Hiraya Wellness Resort and Ecopark

What Hiraya Wellness Resort and Ecopark does

Hiraya Wellness Resort and Ecopark is a privately held countryside estate resort operated by Goldkrist Resorts and Recreations, Inc. on 56 hectares of land in Aguilar, Pangasinan, Philippines, along the scenic Daang Katutubo route. The estate is developed deliberately in phases, with most of the landscape preserved as open nature. The company offers five accommodation types (Lakan Couple Villa, Lakan Family Villa, Bahay na Puti/White House Villa, Paraluman Family Room, Lakambini Family Room) ranging from 32 sqm studios to a 350 sqm five-bedroom villa, supported by Indira Kamalayan Spa, Abong Restaurant (open 7:30 AM–9:00 PM serving local Pangasinan cuisine), and a curated activities program (bamboo rafting, pizza making, fishing, yoga, cinema under the stars, KTV).

The business operates on a direct-to-consumer model with five revenue streams: nightly accommodation stays (deposit required, free cancellation up to 3 days before arrival), event venue rental (Resort Exclusivity, Venue-Only, Venue + Accommodation packages), spa services, on-site dining, and paid activities. The technology stack is standard hospitality infrastructure — Cloudbeds for booking engine and reservation management, JotForm for event inquiries, Canva for package presentations, and Google Analytics for site analytics. Pricing is not publicly disclosed. The resort targets domestic Philippine travelers across four primary use-case segments: celebration/event groups (weddings, engagements, birthdays, corporate retreats) and wellness/leisure travelers (weekend getaways, couples retreats) are flagged as primary, with corporate teams and families as secondary segments. The company operates a sister venue, Abong ni Tio Berto, as a brand extension for fully curated, styled celebrations.

Name

Hiraya Wellness Resort and Ecopark

Legal name

Goldkrist Resorts and Recreations, Inc.

Website

https://hirayaresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiraya Wellness Resort and Ecopark is a privately held Philippine countryside estate resort in Aguilar, Pangasinan, offering 5 villa/room types, event hosting, spa, dining, and curated activities across 56 hectares for domestic wellness travelers, families, and event groups.

Ownership category

akta.pro rank

Product category

Wellness Resort & Hospitality

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Wellness resort hospitality
• Countryside villa accommodations
• Event venue hosting
• Spa wellness services
• Ecopark nature retreats

Headquarters

HQ city

Aguilar

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Stays: Nightly villa and room rentals including Lakan Couple Villa, Lakan Family Villa, White House Villa (Bahay na Puti), Paraluman Family Room, and Lakambini Family Room. Reservations confirmed via online booking engine with one-night deposit requirement.
2. Event Venue Rental: Venue-only, venue-plus-accommodation, and full resort exclusivity packages for weddings, engagements, birthdays, reunions, and corporate retreats. Customized packages offered through inquiry forms.
3. Spa Services: Indira Kamalayan Spa offering unhurried treatments and wellness services by appointment.
4. Dining: On-site dining at Abong Restaurant, open daily 7:30 AM to 9:00 PM, featuring local Pangasinan cuisine. Lunch service and picnic basket breakfasts included in stays.
5. Activities and Experiences: Paid activities including bamboo rafting, pizza making, fishing, and spa treatments. Free activities include light trekking, biking, pool access, and evening activities like cinema under the stars and KTV sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hiraya Wellness Resort operates a 56-hectare countryside estate in Aguilar, Pangasinan, Philippines, providing nightly villa and family-room accommodations, full event venue hosting for celebrations and corporate retreats, an on-site spa (Indira Kamalayan), and an on-site restaurant (Abong) featuring local Pangasinan cuisine. Guests book accommodations online via Cloudbeds and inquire about customized event packages via Jotform inquiry forms, with on-site activities ranging from free pursuits (trekking, biking, pool, cinema under stars, KTV) to paid experiences (bamboo rafting, pizza making, fishing, yoga).

Product overview

Hiraya Wellness Resort and Ecopark is a countryside estate resort offering a portfolio of accommodations (Lakan Villa Couple, Lakan Villa Family, Bahay na Puti/White House Villa, Paraluman Family Room, and Lakambini Family Room), event hosting options (Resort Exclusivity, Venue-Only Use, Venue + Accommodation), wellness services through Indira Kamalayan Spa, and on-site dining at Abong Restaurant. The resort spans 56 hectares in Aguilar, Pangasinan, Philippines, with activities including trekking, biking, swimming, and seasonal programs. Accommodations serve as home bases encouraging guests to spend time outdoors across the estate's shared spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Indira Kamalayan: Spa offering at Hiraya Wellness Resort - the name 'Indira' is Hindu/Sanskrit meaning 'beauty' and 'splendid', while 'Kamalayan' is Filipino for 'Mindfulness'
• Abong ni Tio Berto

Products and services

• Lakan Couple Villa

Quantifiable outcome

• Genuine, unhurried gatherings with natural pacing

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CloudbedscoreTechnology or IntegrationCloudbeds provides the hotel management and online booking engine infrastructure for Hiraya Wellness Resort. Guests book accommodations through the Cloudbeds platform at https://hotels.cloudbeds.com/reservation/hLh5rw. The partnership enables online reservation management, payment processing via credit cards and Gcash, and booking confirmation systems.
• Abong ni Tio BertominorOthersSister venue operated by Goldkrist Resorts and Recreations, Inc. (same parent company as Hiraya). Designed for intimate, ready-made celebrations with more fully curated styling. Cross-referred for guests seeking pre-arranged event packages versus custom Hiraya gatherings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nurture Wellness Village: A Filipino wellness resort in Tagaytay offering spa, wellness retreats, and nature-based accommodations. Comparable positioning around nature-immersed wellness stays and slow, intentional experiences.
• Amorita Resort: A boutique cliffside resort in Bohol, Philippines, offering villas, spa, dining, and event venues. Comparable as a Philippine resort with similar accommodation mix, event business, and domestic leisure targeting.
• Nay Palad Hideaway: A boutique barefoot-luxury resort in Siargao, Philippines, with private villas, wellness offerings, and event hosting. Comparable as an intimate, design-forward Philippine resort with wellness and celebration use cases.
• Las Casas Filipinas de Acuzar: A heritage resort in Bataan offering villas, events, dining, and culturally rooted Filipino hospitality. Comparable as a Philippine estate-style destination with event-hosting capabilities and authentic local positioning.
• The Farm at San Benito: A medical-wellness destination resort in Batangas, Philippines, offering villa accommodations, spa, plant-based dining, and wellness programs. Directly comparable as a Philippine countryside wellness resort targeting the same domestic market.
• Anya Resort Tagaytay: A Philippine countryside resort with multiple villa types, spa, dining, and event hosting. Directly comparable in accommodation diversity, event business, and domestic leisure traveler targeting.

Broad incumbents

• Banyan Tree Spa (Banyan Tree Hotels & Resorts): Global luxury resort brand known for destination spa experiences, private villas, and wellness programming. Comparable as a broader incumbent in the luxury wellness-resort category Hiraya targets.
• Six Senses Hotels Resorts Spas: Global leader in wellness-led luxury resort experiences with mindfulness, spa, and nature-immersive stays. Comparable as a benchmark for the premium wellness positioning Hiraya is building toward.
• Mandapa, a Ritz-Carlton Reserve: A luxury villa-style resort in Bali with strong wellness, spa, and event-hosting credentials. Comparable as a destination resort benchmark combining private villas, wellness, and curated experiences in a nature setting.

Others

• Abong ni Tio Berto: Sister venue under Goldkrist Resorts and Recreations, Inc. targeting pre-styled intimate celebrations. Most relevant as a brand-extension comparable showing the parent's portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hiraya-wellness-resort-and-ecopark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiraya Wellness Resort and Ecopark