Pt. Hino Motors Sales Indonesia

What Pt. Hino Motors Sales Indonesia does

PT Hino Motors Sales Indonesia (HMSI) is the sole authorized distributor (ATPM) of Hino brand commercial vehicles in Indonesia, operating as a subsidiary of Hino Motors Limited Japan alongside manufacturer PT Hino Motors Manufacturing Indonesia (HMMI) in Purwakarta. Established in 1982, HMSI sells a complete portfolio of Euro 4-compliant trucks — light-duty Hino 300 Series, medium-duty Hino 500 Series, and heavy-duty Hino 700 Series — plus a bus lineup including the RM 280 ABS intercity chassis, R260 aluminum-body bus, and the newly launched 136 MDBL 4x4 for mining and plantation worker transport. The company serves enterprise and government fleet operators across logistics and distribution, mining, plantation, construction, oil and gas, and intercity passenger transport, with named customers including Pertamina Patra Niaga, Bluebird Group/Cititrans, DAMRI, Nestlé Indonesia, and PT Pasha Jaya.

HMSI monetizes through a hybrid model combining vehicle sales, after-sales service, and genuine parts distribution. Hardware pricing is quote-based through the dealer network, with promotional financing programs (aMEIzing Promo, KETUPAT Lebaran) lowering entry cost and service campaigns offering 30-50% discounts on parts and labor to drive retention. A recurring telematics revenue layer runs through Hino Connect (free for 5 years post-purchase, reaching 20K connected vehicles), supplemented by the MyHino mobile app for service booking and parts access. The go-to-market is anchored on a 157-outlet dealer network covering Aceh to Papua, supported by 8 parts depots, 601 service bays, and 151 mobile workshop units — a footprint that has yielded 25+ consecutive years of medium-duty truck leadership, 53% Indonesian bus market share, and 9 consecutive Top Brand awards. Digital channels (Tokopedia Official Store with full 3S, MyHino app) and the BNSP-certified Hino Total Support Customer Center for driver/mechanic training extend the same Total Support philosophy into newer SMB and digital customer segments.

Name

Pt. Hino Motors Sales Indonesia

Legal name

PT Hino Motors Sales Indonesia

Website

https://hino.co.id

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Hino Motors Sales Indonesia is the sole authorized distributor of Hino commercial trucks and buses in Indonesia, serving enterprise and government fleet operators across logistics, mining, plantation, construction, and passenger transport via a 157-outlet dealer network and Total Support service ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Cibubur

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of complete trucks (Hino 300, 500, 700 Series) and buses through authorized dealer network. Includes standard chassis and body-on-chassis configurations for various commercial applications.
2. After-sales Services: Maintenance, repair, and servicing through dealer network with 601 service bays and 151 mobile workshop services. Service campaigns with discounted maintenance packages.
3. Spare Parts: Genuine Hino spare parts distribution through 8 parts depots and dealer network. Includes regular service campaigns with discounts up to 45% on parts.
4. Hino Connect Telematics: Telematics services with free usage for 5 years for new vehicle purchasers. Connected vehicle technology for fleet management.
5. Service Campaigns and Promotions: Periodic service campaigns offering discounts on maintenance services (up to 50% service discounts, up to 45% spare part discounts) to drive customer retention and regular servicing.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

PT Hino Motors Sales Indonesia (HMSI) is the authorized sole distributor (ATPM) of Hino commercial vehicles in Indonesia, selling the light-duty Hino 300 Series, medium-duty Hino 500 Series, heavy-duty Hino 700 Series, and the Hino Bus lineup (all Euro 4 compliant). The company also provides after-sales services, genuine spare parts, Hino Connect telematics, driver/mechanic training, and karoseri body-building services through a nationwide dealer and service network.

Product overview

PT Hino Motors Sales Indonesia (HMSI) offers a comprehensive commercial vehicle portfolio consisting of four core truck and bus product lines — the light-duty Hino 300 Series, medium-duty Hino 500 Series, heavy-duty Hino 700 Series, and the Hino Bus Series — all compliant with Euro 4 emission standards. These vehicles serve sectors including logistics, distribution, construction, mining, plantations, and public transportation. The product lineup is supported by a suite of digital and service modules including Hino Connect (telematics for fleet and driver management), the MyHino mobile app (for service booking, manuals, and parts catalogs), an e-commerce Tokopedia Official Store providing 3S (Sales, Service, Spare Parts) capabilities, the Total Support Customer Center (driver and mechanic training with BNSP-certified programs), a nationwide dealer network (157 outlets, 8 parts depots, 601 service bays, 151 mobile workshops), and karoseri (body building) customization services. The company holds a 53% market share in Indonesia's bus segment and maintains its position as medium-duty truck market leader for over 25 years.

Differentiator

Problem solved

Functional benefit

Brands

• Hino Connect: Telematics system for business efficiency and fleet management
• MyHino
• Hino Total Support
• Hino Safety Driving Competition

Products and services

• Hino 300 Series (Light-Duty Trucks) Euro 4 compliant light-duty truck series covering distribution, logistics, light construction, and specialized applications such as firefighting. Includes standard and extended chassis configurations.
• Hino 500 Series (Medium-Duty Trucks) Euro 4 compliant medium-duty truck series for logistics, distribution, and medium-to-heavy-duty applications. Models include dump truck (FM 280 JD), logistics/distribution (FLX 280 JW), and FL type configurations. Market leader for 25 consecutive years.
• Hino 700 Series (Heavy-Duty Trucks) Euro 4 compliant heavy-duty truck series for mining, construction, and heavy-industry applications. Models include ZY 5041 (dump body) and ZS 4141 (chassis) with high-performance engines for demanding operational environments.
• Hino Bus Series Euro 4 compliant bus chassis lineup for intercity transport, mining worker transport, and public transportation. Models include RM 280 ABS (wide air suspension, ~9,000 liter luggage capacity), R260 AS, RN 285, 136 MDBL 4x4, and GB 150 L. Holds 53% Indonesian bus market share.
• Hino Connect Telematics Connected vehicle telematics platform offering fleet management, driver behavior monitoring, vehicle location tracking, maintenance reminders, and operational efficiency tools. Embedded in vehicles from VIN 2020 and offered free for 5 years to new vehicle buyers.
• Genuine Hino Spare Parts Genuine Hino spare parts distributed through 8 parts depots (including the 1,200 sqm Makassar facility with 6,000-part capacity) and the nationwide dealer network, with periodic service campaigns offering up to 45% discounts.
• After-Sales Service and Maintenance Maintenance, repair, and overhaul services delivered through 601 service bays and 151 mobile workshop services across Indonesia, supported by periodic service campaigns offering up to 50% service discounts.

Quantifiable outcome

• 53% market share in Indonesian bus segment
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• KNKT (National Transportation Safety Committee)coreImplementation/ SI/ Consulting Partner · 9 April 2026Panel discussion at GIICOMVEC 2026 on 'Building Safe and Roadworthy Transportation Modes' featuring KNKT Senior Investigator Ahmad Wildan.
• DAMRIcoreStrategic or Co-development Partner · 1 January 2026Hino and DAMRI (government-owned bus company) partnership for 'Trip 3 Negara' (3 Countries Trip) intercountry bus service. Handover of RM 280 ABS buses at Busworld Southeast Asia 2026.
• Pertamina Patra NiagaflagshipStrategic or Co-development Partner · 14 November 2025General Maintenance MOU for 2,773 Hino tank truck fleet covering national operations. Strategic partnership between Hino and state-owned oil company for fleet maintenance services.
• Nestlé IndonesiacoreStrategic or Co-development Partner · 29 September 2025Collaboration focusing on safety as priority for logistics industry. Nestlé HQ and Nestlé Indonesia visited Hino Total Support Customer Center in Purwakarta to understand Hino's safety standards.
• Bluebird Group / CititranscoreChannel Partner/ Reseller/ Distributor · 5 April 2024Bluebird Group launched Cititrans Busline intercity bus service using Hino Bus RM 280 ABS chassis. Bluebird has been trusted by more than 70% of bus customers in Indonesia.
• Yayasan Konservasi Alam Nusantara (YKAN)minorStrategic or Co-development Partner · 18 July 2023Collaboration for 'Program to Encourage Value-Added Seaweed Derivative Products' in Tesabela Village, Kupang, East Nusa Tenggara. Supporting local seaweed farmers with equipment and training.
• BNSP (National Professional Certification Agency)coreImplementation/ SI/ Consulting Partner · 1 January 2023HMSI LSP-LPK (Professional Certification Institute - Job Training Institute) licensed and supervised by BNSP. Issued 236 BNSP-standard certificates in first year.
• KNKT (National Transportation Safety Committee)coreImplementation/ SI/ Consulting Partner · 20 April 2021Collaboration on national traffic safety seminar 'Hino Cares for Traffic Safety' with 686 participants from 354 companies. Joint safety education and accident prevention initiatives.
• PT Indomobil Prima Niaga (IPN)coreChannel Partner/ Reseller/ Distributor · 1 January 2021Authorized dealer network partner for various regions including Aceh. Part of Indomobil group serving Hino customers across Indonesia.
• TokopediacoreChannel Partner/ Reseller/ Distributor · 1 September 2020Hino Official Store on Tokopedia marketplace providing 3S (Sales, Service, Spare Parts) services. First commercial vehicle brand with complete 3S facilities on Tokopedia.
• Aptrindo / Pancanaka InstitutecoreImplementation/ SI/ Consulting Partner · 1 January 2019Training of Trainer (ToT) program to produce reliable Driver Instructors. Cooperation with Aptrindo through Pancanaka Institute to develop driver training capabilities.
• PertaminacoreStrategic or Co-development Partner · 1 January 2019Collaboration on B30 biodiesel research and development. Testing of Hino engines with B30 biofuel in cooperation with Indonesian fuel standards bodies.
• Solidaritas Istri Kabinet Bersatu (SIKIB)minorStrategic or Co-development Partner · 16 March 2013CSR partnership for mangrove tree planting program. Planting 33,000 mangrove trees at Tanjung Pasir, Tangerang - Banten. Led by Ibu Ani Yudhoyono.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• PT Isuzu Astra Motor Indonesia: Distributor of Isuzu commercial vehicles (especially light-duty trucks and pickups) in Indonesia. Directly comparable as a competing authorized distributor with similar dealer-network GTM and diesel product portfolio.
• PT Daimler Commercial Vehicles Indonesia (Mercedes-Benz Trucks): Distributes Mercedes-Benz heavy- and medium-duty trucks and buses in Indonesia, including chassis for bus and special-purpose applications — directly overlapping Hino's heavy-duty and bus chassis business.
• PT Krama Yudha Tiga Berlian Motors (Mitsubishi Fuso Indonesia): Sole authorized distributor of Mitsubishi Fuso trucks and buses in Indonesia — the closest direct competitor to HMSI, with overlapping light-, medium-, and heavy-duty product lines and a similar nationwide dealer-service model.
• PT UD Trucks Indonesia: Indonesian arm of UD Trucks (Volvo Group), distributing heavy-duty trucks for mining, construction, and logistics — overlapping with Hino's 700 Series customer base in rugged-duty applications.

Broad incumbents

• PT Astra International (Toyota Astra Motor): Diversified Indonesian automotive distributor with Toyota passenger and commercial vehicle businesses. Broad incumbent with deeper portfolio (financial services, heavy equipment) and similar nationwide service footprint.
• PT Scania Indonesia: Indonesian subsidiary of Scania AB, distributing premium heavy-duty trucks and buses. Comparable on bus chassis and mining/logistics truck overlap, but with a more premium, lower-volume positioning than Hino.
• PT Volvo Truck Indonesia: Volvo Trucks' Indonesian arm selling heavy-duty trucks to mining and logistics operators. Comparable customer base (mining, oil & gas, logistics) and after-sales model, though narrower product breadth than Hino.
• PT MAN Truck & Bus Indonesia: Indonesian presence of MAN Truck & Bus, distributing heavy-duty trucks and chassis for construction, logistics, and bus applications — comparable to Hino 700 Series and heavy-bus chassis.

Emerging players

• Tata Motors Distribusi Indonesia: Tata Motors' commercial vehicle distribution in Indonesia, focused on competitive-priced medium- and heavy-duty trucks. Comparable product category with a more value-segment positioning; emerging vs. Hino's entrenched dealer scale.
• BYD Indonesia (Commercial Vehicles): BYD's Indonesian operations include electric commercial vehicles (buses and trucks). Relevant as an emerging threat in the same customer applications Hino serves, though with an EV-first versus Hino's diesel-first portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaAUoOw0yHozIzd6nCI3vBA
• Facebookfacebook.com/HinoIndonesia
• Instagraminstagram.com/hinoid
• LinkedInlinkedin.com/company/pt-hino-motors-sales-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt. Hino Motors Sales Indonesia