Highlands Integrative Pediatrics, PC

What Highlands Integrative Pediatrics, PC does

Highlands Integrative Pediatrics, PC (H.I.P.) is a private, physician-owned pediatric medical practice headquartered at 2650 18th Street, Suite 100, Denver, Colorado. Founded in 2007 by Bryan Kono, M.D., the practice operates as a single-site Professional Corporation serving the Denver Metro area with a clinical team of 25+ staff including up to 7 pediatricians, physician assistants, medical assistants, LPNs, a behavioral health clinician, and administrative support. The practice serves 5,000+ active patient families and maintains a waitlist for transfer patients.

H.I.P. combines conventional Western evidence-based pediatric medicine with complementary and integrative therapies, including Osteopathic Manipulative Treatment (OMT), lactation and infant feeding support, an integrated behavioral health program (Trekwise) for children ages 4 and up, mindfulness and meditation resources, and parent education through the on-site HIP Studio. Clinical services span the full pediatric spectrum (newborn through age 18): well-child check-ups, immunizations, sick visits, sports and camp physicals, developmental assessments, and chronic illness management. The business relies on third-party infrastructure for telemedicine (Zoom, Microsoft Teams), patient portal (MyChart via Children's Hospital Colorado), and drive-through rapid molecular testing (Abbott system).

The practice generates revenue predominantly through insurance billing across all major commercial insurers and Medicaid, with supplemental transaction-based revenue from health-share plan families who pay at time of service, uninsured flu vaccines ($40–$45 per dose), and a $35 cancellation/no-show fee. Referral relationships with Children's Hospital Colorado and Rose Hospital anchor specialty and newborn care pathways. The direct-to-consumer go-to-market is supported by content marketing, social media presence on Facebook and Instagram, monthly virtual meet & greets, and community outreach via the HIP ME Project 501(c)(3) nonprofit and a monthly nonprofit-of-the-month donation program launched in 2016. The practice carries no external institutional investment and is governed by its founding physician and provider-shareholders.

Name

Highlands Integrative Pediatrics, PC

Legal name

Highlands Integrative Pediatrics, PC

Website

https://hipediatrics.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Highlands Integrative Pediatrics is a Denver-based private pediatric practice combining conventional medicine with integrative therapies like OMT, behavioral health, and lactation support. Founded in 2007 by Dr. Bryan Kono, it serves 5,000+ patient families through a small-practice model prioritizing continuity of care.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

Keywords

• Pediatric medical services
• Integrative pediatric care
• Osteopathic manipulative treatment
• Pediatric behavioral health
• Lactation consulting services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Insurance-Based Patient Visits: Revenue generated from billing insurance for well-child check-ups, sick appointments, immunizations, and consultations. The practice works with all major insurance companies including Medicaid.
2. Osteopathic Manipulative Treatment (OMT) Services: OMT visits billed through insurance plans, treated similarly to sick visits plus an additional OMT procedure code. May go toward patient deductibles.
3. Health Share Plan Services: For families with health share plans (non-insurance), services are paid at time of service and families submit claims to their health share plan.
4. Vaccine Administration: Flu vaccines and other immunizations administered at the practice, billed through insurance. Parents can also receive flu vaccines at $40-45 for uninsured.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Highlands Integrative Pediatrics is a physician-owned pediatric medical practice that delivers comprehensive primary pediatric care for children from birth through age 18, combining conventional Western evidence-based medicine with complementary therapies such as Osteopathic Manipulative Treatment, lactation consulting, and integrated behavioral health. The practice supplements clinical services with community-oriented wellness programming through its on-site HIP Studio and affiliated HIP ME Project nonprofit.

Product overview

Highlands Integrative Pediatrics (H.I.P.) is a pediatric medical practice operating as a single, unified healthcare offering rather than a software platform. The practice combines conventional evidence-based pediatric medicine with complementary and integrative therapies. The core clinical portfolio includes conventional pediatric care (well-child exams, immunizations, sick visits) supplemented by specialized services: Osteopathic Manipulative Treatment (OMT), a Lactation & Infant Feeding Group, Behavioral Health Services, and the Trekwise Behavioral Health Program. Non-clinical wellness offerings include the HIP Studio (parent workshops and classes), the Poetry of Parenting Series, and Cultivating Wellness resources. The practice also provides seasonal programs such as Respiratory Season Care (flu, COVID-19, RSV monoclonal antibody), well-child educational handouts, and an OTC Medication Dosing Guide. A MyChart patient portal is used for health records access, appointment scheduling, and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Pediatric Care Standard pediatric medical services including well-child exams from birth to age 18, immunizations, sports and camp physicals, pre-op physicals, and acute and chronic illness care for children and adolescents.
• Osteopathic Manipulative Treatment (OMT) Hands-on therapeutic service offered by Dr. Alexis Hinrichsen, DO, to diagnose and treat restricted movement or function in muscles, joints, ligaments, fascia, and bones, promoting the body's self-healing capacity for pediatric patients.
• Lactation & Infant Feeding Group Insurance-billed group and individual lactation consultations led by Dr. Abbie Foust and certified lactation consultant Shari Howie, covering breastfeeding, bottle feeding, latch difficulties, supply concerns, and infant growth checks.
• Behavioral Health Services Short-term behavioral health intervention including individual child therapy, parent coaching, SPACE-based treatment, and Telehealth or in-person sessions led by Tara Emrick, MSW, for anxiety, depression, ADHD, and behavioral challenges in children.
• Trekwise Behavioral Health Program Integrated behavioral health program working alongside pediatricians to offer evidence-based support for children ages 4 and up, including parent coaching, skills-based teen care, and navigation to community behavioral health resources.
• Poetry of Parenting Series Parent workshop series led by Dr. Bryan Kono exploring poetry, mindfulness, and reflection to support parenting resilience and wellness, offered live via Microsoft Teams or as recorded sessions.

Quantifiable outcome

• Short-term behavioral health intervention typically ranging from 6 to 18 therapy sessions, with families working toward treatment goals and graduation from care
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Children's Hospital ColoradocoreStrategic or Co-development PartnerPrimary referral partner for testing, residency training site for providers, and MyChart EMR integration. The practice's providers completed or are completing pediatric residencies at Children's Hospital Colorado. COVID testing, specialty referrals, and hospital care coordination flows through Children's Hospital Colorado.
• Rose HospitalcoreStrategic or Co-development PartnerHIP providers round on newborn babies born at Rose Hospital, providing pediatric care during the hospital stay and coordinating follow-up appointments.
• HIP ME ProjectcoreStrategic or Co-development Partner501(c)(3) nonprofit organization founded by Dr. Bryan Kono and Tara Emrick, focused on the Thirteen Foundations of Belonging Program for teenagers. The practice hosts Poetry of Parenting Series fundraising for this organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hazel Health: School-based and at-home pediatric telehealth provider focused on increasing access to pediatric care. Adjacent channel competition for parental healthcare access, particularly for routine and behavioral health concerns.
• Blueberry Pediatrics: Subscription-based pediatric telehealth and in-home nursing service that competes directly for parents seeking convenient, on-demand pediatric advice outside the traditional office visit model.
• Imagine Pediatrics: Value-based pediatric care provider delivering integrated medical and behavioral care to children with medical complexity, often in-home. Compares to HIP on integrated behavioral health and pediatric focus, though Imagine targets a more acute, complex population.
• Summer Health: Pediatric telehealth company providing 24/7 text-based access to pediatricians and allied providers. Competes for low-acuity pediatric visits and parental mindshare against HIP's in-office and telemedicine offerings.

Regional players

• Peak Pediatrics: Independent pediatric practice serving the greater Denver/Boulder area offering conventional primary care with complementary services such as lactation support. Closely comparable in size, geography, and service mix to HIP as a direct local competitor for Denver families.

Broad incumbents

• One Medical (Amazon One Medical): Amazon-owned primary care membership practice offering pediatric visits among broader adult and family services. Competes for the same parent demographic seeking relationship-based, tech-enabled primary care and serves as a benchmark for membership-style pediatric delivery.
• Children's Hospital Colorado: The dominant children's health system in the Denver metro, providing the same MyChart EMR used by HIP, residency training pipeline for HIP providers, and specialty referral backbone. Overlaps on pediatric primary care and ancillary services but as part of a much broader portfolio.

Direct peers

• Brave Care: Brave Care operates pediatric primary care and urgent care clinics with integrated behavioral health, mirroring HIP's combination of conventional pediatrics with embedded mental health services under one roof. Comparable in target customer (families with children) and integrated-service model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Highlands-Integrative-Pediatrics-372157252854649
• Instagraminstagram.com/hipediatrics
• LinkedInlinkedin.com/company/highlands-integrative-pediatrics-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highlands Integrative Pediatrics, PC