Königlicher Hirschgarten

What Königlicher Hirschgarten does

Königlicher Hirschgarten is a traditional Munich hospitality business operating a historic restaurant and beer garden in the Nymphenburg district of Munich at Hirschgarten 1, 80639 München. Gastronomic operations on the site date to 1791, and the venue has been continuously operated as a Wirtshaus and Biergarten for over 230 years. The business is owned by Thomas Fesenmair e.K., a sole proprietorship (Einzelunternehmen) under Thomas Fesenmair as host, with an 11-person management team covering operations, kitchen, restaurant floor, beer garden, banquets, and administration.

The core offering combines a 500-seat indoor Wirtshaus (year-round), the self-claimed world's largest beer garden with 1,200 served and 7,000 self-service outdoor seats, eight themed banquet/event rooms (Schwemme, Poststüberl, Ludwigsstüberl, Jägerstub'n, Kurfürstenstub'n, Herzogstub'n, Stadl) accommodating 26–310 guests, nine natural-ice curling rinks operating November to mid-March, the Wilderer-Hütt'n winter event cabin (80–87 guests), and an on-site deer enclosure. Pricing spans €9.90 curling-rink BBQ portions, €10.90 Schnitzel Monday specials, €35 brunch tickets, €45 Jägerball wild buffets, €38/hour curling rentals, banquet deposits of €1,500–€3,000, and €10,000+ private events with 75% advance payment. Beers are sourced from Augustiner Bräu, Schlossbrauerei König Ludwig, and Herzogliches Brauhaus Tegernsee.

Distribution is fully direct-to-consumer and physical, supported by an in-house website (hirschgarten.de, German/English), CleverReach email newsletter, downloadable PDF menus, an online table reservation system, and direct hourly curling bookings. The company has no app, no public API, no third-party marketplace or reseller presence, and operates exclusively from a single Munich site in Bavaria. Customer segments are primarily walk-in individuals and families (tourists and locals), private event organizers with groups of 30+, and seasonal curling groups; no enterprise logos or contract-based customers are disclosed.

Name

Königlicher Hirschgarten

Legal name

Thomas Fesenmair e.K.

Website

https://hirschgarten.de

Company type

Private

Founded year

1791

Operating status

Operating

Headcount range

1–10 employees

Short description

Königlicher Hirschgarten is a 1791-founded traditional Munich Wirtshaus and the self-claimed world's largest beer garden (8,000+ seats), offering Bavarian dining, themed banquet rooms for 26–310 guests, seasonal curling rinks, and a deer enclosure for walk-in visitors, tourists, families, and private-event clients.

Ownership category

akta.pro rank

Product category

Bavarian Restaurant and Beer Garden Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industries

Brasseries, Bistros & Trattorias (THAFACAI), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Bavarian beer garden
• Traditional German restaurant
• Private event banquets
• Curling rink rental
• Hospitality services Munich

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dining - Beer Garden & Wirtshaus: Revenue from food and beverage sales across three distinct service areas: 1) self-service beer garden (7,000 seats), 2) served beer garden (1,200 seats), and 3) indoor Wirtshaus restaurant (500 seats). Serves Bavarian tavern cuisine, traditional beer garden fare, seasonal specials (asparagus, game, ribs), and beers from Munich's traditional breweries (Augustiner Bräu, Schlossbrauerei König Ludwig, Herzogliches Brauhaus Tegernsee). Covers year-round operation with summer beer garden peak season and winter curling/off-season programming.
2. Curling Rinks (Winter Season): Hourly rental of nine natural ice curling rinks during the November-to-March winter season. Additional revenue from ice stick rental fees (€5 per stick). Bookings are per rink, per hour, with a maximum of 10 persons per rink. Late-night surcharge applies after 10 pm. 100% cancellation fee for no-shows.
3. Private Events & Banquets: Private event hosting across multiple themed banquet rooms: Schwemme (80), Poststüberl (26), Ludwigsstüberl (26), Jägerstub'n (40), Kurfürstenstub'n (70), Herzogstub'n (160), Stadl (150), and combined configurations up to 310 guests. Revenue includes food & beverage minimums, room rentals, setup fees, and cleaning surcharges. Deposit of €1,500–€3,000 required; events over €10,000 require 75% advance payment.
4. Gift Vouchers: Physical gift voucher cards sold in increments starting at €20, delivered by post. Bulk orders of 30+ cards incur a €1 processing fee per card. Payment by advance bank transfer.
5. Poacher's Cabin (Wilderer-Hütt'n) Private Hire: Exclusive-use winter event venue (November 15 to mid-March) accommodating up to 80–87 guests. Revenue generated through food & beverage minimums and room hire charges as part of the banquet pricing structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Königlicher Hirschgarten operates a traditional Bavarian restaurant (Wirtshaus) and the world's largest beer garden in Munich's Nymphenburg district, continuously operating since 1791. The venue combines a 500-seat indoor Wirtshaus, an 8,000+ seat outdoor beer garden (1,200 served plus 7,000 self-service), themed banquet and event rooms for 26–310 guests, nine natural-ice curling rinks (winter only), a deer enclosure, and seasonal event programming including festivals, brunches, and the in-house Wirtshaus Wiesn (Oktoberfest).

Product overview

Königlicher Hirschgarten is a traditional Bavarian hospitality business operating since 1791, featuring a core restaurant (Wirtshaus) with 500 indoor seats serving traditional tavern cuisine year-round, and the world's largest beer garden with over 8,000 outdoor seats (1,200 served, 7,000 self-service). The product portfolio includes private banquet and event rooms (accommodating 56 to 310 guests), seasonal curling rinks (9 natural ice rinks, winter-only), the Wilderer-Hütt'n winter event cabin (up to 87 guests), and a deer enclosure. Additional offerings encompass an event calendar with seasonal festivals, beer education content, gift vouchers, and online table reservations. The venue sources traditional Munich beers from Augustiner Bräu, Herzogliches Brauhaus Tegernsee, and Schlossbrauerei König Ludwig.

Differentiator

Problem solved

Functional benefit

Products and services

• Wirtshaus Restaurant 500-seat indoor Bavarian restaurant (Wirtshaus) serving traditional tavern cuisine with fresh ingredients and homemade specialties. Open year-round, daily 11:00–24:00, with kitchen service until 22:00. Caters to individual diners, families, and groups seeking authentic Bavarian dining.
• Beer Garden (Biergarten) The world's largest beer garden with 8,000+ combined seats — 1,200 served outdoor seats plus 7,000 self-service seats. Serves Bavarian classics, beer-garden fare, and beers from Augustiner Bräu, Schlossbrauerei König Ludwig, and Herzogliches Brauhaus Tegernsee. Includes the self-service Biergartenkuchl for snacks, homemade ice cream, coffee and tea.
• Banquet and Event Rooms Private dining and event rooms (Schwemme 80, Poststüberl 26, Ludwigsstüberl 26, Jägerstub'n 40, Kurfürstenstub'n 70, Herzogstub'n 160, Stadl 150) with combined configurations for 56 to 310 guests. Full banquet catering, event planning, custom menus, and a dedicated banquet team for groups of 30 or more.
• Curling Rinks (Eisstockbahn) Nine natural-ice curling rinks open during the winter season (November to mid-March). Bookable by the hour at €38 per rink (maximum 10 persons per rink), with ice stick rental at €5 per stick and a late-night surcharge after 22:00. Service team serves drinks at the rinks and outdoor fireplace bars.
• Poacher's Cabin (Wilderer-Hütt'n) Exclusive-use winter event venue open November 15 to mid-March, accommodating up to 80–87 guests for private events and celebrations. Revenue generated through food and beverage minimums and room hire charges as part of the banquet pricing structure.
• Gift Vouchers (Gutscheine) Physical gift voucher cards presented in decorative greeting cards and sent by post. Orders start from €20; bulk orders of 30+ cards incur a €1 processing fee per card. Payment by advance bank transfer; shipping within Germany.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Augustiner BräucoreOthersPrimary beer supplier. Serves traditional Munich beer at the beer garden and Wirtshaus. Augustiner Bräu is one of Munich's most prestigious and historic breweries.
• Schlossbrauerei König LudwigcoreOthersBeer supplier serving König Ludwig branded beers. Named in the venue's brand identity (Königlicher Hirschgarten — Royal Deer Garden) and beer program.
• Herzogliches Brauhaus TegernseecoreOthersBeer supplier serving Herzogliches Brauhaus beers at the beer garden and Wirtshaus.
• Weingut Markus MeierminorOthersWine supplier featured among partners. Provides wines for the restaurant's wine program.
• Laurent PerrierminorOthersChampagne partner featured in the partner list. Provides premium sparkling wine for events and dining.
• DallmayrminorOthersPremium food and delicatessen supplier. Dallmayr is one of Germany's most prestigious fine food brands.
• Münchner Bank eGminorOthersLocal Munich bank used for gift voucher payment processing. Gift voucher orders are paid via bank transfer to Münchner Bank eG (IBAN DE47 7019 0000 0000 7625 98).
• SpiegelauminorOthersGlassware supplier providing beer and wine glasses for the venue's service.
• Wagyu FrankenhöheminorOthersPremium meat supplier providing Wagyu beef for the restaurant's steak menu.
• HotelcareerminorChannel Partner/ Reseller/ DistributorHospitality job board used to advertise open positions. Job listings reference Hotelcareer as the platform for current vacancies.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Paulaner am Nockherberg: Historic Munich brewery restaurant and beer garden; comparable traditional Bavarian hospitality venue anchored by a Munich brewery with strong tourism positioning and event hosting.
• Augustiner-Keller: Large Munich beer garden on the Augustiner brewery model; directly comparable as a high-capacity traditional Biergarten serving Munich-brewed beer and Bavarian food with a similar self-service / served seating mix.
• Hofbräuhaus München: Iconic Munich beer hall and tourist magnet; comparable as a large-capacity traditional Bavarian venue serving Augustiner-style beer and Bavarian cuisine to tourists and groups in central Munich.
• Chinesischer Turm (Chinese Tower Beer Garden): Large Munich beer garden in the Englischer Garten; comparable traditional Bavarian Biergarten with very high seat counts, similar tourist footprint, and shared brewery supplier relationships.
• Seehaus im Englischen Garten: Premium Munich beer garden and restaurant at the Kleinhesseloher See; comparable upscale traditional Bavarian venue with restaurant + outdoor garden, banquet/event capability, and year-round programming.
• Löwenbräu-Festhalle / Löwenbräukeller: Major Munich beer hall and festival venue; comparable large-capacity traditional Bavarian dining and event venue with strong tourist draw and brewery-tied positioning.

Regional players

• Hofbräuhaus Traunstein: Bavarian brewery-operated traditional restaurant and beer garden outside central Munich; comparable Bavarian tradition-plus-brewery model, but operates in a different regional catchment.
• Airbräu (Munich Airport): On-site Munich airport brewery restaurant and beer garden; comparable full-service Bavarian beer hall concept serving traditional Munich-brewed beer to a tourist/transit audience, distinct catchment.
• Viktualienmarkt Beer Gardens (Munich): Cluster of small traditional beer gardens in central Munich; comparable traditional Bavarian self-service Biergarten concept at a smaller per-venue scale, competing for the same tourist and local visitor.

Broad incumbents

• Block House (German steakhouse chain): Germany-wide full-service restaurant chain; broader incumbent with scale operations in Munich, providing a benchmark for high-volume restaurant management, banqueting, and supplier relationships in the same competitive set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/k%C3%B6niglicher-hirschgarten

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Königlicher Hirschgarten