) along with specialized entertainment magazines under the SQUARE Series (CINEMA SQUARE, STAGE SQUARE, Dance SQUARE, Pet Pop SQUARE). The company sells publications via subscriptions, single-issue purchases through its official online store, bookstore retail, and operates digital content platforms including Safari Lounge, Fine Online, and FINEBOYS Online.
Product overview
（株）日之出出版 is a Japanese publishing company operating primarily as a magazine publisher with multiple distinct product lines. The core offerings include three monthly magazines: Fine (men's grooming/lifestyle, launched 1978), FINEBOYS (men's fashion, launched 1986), and Safari (men's fashion/lifestyle, launched 2003). The SQUARE Series encompasses specialized niche magazines including CINEMA SQUARE (cinema), STAGE SQUARE (theater), Dance SQUARE (dance), and Pet Pop SQUARE (pets). Additional products include tabloid Urban Safari, SUNNY GIRL (women's beauty), and Athlete Safari (sports). The company also operates digital platforms including Safari Lounge, Fine Online, and FINEBOYS Online, plus an official e-commerce store offering subscriptions and single-issue purchases. Sub-brands under FINEBOYS+plus include FACE (facial care), BEAUTY (skincare), Share, GO! (travel), and ARIGATO (anniversary).
Differentiator
Problem solved
Functional benefit
Brands
- Safari: Monthly men's fashion and lifestyle magazine
- Fine
- FINEBOYS
- Dance SQUARE
- STAGE SQUARE
- CINEMA SQUARE
- Pet Pop SQUARE
- Safari Lounge
- Fine Online
- FINEBOYS Online
- Urban Safari
Products and services
- Fine (ファイン) Monthly men's fashion and lifestyle magazine launched in 1978, providing grooming, fashion, and lifestyle information for young Japanese men.
- FINEBOYS (ファインボーイズ) Monthly men's fashion magazine launched in 1986, focusing on trends and style for young male readers with celebrity features and entertainment news.
- Safari (サファリ) Monthly men's fashion and lifestyle magazine launched in 2003, targeting young men with celebrity features, fashion editorial, and lifestyle content.
- CINEMA SQUARE (シネマスクエア) Cinema and movie magazine covering Japanese and international film industry, actors, and entertainment news with 160+ published issues.
- STAGE SQUARE (ステージスクエア) Stage and theater magazine covering Japanese theater, musicals, and performing arts with 68+ published issues.
- Dance SQUARE (ダンス.square) Dance magazine covering Japanese dance culture, idol groups, and performance content.
- Pet Pop SQUARE (ペットポップ.square) Pet lifestyle magazine featuring celebrity pets and pet care content.
- Urban Safari (アーバン・サファリ) Tabloid publication launched in 2017, covering entertainment news and celebrity features.
- SUNNY GIRL Women's beauty and lifestyle magazine featuring female celebrities and fashion content.
- Athlete Safari (アスリート・サファリ) Sports magazine covering professional sports teams and athletes, including B.League basketball and baseball teams.
- Safari Lounge Official online store and media platform for Safari magazine, offering digital content and e-commerce.
- Fine Online Official online media platform for Fine magazine offering digital content.
- FINEBOYS Online Official online media platform for FINEBOYS magazine offering digital content.
- 日之出出版公式ストア (Official Online Store) Official e-commerce store for purchasing magazines, books, and merchandise with subscription and single-issue purchase options, supporting multiple payment methods including Amazon Pay, PayPay, LINE Pay, au PAY, PayB, and bank Pay.
- 書籍・ムック (Books & Mooks) Published books and mooks including novels, photobooks, and reference titles priced ¥1,760-3,520, such as 相続ゲーム series, 音のある人生, and 鈴木ふみ奈 写真集GRACE.
Companies that use （株）日之出出版
Customer profileSegments5 records
Ideal customer profiles3 records
（株）日之出出版 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
（株）日之出出版 partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
（株）日之出出版 competitors and assessment
Company assessmentDirect peers
- Shufu to Seikatsu Sha Co., Ltd. Publisher of lifestyle magazines including JJ and VERY — comparable mid-sized independent Japanese publisher with diversified magazine portfolio and lifestyle content focus.
- Seigensha Art Publishing Inc. Independent Japanese publisher of design, photography, and culture magazines (AXIS, Switch) — comparable in size, scale, and editorial-niche positioning to Hinode's lifestyle and culture offerings.
- Magazine House (Magazine House Co., Ltd.): Publisher of BRUTUS, POPEYE, and GQ Japan — directly comparable as a Japanese specialty magazine publisher focused on men's fashion, lifestyle, and culture. Targets the same demographic as Hinode's Safari/FINEBOYS titles.
- Ichijinsha Co., Ltd. Japanese publisher of magazines, manga, and books including Monthly Comic Zero-Sum — comparable mid-sized publisher with a diversified portfolio of niche periodicals.
- Takarajimasha Co., Ltd. Japanese publisher of mooks and men's interest magazines (TJ MOOK, Men's Spider, smart) — directly comparable in targeting young male readers with fashion/lifestyle content and in the mook/special-issue category where Hinode competes.
- KK Bestsellers (KK Best Sellers): Japanese independent publisher of magazines, mooks, and books — comparable in size, scope, and as a fellow independent Japanese publisher without major corporate backing.
- Shufu-no-Tomo-Sha Co., Ltd. Japanese publisher of lifestyle, fashion, and culture magazines (Mart, Stories, CREA) — comparable mid-sized publisher with similar subscription and direct-sales business model.
Broad incumbents
- Kodansha Ltd. Major Japanese publisher with lifestyle magazines (VOCE, FINE) — broad incumbent competing in the same Japanese lifestyle and men's interest space, defining the playing field.
- Shueisha (Hitotsubashi Group): One of Japan's largest publishers (Myojo,non-no,Men's non-no) — broader incumbent in the same men's interest and lifestyle magazine space, putting Hinode in direct competition and on the buyer's side for talent.
Emerging players
- Cyzo Inc. Japanese digital publisher of entertainment and celebrity news — comparable in focus on entertainment news and celebrity content, but a more digitally-native delivery model versus Hinode's print-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
（株）日之出出版 social profiles
Digital presence（株）日之出出版 financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）日之出出版 leadership team
Management profileNumber of profiles
Profiles2 records
（株）日之出出版 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）日之出出版 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）日之出出版
What does （株）日之出出版 do?
（株）日之出出版 is a Japanese publishing company that primarily publishes monthly men's fashion and lifestyle magazines (Fine, FINEBOYS, Safari) along with specialized entertainment magazines under the SQUARE Series (CINEMA SQUARE, STAGE SQUARE, Dance SQUARE, Pet Pop SQUARE). The company sells publications via subscriptions, single-issue purchases through its official online store, bookstore retail, and operates digital content platforms including Safari Lounge, Fine Online, and FINEBOYS Online.
Is （株）日之出出版 a public or private company?
（株）日之出出版 is a private company. It is classified as unknown and is currently operating.
When was （株）日之出出版 founded?
（株）日之出出版 was founded in 1978. It employs 1 to 10 people.
Where is （株）日之出出版 based?
（株）日之出出版 is headquartered in Tokyo, Japan, in the Asia region.
How does （株）日之出出版 make money?
Three revenue lines are on record. Magazine Subscription is the primary driver. The others are single Issue Sales and photo Books and Special Editions.
Who are （株）日之出出版's main competitors?
Direct peers on record are Shufu to Seikatsu Sha Co., Ltd., Seigensha Art Publishing Inc., Magazine House (Magazine House Co., Ltd.), Ichijinsha Co., Ltd., Takarajimasha Co., Ltd., KK Bestsellers (KK Best Sellers) and Shufu-no-Tomo-Sha Co., Ltd.. Broad incumbents are Kodansha Ltd. and Shueisha (Hitotsubashi Group). Cyzo Inc. is listed as an emerging player.
Does （株）日之出出版 have an API?
No public API is recorded for （株）日之出出版.
What industry is （株）日之出出版 in?
（株）日之出出版's product category is Magazine Publishing. Its primary akta.pro industry code is MPAJAEAC, Men’s Interest Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.