What PT. INDOMOBIL PRIMA NIAGA SUNTER does

PT. Indomobil Prima Niaga Sunter (operating under the brand Indomobil Hino, part of the Indomobil Group conglomerate) is the authorized 3S (Sales, Service, Spareparts) dealer for Hino commercial trucks and buses in Indonesia. Founded in 1995 as a Hino dealer at Gubeng, Surabaya, the entity has grown into the largest Hino dealer network in Indonesia, operating 22 outlets, 18 service workshops, 4 service points, and 3 on-site support locations spanning Aceh to Nusa Tenggara under two operating entities (PT Indomobil Prima Niaga for Java/Sumatra and wholly-owned PT Indomobil Cahaya Prima for East Indonesia).

The company's product portfolio centers on three Euro 4-compliant Hino vehicle lines — the light-to-medium Hino 300 Series, the heavy-duty Hino 500 Series, and the Hino Bus Series — all built on Hino's Quality Durability Reliability (QDR) engineering platform. Revenue is generated through vehicle sales, an integrated after-sales ecosystem including maintenance and repair (with free service up to 100,000 KM on new purchases), nationwide spare parts distribution, on-site mechanic service at customer operational locations, and free training programs covering Proper Driving, Sparepart & Warehouse Management, and Hino Telematic operation.

The customer base spans commercial vehicle fleet operators, transportation and logistics companies, individual business owners, and businesses across various sectors using the Hino 300 series for operational transportation. The company holds Platinum Dealer grading (FY2025) and was named 1st Winner Best of The Best 3S Performance Dealer at Hino's Annual Dealer Conference 2026, indicating top-tier OEM performance recognition. Specific revenue, ownership structure, and capital details are not disclosed in available materials.

Name

PT. INDOMOBIL PRIMA NIAGA SUNTER

Legal name

PT Indomobil Prima Niaga

Website

https://hino.indomobil.co.id

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PT. Indomobil Prima Niaga Sunter (Indomobil Hino) is the authorized 3S dealer for Hino commercial trucks and buses in Indonesia, operating the country's largest Hino dealer network with 22 outlets and 18 service workshops serving fleet operators and logistics companies across Java, Sumatra, and Nusa Tenggara.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

akta.pro secondary industry

Trailer, Chassis & Container Parts Distribution (TLAKAOAC)

Keywords

• Commercial vehicle dealership
• Truck sales
• After-sales service
• Spare parts distribution
• Fleet maintenance

Headquarters

HQ city

Jakarta Timur

HQ country

Indonesia

HQ region

Asia

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

PT Indomobil Prima Niaga is the authorized Hino dealer in Indonesia, selling Hino commercial trucks (300 Series, 500 Series) and buses alongside a comprehensive after-sales ecosystem. Operations span vehicle sales, scheduled maintenance and repair, genuine spare parts supply with nationwide delivery, on-site service, and operator training programs. The group operates Indonesia's largest Hino dealer network with 22 outlets, 18 service workshops, 4 service points, and 3 on-site support points.

Product overview

PT. INDOMOBIL PRIMA NIAGA SUNTER operates as the authorized Hino dealership group in Indonesia, offering a unified product portfolio centered on Hino commercial vehicles (trucks and buses) with Euro 4 compliance. The product line consists of three core vehicle series: the light-to-medium-duty Hino 300 Series, the heavy-duty Hino 500 Series, and the Hino Bus Series. These are complemented by a comprehensive after-sales service ecosystem including maintenance & repair programs (offering free service up to 100,000 KM), spare parts supply with nationwide distribution, on-site service delivery, and training programs (Proper Driving, Sparepart & Warehouse Management, and Hino Telematic). The group manages Indonesia's largest dealer network with 22 outlets, 18 service workshops, 4 service points, and 3 on-site support points spanning from Aceh to Nusa Tenggara.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PT Hino Motors Sales IndonesiacoreChannel Partner/ Reseller/ DistributorIndomobil Hino is appointed as official dealer for Hino trucks and buses in Indonesia. The partnership involves sales, service, and spare parts (3S) operations for Hino commercial vehicles.
• PT Indomobil Prima NiagacoreChannel Partner/ Reseller/ DistributorPart of the Indomobil Hino Group network, operating as authorized dealer for Hino vehicles with focus on Java and Sumatra regions including Jakarta, Surabaya, Medan, and Aceh.
• PT Indomobil Cahaya PrimacoreChannel Partner/ Reseller/ DistributorPart of the Indomobil Hino Group network, operating as authorized dealer for Hino vehicles with focus on East Indonesia regions including Nusa Tenggara.
• PT Hino Motors Sales Indonesia (HMSI)coreStrategic or Co-development PartnerHMSI partners with dealer network for customer events and Total Support concept implementation, including product information sharing and after-sales service commitment.
• Leasing PartnersminorStrategic or Co-development PartnerFinancial leasing partners that support vehicle financing options for customers purchasing Hino trucks and buses.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PT Astra International Tbk: Indonesia's largest diversified automotive group with multi-brand commercial vehicle distribution (Isuzu, Toyota, Daihatsu) operating under an integrated 3S dealer model. Directly competes with IPN for commercial fleet customers across overlapping truck and bus segments in Indonesia.
• Isuzu Astra Motor Indonesia: Authorized distributor of Isuzu commercial vehicles (pickups, light/medium trucks, buses) in Indonesia via the Astra Group. Directly competes for medium-duty and bus fleet customers with overlapping 3S dealer infrastructure.
• Volvo Trucks Indonesia: Distributor of Volvo heavy-duty trucks in Indonesia. Targets premium commercial fleet customers with an integrated dealer-service-parts model directly comparable to IPN's full 3S offering.
• Daimler Truck Indonesia: Distributor of Mercedes-Benz heavy commercial vehicles (Actros, Axor, Atron) in Indonesia. Competes with IPN for premium and heavy-duty commercial fleet customers using a comparable full 3S dealer and service network.
• MAN Truck & Bus Indonesia: Distributor of MAN heavy commercial trucks and buses (part of Traton Group) in Indonesia. Targets heavy-duty fleet and bus customers with a dealer-service-parts model similar to IPN's Hino franchise structure.
• PT Krama Yudha Tiga Berlian Motors: Sole authorized distributor of Mitsubishi Fuso trucks and buses in Indonesia with established dealer-service-parts network. The closest Japanese-brand CV competitor to IPN's Hino franchise, targeting the same fleet operator base.
• Scania Indonesia: Authorized distributor of Scania premium heavy trucks and buses in Indonesia. Competes in the premium heavy-duty segment with IPN's Hino 500 lineup using a comparable 3S dealer-service-parts structure.
• UD Trucks Indonesia: Authorized distributor of UD Trucks (Volvo Group) heavy commercial vehicles in Indonesia. Competes with IPN for heavy-duty fleet operator customers using a similar dealer-service-parts model targeting construction, mining, and distribution fleets.

Broad incumbents

• PT Indomobil Sukses Internasional Tbk: Diversified Indonesian automotive conglomerate and parent of IPN, with multi-brand distribution including Suzuki, Nissan, Volkswagen, and others. Provides the broader group context within which IPN's Hino franchise operates and competes for group-level resources and capital.

Emerging players

• Foton Indonesia: Chinese commercial vehicle brand building an Indonesian dealer footprint with price-competitive trucks and buses. Overlaps with IPN's light/medium-duty Hino segments and represents a value-tier competitive threat in commercial fleet purchasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt.-indomobil-prima-niaga-sunter

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. INDOMOBIL PRIMA NIAGA SUNTER