Holiday Inn Norwich

What Holiday Inn Norwich does

Holiday Inn Norwich is a 119-bedroom full-service mid-market hotel located on Ipswich Road on the outskirts of Norwich, Norfolk, UK (NR4 6EP). The property operates as a Holiday Inn franchise under InterContinental Hotels Group (IHG) and is managed by Kew Green Hotels (Kew Green Group Ltd), a UK hotel management company. The hotel sits in a semi-rural setting with free on-site parking for 250 vehicles and offers five room categories: Standard, Premium, Family, Dog Friendly (under the VID program), and Accessible.

The business operates across six core revenue streams: accommodation (the primary stream), food and beverage (open lobby restaurant, Starbucks, 24-hour room service), meetings and conferences (four flexible rooms for 2-150 delegates with DDR packages at £26-£35 per delegate), weddings and private events (Yeoman Suite licensed for ceremonies up to 120 and evening receptions up to 130), You Fit Health Club memberships and day passes, and pet accommodation fees (£15 per dog per night). Distribution is multi-channel: direct via the hotel website and IHG.com, through major OTAs, the MeetingsBooker platform for small meetings, a dedicated event ticketing site (norwich.hi-events.co.uk), and walk-in/phone bookings.

The customer base is deliberately diversified across families (Kids Stay & Eat Free program), corporate and business travelers, wedding couples including multicultural traditions, event and celebration hosts, leisure travelers, and local leisure club members. Key partnerships include IHG (franchise and loyalty), Kew Green Hotels (management), You Fit (leisure), AccessAble (accessibility information), National Trust (affinity discount), and Blue Light Card (NHS/emergency services discount). Technology is limited to standard hospitality stack: IHG's PMS and central booking infrastructure, You Fit management software, MeetingsBooker, and AccessAble content, with no proprietary technology or AI capabilities disclosed.

Name

Holiday Inn Norwich

Legal name

Kew Green Group Ltd

Website

https://hinorwichhotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Holiday Inn Norwich is a 119-room IHG-franchise full-service hotel in Norwich, UK, managed by Kew Green Hotels, offering accommodation, meetings, weddings, dining, and an on-site You Fit Health Club to families, business travelers, wedding couples, and event hosts.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Meeting and conference venues
• Wedding and event hosting
• Hospitality services
• Leisure club facilities

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Revenue: Room bookings across Standard, Premium, Family, Dog Friendly, and Accessible room categories. Revenue generated from overnight stays with flexible rates including Best Flex Rate and negotiated corporate rates.
2. Food and Beverage: Open lobby restaurant and bar serving breakfast, all-day dining, and 24-hour menu options. Room service available 24 hours. Starbucks coffee service in lobby lounge.
3. Meeting and Conference Services: Day delegate rate packages (DDR Lite at £26, DDR Standard at £35), meeting room hire, and conference facilities. Additional revenue from AV equipment and catering services.
4. Wedding and Event Hire: Wedding packages, civil ceremony hosting, private party hire, and event space rental. Revenue from Yeoman Suite venue hire for ceremonies (up to 120 guests) and receptions (up to 130 evening guests).
5. Leisure Club Memberships: You Fit Health Club open to hotel guests (complimentary) and local members (paid memberships). Day passes available for non-members.
6. Pet Accommodation: Dog-friendly rooms charged at £15 per dog per night under the VID (Very Important Dogs) program.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Holiday Inn Norwich is a 119-bedroom full-service hotel that sells overnight accommodation across five room types (Standard, Premium, Family, Dog Friendly, Accessible), food and beverage through an Open Lobby restaurant and 24-hour room service, leisure access through the on-site You Fit Health Club, and event hosting including meetings, conferences, weddings, and Christmas parties. The hotel is operated by Kew Green Group Ltd as a franchise under the IHG Holiday Inn brand, leveraging IHG's global booking and loyalty infrastructure.

Product overview

Holiday Inn Norwich is a full-service hotel offering a portfolio of accommodation and hospitality services. The core offerings include five room types (Standard, Premium, Family, Dog Friendly, and Accessible Rooms), the You Fit Health Club with pool and fitness facilities, and the Open Lobby dining venue. The hotel operates a meetings and conferences division with five configurable meeting spaces accommodating 2-150 delegates, plus a dedicated weddings and events operation featuring the Yeoman Suite for ceremonies up to 130 guests. Additional services include seasonal Christmas events, multicultural wedding packages, and loyalty programs through IHG Business Rewards. The property also offers family-oriented amenities including Kids Stay & Eat Free packages and various dining packages such as Dinner Bed & Breakfast and National Trust membership benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Comfortable guest rooms furnished to a high standard featuring a spacious work desk, Freeview TV entertainment, and standard amenities for business and leisure travelers. Sold at Best Flex Rate with flexible cancellation.
• Premium Rooms Upgraded accommodation with luxury amenities including bathrobes, mini-fridge, complimentary mineral water and chocolate bar, luxury bathroom amenities, and ironing facilities. Targeted at guests seeking enhanced comfort.
• Family Rooms Spacious rooms designed for families, featuring comfy double sofa beds, Freeview TV with kids channels, 24-hour room service, air conditioning, and cot availability on request. Children under 18 stay free when sharing a family room.
• Dog Friendly Rooms Pet-friendly accommodations allowing dogs at £15 per dog per night, including food bowls and dog waste bags on request, plus designated dog-friendly dining areas and walking route information.
• Accessible Rooms Accessible bedrooms with ensuite bathrooms featuring bath and handrails plus emergency pull cord, audited by the AccessAble team. Includes a full refund guarantee if the room does not meet accessibility needs.
• You Fit Health Club On-site leisure club featuring heated indoor swimming pool, Jacuzzi, sauna, steam room, fully equipped Matrix gym, and 25+ weekly fitness classes. Complimentary access for overnight hotel guests; paid memberships and day passes for local residents.
• Open Lobby Restaurant and Dining Multi-use dining space serving all-day meals from 11am-10pm with selected items available 24 hours, plus Starbucks coffee service in the lobby lounge and 24-hour room service.
• Meetings and Conferences Four flexible meeting rooms (Yeoman Suite up to 90 theatre style, Yeoman A, Yeoman B, Hethersett Suite, Saxlingham Suite) accommodating 2-150 delegates in configurations including banquet, classroom, boardroom, theatre, and U-shape. Offered with DDR Lite at £26 per person and DDR Standard at £35 per person, plus a Meetings Guarantee with dedicated Meetings Host.
• Weddings Wedding venue services including civil ceremonies for up to 120 guests in the Yeoman Suite, receptions for up to 130 evening guests, complimentary wedding night stay, and a dedicated wedding coordinator.
• Events and Functions Event hosting services including birthday parties, proms, charity events, funeral receptions, baby showers, christenings, and private parties with a dedicated event planning team.
• Christmas Events Festive celebration packages including party nights (Neon Nights, 90s vs 00s, Fab-Yule-Ous), Christmas Day Lunch, New Year's Eve Gala, and private party hire for the 2026 season.
• Multicultural and Self-Catered Weddings Self-catered and multicultural event packages supporting Hindu, Islamic, Sikh, Jewish, African and Caribbean wedding traditions with flexible venue hire in the Yeoman Suite.
• Dinner, Bed & Breakfast Package Staycation package including overnight accommodation, breakfast, and three-course dinner from set menu or buffet in the hotel restaurant for one or two resident adults sharing a room.

Quantifiable outcome

• Children under 13 stay AND eat free from special kids menu when accompanied by one full paying adult
• +5 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• InterContinental Hotels Group (IHG)coreStrategic or Co-development PartnerHoliday Inn Norwich operates as an IHG franchise property, utilizing the Holiday Inn brand, IHG One Rewards loyalty program, central booking infrastructure (IHG.com, GDS), and corporate sales platforms. The franchise relationship provides global brand recognition, distribution reach, and operational standards.
• You Fit Health ClubcoreStrategic or Co-development PartnerOn-site leisure club operated as You Fit Norwich, open to hotel guests (complimentary access) and local community members (paid memberships). Features heated pool, gym, classes, and personal training. The partnership provides recurring membership revenue and enhances hotel leisure offering.
• AccessAbleminorStrategic or Co-development PartnerPartnership with AccessAble, the UK's leading provider of accessibility information. AccessAble has audited the hotel and leisure club, providing comprehensive access guides to help guests with disabilities make informed decisions about their visit.
• National TrustminorGTM or Marketing PartnerNational Trust membership package offering 20% discount on best flexible rates plus £20 food and drink voucher. Cross-promoted through National Trust membership channels and communications.
• Blue Light CardminorGTM or Marketing PartnerBlue Light Card discount program providing 20% online discount on rooms for NHS staff, emergency services, social care sector, and armed forces. Promoted through Blue Light Card's discount platform.
• Kew Green HotelscoreStrategic or Co-development PartnerKew Green Hotels is the hotel management company that owns/operates Holiday Inn Norwich. Manages all hotel operations including sales, marketing, HR, finance, and property management. Part of a portfolio of hotels across the UK.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delta Hotels by Marriott Norwich: Marriott full-service property in Norwich offering meetings, leisure club, and dining. Comparable on the four-star mid-market positioning and corporate/events mix.
• Travelodge Norwich: UK budget hotel chain with several Norwich properties. Competes on the same transient and value-conscious leisure/corporate demand, particularly on price-sensitive midweek and weekend stays.
• Dunston Hall Hotel: Independent country-house hotel on the outskirts of Norwich with extensive leisure, wedding, and conference facilities. Closest direct competitor on the resort-conference positioning and wedding/leisure break mix.
• Holiday Inn Norwich North: Sister property also operated by Kew Green Hotels under the Holiday Inn/IHG franchise in Norwich, with 121 rooms, leisure club, and similar full-service positioning. Direct overlap in customer base, distribution channels, and corporate accounts in the same city.
• Holiday Inn Norwich City: Third Kew Green-operated Holiday Inn in Norwich, a 150-bedroom city-centre property near Norwich City FC and the train station. Same brand, same operator, overlapping meetings/leisure/weddings offering but with a city-centre rather than countryside positioning.
• Premier Inn Norwich: Whitbread's UK budget/mid-market chain with multiple Norwich locations. Closest direct competitor on price point for both leisure and corporate stays, with comparable family-friendly positioning and free parking at most sites.
• Mercure Norwich Hotel: Accor mid-scale full-service hotel near Norwich. Directly comparable on conference facilities, F&B, leisure amenities, and corporate/leisure mix in the same regional market.
• Park Inn by Radisson Norwich: Radisson mid-scale hotel in Norwich city centre. Overlaps on corporate meetings, leisure breaks, and family stays within the same mid-market price band.

Others

• Kew Green Hotels: The UK hotel management company that operates Holiday Inn Norwich and a wider portfolio of franchised hotels. Comparable as the operating vehicle whose fees, systems, and standards shape the property's economics.

Broad incumbents

• IHG Hotels & Resorts: Global parent brand and franchisor of Holiday Inn Norwich, with 6,000+ hotels under multiple brands (Holiday Inn, Crowne Plaza, voco, Staybridge). The brand umbrella and central distribution/loyalty platforms are the wider competitive context within which this single property competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-inn-norwich

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Norwich