体育之窗

Name

体育之窗

Legal name

iRENA Group

Website

https://irenaworld.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Venue Management and Operations: Managing and operating sports venues including the Wu Yuan He Cultural and Sports Center in Haikou, providing industrial operations for cultural and sports facilities
2. Event Ticketing and Box Office: Developing optimized ticketing plans and selling tickets for international sporting events; generated record-breaking retail box office for single event worldwide (Argentina vs Australia match)
3. Sports Competition Services: Providing services for sports competitions including sponsorship, ticketing platform, franchises, and hospitalities for events such as NBA China Games, ICC, China National Football Team, and China Volleyball League
4. Entertainment Performance Operations: Operating and managing entertainment performances and concerts including Jay Chou World Tour, Kanye West World Tour, and Hunan mangoTV New Year concert
5. Sponsorship and Marketing Services: Joint partnership and promotion services for international sporting events, serving as promotion partner for NBA China Games with innovative marketing strategies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

iRENA is a comprehensive sports and entertainment operator that manages sports venues (notably the Wu Yuan He Cultural and Sports Center in Haikou) and provides end-to-end event operations for domestic and international sports competitions and entertainment performances. Its services span sponsorship, ticketing platform, franchises, hospitalities, fan services, merchandise development, sports tourism, and sports agency services for top events including NBA China Games, ICC, China National Football Team, and major concert tours.

Product overview

iRENA is a comprehensive sports and entertainment operator offering an integrated platform of venue management, event operations, and ticketing services. The company operates the Wu Yuan He Cultural and Sports Center in Hainan and provides services spanning live entertainment, ticketing platform, merchandise development, sports competitions, fan services, secondary scene lives, sports tourism, sports forum, and sports agency services. The portfolio is built around venue and event management as the cornerstone, with complementary services including sponsorship, franchises, hospitalities, and fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Management Services Management and industrial operation of sports venues including the Wu Yuan He Cultural and Sports Center in Haikou, covering 1 venue, 8 halls, and 7 centers across 6,600 mu. Serves government bodies, sports authorities, and event organizers needing professional venue operations in China.
• Event Operations Organization and operational support for domestic and international sports events and entertainment performances, including football matches, basketball games, e-sports events, and concerts. Serves sports leagues, national teams, and entertainment performers seeking end-to-end event execution in China.
• Ticketing Platform Comprehensive ticketing services including optimized ticketing plans and retail box office operations for large-scale sports and entertainment events. Powers ticket sales for international sporting events such as the Argentina vs Australia friendly, which set a new global record for highest retail box office for a single event.
• Sports Agency Services Agency services including sponsorship, franchises, hospitalities, and fan services for top sports events and leagues such as NBA China Games, ICC, China National Football Team, and the China Volleyball League.
• Sports Tourism Sports tourism services integrating travel experiences with sports events and venues, leveraging Wu Yuan He Cultural and Sports Center in Hainan and the Hainan Free Trade Zone opportunity.
• Merchandise Development Development and sale of sports and entertainment merchandise tied to events, teams, and venues operated by iRENA.

Quantifiable outcome

• Record-breaking retail box office for single event worldwide (Argentina vs Australia match)
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Asian E-Sports Federation (AESF)coreStrategic or Co-development Partner · 1 November 2023iRENA co-hosted the 2023 Global Digital Sports Industry Forum with AESF as a parallel event of Zhongguancun Forum. iRENA also served as key participant in Hangzhou Asian Games E-Sports Demonstration Events, assisting AESF in making the milestone event successful.
• China Mobile 5GcoreTechnology or IntegrationChina Mobile 5G represented the innovative technology group for e-sports demonstration events at the Asian Games, providing communication technology infrastructure for digitally-intelligent competitive products and events carried by computing power network.
• NBA ChinacoreGTM or Marketing PartneriRENA serves as promotion partner for NBA China Games, bringing wonderful moments of world's top basketball events to Chinese fans through innovative marketing strategies and comprehensive interactive experiences.
• Argentina National Football TeamminorStrategic or Co-development PartneriRENA was joint partner for Argentina vs Australia international friendly match on June 15, 2023 at Workers' Stadium, Beijing. This was Argentina's first overseas appearance since winning 2022 World Cup.
• Haikou Municipal People's GovernmentcoreStrategic or Co-development PartnerIn December 2013, iRENA was confirmed by Haikou Municipal People's Government to be fully responsible for the industrial operation of the Wu Yuan He Cultural and Sports Center Project (6600 mu, 1 venue, 8 halls, 7 centers).
• OCA Asian Member StatesminorStrategic or Co-development PartneriRENA participated in the first intercontinental competition stage of OCA Asian member states through the e-sports demonstration events at the Asian Games, representing the new direction of future sports development.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wanda Sports Group: Wanda Sports was a Chinese-headquartered sports event, media rights, and mass participation platform with similar end-to-end sports operating capabilities and Chinese market focus. Closest direct competitor in the Chinese sports operations space iRENA occupies.
• Octagon: Octagon is a global sports marketing agency specializing in sponsorship, event management, and athlete/brand representation. Directly comparable to iRENA's sports agency, sponsorship, and fan services lines, with deeper international brand portfolio reach.
• Lagardère Sports: Lagardère Sports is an international sports marketing agency providing sponsorship, hospitality, and event services across football, tennis, and Olympic sports. Directly comparable to iRENA's sponsorship, hospitality, and franchise service lines for top international sports properties.
• Infront Sports & Media: Infront is a sports media rights and event management company that organizes and distributes major international sporting events (including in winter sports and football). Comparable through end-to-end event operations, rights packaging, and sponsorship sales analogous to iRENA's ICC and China Open partnerships.
• IMG (Endeavor): IMG is a global sports events, media rights, and talent management business comparable to iRENA's sports agency, hospitality, and event operations across tennis, golf, and fashion. Comparable through similar agency-plus-event operating model for premium international sports properties.
• SECA (盛力世家): SECA is a Beijing-based sports marketing and event management company focused on athlete representation, sponsorship, and event operations in China. Closest Chinese domestic peer for iRENA's sports agency, sponsorship, and event management business lines.
• AEG (Anschutz Entertainment Group): AEG is a global venue operator, sports presenter, and live entertainment promoter — the international archetype of iRENA's business model, combining owned/operated arenas with touring event production. Most directly comparable peer because of the integrated venue-plus-event operating approach.

Emerging players

• Alisports (Alibaba Sports): Alisports is the Alibaba-affiliated digital sports platform in China covering ticketing, sponsorship, and event operations. Comparable through overlap in event ticketing and sports sponsorship services targeting the Chinese market, but operates with a fundamentally digital-first model.

Broad incumbents

• SMG (Shanghai Media Group): SMG is a major Chinese state-affiliated media conglomerate that operates sports broadcasting, event promotion, and venue facilities. Comparable as a much larger Chinese incumbent operating in the intersection of sports media rights, venue operation, and event production.
• Live Nation Entertainment: Live Nation is the largest global live entertainment promoter and venue operator with a portfolio vastly broader than iRENA's, including Ticketmaster and artist management. Comparable on the concert/event promotion and ticketing components, but operates at much larger scale and primarily outside China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%BD%93%E8%82%B2%E4%B9%8B%E7%AA%97

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 体育之窗