Hip & Healthy
Hip & Healthy is a UK-based digital wellness media platform founded in 2012, publishing curated editorial content across health, beauty, travel, and lifestyle to 100,000 newsletter subscribers, and monetizing primarily through brand partnerships, sponsorships, and affiliate commissions.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hip & Healthy does
Hip & Healthy is a UK-based digital wellness media company founded in 2012 by Sadie Reid, operating a WordPress-powered editorial platform at hipandhealthy.com alongside a Flodesk newsletter system and Shopify-based e-commerce. The company publishes curated editorial content across health, fitness, beauty, travel, lifestyle, recipes, family, and career categories, written by a pool of award-winning journalists, industry experts, and thought leaders. It also operates The Hip List, a wholly-owned directory of wellness professionals searchable by location, business, or category.
The platform reaches consumers primarily through content-led marketing: an engaged base of 100,000 weekly newsletter subscribers ('DOSE OF HEALTH AND WELLNESS') and a multi-channel social presence on Instagram, TikTok, Pinterest, and Facebook. Distribution is globally accessible online, with the brand positioned as 'the UK's favourite online health and wellbeing destination'.
Hip & Healthy monetizes through three revenue streams: brand partnerships and bespoke sponsored content (editorial, social, podcast, experiential campaigns) as the primary engine; newsletter subscriptions with a free tier; and affiliate/referral commissions on products featured in editorial. The company is privately held, has no disclosed external funding, and operates with a small core team of approximately four members plus additional contributors. Its primary customer segments are health-conscious women and families on the consumer side, and wellness/lifestyle brands on the partnership side.
Hip & Healthy firmographics
Firmographics- Name
- Hip & Healthy
- Legal name
- Hip & Healthy
- Website
- https://hipandhealthy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hip & Healthy is a UK-based digital wellness media platform founded in 2012, publishing curated editorial content across health, beauty, travel, and lifestyle to 100,000 newsletter subscribers, and monetizing primarily through brand partnerships, sponsorships, and affiliate commissions.
- Ownership category
- akta.pro rank
Hip & Healthy industry classification
Industry- Product category
- Digital Wellness Media
- NAICS
- Information (51)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Health, Wellness & Patient Communities (MPACAJAL), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)
Keywords
Where Hip & Healthy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Hip & Healthy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Brand Partnerships & Sponsored Content: Hip & Healthy creates thoughtfully curated partnerships that integrate brands naturally into lifestyle content. They offer bespoke opportunities across editorial, social, podcast and experiential campaigns, charging brands for integrated content placements.
- Newsletter Subscriptions: The company offers newsletter subscriptions with a free tier and likely premium subscription options. Subscribers receive special discounts, exclusive invites and wellness news delivered weekly to their inbox.
- Affiliate/Referral Links: The site includes affiliate links to products featured in editorial content. When readers purchase products through these links, Hip & Healthy earns a commission.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hip & Healthy product offering
Product offeringCore offering
Hip & Healthy is a digital health and wellness magazine that publishes editorial content across health, fitness, beauty, travel, lifestyle, recipes, family and career verticals, produced by award-winning journalists and industry experts. The platform also operates The Hip List, a curated directory of wellness professionals searchable by location and category, and distributes a weekly email newsletter to its subscriber base. Revenue is generated primarily through brand partnerships, sponsored editorial, and affiliate referrals.
Product overview
Hip & Healthy is a UK-based digital health and wellbeing magazine and platform offering editorial content across multiple verticals including health, fitness, lifestyle, beauty, travel, recipes, family, and career. The core product is the Hip & Healthy Digital Magazine, complemented by The Hip List (a searchable wellness professional directory), Newsletter Subscription service, and content verticals covering Recipes, Events, Awards, and Video content. The platform positions itself as a premium editorial destination for wellness-conscious consumers, integrating brand partnerships seamlessly into lifestyle content.
Differentiator
Problem solved
Functional benefit
Products and services
- Hip & Healthy Digital Magazine A digital health and wellness magazine publishing editorial content across health, fitness, lifestyle, beauty, travel, recipes, family, and career categories for wellness-conscious readers, primarily UK-based women. Content is produced by award-winning journalists and industry experts and distributed freely through the website.
- The Hip List
Companies that use Hip & Healthy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Hip & Healthy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hip & Healthy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hip & Healthy competitors and assessment
Company assessmentBroad incumbents
- Goop: Goop is a larger lifestyle and wellness brand combining editorial, e-commerce, events and products, targeting the same premium health-conscious female consumer that Hip & Healthy serves through editorial and partnerships.
- Shape: Shape is a women's fitness and wellness digital magazine covering health, beauty and lifestyle, overlapping with Hip & Healthy's wellness, fitness and beauty verticals and similar target demographic.
- Women's Health: Women's Health is a Hearst-owned women's wellness and fitness magazine with extensive UK and US editions and a large digital ecosystem, overlapping closely with Hip & Healthy's audience and content verticals (health, fitness, beauty, wellness).
- Refinery29: Refinery29 is a large digital lifestyle media brand with wellness, beauty and lifestyle verticals, operating a similar editorial-plus-brand-partnership business model though at significantly larger scale and broader category scope than Hip & Healthy.
- Who What Wear: Who What Wear is a women's style and lifestyle digital publisher producing editorial across fashion, wellness and beauty with brand partnerships and shopping content - a partial competitor for premium women's audience attention and brand budgets.
Direct peers
- Mindbodygreen: Mindbodygreen is a US wellness media platform producing editorial across mind, body, food, movement and beauty, monetized through sponsored content, partnerships and commerce - directly comparable to Hip & Healthy's editorial + partnership model.
- Women's Health UK: Women's Health UK is the UK edition of Women's Health, focused on fitness, nutrition, wellness and beauty - competing for the same UK health-conscious female readership and the same set of wellness and lifestyle brand advertisers as Hip & Healthy.
- Well+Good: Well+Good is the most direct US-based digital wellness media brand, covering fitness, nutrition, beauty and wellbeing via editorial, newsletter and social, with a comparable content-led, brand-partnership-driven revenue model to Hip & Healthy.
Emerging players
- The Good Trade: The Good Trade is an independent digital wellness and slow-living publication covering health, sustainability and lifestyle with newsletter and editorial - a smaller-scale, niche peer in the same premium wellness editorial space as Hip & Healthy.
Regional players
- Grazia UK: Grazia UK is a leading UK lifestyle and fashion weekly digital/print title covering wellness, beauty and lifestyle for a similar female UK audience, addressing the same brand partnership market as Hip & Healthy, though it sits more in fashion than pure wellness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hip & Healthy social profiles
Digital presenceHip & Healthy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hip & Healthy leadership team
Management profileNumber of profiles
Profiles4 records
Hip & Healthy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hip & Healthy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hip & Healthy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hip & Healthy
What does Hip & Healthy do?
Hip & Healthy is a digital health and wellness magazine that publishes editorial content across health, fitness, beauty, travel, lifestyle, recipes, family and career verticals, produced by award-winning journalists and industry experts. The platform also operates The Hip List, a curated directory of wellness professionals searchable by location and category, and distributes a weekly email newsletter to its subscriber base. Revenue is generated primarily through brand partnerships, sponsored editorial, and affiliate referrals.
Is Hip & Healthy a public or private company?
Hip & Healthy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hip & Healthy founded?
Hip & Healthy was founded in 2012. It employs 1 to 10 people.
Where is Hip & Healthy based?
Hip & Healthy is headquartered in London, United Kingdom, in the Europe region.
How does Hip & Healthy make money?
Three revenue lines are on record. Brand Partnerships & Sponsored Content is the primary driver. The others are newsletter Subscriptions and affiliate/Referral Links.
Who are Hip & Healthy's main competitors?
Broad incumbents on record are Goop, Shape, Women's Health, Refinery29 and Who What Wear. Direct peers are Mindbodygreen, Women's Health UK and Well+Good. The Good Trade is listed as an emerging player. Grazia UK is listed as a regional player.
Does Hip & Healthy have an API?
No public API is recorded for Hip & Healthy.
What industry is Hip & Healthy in?
Hip & Healthy's product category is Digital Wellness Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of MPACAJAL, Health, Wellness & Patient Communities. Its NAICS code is 51.