What Rádio Impuls does

Rádio Impuls is a Czech commercial radio station founded in 1999 and operated by LONDA spol. s r.o., a privately held Czech limited liability company headquartered in Prague. The station broadcasts on FM frequencies across the Czech Republic, including Praha (96.6 FM), Beroun (101.5 FM), and Příbram (96.4 FM), and extends its reach through global online streaming at impuls.cz and play.cz, plus dedicated iOS and Android mobile applications. It claims an audience of over 2 million Czech listeners and focuses on Czech and Slovak music, news, entertainment programming, and live event properties.

The product surface is broader than a single station: Rádio Impuls operates a portfolio of six specialized sub-brands — Český Impuls (classic Czech songs from the 1960s–1980s), GOLD Impuls (golden hits), HOT Impuls (contemporary hits), KEMP Impuls (summer/camp themed), LOVE Impuls (romantic music), and sister station RockZone (modern rock) — each with its own streaming page. Original programming includes daypart shows (Dopoledne s dobrým Korcem, Odpolední Impuls, Impulsy Honzy Benešovského), educational segments (Pan profesor), lifestyle features (Milionoví kolegové, Radost ze života, Hrdinové všedního dne), and a weekly Saturday live concert series called 'Živááááky.' Major live events include the annual 'Český mejdan s Impulsem' concert at O2 Arena in Prague (10th edition scheduled October 17, 2026) and the 'Benátská s Impulsem' festival partnership.

The business model is advertising-supported and free to listeners. Rádio Impuls generates revenue by offering airtime and digital inventory to businesses seeking reach into the Czech mass market, with advertising rates available only through direct sales contact (no public pricing). The on-air product is anchored by named on-air personalities and reporter-led segments such as 'Zuřivý reportér,' while the event and festival properties add sponsorship and ticket monetization surfaces. Operating geography is the Czech Republic for FM distribution, with digital channels offering global accessibility. The company is privately held with no disclosed funding rounds, parent company, or public ticker.

Name

Rádio Impuls

Legal name

LONDA spol. s r.o.

Website

https://impuls.cz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádio Impuls is a Czech commercial radio station founded in 1999, broadcasting via FM and digital channels to over 2 million listeners. Operated by LONDA spol. s r.o., it runs six sub-brands, mobile apps, and major live events, monetizing through advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Representatives (541840)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Commercial radio broadcasting
• Czech music radio
• Fm radio station
• Online radio streaming
• Radio advertising sales

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: Rádio Impuls generates revenue primarily through advertising, offering airtime to businesses wanting to reach its large listener base of over 2 million Czech Republic residents.

Distribution channels4 records

Marketing channels5 records

Core offering

Rádio Impuls is a Czech commercial radio station that broadcasts Czech and Slovak music, news, and entertainment programming via FM frequencies and online streaming to over 2 million listeners across the Czech Republic. The station operates a portfolio of sub-brand stations (Český Impuls, GOLD Impuls, HOT Impuls, KEMP Impuls, LOVE Impuls), produces original on-air programs, live concert broadcasts (Živááááky), and large-scale arena events (Český mejdan s Impulsem at O2 Arena). Revenue is generated primarily through advertising sold to businesses seeking access to its large Czech listener base.

Product overview

Rádio Impuls is a Czech radio station operator offering a portfolio of FM and online radio stations centered around its main Ráááádio Impuls brand, supplemented by specialized sub-stations (Český Impuls, GOLD Impuls, HOT Impuls, KEMP Impuls, LOVE Impuls), a mobile application for iOS and Android, and a comprehensive video content platform on YouTube. The core product combines music programming with original shows including morning/daytime programs (Dopoledne s dobrým Korcem, Odpolední Impuls, Impulsy Honzy Benešovského), educational content (Pan profesor), lifestyle segments (Milionoví kolegové, Radost ze života), and the flagship live concert series 'Živááááky' broadcast every Saturday evening. Major live events include the annual 'Český mejdan s Impulsem' concert at O2 Arena and the 'Benátská s Impulsem' festival partnership. The station runs seasonal competitions like 'Haló, tady Impulsovi' and the 'Zuřivý reportér' adventure reporting segment.

Differentiator

Problem solved

Functional benefit

Brands

• Český Impuls: Czech songs from the 1960s to 1980s
• GOLD Impuls
• HOT Impuls
• KEMP Impuls
• LOVE Impuls
• RockZone

Products and services

• Rádio Impuls (Main Station) The flagship Czech commercial radio station broadcasting on FM frequencies (96.6 FM in Prague, 101.5 FM in Beroun, 96.4 FM in Příbram) and via online streaming, featuring Czech and Slovak music with programming including news, entertainment shows, and live performances. Targets the broad Czech population across the Czech Republic.
• Český Impuls

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• RockZoneminorOthersRockZone (rockzone.cz) is a related radio station operated by LONDA spol. s r.o., focusing on modern rock music and targeted at Prague audiences.
• Český ImpulsminorOthersČeský Impuls (ceskyimpuls.cz) is a related radio station featuring Czech songs from the 1960s to 1980s, operated by subsidiary LIN, a.s.
• LIN, a.s.coreTechnology or IntegrationLIN, a.s. (IČO: 25720767) is a subsidiary company of LONDA spol. s r.o., operating Český Impuls radio station and providing related media services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hitrádio: Network of Czech regional commercial radio stations broadcasting contemporary music; competes in the same Czech mass-market ad sales environment with overlapping listener demographics.
• Country Radio: Czech commercial radio station focused on country music; competes for Czech advertising budgets and represents the same single-market commercial radio model.
• Evropa 2: Major Czech commercial music radio station operating nationally; directly competes with Rádio Impuls for Czech listenership and advertising budgets in the same mass-market music format.
• Kiss: Czech commercial radio station with a music-focused format targeting young adult listeners; competes for both listenership and advertising in the same Czech market as Rádio Impuls.
• Fajn Radio: Czech commercial music radio station operating in the same market; competes for listener share and ad budgets in the Czech Republic.
• Frekvence 1: Leading Czech commercial radio station with a similar adult contemporary/hits format targeting the same broad Czech audience and competing directly for advertising share.
• Rádio Blaník: Czech commercial radio playing contemporary and pop hits; competes for similar listener segments and ad budgets across Czech markets.

Broad incumbents

• Český rozhlas: Czech public broadcaster operating multiple national radio stations including Radiožurnál, Dvojka, and Vltava; broad incumbent that overlaps Rádio Impuls's audience but serves a public-service mandate with public funding alongside advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RadioImpuls
• Facebookfacebook.com/raaaadio
• Instagraminstagram.com/raaaadio_impuls
• LinkedInlinkedin.com/company/r%C3%A1dio-impuls

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Impuls