PT Hisense International Indonesia

What PT Hisense International Indonesia does

PT Hisense International Indonesia is the wholly-owned Indonesian operating subsidiary of Hisense Group (SSE: 600060), a Qingdao-headquartered consumer electronics and home appliance conglomerate founded in 1969. The Indonesian entity sells and distributes the parent's product portfolio — premium televisions (RGB-MiniLED, Mini-LED, QLED, LED, and Laser Cinema), refrigerators, air conditioners, washing machines, and HVAC systems — alongside a B2B commercial display business (digital signage, video walls, interactive displays, LED solutions) to consumers and enterprise customers across Indonesia. The Indonesian headquarters sits in Jakarta Barat, supported by a 52-person local team managing multi-channel distribution through official e-commerce stores (Tokopedia, Shopee, Lazada, Blibli, Akulaku), retail partnerships with Electronic City, Best, Hartono, Courts, AEON, and Informa, and an authorized dealer network spanning major cities.

The technology stack centers on three proprietary platforms: VIDAA OS, the smart TV operating system that powers all Hisense smart TVs and Laser Cinema products with voice control and content recommendations; the Hi-View AI Engine X (and Pro/RGB variants), which delivers AI Picture optimization, AI Sound, AI 4K Upscaler, and AI Sports Mode across premium TV lines; and ConnectLife, the smartphone-based smart home app that links AC units, washing machines, and refrigerators for unified monitoring and automated workflows. Flagship hardware — including the RGB-MiniLED UR8S TV and 116-inch UX — integrates the Hi-View AI Engine with audio systems tuned by French audio specialist Devialet, positioning the brand in the premium tier globally (Omdia-ranked No.1 in 100-inch+ TVs at 56.7% volume share, Mini-LED at 29.3%, and Laser TV at 69.6% in Q1 2025).

The business model is hardware sales through a dual B2C/B2B motion: B2C revenue flows through mass-market e-commerce and retail channels selling consumer electronics at price points determined by dealers; B2B revenue comes from direct sales of commercial display solutions and HVAC systems to enterprise customers. Marketing is anchored by Hisense's official sponsorship of FIFA World Cup 2026, with the Indonesian subsidiary executing on-ground activation at Jakarta Fair 2026 and bundled promotional campaigns. Pricing is not publicly disclosed — products are sold through authorized dealers and e-commerce platforms — and warranty terms vary by category (TVs typically 3 years, refrigerators 2 years parts plus 25 years compressor, AC units 10 years compressor plus 3 years other parts). The entity operates as a sales, marketing, and after-sales distribution node within Hisense Group's global structure, with no independent R&D, manufacturing, or external funding activity.

Name

PT Hisense International Indonesia

Legal name

PT Hisense International Indonesia

Website

https://hisense.id

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Hisense International Indonesia is the Indonesian subsidiary of Hisense Group, selling consumer electronics (RGB-MiniLED and Laser TVs), home appliances (refrigerators, ACs, washing machines), and B2B commercial display and HVAC solutions to Indonesian consumers and enterprises via e-commerce, retail chains, and authorized dealers.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Electronics and Appliance Retailers (4492)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Small / Portable Appliances Distribution (CRAOACAB)

Keywords

• Consumer electronics
• Home appliances
• Commercial displays
• HVAC systems
• Smart televisions

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Sales: Primary revenue from direct sales of consumer electronics including TVs, refrigerators, air conditioners, and washing machines through retail and e-commerce channels across Indonesia.
2. Commercial/B2B Solutions: Revenue from commercial display solutions (Digital Signage, Video Walls, Interactive Displays, LED Solutions) and HVAC systems (VRF, Chillers, ATW) targeting enterprise customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PT Hisense International Indonesia distributes and sells Hisense-branded consumer electronics and home appliances in Indonesia, including televisions (RGB MiniLED, Mini LED, QLED, LED, and Laser Cinema projectors), refrigerators, air conditioners, washing machines, and B2B HVAC systems and commercial display solutions. The Indonesian entity is the local sales, marketing, and after-sales subsidiary of Hisense Group, leveraging proprietary technologies such as RGB-MiniLED backlighting, VIDAA OS, Hi-View AI Engine, ConnectLife smart home ecosystem, and LPU laser projection to serve both consumer households and enterprise commercial customers.

Product overview

PT Hisense International Indonesia offers a comprehensive consumer electronics and home appliance portfolio. The core offering centers on television products spanning multiple technology tiers: premium RGB MiniLED TVs (UR8S, UX Series), Mini LED TVs (U6S/U6SE, U7S, U7Q), QLED TVs (Q7Q, Q6Q, Q5S), LED TVs (A6Q, A4Q), and Laser Cinema/Projectors (L9Q, M2 Pro, PX3-PRO, C2 Ultra). Home appliances include multi-door refrigerators (4-door PureView/RQ Series, Side-by-Side RS Series, 2-door RT Series, Single-door RR Series), air conditioners (Split Inverter E4KCA, Split E2CDA, Stand AC, Fresh Air series), and washing machines (Front Load WD/WF Series, Top Load WT Series, Twin Tub WSRB/WSHS). Commercial solutions encompass VRF/ATW/Chiller HVAC systems, and B2B displays including Digital Signage, Video Walls, Window Facing, GoBoard Interactive Displays, LED Solutions, and Outdoor All-Weather Signage. The ecosystem is unified through proprietary VIDAA OS smart TV platform and ConnectLife app for smart home integration, with AI capabilities powered by Hi-View AI Engine across product lines.

Differentiator

Problem solved

Functional benefit

Brands

• VIDAA: Smart TV operating system developed by Hisense for enhanced user experience
• ConnectLife
• Hi-View AI Engine
• LPU Technology
• GoBoard
• VisionInfo

Products and services

• Hisense RGB MiniLED TV (UR8S Series) Premium RGB-MiniLED television available in 75", 85", and 100" sizes with autonomous RGB backlight for pure color output, Hi-View AI Engine RGB processor, AI Sound, AI Scenario, AI 4K Upscaler, AI Sports Mode, 2.1.2 multi-channel Devialet-tuned surround audio, Anti Reflection/Glare Free technology, 180Hz Game Mode Pro with VRR and ALLM, and VIDAA OS, marketed as official TV for FIFA World Cup 2026 with VAR support. Designed for premium Indonesian households seeking large-screen sports and home theater viewing.
• Hisense RGB MiniLED TV (UX Series, 116-inch) Ultra-premium 116-inch RGB MiniLED TV with RGB-MiniLED X technology, 8000 nits peak brightness, Hi-View AI Engine X processor, 3500+ local dimming zones, 100% BT.2020 color coverage, and 165Hz refresh rate for professional broadcast and home theater applications. Targeted at ultra-premium home theater enthusiasts and large-format viewing environments.
• Hisense Mini LED TV (U6S/U6SE Series) Mini LED television series available in 55" to 85" sizes with Hi-QLED MiniLED technology, Hi-View AI Engine, Pantone Color certification, built-in Devialet subwoofer, and 144Hz native game mode. Targeted at mainstream households seeking premium picture quality and gaming features.
• Hisense Mini LED TV (U7S Series, 100-inch) 100-inch Mini LED TV with Hi-View AI Engine Pro, 165Hz Game Mode Pro, AI Smooth Motion, QLED Colour, Dolby Vision IQ, and 2.1 Sound System for large-screen entertainment at home.
• Hisense Mini LED Pro TV (U7Q Series) Mini LED Pro series in 55" to 100" sizes featuring enhanced local dimming, higher peak brightness, and premium audio systems for superior large-screen viewing.

Quantifiable outcome

• 56.7% global volume share in 100-inch+ TV category (Q1 2025)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• KultureCityminorStrategic or Co-development Partner · 17 July 2026Accessibility partnership for FIFA World Cup 2026 sensory inclusion initiative. Hisense provides sensory-friendly viewing spaces with calming visual content on premium displays. Partnership enables fans with sensory sensitivities to enjoy matches in comfortable environments at all 16 host cities.
• BPI Danantara (Badan Pengelola Investasi Daya Anagata Nusantara)coreStrategic or Co-development Partner · 16 May 2026Indonesia state investment body establishing long-term partnership with Hisense Group for strategic investment in Indonesian market. Partnership marks commitment to long-term presence and value creation for Indonesian consumers and business partners.
• FIFAflagshipGTM or Marketing Partner · 9 June 2025Hisense is Official Sponsor of FIFA World Cup 2026, providing RGB-MiniLED TVs as official displays for IBC broadcast centre and VAR system. Partnership includes Mobile Sensory Vehicles at 16 host cities and comprehensive brand visibility across tournament. FIFA President Gianni Infantino personally tested VAR system using Hisense displays.
• DevialetcoreTechnology or Integration · 9 June 2025Audio technology partnership with French audio specialist Devialet for premium sound tuning across Hisense TV products. Devialet-tuned speakers featured in premium TV models including RGB-MiniLED UR8S series and Laser Cinema L9Q. Partnership brings premium audio experience with 6.2.2 channel surround sound systems.
• Harvey NormancoreChannel Partner/ Reseller/ Distributor · 1 January 2025Australian retailer partnership showcasing Hisense's global retail channel strategy. Harvey Norman Executive General Manager praised Hisense's sustained investment in technology innovation and brand strengthening through FIFA sponsorships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sony Indonesia: Sony competes primarily in the premium TV segment in Indonesia (BRAVIA line) against Hisense's premium RGB-MiniLED and Mini-LED offerings. Both brands target the high-end of the Indonesian consumer electronics market with a focus on picture quality and premium positioning.
• Polytron Indonesia: Polytron is a leading Indonesian homegrown electronics brand offering TVs, refrigerators, ACs, and washing machines. It competes with Hisense across the full consumer electronics and appliance range with strong local brand recognition and dealer network.
• Panasonic Indonesia: Panasonic offers TVs, refrigerators, washing machines, and ACs in Indonesia, overlapping with most of Hisense's consumer appliance portfolio. Both compete on Japanese-style reliability and energy efficiency positioning.
• Sharp Electronics Indonesia: Sharp is a long-standing Japanese brand competing across TVs, refrigerators, ACs, and washing machines in Indonesia with local manufacturing presence. The brand competes with Hisense on similar product categories and channels, with strong dealer network presence.
• Haier Indonesia: Haier is a Chinese appliance brand with growing presence in Indonesia across TVs, refrigerators, washing machines, and ACs. As a fellow Chinese-origin multi-category brand, it is a direct comparable to Hisense's portfolio strategy and market positioning.
• Samsung Electronics Indonesia: Samsung is the dominant consumer electronics and home appliance brand in Indonesia, competing directly with Hisense across TVs, refrigerators, washing machines, and ACs. Both operate similar multi-channel retail and e-commerce distribution strategies in the Indonesian market.
• LG Electronics Indonesia: LG directly competes with Hisense in the Indonesian TV, refrigerator, washing machine, and air conditioner segments. Both brands emphasize premium technology (OLED/MiniLED for LG, RGB-MiniLED for Hisense) and B2B commercial display solutions.
• TCL Indonesia: TCL is a Chinese competitor that, like Hisense, emphasizes large-screen and Mini-LED TV leadership in Indonesia. Both target similar value-conscious and tech-forward Indonesian consumers with comparable product assortments and retail partnerships.

Regional players

• Changhong Indonesia: Changhong is another Chinese consumer electronics brand with presence in Indonesia. Like Hisense, it offers TVs and home appliances and competes in similar distribution channels, though with smaller Indonesian market share.

Emerging players

• Xiaomi Indonesia: Xiaomi is an emerging player in the Indonesian TV and smart home ecosystem, with price-competitive Mi TVs and IoT products. While stronger in smartphones, it competes with Hisense in entry-to-mid-tier TVs and the emerging smart home category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HisenseID
• YouTubeyoutube.com/channel/UCaZIkcKQLiV-11xl0rAk7Tw
• Facebookfacebook.com/hisenseindonesia
• Instagraminstagram.com/hisense_id
• TikToktiktok.com/@hisenseindonesia
• LinkedInlinkedin.com/company/hisense-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Hisense International Indonesia