Hit FM Radio

Local Radio Broadcastinghit-radio.fr

Hit FM Radio is a private regional radio broadcaster in Sud-Ouest France operating five themed FM stations and a podcast division, serving local residents and advertisers across Gers, Hautes-Pyrénées, and surrounding departments via advertising-supported free-to-consumer audio content.

Company typePrivate
Founded-
HeadquartersGers region, France
Headcount11–50
GTM typeB2C
OfferingServices

What Hit FM Radio does

Hit FM Radio is a private regional radio broadcaster headquartered in Auch, France, serving the Sud-Ouest (Southwest) region across the Gers, Hautes-Pyrénées, Lot-et-Garonne, Nord Gascogne, and Tarn-et-Garonne departments. The station operates five distinct themed channels — Hit FM Radio Gers, Hit FM Génération 80, Hit FM Love Radio, Hit FM Culte, and Hit FM Radio HPY — distributed via licensed FM frequencies, web streaming, and dedicated iOS/Android mobile applications. Its content backbone is the RadioKing streaming platform, which provides web radio, podcast hosting, and mobile app infrastructure.

The company's editorial output centers on hyper-local news coverage (daily Flash podcasts for Gers and Hautes-Pyrénées), regional cultural programming (weekly L'Invité de la Semaine interviews with artists and personalities, Le Restaurant de la Semaine restaurant features), and music programming across the five channels. The audience consists of local residents in Southwest France seeking regional news, weather, music, and cultural content, while the commercial side serves local businesses and cultural venues in the region.

Hit FM Radio's commercial model is advertising-based, operating a Régie Publicitaire (advertising sales department) that sells sponsorship and on-air promotion to local SMBs. Content is free-to-consumer. The firm has a small operating team (approximately 44 employees per firmographic data, with 5 team members publicly listed on the website including Elodie, Sebastien, Patrick, Noémie, and Corine) and is privately held with no disclosed investors, parent company, or institutional backing.

Hit FM Radio firmographics

Firmographics

Name: Hit FM Radio
Legal name: Hit FM Radio
Website: https://hit-radio.fr
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: Hit FM Radio is a private regional radio broadcaster in Sud-Ouest France operating five themed FM stations and a podcast division, serving local residents and advertisers across Gers, Hautes-Pyrénées, and surrounding departments via advertising-supported free-to-consumer audio content.
Ownership category
akta.pro rank

Hit FM Radio industry classification

Industry

Product category: Local Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
akta.pro secondary industries: Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

Regional FM radio
Music programming
Podcast broadcasting
Local news coverage
Community radio

Where Hit FM Radio is headquartered

Location

Headquarters

HQ city: Gers region
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Hit FM Radio business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Advertising and sponsorships: Régie Publicitaire (advertising department) referenced on the website, indicating advertising revenue from local businesses in the Sud-Ouest region
Podcast content: Podcast distribution featuring local restaurants, artists, and cultural personalities, potentially monetized through sponsorships

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Hit FM Radio product offering

Product offering

Core offering

Hit FM Radio is a regional French FM radio broadcaster based in Auch serving the Sud-Ouest region through five themed channels (Hit FM Radio Gers, Hit FM Génération 80, Hit FM Love Radio, Hit FM Culte, and Hit FM Radio HPY). It produces original podcast content including daily regional news flashes, weekly guest interviews, and local restaurant features, and monetizes its audience through a Régie Publicitaire selling advertising and sponsorships to local businesses.

Product overview

Hit FM Radio operates as a regional radio station platform serving southwest France with a multi-channel offering. The core product includes five distinct radio channels: Hit FM Radio Gers, Hit FM Génération 80, Hit FM Love Radio, Hit FM Culte, and Hit FM Radio HPY. The station extends its content through a podcast division offering news flashes (Flash HPY, Flash Gers), entertainment interviews (L'Invité de la Semaine), and local restaurant features (Le Restaurant de la Semaine). Interactive engagement is provided through daily games and contests. All content is distributed via RadioKing's web radio platform.

Differentiator

Problem solved

Functional benefit

Brands

Hit FM Radio Gers: Local radio station serving the Gers region
Hit FM Génération 80
Hit FM Love Radio
Hit FM Culte
Hit FM Radio HPY

Companies that use Hit FM Radio

Customer profile

Segments2 records

Ideal customer profiles2 records

Hit FM Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Hit FM Radio partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

RadioKingcoreTechnology or IntegrationRadioKing provides the streaming infrastructure and website platform for Hit FM Radio, enabling FM broadcast, web streaming, podcast hosting, and mobile app distribution.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Hit FM Radio competitors and assessment

Company assessment

Broad incumbents

RFM: French national radio station playing adult contemporary music. Comparable as a French commercial broadcaster competing for music-listening ad spend, though national rather than regionally focused like Hit FM Radio.
NRJ Group: Major French private radio group operating NRJ, Chérie FM, Nostalgie, and Rire & Chansons nationally. Comparable as a multi-brand commercial radio operator in the same advertising market, though at significantly greater scale and broader geographic coverage.
Europe 1: French national talk/news radio station owned by Vivendi/Canal+. Comparable as a French radio broadcaster targeting similar advertisers, though with national rather than regional coverage and a heavier talk/news mix.
Chérie FM: French national radio station targeting female-skewing adult contemporary listeners, part of NRJ Group. Comparable as a themed music radio brand in the same French commercial radio market.
Fun Radio: French national music-focused radio station owned by NRJ Group. Comparable as a French commercial radio competitor targeting similar demographic and ad budgets, though national in scope rather than hyper-local.
Radio France: French public radio group operating France Inter, France Info, France Culture, France Musique, and the France Bleu local network. Comparable as the parent of France Bleu, the closest local-radio analogue to Hit FM Radio, though operating at public-broadcaster scale.
RTL France: Leading French commercial radio station with national news, talk, and entertainment programming. Comparable as a French radio broadcaster competing for the same advertiser budgets and listener hours, though RTL operates nationally rather than regionally.

Direct peers

France Bleu: Radio France's network of 44 local stations delivering hyper-local news, weather, and cultural content across French regions. Directly comparable in offering localized programming across multiple sub-stations, making it the closest public-sector analogue to Hit FM Radio's regional model.
Sud Radio: A regional French radio station historically focused on southern France with local news, music, and cultural programming. Highly comparable as a regional broadcaster covering the same geographic lane as Hit FM Radio, with a similar mix of FM broadcast and digital distribution.

Others

RadioKing: Web-radio streaming platform that powers Hit FM Radio's online broadcast, podcast hosting, and mobile apps. Comparable as the technology/infra partner enabling Hit FM Radio's digital distribution, making it an ecosystem participant rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Hit FM Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hit FM Radio leadership team

Management profile

Number of profiles

Profiles5 records

Hit FM Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hit FM Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hit FM Radio

What does Hit FM Radio do?

Is Hit FM Radio a public or private company?

Hit FM Radio is a private company. It is classified as unknown and is currently operating.

When was Hit FM Radio founded?

Hit FM Radio was founded in -1. It employs 11 to 50 people.

Where is Hit FM Radio based?

Hit FM Radio is headquartered in Gers region, France, in the Europe region.

How does Hit FM Radio make money?

Two revenue lines are on record. Advertising and sponsorships are the primary driver. The others are podcast content.

Who are Hit FM Radio's main competitors?

Broad incumbents on record are RFM, NRJ Group, Europe 1, Chérie FM, Fun Radio, Radio France and RTL France. Direct peers are France Bleu and Sud Radio. RadioKing is listed as an others.

Does Hit FM Radio have an API?

No public API is recorded for Hit FM Radio.

What industry is Hit FM Radio in?

Hit FM Radio's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAG, Talk/News/Sports Radio Networks & Syndication. Its NAICS code is 51611 and its SIC code is 4832.