Nurture Wellness Village

What Nurture Wellness Village does

Nurture Wellness Village is a single-site wellness tourism destination operating in Tagaytay City, Cavite, Philippines, founded by Cathy Brillantes-Turvill and recognized as the pioneer wellness spa in the Philippines. The property delivers an integrated "Ecotherapy" experience built around Filipino spa traditions — including traditional Pinoy hilot massage, signature treatments (Magsing-Irog, Kaaya-ayang Paglingap, Haplos Kalinga, Aruga), acupuncture, foot spa, and a liver/gallbladder detox program facilitated by in-house medical and health professionals. On-site infrastructure comprises four accommodation categories (Cañao Spa Suites, Garden View Room, Forest View Room, Family Room), the Farmer's Table farm-to-table restaurant, the wholly-owned subsidiary Nurture Farmacy (a certified organic farm), ecotherapy exercise circuits, and dedicated event venues for corporate and social functions.

The business operates as a direct-to-consumer, founder-owned private company with no external funding or parent entity, employing 34 people and generating revenue across five streams: overnight room packages (Php 8,250–Php 28,999), individual spa and wellness treatments, on-site dining, corporate wellness and event venue rental, and gift certificates. Distribution is entirely direct (website, phone, email, walk-in), with a single B2B partnership in which Nurture Farmacy supplies certified organic produce to Sheraton Manila Hotel. Marketing relies on content (blog archives 2015–2026), email, organic social, earned media in Philippine outlets, and seasonal promotional campaigns (Holy Week, Valentine's Day, birth-month discounts). Target customers span wellness-focused individual tourists, couples and romance seekers, corporate groups, families, and wedding/celebration hosts in the Philippines and inbound international visitors to Tagaytay.

Name

Nurture Wellness Village

Legal name

Nurture Wellness Village

Website

https://nurture.com.ph

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Nurture Wellness Village is a single-site Tagaytay, Philippines wellness tourism resort offering Filipino spa treatments, ecotherapy programs, farm-to-table dining, and accommodations, serving domestic wellness tourists, couples, families, and corporate event groups.

Ownership category

akta.pro rank

Product category

Wellness Resort and Spa

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Luxury Wellness & Spa Resorts (THAGACAG), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Wellness resort services
• Spa and massage
• Holistic detox programs
• Farm-to-table dining
• Wellness tourism destination

Headquarters

HQ city

Tagaytay

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodation / Room Packages: Overnight stays in various room types (Cañao Spa Suites, Garden View Room, Forest View Room, Family Room) with inclusive packages bundling accommodation, meals, and spa services. Room packages are sold as one-time purchases with specific inclusions per stay.
2. Spa and Wellness Treatments: Individual and bundled spa treatments including body massage, Filipino hilot, foot massage, facial massage, acupuncture, enema, and specialized detox programs. Sold as per-session or package-based purchases.
3. Farm-to-Table Dining (Farmer's Table): On-site al fresco restaurant serving farm-to-table cuisine. Revenue generated from individual meal purchases by day visitors and overnight guests. Open 7 AM to 7 PM daily.
4. Corporate Wellness and Events Venue Rental: Corporate wellness programs (team building, executive trainings) and venue rental for intimate events (weddings, birthdays, social celebrations) are sold as package deals or rental agreements.
5. Gift Certificates: Nurture Gift Certificates sold as gift products for wellness experiences, representing additional revenue from retail-style transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nurture Wellness Village operates a wellness resort destination in Tagaytay, Philippines offering Filipino spa treatments (hilot massage, body massage, foot massage, facial massage), overnight accommodations (Cañao Spa Suites, Garden View Room, Forest View Room, Family Room), holistic wellness and detox programs facilitated by in-house medical professionals, farm-to-table dining at the Farmer's Table restaurant, corporate wellness team-building programs, and intimate venue rental for weddings and social celebrations.

Product overview

Nurture Wellness Village is a pioneer wellness spa resort in Tagaytay, Philippines offering a comprehensive range of wellness services. The core offerings include Filipino Spa (professional massage treatments using freshly blended therapeutic oils), wellness packages (detox and holistic health programs), corporate wellness (team building and corporate events), and accommodations (Cañao Spa Suites, Garden View Room, Forest View Room, Family Room). Supporting amenities include Farmer's Table restaurant (farm-to-table dining), Nurture's Farm (organic farm experience), and venue rental for intimate events. The property operates on an 'Ecotherapy' philosophy combining Filipino healing traditions with natural settings.

Differentiator

Problem solved

Functional benefit

Brands

• Farmer's Table: Al fresco farm-to-table restaurant featuring healthy, wholesome meals made from locally sourced organic ingredients from the property's gardens.

Products and services

• Filipino Spa Professional spa treatments from nurturing therapists using freshly blended therapeutic massage oils, featuring traditional Pinoy hilot massage techniques, body massage, foot massage, facial massage, and signature couple's therapies. For wellness-focused individual tourists and couples seeking authentic Filipino spa experiences.
• Cañao Spa Suites Luxury spa suites offering premium accommodations with spa amenities for a complete wellness retreat experience. For guests seeking premium overnight stays paired with spa services.
• Garden View Room Superior garden view accommodations surrounded by lush greenery for a serene staycation experience. For wellness tourists and couples seeking nature-immersive overnight stays.
• Forest View Room Deluxe air-conditioned rooms with forest views offering tranquil natural scenery. For wellness tourists and couples seeking premium nature-immersive overnight stays.
• Family Room Spacious family accommodations suitable for group stays and family gatherings. For families and extended family groups planning wellness vacations and reunions.
• Wellness Package Holistic health and detox services including liver and gallbladder cleanse programs, pre and post health scans, wellness activities, and treatments like massages, acupuncture, and enemas facilitated by in-house medical and health professionals. For wellness-focused individual tourists seeking comprehensive detox and holistic health programs.
• Corporate Wellness Corporate wellness programs including team building exercises, executive trainings, product launches, and corporate meetings in spacious venues with nature-themed activities. For companies seeking wellness-oriented off-site team building and corporate events.
• Farmer's Table Restaurant Farm-to-table al fresco restaurant open 7 AM to 7 PM featuring all-day breakfast, brunch staples, soups, salads, pizza, vegetarian-friendly dishes, coffee, tea, fresh juices, and desserts. Most ingredients are sourced from the resort's own gardens and local producers. For day visitors, overnight guests, and corporate event attendees.
• Social Events Venue Rental Intimate event venue rental for weddings, birthdays, prenup photoshoots, and social celebrations in a relaxed, fresh garden setting exclusively for the host and guests. For wedding planners, birthday celebrants, and individuals seeking intimate natural venues.
• Corporate Events Spacious venues and function rooms for teambuilding exercises, product launches, and corporate meetings in a natural garden setting. For companies seeking off-site venues for corporate events and meetings.
• Aesthetics Beauty and wellness treatments focusing on anti-aging and aesthetic improvements. For wellness-focused individual tourists seeking complementary aesthetic services alongside spa and wellness offerings.
• Treatments Individual wellness and spa treatments offered separately from accommodation packages, including body massage, hilot massage, foot massage, facial massage, acupuncture, and enema sessions. For day visitors and walk-in customers.

Quantifiable outcome

• Boosted immunity through regular body massage as supported by health experts — massage helps maintain healthy cells and contributes to immune cell boost
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sheraton Manila HotelnotableStrategic or Co-development Partner · 1 January 2021Nurture Farmacy, a certified organic farm within Nurture Wellness Village in Tagaytay, was tapped as a partner supplier for Sheraton Manila Hotel. Nurture provides farm-fresh organic produce to the hotel's dining operations, extending the farm-to-table concept into a luxury hotel context. This partnership elevates Nurture's brand reach into the premium hotel segment and validates the quality of their organic farming operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Canyon Ranch: Pioneer destination spa resort brand in the United States offering all-inclusive wellness programs with spa, fitness, nutrition, and medical services. Comparable as a long-established destination spa resort brand.
• Aman Resorts: Ultra-luxury hospitality brand with wellness spa offerings at resort properties globally. Comparable as a high-end wellness destination brand with integrated spa, dining, and retreat experiences.
• Como Shambhala Estate: International wellness-focused resort brand with properties in Bali and beyond, offering holistic programs, spa treatments, and farm-to-table dining. Comparable for its integrated wellness retreat model and high-end positioning.
• Six Senses Hotels Resorts Spas: Global luxury resort brand known for wellness-led properties, integrative wellness programs, and sustainability focus. Comparable as a leading destination spa resort operator with multi-property scale.
• Chiva-Som International Health Resort: Internationally renowned destination spa resort in Hua Hin, Thailand, considered a benchmark in the global wellness resort category. Comparable at the category level as a destination spa resort combining accommodation, holistic wellness programs, healthy cuisine, and medical supervision.

Regional players

• Discovery Country Suites Tagaytay: Boutique hotel in Tagaytay offering suites, dining, and spa services with a focus on quiet, scenic getaways. Comparable as a competing Tagaytay lodging and lifestyle destination targeting couples and small-event markets.
• Anya Resort Tagaytay: Resort in Tagaytay, Philippines offering spa services, dining, and accommodations with scenic highland views. Comparable as a direct competitor in the same Tagaytay destination-resort market with wellness-adjacent offerings.

Direct peers

• Eskaya Beach Resort and Spa: Boutique beach resort in Bohol, Philippines, offering spa, wellness, and cultural immersion experiences in a natural setting. Comparable as a Philippine destination resort integrating indigenous spa traditions with nature-led wellness.
• The Farm at San Benito: Lifestyle medical and wellness resort in Lipa, Batangas, Philippines, offering holistic wellness programs, spa treatments, organic farm-to-table dining, and accommodations. Most directly comparable peer in the Philippine wellness resort space with similar size, integrated offerings, and target audience.
• Mandala Spa & Villas: Spa resort in Boracay, Philippines offering spa treatments, wellness retreats, and villa accommodations. Comparable as a Philippine wellness resort combining spa services with destination stays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nurturewellnessvillage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurture Wellness Village