The Good Trade
The Good Trade is an independent, bootstrapped digital media brand founded in 2014 in Los Angeles, publishing editorial content, product reviews, and three newsletters (most notably The Daily Good to 350,000 subscribers) on sustainability and mindful living for women, monetized entirely through affiliate commissions.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Good Trade does
The Good Trade is an independent, Los Angeles-based digital media brand founded in 2014 by AmyAnn Cadwell (Co-Founder and CEO) that publishes editorial content, product reviews, and lifestyle resources for women interested in sustainability, wellness, mindful consumption, and slow living. The core product is The Daily Good, a 30-second daily newsletter delivered to 350,000 subscribers and supported by a website (thegoodtrade.com) that has reached more than 100 million readers cumulatively. The product portfolio has expanded to include two additional newsletters — The Weekly (a Tuesday top-articles digest) and Good Digs (a bi-weekly sustainable home digest) — and a contributor network called Meet The Collective that supplies expert-written content across categories including fashion, beauty, wellness, home, food, relationships, work and money, parenthood, and culture. The technology stack is standard web publishing infrastructure (WordPress-hosted site, email newsletter delivery, SEO-optimized editorial pages) with no proprietary platform or AI components described in available materials.
The business is monetized entirely through affiliate commissions: when readers click product links embedded in editorial reviews and purchase from third-party merchants, The Good Trade earns a referral fee. There are no paid subscriptions, no consumer products sold directly, and no disclosed advertising rate card or B2B client roster; the Advertise and Careers pages resolve to vraimedia.com, suggesting a potential operational relationship with Vrai Media. The company operates as a bootstrapped, founder-led, privately held business with 1-10 employees, no institutional funding rounds, and global content distribution limited to digital channels (website, email, and earned media coverage in Forbes, Fast Company, New York Magazine, Bustle, and The Guardian). Geographic reach is described as global via the website, with no localized editions or products.
The Good Trade firmographics
Firmographics- Name
- The Good Trade
- Legal name
- The Good Trade
- Website
- https://thegoodtrade.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Good Trade is an independent, bootstrapped digital media brand founded in 2014 in Los Angeles, publishing editorial content, product reviews, and three newsletters (most notably The Daily Good to 350,000 subscribers) on sustainability and mindful living for women, monetized entirely through affiliate commissions.
- Ownership category
- akta.pro rank
The Good Trade industry classification
Industry- Product category
- Online Lifestyle Media
- akta.pro primary industry
- Health, Wellness & Fitness Trade Publishing (MPAJAAAL)
- akta.pro secondary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
Keywords
Where The Good Trade is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Good Trade business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Commission: The Good Trade earns commission when readers purchase products or services through affiliate links embedded in editorial content and product reviews. This is the primary revenue mechanism mentioned, making the business model dependent on editorial recommendation performance and reader purchasing behavior.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Good Trade product offering
Product offeringCore offering
The Good Trade is an independent digital media brand that publishes editorial content, honest product reviews, buyer's guides, and expert interviews focused on sustainable fashion, wellness, beauty, home, food, relationships, and mindful living. Its flagship offering is The Daily Good, a 30-second daily email newsletter distributed to 350,000 subscribers, supplemented by a weekly digest and a bi-weekly home-focused newsletter. The business monetizes primarily through affiliate commissions earned when readers purchase third-party products via links embedded in editorial content.
Product overview
The Good Trade is an independent, Los Angeles–based media brand operating as a content platform with multiple newsletter products. The core offering includes The Daily Good (a 30-second daily newsletter with essays, recipes, and product reviews), The Weekly (a Tuesday digest of top articles), and Good Digs (a bi-weekly sustainable home digest). The platform publishes editorial content, buyer's guides, expert interviews, and product reviews across categories including fashion, beauty, wellness, home decor, food, relationships, work and money, and culture, all focused on sustainability and mindful living.
Differentiator
Problem solved
Functional benefit
Brands
- The Daily Good: The award-winning daily newsletter featuring original essays, soothing playlists, nourishing recipes, non-toxic product reviews, and monthly community meetups. A 30-second daily read curated for women, delivered to 350,000 subscribers.
Products and services
- The Daily Good Newsletter
- The Weekly Newsletter A weekly email digest sent every Tuesday that delivers the top read articles of the week to subscribers.
- Good Digs Newsletter A bi-weekly email digest delivered every other Thursday featuring tips for sustainable design, decor, and DIY projects for subscribers interested in sustainable home topics.
- Editorial Content and Product Reviews Heartfelt essays, honest product reviews, buyer's guides, and community-sourced resources covering sustainability, self-care, slow living, fashion, beauty, home decor, wellness, relationships, work and money, parenthood, and culture, published on thegoodtrade.com for women readers.
- Meet The Collective (Expert Network) A network of contributing experts and writers who produce deeply researched and honest content across topics such as relationships, non-toxic home, self-care, and slow fashion for The Good Trade's editorial platform.
Quantifiable outcome
- Over 100 million readers and growing community of 350,000 daily subscribers
Companies that use The Good Trade
Customer profileSegments1 record
Ideal customer profiles1 record
The Good Trade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Trade partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Good Trade competitors and assessment
Company assessmentDirect peers
- MindBodyGreen: Wellness-focused digital publisher covering sustainable living, supplements, and clean products. Operates an affiliate-driven editorial model targeting the same women interested in mindful, non-toxic lifestyle content as The Good Trade.
- Well+Good: Wellness media brand covering health, fitness, beauty, and sustainability. Generates revenue through affiliate links and branded content, and serves a substantially overlapping audience of women interested in wellness and clean living.
- The Chalkboard: Curated wellness and lifestyle publisher. Closely comparable to The Good Trade in mission, target audience, and affiliate-driven content model across categories like clean beauty, non-toxic home, and slow living.
- MyDomaine: Lifestyle publication covering wellness, home, beauty, and sustainable fashion with editorial product recommendations and affiliate monetization. Similar audience and revenue mechanics to The Good Trade.
- Cup of Jo: Independent women's lifestyle blog by Joanna Goddard covering style, wellness, food, parenting, and culture. Comparable as a founder-led editorial brand monetized through affiliate partnerships and sponsored content.
- The Everygirl: Women-focused editorial brand covering careers, wellness, style, and lifestyle. Comparable indie media brand with affiliate and sponsored content monetization and a similar target persona to The Good Trade.
- Camille Styles: Wellness, food, and lifestyle publication monetized through sponsored content and affiliate partnerships. Comparable editorial voice, audience of women, and mindful-living positioning.
Broad incumbents
- Goop: Established lifestyle brand publishing wellness and sustainability content and operating an integrated commerce platform. Comparable to The Good Trade on audience but significantly larger, with proprietary products rather than purely affiliate revenue.
- Brit + Co: Digital media company targeting millennial women with content spanning style, wellness, home, and DIY. Comparable as a broad women-focused editorial brand, although larger and more diversified than The Good Trade.
Others
- Substack (Newsletter Category): Newsletter-publishing platform where independent writers monetize lifestyle and wellness content via subscriptions. A competitive channel for women's lifestyle attention and an adjacent ecosystem rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Good Trade social profiles
Digital presenceThe Good Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Trade leadership team
Management profileNumber of profiles
Profiles1 record
The Good Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Trade
What does The Good Trade do?
The Good Trade is an independent digital media brand that publishes editorial content, honest product reviews, buyer's guides, and expert interviews focused on sustainable fashion, wellness, beauty, home, food, relationships, and mindful living. Its flagship offering is The Daily Good, a 30-second daily email newsletter distributed to 350,000 subscribers, supplemented by a weekly digest and a bi-weekly home-focused newsletter. The business monetizes primarily through affiliate commissions earned when readers purchase third-party products via links embedded in editorial content.
Is The Good Trade a public or private company?
The Good Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Good Trade founded?
The Good Trade was founded in 2014. It employs 1 to 10 people.
Where is The Good Trade based?
The Good Trade is headquartered in Los Angeles, United States, in the North America region.
How does The Good Trade make money?
One revenue line is on record: affiliate Commission.
Who are The Good Trade's main competitors?
Direct peers on record are MindBodyGreen, Well+Good, The Chalkboard, MyDomaine, Cup of Jo, The Everygirl and Camille Styles. Broad incumbents are Goop and Brit + Co. Substack (Newsletter Category) is listed as an others.
Does The Good Trade have an API?
No public API is recorded for The Good Trade.
What industry is The Good Trade in?
The Good Trade's product category is Online Lifestyle Media. Its primary akta.pro industry code is MPAJAAAL, Health, Wellness & Fitness Trade Publishing, with a secondary code of MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction).