Hirock

What Hirock does

Hirock Ltd is a New Zealand quarry and aggregate company established in August 2020 as a wholly-owned subsidiary of Higgins Family Holdings Ltd. It operates five quarries and six branch locations — Te Matai, Linton, Dannevirke, Pahiatua, Waipukurau, and Maraekakaho — spanning the Manawatu, Tararua, and Southern Hawkes Bay regions of the lower North Island, with a workforce of more than 55 staff. The core operation is quarrying using mobile and fixed plants for crushing, screening, and extraction of aggregate products, including crushed stone, sand, concrete metal, and driveway aggregates. The company also retails landscape products such as scoria, compost, bark, and sand at the Te Matai Landscape Yard. Hirock holds Environmental Product Declaration (EPD) certification, providing verified lifecycle environmental disclosures for its products.

Hirock serves two customer segments: B2B construction and contractor accounts that require aggregate supply for infrastructure and building projects, and retail/SMB landscaping customers purchasing products at the Te Matai yard. B2B customers open accounts through the 1Centre platform; retail purchases are EFTPOS-only at the physical yard. The company is part of the Higgins Family Holdings group, which separately operates 12 Ready Mix concrete plants across New Zealand, providing Hirock with intra-group vertical integration and shared logistics.

Revenue is generated through per-tonne transaction pricing on aggregate sales, with quote-based pricing and published price lists across multiple branches, plus variable fuel surcharges indexed to MBIE diesel monitoring data. No public revenue, ARR, or volume figures are disclosed; the company is privately held within the Higgins family group and has not announced external funding rounds.

Name

Hirock

Legal name

Hirock Limited

Website

https://hirock.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hirock Ltd is a New Zealand quarry and aggregate producer operating five quarries and six branches across the lower North Island, supplying crushed stone, sand, and landscape products to construction contractors (B2B) and retail customers via the Te Matai Landscape Yard.

Ownership category

akta.pro rank

Product category

Construction Aggregates

NAICS

Nonmetallic Mineral Mining and Quarrying (2123), Other Nonmetallic Mineral Mining and Quarrying (21239)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI)

akta.pro secondary industry

Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)

Keywords

• Quarry products
• Construction aggregates
• Landscape materials
• Crushing screening
• Ready mix concrete

Headquarters

HQ city

Whakarongo

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Aggregate Sales: Sale of quarry products including crushed stone, sand, concrete metal, and driveway aggregates to construction companies, contractors, and retail customers. Both B2B account-based sales and retail counter sales.
2. Landscape Materials Retail: Retail sales of landscape products including scoria, compost, bark, and aggregates at the Te Matai Landscape Yard to consumers and landscaping contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hirock operates quarrying operations producing construction aggregates including crushed stone, basecourse, and drainage materials for infrastructure and commercial construction customers. The company also runs the Te Matai Landscape Yard, a retail outlet supplying landscape materials to consumers and trade customers across its six-branch New Zealand network.

Product overview

Hirock is a quarry and aggregate company that operates as part of Higgins Family Holdings Ltd. The company operates multiple branches (Te Matai, Linton, Dannevirke, Waipukurau, and Maraekakaho) offering aggregate quarry products and retail landscape yard materials. The core product offering consists of Aggregate Products (Quarry Operations) for commercial/construction customers and Landscape Yard Products for retail customers, with quarry assets including mobile and fixed plants for crushing, screening, and extraction operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Quarry Aggregate Products
• Te Matai Landscape Yard Products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Higgins Family Holdings LtdcoreOthers · 1 August 2020Parent company group. Hirock Ltd was established in August 2020 as part of the Higgins Family Holdings Ltd group. The group operates 12 Ready Mix concrete plants in the lower North Island and upper South Island, 5 quarries spanning Manawatu, Tararua, and Southern Hawkes Bay regions, and a property development business with interests in both islands.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Boral Limited: Large Australasian building materials group with quarrying, aggregate, and concrete operations. A broad incumbent operating across Australia/NZ with overlapping product offerings to Hirock.
• Martin Marietta Materials: US-listed pure-play aggregates heavyweight with vertically integrated materials businesses. Comparable business model (quarrying, crushing, screening of aggregates) though at vastly greater scale.
• Holcim: Global leader in aggregates, ready-mix concrete, and building materials. Operates broadly in aggregates and would be a benchmark incumbent competitor in any regional market Hirock serves.
• Vulcan Materials Company: Largest US producer of construction aggregates with an analogous quarry-and-distribute model. Useful benchmark for unit economics and capital intensity of aggregate businesses.
• CRH plc: Global building materials group with significant aggregate and readymix operations. A broadly diversified incumbent comparable to Hirock at the category level, though much larger and geographically diversified.

Emerging players

• Summit Materials: Aggregates-led building materials company with a multi-regional platform including cement and ready-mix. Comparable in its aggregate-centric business model to Hirock, though operating at different scale.

Direct peers

• Fulton Hogan: Major Australasian construction materials and infrastructure contractor with quarrying and aggregate operations directly overlapping Hirock's NZ footprint. Comparable in customer base (B2B infrastructure, roading, construction) and product mix.
• Firth Industries: NZ concrete and aggregate producer (Fletcher Building group) with concrete plants across NZ that consume aggregate — analogous to the vertical structure Hirock has with Higgins Family Holdings.
• Winstone Aggregates (Fletcher Building): Fletcher Building's aggregate division, one of the largest NZ aggregate suppliers. Directly comparable product portfolio (crushed stone, sand, concrete aggregates) serving construction and infrastructure customers across New Zealand.
• Allied Concrete: NZ-based concrete and aggregate supplier with a multi-region plant network serving construction customers. Comparable in B2B aggregate and concrete materials supply model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hirocknz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirock