Hip Pocket Workwear & Safety

What Hip Pocket Workwear & Safety does

Hip Pocket Workwear & Safety is an Australian specialty retailer of workwear, safety equipment, corporate clothing, healthcare uniforms, hospitality apparel, teamwear, and protective footwear. The company originated in 1946 as a workwear and hat shop and has since grown into a national franchise network of over 50 stores across metropolitan and regional Australia, with corporate oversight headquartered in Victoria. It serves a broad customer base spanning tradespeople and construction workers (the primary segment), corporate and professional services, healthcare workers, hospitality operators, sports teams and community groups, and government and public-sector buyers.

The business operates a multi-channel model combining physical franchise retail, an e-commerce storefront at hippocketworkwear.com.au, and a dedicated B2B account portal (bizforward). Its assortment spans 50+ supplier brands including FXD, Bisley, Hard Yakka, JB's Wear, King Gee, Syzmik, Steel Blue, Mongrel Boots, Blundstone, Oliver, and Pro Choice Safety, alongside an exclusive sub-brand — the Red Collection by Hard Yakka — available only through Hip Pocket. The company also offers in-house garment decoration services (embroidery, printing, design) for custom corporate branding and supports a content-marketing program via blog and social channels.

Revenue is generated through wholesale supply to franchisees, franchise fees, direct retail and e-commerce sales, B2B account programs, and garment decoration services. Pricing follows a unit-pricing retail model with individual items ranging from approximately AUD $11 (sunscreen) to AUD $170 (premium safety boots) and free local delivery on orders over AUD $200. Revenue figures are not publicly disclosed. The corporate/franchisor headcount is 69, while individual store staff are employed by franchisees under the company's legal structure.

Name

Hip Pocket Workwear & Safety

Legal name

Hip Pocket Workwear and Safety

Website

https://hippocketworkwear.com.au

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Hip Pocket Workwear & Safety is an Australian specialty retailer and franchise network of 50+ stores selling workwear, safety footwear, PPE, corporate clothing, healthcare, and hospitality uniforms to tradespeople, businesses, and government buyers.

Ownership category

akta.pro rank

Product category

Workwear & Safety Retail

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

akta.pro secondary industry

Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets) (CRAAALAH)

Keywords

• Workwear retail
• Safety footwear
• Personal protective equipment
• Corporate uniforms
• Garment embroidery

Headquarters

HQ city

46 locations in metro and regional

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of workwear, safety footwear, personal protective equipment (PPE), corporate wear, healthcare uniforms, hospitality clothing, and accessories through physical stores and e-commerce platform.
2. Garment Decoration Services: In-house embroidery, print, and design services for garment decoration, allowing businesses to customize uniforms with company branding.
3. B2B/Franchise Revenue: Franchise network generating revenue through wholesale supply to franchisee stores and B2B account relationships with business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Hip Pocket Workwear & Safety is an Australian specialty retailer that sells workwear, safety footwear, personal protective equipment (PPE), corporate clothing, healthcare uniforms, hospitality attire, teamwear, and country wear through a national franchise network of more than 50 stores and an e-commerce platform. The company complements its multi-brand product range (Hard Yakka, FXD, Bisley, JB's Wear, Syzmik, Steel Blue, Mongrel, Blundstone, and more) with an in-house garment decoration service that embroiders and prints customer branding onto apparel, and an exclusive Red Collection by Hard Yakka product line.

Product overview

Hip Pocket Workwear & Safety is an Australian specialty retailer offering a comprehensive portfolio of workwear, safety equipment, corporate clothing, and protective footwear through a network of over 50 stores nationwide. The company operates a multi-brand retail platform organized across distinct product categories including Hi-Vis workwear, general workwear, safety footwear, corporate wear, healthcare uniforms, safety equipment, hospitality clothing, teamwear, and country wear. The portfolio includes exclusive sub-brands such as the Red Collection by Hard Yakka (available only at Hip Pocket), alongside third-party brands like FXD, Bisley, Hard Yakka, JB's Wear, King Gee, Syzmik, Steel Blue, Mongrel Boots, Blundstone, Oliver, New Balance, Pro Choice Safety, NNT, Biz Collection, and Cherokee healthcare uniforms. The company provides in-house garment decoration services including embroidery and printing for corporate branding. Product offerings range from safety boots (with AS 2210.3:2019 and ASTM F2413-11 certified options) to complete PPE equipment (hearing, respiratory, eye protection), first aid supplies, safety signage, and height safety gear. The business operates as both a retail and B2B supplier model.

Differentiator

Problem solved

Functional benefit

Brands

• Red Collection: A premium workwear collection by Hard Yakka, exclusively available at Hip Pocket Workwear & Safety stores across Australia. Features safety boots, tactical pants, tactical shorts, and tactical tees designed for Australian construction workers, industrial professionals, and tradespeople.

Products and services

• Red Collection 6 Inch Boot - Black Premium safety boot with water-resistant leather upper, composite safety toe cap meeting AS 2210.3:2019, quick-release zipper, ARZ+ heel pod, electrical hazard protection tested to ASTM F2413-11, REPREVE recycled inner linings, and dual-layer memory foam footbed; designed for Australian tradespeople and construction workers.
• Red Collection 6 Inch Boot - Wheat Premium safety boot with water-resistant leather and nylon upper, composite safety toe meeting AS 2210.3:2019, quick-release zipper, ARZ+ heel pod, electrical hazard protection, REPREVE recycled inner linings, and airport-friendly non-metallic components.
• Red Collection 5 Inch Boot - Black Safety boot with water-resistant black leather upper, wide profile steel toe cap and composite safety toe meeting AS 2210.3:2019, quick-release zipper, ARZ+ heel pod, and electrical hazard protection tested to ASTM F2413-11.
• Red Collection 5 Inch Boot - Wheat Safety boot with water-resistant wheat-colored leather upper, composite safety toe cap meeting AS 2210.3:2019, quick-release zipper, ARZ+ heel pod, and electrical hazard protection certified to ASTM F2413-11.
• Red Collection Tactical Short Shorts Work shorts with slim fit, 2-way stretch fabric, active fit waistband, tactical pocket system including smartphone and trade ruler pockets, CTE reinforced high abrasion zones, and crotch gusset; made of 98% cotton and 2% elastane.
• Red Collection Tactical Tee Work t-shirt with 100% cotton single jersey fabric (190gsm), regular fit, reinforced stitching, side splits with longer back hem; available in Navy, Light Grey Marle, and Black in sizes XS-4XL.
• Red Collection Tactical Shorts Work shorts with slim fit, 2-way stretch fabric, active fit waistband, tactical pocket system with smartphone and trade ruler pockets, CTE reinforced high abrasion zones, and crotch gusset.
• Red Collection Tactical Pants Work pants with 98% cotton and 2% elastane blend plus REPREVE polyester, slim fit, 2-way stretch fabric, active fit waistband, half-cuffed elastic ankle hem, CTE reinforced high abrasion and tear zones, tactical pocket system, and crotch gusset.
• PROBLOC SPF 50+ Sunscreen Ultra-broad-spectrum SPF 50+ sunscreen with 4 hours water resistance, dry touch technology, Vitamin E and Aloe Vera; developed and manufactured in Australia and compliant with AS/NZS 2604:2012. Available in 500mL pump bottle, 125mL squeeze bottle, and 1L pump bottle.
• Garment Decoration Services In-house embroidery, printing, and design services offered across all Hip Pocket franchise stores for applying corporate logos and branding onto workwear, corporate clothing, healthcare scrubs, hospitality attire, and teamwear. Staff assist customers with design concepts, professional advice, and custom-made garments.
• BizForward B2B Business Solutions Business-oriented program providing companies with access to workwear, safety equipment, and corporate clothing in bulk quantities through a dedicated B2B login portal, backed by established supplier relationships and in-house garment decoration capabilities.

Quantifiable outcome

• Over 50 store locations Australia-wide
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hard Yakka (Red Collection)flagshipStrategic or Co-development PartnerExclusive partnership with Hard Yakka for the Red Collection product line. The Red Collection includes premium work boots (5-inch and 6-inch styles in Black and Wheat), tactical pants, tactical shorts, tactical tee, and tactical short shorts. These products are exclusively available at Hip Pocket Workwear & Safety stores across Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bunnings Warehouse: Australia's dominant home improvement and trade retailer, carrying workwear, PPE, and safety footwear alongside its broader hardware range. Comparable as a national multi-category trade retail destination competing for tradesperson spend.
• Ansell: Global safety protection products manufacturer (gloves, PPE) with strong Australian presence and distribution through workwear retailers including Hip Pocket. Comparable as a major PPE/safety brand operating in Hip Pocket's category.
• Total Tools: Australia-wide specialty retailer of trade tools, accessories, and select workwear/safety gear. Comparable to Hip Pocket as a trade-focused multi-store retailer serving tradespeople and contractors in Australia.

Direct peers

• Blackwoods: Leading Australian industrial and safety products distributor (part of Wesfarmers Industrial & Safety), supplying PPE, workwear, and safety equipment to industrial, mining, and government buyers. Directly comparable to Hip Pocket's B2B/safety side.
• Steel Blue: Australian safety footwear brand and manufacturer sold through Hip Pocket and competing retailers. Comparable as an Australian safety footwear specialist, though operating as a brand/manufacturer rather than multi-brand retailer.
• Hard Yakka: Major Australian workwear brand and Red Collection partner of Hip Pocket. Comparable as a workwear market leader in Australia and a direct supplier to Hip Pocket's franchise network.
• Blundstone: Iconic Tasmanian safety and work footwear brand, also stocked by Hip Pocket. Comparable as a workwear/safety footwear player in the Australian market, though primarily a manufacturer/brand rather than retailer.
• KingGee: Heritage Australian workwear brand also stocked by Hip Pocket. Comparable as a competing workwear brand sold across the same tradesperson and corporate segments in Australia.

Regional players

• Archer Workwear: Australian workwear and safety retailer with a regional store footprint. Comparable to Hip Pocket as a competing specialty workwear retail chain serving Australian trades and corporate customers.

Emerging players

• SafetyCulture: Australian-headquartered workplace safety and operations platform. Comparable thematically as part of the Australian workplace safety ecosystem, though operating in software/IoT rather than physical PPE/workwear retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HipPocketWorkwearAustralia
• Facebookfacebook.com/HipPocketAustralia
• LinkedInlinkedin.com/company/hpworkwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hip Pocket Workwear & Safety