What Hitrádio Černá Hora does

Hitrádio Černá Hora is a regional Czech commercial radio station broadcasting from Eastern Bohemia (Východní Čechy) under the legal entity MEDIA MARKETING SERVICES a.s., with broadcasting operations attributed to MEDIA BOHEMIA a.s. (IČO: 226765586). Its core product is a multi-channel audio platform consisting of the main Hitrádio Černá Hora station plus seven genre-segmented music sub-brands — Osmdesátka (1980s), Devadesátka (1990s), Milénium (2000s), Desítka (current hits), Zóna lásky (love songs), PopRock, and Hitrádio Classic — distributed simultaneously across 14+ FM frequencies in Hradec Králové, Pardubice, Trutnov, Náchod, Broumov, Liberec, Dvůr Králové, Jičín, Mladá Boleslav, Rychnov nad Kněžnou, and Krkonoše resort areas (Harrachov, Králíky, Pec pod Sněžkou, Špindlerův Mlýn). Distribution extends to DAB/DAB+ digital radio, web streaming, the Rádia.cz mobile app (iOS/Android with Apple CarPlay and Android Auto), and voice activation via Siri, Google Assistant, and Alexa.

The technology stack is conventional broadcast (FM + DAB+ transmitters) combined with standard streaming infrastructure; no proprietary AI or data platform is evident. Content production includes four named daypart programs (Snídaně Šampionů morning show, Odpoledne/Dobré odpoledne afternoon show, weekend programming, Filmix movie review) and five podcast series, of which the flagship Snídaně Šampionů podcast alone has produced 927 episodes. The station employs 24 on-air moderators/presenters and operates with a lean corporate headcount of 8 employees per firmographic data, indicating heavy use of contractor talent.

Revenue is generated primarily through traditional on-air advertising and sponsored content (the dominant stream for Czech commercial radio), supplemented by a minor e-commerce stream via Hitrádio E-shop (eshop.hitradio.cz) for merchandise sales, and competition/sweepstakes engagement with partner-supplied prizes. The business model is advertising-supported and free-to-listener; no subscription or paywall pricing is disclosed. Audience is segmented geographically across Eastern Bohemia with broad demographic appeal, served through a B2C engagement model where the actual paying customer is the regional advertiser, not the listener.

Name

Hitrádio Černá Hora

Legal name

MEDIA MARKETING SERVICES a.s.

Website

https://hitradiocernahora.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hitrádio Černá Hora is a regional Czech commercial radio station broadcasting from Eastern Bohemia across 14+ FM frequencies, seven genre music sub-brands, five podcasts, and streaming/app/smart-speaker channels, serving general listeners in the Hradec Králové and Pardubice regions with an advertising-supported revenue model.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

Keywords

• Regional radio broadcasting
• FM radio programming
• DAB+ digital radio
• Music streaming service
• Podcast production

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising and commercials: Traditional radio advertising including on-air commercials, sponsored content, and promotional segments during programming
2. E-commerce sales: Sale of merchandise and products through the Hitrádio e-shop (eshop.hitradio.cz)
3. Competitions and sweepstakes: Contest-based engagement with prizes provided by the organizer, with terms and conditions governing participation

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hitrádio Černá Hora is a Czech regional radio station broadcasting music, news, and entertainment content to listeners in Eastern Bohemia and surrounding regions. The station operates 14+ FM frequencies plus DAB+ digital radio and distributes programming via web streaming, a mobile app, and smart speakers. The offering includes seven genre-specific music sub-brands, original on-air programs, five podcast series, a Listener Club, listener competitions, and a branded e-commerce shop.

Product overview

Hitrádio Černá Hora is a Czech regional radio station serving the Hradec Králové region, operated by MEDIA MARKETING SERVICES a.s. The offering is organized as a multi-channel radio platform: one main station (Hitrádio Černá Hora) plus seven specialized music sub-brands (Osmdesátka, Devadesátka, Milénium, Desítka, Zóna lásky, PopRock, Hitrádio Classic). The radio distributes live programming via FM frequencies across Eastern Bohemia and via internet streaming through its website and the Rádia.cz mobile app (iOS/Android with CarPlay and Android Auto support). Content includes original programs (Snídaně Šampionů, Odpoledne na Hitrádiu, Filmix), five podcast series (Snídaně Šampionů, Poslouchej mě, Na jedné vlně, Bez uniformy, Královéhradecké aktuality), competitive prize draws, a listener club membership, and an e-commerce store.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitrádio Černá Hora

Quantifiable outcome

• Coverage across 14+ FM frequencies in Eastern Bohemia and surrounding regions
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• SmartSelling a.s.minorOthersTechnical provider for newsletter distribution services for the Listener Club (Klub posluchačů), operating the Smart Mailing platform for email communications about competitions and club activities. Located at Netroufalky 797/5, 625 00 Brno.
• BCI Group GmbH & Co. KGminorOthersThird-party survey provider engaged for radio audience preference research, assisting with questionnaire distribution and evaluation for station programming decisions. Located at Wieseneckstraße 26, 90571 Schwaig bei Nürnberg, Germany.
• TBSC The Brand Support Company GmbH & Co. KGminorOthersThird-party survey provider for audience research and questionnaire evaluation. Located at Wieseneckstraße 26, 90571 Schwaig bei Nürnberg, Germany.
• Allegria – Firma na zážitkyminorGTM or Marketing PartnerExperience gift provider partnering with the Narozeninová ruleta (Birthday Roulette) competition, supplying prizes such as castle tours, flyboarding experiences, wakeboard rentals, wellness treatments, freediving courses, boat cruises, and pet photography sessions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Evropa 2: Largest commercial Czech radio network, operating across multiple frequencies with a hit-music format. Direct competitor for national and regional advertising budgets; comparable multi-frequency, hit-music programming strategy targeting Czech audiences.
• Rádio Blaník: Czech regional/format radio station operating in multiple Czech regions with country and pop hits. Comparable multi-frequency regional strategy and similar audience targeting.
• Frekvence 1: Major Czech commercial radio station with national reach and a similar hit-music format. Competes for the same advertising spend and listener share; operated within the same parent media group (MEDIA BOHEMIA a.s.).
• Rádio Impuls: Czech commercial radio with national coverage, talk and music programming. Competes for regional and national advertising budgets in the Czech Republic with comparable multi-channel distribution.
• Country rádio: Czech format radio station specializing in country music with multi-frequency coverage. Comparable regional Czech radio operator with focused genre programming and similar advertising-based model.
• Classic Praha: Czech radio station specializing in classical and classic hits format. Comparable as a Czech radio brand competing in the same geographic market, with differentiated content positioning.

Broad incumbents

• iHeartRadio: US-based multi-platform radio and audio operator combining FM broadcast with streaming, podcasts, and smart speaker integration. Operates as a broader incumbent in digital-audio distribution across the same surface areas Hitrádio targets.
• BBC Radio 1: Major UK public broadcaster with hit-music radio station. Functions as a broader incumbent in European radio with multi-platform distribution (FM, DAB, streaming, app) paralleling Hitrádio's omnichannel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ondra.enko
• LinkedInlinkedin.com/company/radio-%C4%8Dern%C3%A1-hora

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitrádio Černá Hora