Hiphophuis
HipHopHuis is a Rotterdam-based non-profit hip-hop knowledge center, founded in 2002, offering dance classes across 12+ styles, cultural Powertalks, documentaries, and recurring events (Make A Scene, Summer School, Keti Koti) for students, cultural enthusiasts, and the Rotterdam community.
- Company typePrivate
- Founded2002
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hiphophuis does
HipHopHuis is a Rotterdam-based non-profit cultural organization founded in 2002, operating as a hip-hop knowledge center and community platform. It serves dance students (children, teens, and adults), hip-hop culture enthusiasts, creative professionals, and the broader Rotterdam community, particularly the Rotterdam Zuid district where it is rooted. Its programming combines in-person dance instruction across 12+ street and hip-hop styles (breaking, house, dancehall, krump, popping, waacking, locking, afro, heels, freestyle, capoeira, hip-hop), cultural dialogue via the Powertalk format, original mini-documentaries, and recurring events including the annual Make A Scene festival, Summer School, Hotwings roller skate jams, and Keti Koti commemorations.
The organization has no proprietary technology stack; its digital surface is limited to a bilingual (Dutch/English) website, social media channels, email, and a YouTube channel hosting Powertalk recordings. Its core deliverable is physical and cultural — community programming delivered through its Boomgaardsstraat 46 facility and partner venues such as Ferro Gashouder, Theater Rotterdam, Nieuwe Instituut, and Poppodium Annabel.
HipHopHuis earns revenue through a hybrid non-profit model: class fees aligned with the Dutch CAO Kunsteducatie (Arts Education collective agreement), event tickets for Summer School and special programming, venue rental, and foundation grants including support from the VSB Fund. It has no investors, no funding rounds, and no M&A activity. Go-to-market is community-led and event-driven, leveraging a 23-year brand, a network of international cultural leaders, and recurring flagship events to attract participants and partners rather than using paid acquisition.
Hiphophuis firmographics
Firmographics- Name
- Hiphophuis
- Legal name
- Hiphophuis
- Website
- https://hiphophuis.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HipHopHuis is a Rotterdam-based non-profit hip-hop knowledge center, founded in 2002, offering dance classes across 12+ styles, cultural Powertalks, documentaries, and recurring events (Make A Scene, Summer School, Keti Koti) for students, cultural enthusiasts, and the Rotterdam community.
- Ownership category
- akta.pro rank
Hiphophuis industry classification
Industry- Product category
- Cultural Arts Education
- NAICS
- Dance Companies (71112), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Urban/Street Dance Performances (Hip-Hop, Breaking) (MPAGADAF), Community Parades, Carnivals & Street Fairs (MPAGAEAE)
Keywords
Where Hiphophuis is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hiphophuis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Classes and Courses: HipHopHuis offers dance classes across multiple styles (breaking, house, dancehall, krump, popping, waacking, hip-hop, Afro dance, etc.) taught by community leaders and cultural practitioners with international experience.
- Event Tickets: Major events such as Summer School, Make A Scene festival, and special programming events sell tickets to attendees. The Contact High exhibition offered tickets for the hip-hop 50th anniversary celebration.
- Space Rental: The organization offers its facility for hire as a venue for events, workshops, and community gatherings.
- Foundation Funding: HipHopHuis receives funding support from foundations such as the VSB Fund, which funded the Powertalk pilot program (2018-2020) and continues to support programming development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free class period promotional offer |
| Subscription | Monthly | Standard class pricing per CAO Kunsteducatie |
| Unit Pricing | Pay-as-you-go | Event tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hiphophuis product offering
Product offeringCore offering
Hiphophuis is a non-profit hip-hop cultural knowledge center in Rotterdam that delivers in-person dance instruction across 12+ street and hip-hop styles, cultural dialogue programming (Powertalks), short documentary films, and community events such as the annual Make A Scene festival, Summer School, Hotwings roller skate jams, and Keti Koti commemorations. The center also rents out its physical venue to external organizers. The organization sells class subscriptions, individual event tickets, and merchandise, while operating primarily on foundation and subsidy funding.
Product overview
Hiphophuis is a Rotterdam-based hip-hop cultural center founded in 2002, serving as a platform for experiencing and developing hip-hop culture. The organization offers a unified portfolio of dance education and cultural programming, centered around dance classes and courses (covering 13+ styles including Breaking, House, HipHop, Dancehall, Waacking, Popping, Krump, Locking, Afro, Freestyle, Heels, and Capoeira), supplemented by cultural programming including Powertalk dialogue sessions and mini documentaries exploring hip-hop history. Key event products include the annual Summer School, Make A Scene Festival, Hotwings Roller Skate Jam, and Keti Koti commemorative programming. The center also provides venue rental services and maintains a roster of community instructors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Participants grow into confident, well-informed creative leaders who shape their own future and the hip-hop community, within and beyond the organization's borders.
- +1 more outcomes
Companies that use Hiphophuis
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Hiphophuis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hiphophuis partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, minor and core.
- Theater RotterdammajorHipHopHuis is a partner of Theater Rotterdam's Keti Koti 2026 programme. Programming included talks, documentary screenings, community markets, and connections to the Keti Koti Block Party at TR.
- Kunstinstitut MellyminorPartner for Museumnacht010, collaborating on the closing event at Cantina with curated sounds by collective Perdu dans La Sauce.
- QISSAminorQISSA launched an exhibition featuring seven young creatives exploring the theme of HOME IS**** during Museumnacht010 at HipHopHuis.
- Next Level (US Department of State)majorNext Level, backed by the U.S. Department of State, partnered with HipHopHuis for Pre-IBE Jam and Notorious IBE 2023 events. American hip-hop artists and educators delivered jams, talks, and performances, promoting cross-cultural exchange through hip-hop music, art, and dance.
- Nieuwe InstituutmajorCollaborated with Nieuwe Instituut for FamilieFest, bringing together culture, history, and food. The special edition was a tribute to the abolition of slavery and featured the traditional Heri Heri dish prepared by Het Nieuwe Café.
- Free Heri Heri for AllminorCollaboration for the Heri Heri meal preparation as part of FamilieFest, working with chef Manuela Goncalves to prepare the traditional dish honoring the abolition of slavery.
- Poppodium AnnabelmajorPartner for Make A Scene 2023, opening its doors for dance workshops and the International Dance League programming. Contributed to the diverse and dynamic festival program.
- Moving SoundscorePartner for Make A Scene 2023, contributing to the innovative forces behind the festival's diverse programming and cultural events.
- International Dance LeaguecorePartner for Make A Scene events, providing international dance competition and performance opportunities as part of the festival programming.
- The Black ArchivescoreCollaboration with The Black Archives for Powertalk events. Mitchell Esajas of The Black Archives served as host and moderator for Powertalk with M1 of dead prez, discussing power dynamics, claiming space, and ownership in hip-hop culture.
- PattacorePatta co-hosted the M1 Powertalk event with The Black Archives and HipHopHuis. The collaboration brought together hip-hop culture, streetwear, and cultural activism.
- The Notorious IBEmajorHipHopHuis partnered with The Notorious IBE (25th edition in 2023) for documentary screenings, Powertalks, and Pre-IBE Jams. The partnership supported hip-hop education and community building at the breaking culture epicenter.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hiphophuis competitors and assessment
Company assessmentDirect peers
- Holland Dance: National Dutch dance programming organisation that produces festivals, talent development, and touring shows. Comparable in mission of broadening dance access in the Netherlands; broader in style coverage and competes for the same cultural funding and audience.
- ICK Dans Amsterdam: Amsterdam-based contemporary dance company offering classes, residencies, and productions. Operates in the same Dutch dance education/production space as HipHopHuis, with a comparable education-plus-performance model — though focused on contemporary dance rather than hip-hop.
- Urban Dance Tribe (Brussels): Brussels-based agency and creative hub dedicated to urban dance education, events, and artist management. Closely comparable as a European hip-hop dance organisation combining classes, performances, and community programming.
- The Notorious IBE: Largest hip-hop dance festival/competition in the Netherlands (25 editions). Direct overlap with HipHopHuis in target audience (hip-hop dancers, breaking community) and cultural mission; the organisations are already documented event partners.
- The Black Archives: Amsterdam-based cultural institution preserving Black history and culture in the Netherlands and co-hosting Powertalks with HipHopHuis. Comparable as a Dutch Black-cultural knowledge institution addressing overlapping audience and mission.
- Dansens Hus (Stockholm): Swedish national centre for dance based in Stockholm that functions as a physical hub for classes, workshops, residencies, and performances across multiple styles. Closely comparable to HipHopHuis as a multi-style urban-dance knowledge centre operating from a single facility.
Broad incumbents
- Theater Rotterdam: Large Rotterdam-based performing arts institution producing theater, dance, and music. Already a programmatic partner (Keti Koti). Comparable as a Rotterdam cultural institution with overlapping audience but broader performing-arts remit.
Regional players
- Korzo Theater (The Hague): Production house and venue in The Hague developing and presenting dance and performing arts talent, including hip-hop productions. Comparable as a Dutch dance-and-performance platform but a venue/producer rather than a community-anchored education centre.
- Codarts Rotterdam: Rotterdam-based university of performing arts offering formal dance education across multiple styles including urban dance. Operates in the same Rotterdam market and trains many of the same dancer/teacher talent pool as HipHopHuis.
Emerging players
- Patta: Amsterdam-founded streetwear brand and cultural platform rooted in Amsterdam's hip-hop scene. Already a documented event partner; comparable as a hip-hop-lifestyle brand targeting the same community audience and cultural segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hiphophuis social profiles
Digital presenceHiphophuis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiphophuis leadership team
Management profileNumber of profiles
Profiles1 record
Hiphophuis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiphophuis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiphophuis
What does Hiphophuis do?
Hiphophuis is a non-profit hip-hop cultural knowledge center in Rotterdam that delivers in-person dance instruction across 12+ street and hip-hop styles, cultural dialogue programming (Powertalks), short documentary films, and community events such as the annual Make A Scene festival, Summer School, Hotwings roller skate jams, and Keti Koti commemorations. The center also rents out its physical venue to external organizers. The organization sells class subscriptions, individual event tickets, and merchandise, while operating primarily on foundation and subsidy funding.
Is Hiphophuis a public or private company?
Hiphophuis is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hiphophuis founded?
Hiphophuis was founded in 2002. It employs 11 to 50 people.
Where is Hiphophuis based?
Hiphophuis is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Hiphophuis make money?
Four revenue lines are on record. Dance Classes and Courses are the primary driver. The others are event Tickets, space Rental and foundation Funding.
Who are Hiphophuis's main competitors?
Direct peers on record are Holland Dance, ICK Dans Amsterdam, Urban Dance Tribe (Brussels), The Notorious IBE, The Black Archives and Dansens Hus (Stockholm). Theater Rotterdam is listed as a broad incumbent. Regional players are Korzo Theater (The Hague) and Codarts Rotterdam. Patta is listed as an emerging player.
Does Hiphophuis have an API?
No public API is recorded for Hiphophuis.
What industry is Hiphophuis in?
Hiphophuis's product category is Cultural Arts Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAF, Urban/Street Dance Performances (Hip-Hop, Breaking). Its NAICS code is 71112 and its SIC code is 7990.