Hiperbodega Precio Uno
Hiperbodega Precio Uno operates a chain of ~30 discount grocery stores (Hiperbodega >1,500 m² and Superbodega 600-700 m²) across Lima and provincial Peru. A wholly-owned subsidiary of Chile's Grupo Falabella, it serves budget-conscious Peruvian families through private-label products and 365-day low-price positioning.
- Company typePrivate
- Founded2014
- HeadquartersLima, Peru
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hiperbodega Precio Uno does
Hiperbodega Precio Uno (legal name Hiperbodegas Precio UNO) is a Peruvian discount-grocery retail chain and a wholly-owned subsidiary of Chile's Grupo Falabella. Founded in 2014, it operates a network of roughly 30 stores across Lima metro and at least nine provincial departments (Piura, Lambayeque, La Libertad, Ica, Junín, Loreto, Ucayali, San Martín, and Callao). The chain runs two complementary formats: Hiperbodegas (>1,500 m², up to 5,150 m² at flagship scale) offering a full assortment including groceries, fresh produce, household items, cleaning supplies, personal care, clothing, and small appliances; and Superbodegas (600-700 m²) tuned to daily essentials in dense residential catchments.
The go-to-market emphasizes "365-day lowest price" positioning, supported by an in-house private label "Marca Precio Uno" spanning staples such as rice, oil, sugar, dairy, lentils, tuna, detergents, and soy sauce. The website (WordPress-based) is informational and catalogue-driven rather than transactional; online purchases are routed through sibling brand Tottus.com with in-store pickup at Precio Uno locations ("Click & Collect"). The technology stack is intentionally lightweight — no proprietary e-commerce platform, no APIs, no disclosed SDKs, and no AI/ML capabilities. Marketing relies on physical and digital catalogues, a CMR Puntos loyalty program (Falabella-wide), and a social content platform ("Juntos con UNO") across Facebook, Instagram, YouTube, and TikTok.
The company serves primarily budget-conscious Peruvian families seeking value on basic-basket items, with secondary demand for non-food categories in larger formats. Customer concentration risk is low given a fragmented B2C base; revenue derives from high-frequency, low-ticket transactions distributed across 30+ locations with a nationwide workforce of approximately 1,828 employees. Strategic and capital support flows from its parent Grupo Falabella, which provides procurement scale, loyalty integration (CMR Puntos), and digital fulfillment leverage (Tottus.com) that independent neighborhood grocers cannot replicate.
Hiperbodega Precio Uno firmographics
Firmographics- Name
- Hiperbodega Precio Uno
- Legal name
- Hiperbodegas Precio UNO
- Website
- https://hiperbodegapreciouno.com.pe
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hiperbodega Precio Uno operates a chain of ~30 discount grocery stores (Hiperbodega >1,500 m² and Superbodega 600-700 m²) across Lima and provincial Peru. A wholly-owned subsidiary of Chile's Grupo Falabella, it serves budget-conscious Peruvian families through private-label products and 365-day low-price positioning.
- Ownership category
- akta.pro rank
Hiperbodega Precio Uno industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521), General Merchandise Retailers (455)
- SIC
- Retail-Grocery Stores (5411), Retail-Variety Stores (5331)
- akta.pro primary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
- akta.pro secondary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
Keywords
Where Hiperbodega Precio Uno is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices22 records
Markets served
Hiperbodega Precio Uno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Store Sales: Brick-and-mortar retail sales of groceries, household items, cleaning products, personal care, clothing, appliances, and fresh products. Own-brand products (Precio Uno) offer private label alternatives at lower prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Standard retail pricing - no tiers disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hiperbodega Precio Uno product offering
Product offeringCore offering
Hiperbodega Precio Uno is a Peruvian retail chain operating two physical store formats — Hiperbodegas (>1,500 m² hypermarkets) and Súperbodegas (600-700 m² neighborhood stores) — selling groceries, fresh produce, household items, cleaning products, personal care, clothing, and appliances under national brands and its own Precio Uno private label, with an integrated CMR Puntos loyalty program and online order pickup via Tottus.
Product overview
Hiperbodega Precio Uno is a Peruvian retail chain operating two store formats: Hiperbodegas (large hypermarkets exceeding 1,500 m2) and Súperbodegas (smaller stores of 600-700 m2). The company offers its own private label 'Precio UNO' products including food staples (Sillao, Yogurt, Lentejas, Arroz, Aceite, Atún, etc.) and household items, alongside national and international brands. The business includes a CMR Puntos loyalty program, catalog-based promotions, and a content platform called 'Juntos con UNO' for recipes and home tips. Online shopping is available through Tottus.com with in-store pickup. The company is part of Grupo Falabella and operates approximately 30 stores nationwide in Peru.
Differentiator
Problem solved
Functional benefit
Brands
- Marca Precio Uno: Private label brand offering products such as Sillao, Yogurt Bebible, Panetón, Lentejas, Mayonesa, Jamón Pizza, Flan, Trozos de Atún, Hamburguesa, Helado, Pan de Molde, Tallarín, Detergente, Garbanzo, Arroz, Azúcar, Avena, Aceite, Harina, Quinua among others.
Products and services
- Hiperbodega Format Large hypermarket-format stores with sales areas exceeding 1,500 m² offering groceries, household items, electronics, clothing, fresh products, appliances, and non-food items for budget-conscious Peruvian families.
- Súperbodega Format Smaller neighborhood-format stores with sales areas between 600-700 m² focused on daily essentials, groceries, beverages, cleaning products, perfumery, and fresh products such as bread, cakes, dairy, meats, fruits, and vegetables for nearby residents.
- Precio UNO Private Label Products Store-brand products including Sillao (soy sauce), Yogurt Bebible, Panetón, Lentejas, Mayonesa, Jamón Pizza, Flan, Trozos de Atún, Hamburguesa, Helado, Pan de Molde, Tallarín, Detergente, Garbanzo, Arroz, Aceite, Avena, Azúcar, Harina, and Quinua offered at lower prices than national brand equivalents.
- CMR Puntos Loyalty Program Points-based loyalty program integrated with Grupo Falabella's CMR system, allowing customers to accumulate points at any Precio Uno store using any payment method by providing their DNI at checkout and redeem points for rewards.
- Click & Collect via Tottus Integration Online shopping and in-store pickup service where customers order through tottus.com and collect their purchases at the nearest Precio Uno store location.
Quantifiable outcome
- Stores generate 60-80 direct jobs per location plus indirect employment in logistics, security, maintenance
Companies that use Hiperbodega Precio Uno
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Hiperbodega Precio Uno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hiperbodega Precio Uno partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TottuscoreTottus and Precio Uno, both part of Grupo Falabella, partnered on a community employment initiative for women in Ventanilla affected by an oil spill. The partnership offered job opportunities as 'operadoras multifuncionales' in Precio Uno stores and provided job skills retraining for those not selected. This reflects Grupo Falabella's integrated approach across its retail brands.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Hiperbodega Precio Uno competitors and assessment
Company assessmentDirect peers
- Plaza Vea: Plaza Vea is one of Peru's largest supermarket chains operated by Intercorp, offering groceries and general merchandise across multiple store formats nationwide. Directly competes with Precio Uno in value-oriented grocery, sharing a similar price-led positioning for Peruvian families.
- Vivanda: Vivanda is Intercorp's premium-positioned supermarket chain in Lima, smaller footprint than Plaza Vea or Metro. Comparable as a Peruvian grocery peer within the same competitive set, though it targets higher-income shoppers than Precio Uno's budget-conscious base.
- Metro (Peru): Metro is Intercorp's Peruvian supermarket banner operating mid- and large-format stores focused on fresh and grocery categories. Comparable to Precio Uno as a nationwide Peruvian supermarket competitor targeting similar household-shopper segments.
Emerging players
- Tambo+: Tambo+ is a Peruvian convenience-store chain focused on immediate-consumption and everyday essentials in urban neighborhoods. Comparable to Precio Uno's Súperbodega format as a small-box neighborhood retailer targeting frequent, low-basket trips in Peru.
- Día Argentina: Día operates hard-discount stores in Argentina under the international Dia brand, focused on private label and aggressive pricing. Comparable to Precio Uno as a Latin American hard-discount supermarket pursuing similar low-price, private-label-led strategies in the region.
Broad incumbents
- Wong: Wong is Cencosud's Peruvian supermarket banner operating premium and standard grocery formats. Comparable as a large grocery incumbent in the same Peruvian market, sharing distribution and category-management dynamics with Precio Uno despite different positioning.
- Jumbo (Chile): Jumbo is Cencosud's flagship hypermarket banner in Chile and Argentina, offering groceries and general merchandise in large-format stores. Comparable to Precio Uno's Hiperbodega format as a Latin American hypermarket/discounter operating under a major regional retail group.
- Tottus: Tottus is Falabella's own hypermarket banner in Peru and a sister brand to Precio Uno, operating larger-format grocery plus general-merchandise stores. Most directly comparable as a sibling format within the same parent group sharing CMR Puntos and supplier infrastructure.
Regional players
- Makro (Peru): Makro Peru operates cash-and-carry wholesale clubs targeting small businesses and resellers in Lima. Comparable to Precio Uno's larger Hiperbodega format (>1,500 m²) given similar large-store footprint and multi-category assortment in the Peruvian market.
- Tía (Ecuador): Tía is a major Ecuadorian hard-discount and value-oriented supermarket chain operating nationwide. Comparable to Precio Uno as a Latin American discount supermarket targeting budget-conscious families with everyday low prices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hiperbodega Precio Uno social profiles
Digital presenceHiperbodega Precio Uno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiperbodega Precio Uno leadership team
Management profileNumber of profiles
Hiperbodega Precio Uno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiperbodega Precio Uno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiperbodega Precio Uno
What does Hiperbodega Precio Uno do?
Hiperbodega Precio Uno is a Peruvian retail chain operating two physical store formats — Hiperbodegas (>1,500 m² hypermarkets) and Súperbodegas (600-700 m² neighborhood stores) — selling groceries, fresh produce, household items, cleaning products, personal care, clothing, and appliances under national brands and its own Precio Uno private label, with an integrated CMR Puntos loyalty program and online order pickup via Tottus.
Is Hiperbodega Precio Uno a public or private company?
Hiperbodega Precio Uno is a private company. It is classified as corporate owned and is currently operating.
When was Hiperbodega Precio Uno founded?
Hiperbodega Precio Uno was founded in 2014. It employs 101 to 250 people.
Where is Hiperbodega Precio Uno based?
Hiperbodega Precio Uno is headquartered in Lima, Peru, in the Latin America region.
How does Hiperbodega Precio Uno make money?
One revenue line is on record: retail Store Sales.
Who are Hiperbodega Precio Uno's main competitors?
Direct peers on record are Plaza Vea, Vivanda and Metro (Peru). Emerging players are Tambo+ and Día Argentina. Broad incumbents are Wong, Jumbo (Chile) and Tottus. Regional players are Makro (Peru) and Tía (Ecuador).
Does Hiperbodega Precio Uno have an API?
No public API is recorded for Hiperbodega Precio Uno.
What industry is Hiperbodega Precio Uno in?
Hiperbodega Precio Uno's product category is Grocery Retail. Its primary akta.pro industry code is CRAEAAAE, Extreme Value General Merchandise Discounters, with a secondary code of CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 445110 and its SIC code is 5411.