中钞海思信息技术（北京）有限公司

What 中钞海思信息技术（北京）有限公司 does

JIUYOU Sports (九游体育), legally registered as 中钞海思信息技术（北京）有限公司, is a privately held Chinese sports media and event management company founded in May 2018 in Guangzhou. It operates a dual-channel model combining offline event execution with online live streaming. On the event side, the company plans and runs 10+ branded amateur-to-professional sports competitions annually — including city amateur football leagues, Pearl River Delta marathon series, and youth basketball elite challenges — across 20+ provinces and municipalities (notably Guangdong, Fujian, and Zhejiang), serving more than 50,000 participants and attracting 300+ enterprise sponsors each year. Its content backbone is anchored on the CBA (Chinese Basketball Association), supported by football, running, and badminton coverage.

On the digital side, JIUYOU distributes live event coverage, professional commentary, and interactive Q&A through a proprietary WeChat mini-program, an official mobile app, and major Chinese short-video platforms Douyin (抖音) and Kuaishou (快手). The platform reports a cumulative follower base of 2.8 million and a peak single-session audience of 500,000 viewers. Core technology is not publicly disclosed; the streaming stack supports multi-camera production, real-time data statistics, and interactive features such as bullet comments, on-demand replay, and ticket booking.

The business is monetized across five streams: event planning and execution fees (including ticketing and sponsorship facilitation), live streaming revenue (advertising placements, virtual gifting, premium content subscriptions), merchandise and licensed product sales (jerseys, commemorative items, digital collectibles, with customization at a 50-unit MOQ), IP licensing (event IP agency, player image rights, derivative commercialization), and fan operations and data analytics services (community management, commercial conversion analytics). The company operates with approximately 12 employees, maintains an actively published website and sitemap through 2026, has no disclosed institutional investors or funding rounds, and shows no public-company listing or M&A activity.

Name

中钞海思信息技术（北京）有限公司

Legal name

九游(JIUYOU)体育筑梦|官方网站

Website

https://hismart.com.cn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

JIUYOU Sports is a Chinese sports media and event management firm founded in 2018, operating across 20+ provinces. It runs 10+ branded sports events annually, streams matches via its mini-program and Douyin/Kuaishou, and serves 300+ sponsors and 2.8M followers.

Ownership category

akta.pro rank

Product category

Sports Media and Event Management Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports event management
• Live streaming services
• Sports IP licensing
• Fan community operations
• Sports merchandise

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Event Planning & Execution Services: Full-cycle event planning and execution from small/medium events to large leagues, covering event立项工作, schedule planning, and venue setup. Revenue is generated through event management fees, ticketing, and sponsorship deal facilitation.
2. Sports Live Streaming & Digital Content: Live streaming of sports events through its own mini-program and Douyin/Kuaishou short-video platforms, generating revenue from ad placements, virtual gifting, and premium content subscriptions. Also produces regular columns such as 'Coach Face-to-Face' and 'Sports Rehabilitation Classroom'.
3. Merchandise & Licensed Products: Design and production of sports merchandise including jerseys, commemorative items, and digital collectibles. Also supports enterprise/personal customization with minimum order quantity of 50 units. Revenue from product sales and customization service fees.
4. IP Licensing & Authorization: Agency representation for event IPs, player portrait rights, and development of derivative commercial scenarios. Revenue from licensing fees and royalty arrangements.
5. Fan Operations & Data Analytics: Fan community management, offline fan support events, interactive activities, and commercial conversion analytics for events. Revenue from service fees and sponsorship data packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The company operates a vertically integrated sports service platform that plans and executes branded sporting events (amateur football leagues, marathon series, youth basketball challenges) across 20+ provinces in China, broadcasts them via its proprietary mobile app, WeChat mini-program, and Douyin/Kuaishou channels, and monetizes the audience through fan community services, sports merchandise sales, and IP licensing of event properties and player portrait rights.

Product overview

JIUYOU体育 (九游体育) operates a sports media and event management platform with a unified product ecosystem centered on its official APP and mini-program live streaming platform. The core offerings include real-time sports event broadcasting with interactive features (bullet comments, pause-and-replay), complemented by specialized service modules covering event data analytics, fan community management, cross-border event services, IP licensing, event planning, and merchandise development. The platform focuses primarily on CBA (Chinese Basketball Association) content alongside other sports categories including football, basketball, running, and badminton.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CBA League (Chinese Basketball Association)coreStrategic or Co-development PartnerThe company produces extensive CBA-related content including live streaming support, news articles, match analysis, ticket purchasing guides, and playoff coverage. It operates as a content partner covering CBA events across its platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 直播吧 (Zhibo8): A leading Chinese sports news and live streaming aggregator covering basketball, football and other sports. Highly comparable to JIUYOU's mini-program/Douyin-based streaming-plus-content model, with similar CBA-centric coverage and fan community monetization.
• 虎扑 (Hupu): China's largest sports fan community platform, with deep basketball (CBA, NBA) coverage, user-generated content, and merchandise. Closely comparable to JIUYOU's combined content + fan operations + merchandise offering, though at much larger scale.
• 懂球帝 (Dongqiudi): Sports media platform providing news, live streaming, and fan community features primarily for football but expanding across sports. Comparable business model to JIUYOU's mini-program-based streaming and editorial content platform.
• 雷曼体育 (LEDMAN Sports): Sports media and event services company in China, with operations in event management, sports content, and merchandising. Comparable to JIUYOU's vertically integrated event + content + merchandise model.
• 体育之窗 (Titan Sports / iSports): Chinese sports event management and IP commercialization company, focused on amateur and professional sports events. Direct overlap with JIUYOU's event planning, execution, and sponsorship monetization business.
• 中国体育 (China Sports Media / zhongguotiyu): State-linked sports media and event management platform covering Chinese sports leagues. Closely comparable to JIUYOU's sports event services and Chinese basketball content coverage.

Broad incumbents

• PP体育 (PP Sports): Suning-owned sports streaming platform historically focused on football content. Comparable to JIUYOU's sports streaming and event coverage model, but with a larger content rights base and SaaS-like offering.
• 腾讯体育 (Tencent Sports): The dominant Chinese sports streaming and media platform, holder of major league rights (NBA, CBA, Premier League at various points). Comparable in streaming-and-content business, but operates at vastly larger scale with deeper rights portfolio.
• 阿里体育 (Alibaba Sports / Alisports): Alibaba's sports division, operating across event IP, ticketing, and digital content. Comparable in providing an integrated sports platform spanning events, IP, and online content, but at corporate scale with e-commerce distribution.

Emerging players

• 映客 (Inke): Live streaming platform with social and entertainment features. Partial overlap with JIUYOU's live streaming capabilities, virtual gifting monetization, and short-video content distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%AD%E9%92%9E%E6%B5%B7%E6%80%9D%E4%BF%A1%E6%81%AF%E6%8A%80%E6%9C%AF%EF%BC%88%E5%8C%97%E4%BA%AC%EF%BC%89%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 中钞海思信息技术（北京）有限公司